---
title: "Haier vs LG: Which is searched more in New Zealand?"
description: "Is Haier or LG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwasher brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-dishwasher-brands/compare/haier-vs-lg"
publisher: "Brandwave"
---

# Haier vs LG: Which is searched more in New Zealand?

Is Haier or LG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwasher brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Haier and LG
- **Competitive set**: Dishwasher brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Haier Share of Search**: 7.8%
- **LG Share of Search**: 1%

## Is Haier or LG more popular in search?

- In September 2026, Haier had more branded searches than LG among dishwasher brands in New Zealand. Haier had about 2,110 branded searches, while LG had 280. Haier made up 7.8% of all dishwasher brand searches we track, and LG accounted for 1%.
- Haier was ahead of LG in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among dishwasher brands in New Zealand moved from 9.4% to 7.8%, and its estimated monthly branded searches moved from 2.7K to 2.1K.
- Across the 12 months ending September 2026, LG’s share of searches among dishwasher brands in New Zealand moved from 0.99% to 1%, and its estimated monthly branded searches held steady at 280.

## Top dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Haier was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. LG was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Haier was listed before LG in two out of three answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Fisher & Paykel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Miele | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Haier | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| LG | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Samsung | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about dishwasher brands

- Asked ChatGPT "Which dishwasher brand should I buy in New Zealand?": 1. Bosch, 2. Miele, 3. Fisher & Paykel, 4. Haier
- Asked ChatGPT "What are the best dishwasher brands in New Zealand?": 1. Bosch, 2. Miele, 3. Fisher & Paykel, 4. LG, 5. Haier, 6. Samsung
- Asked ChatGPT "What's the best dishwasher brand in New Zealand for a family kitchen?": 1. Bosch, 2. Fisher & Paykel, 3. Miele
- Searched Google, AI Overview "dishwashers nz": 1. Fisher & Paykel, 2. Haier, 3. Bosch, 4. Miele
- Searched Google, AI Overview "slimline dishwasher": 1. Haier

Not named in any answer: Beko.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand dishwasher brands in September 2026?

- Estimated monthly branded searches for Haier in New Zealand fell 20.7% over 12 measured months, from 2.7K to 2.1K in September 2026.

## Month by month

| Month | Haier estimated searches | Haier Share of Search | Haier rank | LG estimated searches | LG Share of Search | LG rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.7K | 9.4% | 3 | 280 | 0.99% | 7 |
| Nov 2025 | 2.8K | 8.1% | 3 | 360 | 1.1% | 7 |
| Dec 2025 | 2.3K | 8.5% | 3 | 290 | 1.1% | 7 |
| Jan 2026 | 2.8K | 10.2% | 3 | 280 | 1% | 7 |
| Feb 2026 | 2.2K | 8.2% | 3 | 240 | 0.88% | 7 |
| Mar 2026 | 2.2K | 6.8% | 3 | 290 | 0.9% | 7 |
| Apr 2026 | 2.7K | 9.6% | 3 | 370 | 1.3% | 7 |
| May 2026 | 2.7K | 8.2% | 3 | 300 | 0.91% | 7 |
| Jun 2026 | 2.7K | 8.3% | 3 | 370 | 1.1% | 6 |
| Jul 2026 | 2.7K | 7.7% | 3 | 330 | 0.93% | 7 |
| Aug 2026 | 2.6K | 8.1% | 3 | 330 | 1% | 7 |
| Sep 2026 | 2.1K | 7.8% | 3 | 280 | 1% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Haier’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Haier**: Measured on the search terms “haier”, “haier ac”, “haier hwt60fvw2” and “haier integrated dishwasher”, summed into one figure.
- **LG**: Measured on the search terms “lg ultragear” and “lg ultragear 27”, summed into one figure.

- [Haier profile](/demand/nz/brands/haier)
- [LG profile](/demand/nz/brands/lg)
- [All dishwasher brands in New Zealand](/demand/nz/categories/nz-dishwasher-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Haier or LG more popular in search?

In September 2026, Haier had more branded searches than LG among dishwasher brands in New Zealand. Haier had about 2,110 branded searches, while LG had 280. Haier made up 7.8% of all dishwasher brand searches we track, and LG accounted for 1%.

## Cite this page

Brandwave. "Haier vs LG: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-dishwasher-brands/compare/haier-vs-lg

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dishwasher-brands/compare/haier-vs-lg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
