---
title: "Dishwashing liquid brands in New Zealand: Which brands are most popular in search?"
description: "Compare the dishwashing liquid brands New Zealanders wash up with. Share of Search among Palmolive, Earthwise, Morning Fresh and Sunlight, the dishwashing liquid brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-dish-soap-brands"
publisher: "Brandwave"
---

# Dishwashing liquid brands in New Zealand: Which brands are most popular in search?

Compare the dishwashing liquid brands New Zealanders wash up with. Share of Search among Palmolive, Earthwise, Morning Fresh and Sunlight, the dishwashing liquid brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dishwashing liquid brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Palmolive, 55.4%

## Which brand is most popular in search among dishwashing liquid brands in New Zealand?

- In August 2026, Palmolive was the most searched among dishwashing liquid brands in New Zealand, with an estimated 3.2K branded searches and 55.4% estimated Share of Search within this set.
- Earthwise is in 2nd place, 30 percentage points behind at 25.4% Share of Search.
- Across the 11 months ending August 2026, Palmolive’s estimated Share of Search among dishwashing liquid brands in New Zealand increased from 52.8% to 55.4%.
- Across the 11 months ending August 2026, Earthwise’s estimated Share of Search among dishwashing liquid brands in New Zealand decreased from 30.7% to 25.4%.
- Across the 11 months ending August 2026, Morning Fresh’s estimated Share of Search among dishwashing liquid brands in New Zealand increased from 10% to 14.2%.
- Across the 11 months ending August 2026, Sunlight’s estimated Share of Search among dishwashing liquid brands in New Zealand decreased from 6.5% to 5%.
- Across the 11 months ending August 2026, Palmolive’s estimated Share of Search among dishwashing liquid brands in New Zealand peaked at 57.9% in December 2025 and was lowest at 52.5% in May 2026.
- Across the 11 months ending August 2026, Earthwise’s estimated Share of Search among dishwashing liquid brands in New Zealand peaked at 30.7% in October 2025 and was lowest at 22.3% in May 2026.
- Across the 11 months ending August 2026, Morning Fresh’s estimated Share of Search among dishwashing liquid brands in New Zealand peaked at 20.3% in May 2026 and was lowest at 9.7% in November 2025.
- Across the 11 months ending August 2026, Sunlight’s estimated Share of Search among dishwashing liquid brands in New Zealand peaked at 7.4% in December 2025 and was lowest at 4.8% in May 2026.

## Compare search popularity between leading brands

- [Palmolive vs Earthwise: compare search popularity](/demand/nz/compare/earthwise-vs-palmolive): 55.4% against 25.4% Share of Search.
- [Palmolive vs Morning Fresh: compare search popularity](/demand/nz/compare/morning-fresh-vs-palmolive): 55.4% against 14.2% Share of Search.
- [Palmolive vs Sunlight: compare search popularity](/demand/nz/compare/palmolive-vs-sunlight): 55.4% against 5% Share of Search.
- [Earthwise vs Morning Fresh: compare search popularity](/demand/nz/compare/earthwise-vs-morning-fresh): 25.4% against 14.2% Share of Search.
- [Earthwise vs Sunlight: compare search popularity](/demand/nz/compare/earthwise-vs-sunlight): 25.4% against 5% Share of Search.
- [Morning Fresh vs Sunlight: compare search popularity](/demand/nz/compare/morning-fresh-vs-sunlight): 14.2% against 5% Share of Search.

