--- title: "Beko vs Haier: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Beko or Haier? Compare estimated monthly branded-search demand and Share of Search inside the Dishwasher brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-dishwasher-brands/compare/beko-vs-haier" publisher: "Brandwave" --- # Beko vs Haier: Which is more popular by branded search in New Zealand? Which is more popular in search, Beko or Haier? Compare estimated monthly branded-search demand and Share of Search inside the Dishwasher brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beko and Haier - **Competitive set**: Dishwasher brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Beko Share of Search**: 2.7% - **Haier Share of Search**: 12.5% ## Which is more popular in search, Beko or Haier? - In August 2026, Haier had more branded searches than Beko among dishwasher brands in New Zealand. Haier was estimated to have 14.5K branded searches compared to Beko’s 3.1K, and held a 12.5% Share of Search versus Beko’s 2.7%. - Haier was ahead of Beko in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Beko’s estimated Share of Search among dishwasher brands in New Zealand held steady at 2.7%, and its estimated monthly branded searches moved from 2.9K to 3.1K. - Across the 11 months ending August 2026, Haier’s estimated Share of Search among dishwasher brands in New Zealand moved from 13% to 12.5%, and its estimated monthly branded searches moved from 14.1K to 14.5K. ## How did search popularity change for New Zealand dishwasher brands in August 2026? - In August 2026, Haier overtook Bosch to rank 3rd among dishwasher brands in New Zealand, at 12.5%. ## Month by month | Month | Beko estimated searches | Beko Share of Search | Beko rank | Haier estimated searches | Haier Share of Search | Haier rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 2.7% | 6 | 14.1K | 13% | 3 | | Nov 2025 | 3.2K | 2.6% | 6 | 14.8K | 12.2% | 4 | | Dec 2025 | 2.8K | 2.7% | 6 | 13.4K | 12.8% | 3 | | Jan 2026 | 3.2K | 3% | 6 | 14.5K | 13.3% | 3 | | Feb 2026 | 2.8K | 2.8% | 6 | 12.4K | 12.6% | 3 | | Mar 2026 | 3K | 2.7% | 6 | 12.9K | 11.7% | 3 | | Apr 2026 | 3K | 2.7% | 6 | 14.2K | 12.9% | 3 | | May 2026 | 3.4K | 2.7% | 6 | 14.4K | 11.6% | 4 | | Jun 2026 | 3.3K | 2.7% | 6 | 14.5K | 11.6% | 3 | | Jul 2026 | 3.5K | 2.8% | 6 | 14.9K | 11.9% | 4 | | Aug 2026 | 3.1K | 2.7% | 6 | 14.5K | 12.5% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Beko’s and Haier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beko**: Measured on the search terms “beko”, “beko appliances”, “beko com”, “beko dishwasher”, “beko dishwasher nz”, “beko dryer”, “beko fridge”, “beko integrated dishwasher”, “beko near me”, “beko nz”, “beko online”, “beko oven”, “beko stainless steel dishwasher” and “beko washing machine”, summed into one figure. - **Haier**: Measured on the search terms “7kg haier washing machine”, “french door haier fridge”, “haier”, “haier 10kg washing machine”, “haier 12 kg washing machine”, “haier 230l bottom mount fridge freezer”, “haier 230l fridge freezer”, “haier 6kg dryer”, “haier 6kg washing machine”, “haier 8kg washing machine”, “haier 9kg washing machine”, “haier ac”, “haier appliances”, “haier bar fridge”, “haier beverage fridge”, “haier co nz”, “haier cooktop”, “haier dishwasher”, “haier dryer”, “haier freezer”, “haier french door fridge freezer”, “haier fridge”, “haier fridge freezer”, “haier hwt60fvw2”, “haier induction cooktop”, “haier integrated dishwasher”, “haier near me”, “haier nz”, “haier online”, “haier oven”, “haier quad door fridge freezer”, “haier refrigerator”, “haier small fridge”, “haier top loader”, “haier top loader washing machine”, “haier two door fridge”, “haier upright freezer”, “haier wash machine”, “haier washer dryer”, “haier washing machine hwt60fvw2”, “haier wine fridge” and “top load haier washing machine”, summed into one figure. - [Beko profile](/demand/nz/brands/beko) - [Haier profile](/demand/nz/brands/haier) - [All dishwasher brands in New Zealand](/demand/nz/categories/nz-dishwasher-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Beko or Haier? In August 2026, Haier had more branded searches than Beko among dishwasher brands in New Zealand. Haier was estimated to have 14.5K branded searches compared to Beko’s 3.1K, and held a 12.5% Share of Search versus Beko’s 2.7%. ## Cite this page Brandwave. "Beko vs Haier: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-dishwasher-brands/compare/beko-vs-haier This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dishwasher-brands/compare/beko-vs-haier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.