--- title: "Dishwasher powder brands in New Zealand: Which are searched most?" description: "Compare the dishwasher powder brands people buy. Share of Search among ecostore, Finish and Earth Choice, the dishwasher powder brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-dishwasher-powder-brands" publisher: "Brandwave" --- # Dishwasher powder brands in New Zealand: Which are searched most? Compare the dishwasher powder brands people buy. Share of Search among ecostore, Finish and Earth Choice, the dishwasher powder brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Dishwasher powder brands - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: ecostore, 84.2% ## Which brand is most popular in search among dishwasher powder brands in New Zealand? - In September 2026, ecostore was the most searched among dishwasher powder brands in New Zealand, with an estimated 2.9K branded searches, 84.2% of all searches for the three we track. - Finish is in 2nd place, 69.8 percentage points behind at 14.4%. - Across the 12 months ending September 2026, ecostore’s share of searches among dishwasher powder brands in New Zealand decreased from 87.6% to 84.2%. - Across the 12 months ending September 2026, Finish’s share of searches among dishwasher powder brands in New Zealand increased from 11.7% to 14.4%. - Across the 12 months ending September 2026, Earth Choice’s share of searches among dishwasher powder brands in New Zealand increased from 0.63% to 1.4%. - Across the 12 months ending September 2026, ecostore’s share of searches among dishwasher powder brands in New Zealand peaked at 88.9% in November 2025 and was lowest at 80.3% in March 2026. - Across the 12 months ending September 2026, Finish’s share of searches among dishwasher powder brands in New Zealand peaked at 18.8% in March 2026 and was lowest at 10.6% in November 2025. ## Top dishwasher powder brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, ecostore and Finish were mentioned most often, in four of the five answers. Finish was recommended most often, coming first in two out of three answers that gave a list. ecostore was second. Earth Choice, which ranked third in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Finish | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | ecostore | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Earth Choice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dishwasher powder brands - Asked ChatGPT "Which dishwasher powder brand should I buy in New Zealand?": 1. Finish, 2. ecostore - Asked ChatGPT "What are the best dishwasher powder brands in New Zealand?": 1. ecostore, 2. Finish - Asked ChatGPT "What's the best dishwasher powder brand in New Zealand for everyday cleaning?": 1. Finish - Searched Google, AI Overview "dishwasher powder nz": 1. Finish, 2. ecostore - Searched Google, AI Overview "eco dishwasher powder": 1. ecostore Not named in any answer: Earth Choice. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [ecostore vs Finish: compare search popularity](/demand/nz/compare/ecostore-vs-finish-dishwashing): 84.2% against 14.4% Share of Search. ## How did search popularity change for New Zealand dishwasher powder brands in September 2026? - In September 2026, Earth Choice gained share of searches among dishwasher powder brands in New Zealand, from 0.82% to 1.4%. - In September 2026, ecostore lost share of searches among dishwasher powder brands in New Zealand, from 84.9% to 84.2%. - Estimated monthly branded searches for Finish in New Zealand rose 35.1% over 12 measured months, from 370 to 500 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | ecostore | 84.2% | 2.9K | -5.2% | ecostore | | 2 | Finish | 14.4% | 500 | -3.8% | Reckitt | | 3 | Earth Choice | 1.4% | 50 | +66.7% | Earth Choice | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | ecostore | 2.8K | 87.6% | 1 | | Oct 2025 | Finish | 370 | 11.7% | 2 | | Oct 2025 | Earth Choice | 20 | 0.63% | 3 | | Nov 2025 | ecostore | 3.4K | 88.9% | 1 | | Nov 2025 | Finish | 400 | 10.6% | 2 | | Nov 2025 | Earth Choice | 20 | 0.53% | 3 | | Dec 2025 | ecostore | 2.6K | 87.8% | 1 | | Dec 2025 | Finish | 330 | 11.1% | 2 | | Dec 2025 | Earth Choice | 30 | 1% | 3 | | Jan 2026 | ecostore | 2.9K | 87.1% | 1 | | Jan 2026 | Finish | 400 | 12% | 2 | | Jan 2026 | Earth Choice | 30 | 0.9% | 3 | | Feb 2026 | ecostore | 2.7K | 85.6% | 1 | | Feb 2026 | Finish | 420 | 13.4% | 2 | | Feb 2026 | Earth Choice | 30 | 0.96% | 3 | | Mar 2026 | ecostore | 2.7K | 80.3% | 1 | | Mar 2026 | Finish | 630 | 18.8% | 2 | | Mar 2026 | Earth Choice | 30 | 0.9% | 3 | | Apr 2026 | ecostore | 2.9K | 86.6% | 1 | | Apr 2026 | Finish | 390 | 11.9% | 2 | | Apr 2026 | Earth Choice | 50 | 1.5% | 3 | | May 2026 | ecostore | 2.8K | 83.9% | 1 | | May 2026 | Finish | 500 | 14.9% | 2 | | May 2026 | Earth Choice | 40 | 1.2% | 3 | | Jun 2026 | ecostore | 2.8K | 86.8% | 1 | | Jun 2026 | Finish | 400 | 12.3% | 2 | | Jun 2026 | Earth Choice | 30 | 0.92% | 3 | | Jul 2026 | ecostore | 2.8K | 82.4% | 1 | | Jul 2026 | Finish | 540 | 16.1% | 2 | | Jul 2026 | Earth Choice | 50 | 1.5% | 3 | | Aug 2026 | ecostore | 3.1K | 84.9% | 1 | | Aug 2026 | Finish | 520 | 14.3% | 2 | | Aug 2026 | Earth Choice | 30 | 0.82% | 3 | | Sep 2026 | ecostore | 2.9K | 84.2% | 1 | | Sep 2026 | Finish | 500 | 14.4% | 2 | | Sep 2026 | Earth Choice | 50 | 1.4% | 3 | ## What is being compared - **Earth Choice**: Measured on the search terms “earth choice” and “earth choice dishwashing”, summed into one figure. - **ecostore**: Measured on the search terms “eco store”, “ecostore”, “ecostore dishwasher”, “ecostore dishwasher powder”, “ecostore dishwasher tablets”, “ecostore nappy balm”, “ecostore refill”, “ecostore rinse aid”, “ecostore ultra power”, “ecostore ultra sensitive” and “the ecostore”, summed into one figure. - **Finish**: Measured on the search terms “finish powerball”, “finish powerball quantum”, “finish powerball ultimate” and “finish quantum”, summed into one figure. - [Earth Choice](/demand/nz/brands/earth-choice) - [ecostore](/demand/nz/brands/ecostore) - [Finish](/demand/nz/brands/finish-dishwashing) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among dishwasher powder brands in New Zealand? In September 2026, ecostore was the most searched among dishwasher powder brands in New Zealand, with an estimated 2.9K branded searches, 84.2% of all searches for the three we track. ## Cite this page Brandwave. "Dishwasher powder brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-dishwasher-powder-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dishwasher-powder-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.