## How did search popularity change for New Zealand dishwashing liquid brands in August 2026?

- In August 2026, Palmolive gained estimated Share of Search among dishwashing liquid brands in New Zealand, from 53.5% to 55.4%.
- In August 2026, Earthwise gained estimated Share of Search among dishwashing liquid brands in New Zealand, from 24.4% to 25.4%.
- In August 2026, Sunlight lost estimated Share of Search among dishwashing liquid brands in New Zealand, from 6.7% to 5%.
- In August 2026, Morning Fresh lost estimated Share of Search among dishwashing liquid brands in New Zealand, from 15.4% to 14.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Palmolive | 55.4% | 3.2K | +11.8% | Palmolive |
| 2 | Earthwise | 25.4% | 1.5K | +12.1% | Earthwise |
| 3 | Morning Fresh | 14.2% | 830 | 0.0% | Morning Fresh |
| 4 | Sunlight | 5% | 290 | -19.4% | Unilever |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Palmolive | 2.4K | 52.8% | 1 |
| Oct 2025 | Earthwise | 1.4K | 30.7% | 2 |
| Oct 2025 | Morning Fresh | 450 | 10% | 3 |
| Oct 2025 | Sunlight | 290 | 6.5% | 4 |
| Nov 2025 | Palmolive | 2.3K | 55.9% | 1 |
| Nov 2025 | Earthwise | 1.1K | 27.2% | 2 |
| Nov 2025 | Morning Fresh | 390 | 9.7% | 3 |
| Nov 2025 | Sunlight | 290 | 7.2% | 4 |
| Dec 2025 | Palmolive | 2.3K | 57.9% | 1 |
| Dec 2025 | Earthwise | 920 | 23.5% | 2 |
| Dec 2025 | Morning Fresh | 440 | 11.2% | 3 |
| Dec 2025 | Sunlight | 290 | 7.4% | 4 |
| Jan 2026 | Palmolive | 2.4K | 54.1% | 1 |
| Jan 2026 | Earthwise | 1.1K | 25.8% | 2 |
| Jan 2026 | Morning Fresh | 580 | 13.4% | 3 |
| Jan 2026 | Sunlight | 290 | 6.7% | 4 |
| Feb 2026 | Palmolive | 1.9K | 52.8% | 1 |
| Feb 2026 | Earthwise | 1K | 27.4% | 2 |
| Feb 2026 | Morning Fresh | 480 | 13% | 3 |
| Feb 2026 | Sunlight | 250 | 6.8% | 4 |
| Mar 2026 | Palmolive | 2.5K | 53.4% | 1 |
| Mar 2026 | Earthwise | 1.1K | 23.5% | 2 |
| Mar 2026 | Morning Fresh | 790 | 16.9% | 3 |
| Mar 2026 | Sunlight | 290 | 6.2% | 4 |
| Apr 2026 | Palmolive | 2.4K | 53% | 1 |
| Apr 2026 | Earthwise | 1.1K | 24.3% | 2 |
| Apr 2026 | Morning Fresh | 790 | 17.2% | 3 |
| Apr 2026 | Sunlight | 250 | 5.4% | 4 |
| May 2026 | Palmolive | 2.6K | 52.5% | 1 |
| May 2026 | Earthwise | 1.1K | 22.3% | 2 |
| May 2026 | Morning Fresh | 1K | 20.3% | 3 |
| May 2026 | Sunlight | 240 | 4.8% | 4 |
| Jun 2026 | Palmolive | 2.6K | 53.9% | 1 |
| Jun 2026 | Earthwise | 1.1K | 23.7% | 2 |
| Jun 2026 | Morning Fresh | 780 | 16.4% | 3 |
| Jun 2026 | Sunlight | 290 | 6.1% | 4 |
| Jul 2026 | Palmolive | 2.9K | 53.5% | 1 |
| Jul 2026 | Earthwise | 1.3K | 24.4% | 2 |
| Jul 2026 | Morning Fresh | 830 | 15.4% | 3 |
| Jul 2026 | Sunlight | 360 | 6.7% | 4 |
| Aug 2026 | Palmolive | 3.2K | 55.4% | 1 |
| Aug 2026 | Earthwise | 1.5K | 25.4% | 2 |
| Aug 2026 | Morning Fresh | 830 | 14.2% | 3 |
| Aug 2026 | Sunlight | 290 | 5% | 4 |
| Sep 2026 | Earthwise | — | — | — |
| Sep 2026 | Morning Fresh | — | — | — |
| Sep 2026 | Palmolive | — | — | — |
| Sep 2026 | Sunlight | — | — | — |

## What is being compared

- **Earthwise**: Measured on the search terms “earthwise”, “earthwise cleaning”, “earthwise co nz”, “earthwise detergent”, “earthwise dishwashing liquid”, “earthwise laundry liquid”, “earthwise laundry powder”, “earthwise near me”, “earthwise nz” and “earthwise wool and delicates”, summed into one figure.
- **Morning Fresh**: Measured on the search terms “dishwashing liquid morning fresh”, “morning fresh”, “morning fresh dish soap”, “morning fresh dishwasher powder”, “morning fresh dishwasher tablets”, “morning fresh nz”, “morning fresh washing up liquid”, “morningfresh” and “morningfresh com au”, summed into one figure.
- **Palmolive**: Measured on the search terms “dishwashing liquid palmolive”, “palmolive”, “palmolive body wash”, “palmolive dish soap”, “palmolive hand wash”, “palmolive near me”, “palmolive nz”, “palmolive shower gel”, “palmolive soap” and “palmolive washing up liquid”, summed into one figure.
- **Sunlight**: Measured on the search terms “sunlight dish soap”, “sunlight dishwashing liquid” and “sunlight washing up liquid”, summed into one figure.

- [Earthwise](/demand/nz/brands/earthwise)
- [Morning Fresh](/demand/nz/brands/morning-fresh)
- [Palmolive](/demand/nz/brands/palmolive)
- [Sunlight](/demand/nz/brands/sunlight)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dishwashing liquid brands in New Zealand?

In August 2026, Palmolive was the most searched among dishwashing liquid brands in New Zealand, with an estimated 3.2K branded searches and 55.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Dishwashing liquid brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-dish-soap-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dish-soap-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.