---
title: "Discount variety stores in New Zealand: Which brands are most popular in search?"
description: "Compare the discount variety stores New Zealanders shop for homewares, gifts and essentials. Share of Search among Kmart NZ, The Warehouse, Look Sharp and Daiso, the discount variety stores Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-discount-variety-stores"
publisher: "Brandwave"
---

# Discount variety stores in New Zealand: Which brands are most popular in search?

Compare the discount variety stores New Zealanders shop for homewares, gifts and essentials. Share of Search among Kmart NZ, The Warehouse, Look Sharp and Daiso, the discount variety stores Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Discount variety stores
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Kmart NZ, 66.8%

## Which brand is most popular in search among discount variety stores in New Zealand?

- In August 2026, Kmart NZ was the most searched among discount variety stores in New Zealand, with an estimated 1.1M branded searches and 66.8% estimated Share of Search within this set.
- The Warehouse is in 2nd place, 42.5 percentage points behind at 24.2% Share of Search.
- Across the 11 months ending August 2026, Kmart NZ’s estimated Share of Search among discount variety stores in New Zealand increased from 60.9% to 66.8%.
- Across the 11 months ending August 2026, The Warehouse’s estimated Share of Search among discount variety stores in New Zealand increased from 23.5% to 24.2%.
- Across the 11 months ending August 2026, Look Sharp’s estimated Share of Search among discount variety stores in New Zealand decreased from 14.6% to 7.8%.
- Across the 11 months ending August 2026, Kmart NZ’s estimated Share of Search among discount variety stores in New Zealand peaked at 68.4% in April 2026 and was lowest at 60.9% in October 2025.
- Across the 11 months ending August 2026, The Warehouse’s estimated Share of Search among discount variety stores in New Zealand peaked at 30.5% in December 2025 and was lowest at 23.5% in October 2025.
- Across the 11 months ending August 2026, Look Sharp’s estimated Share of Search among discount variety stores in New Zealand peaked at 14.6% in October 2025 and was lowest at 4% in January 2026.
- Across the 11 months ending August 2026, Daiso held steady: its estimated Share of Search among discount variety stores in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Kmart NZ vs The Warehouse: compare search popularity](/demand/nz/compare/kmart-nz-vs-the-warehouse): 66.8% against 24.2% Share of Search.
- [Kmart NZ vs Look Sharp: compare search popularity](/demand/nz/compare/kmart-nz-vs-look-sharp): 66.8% against 7.8% Share of Search.
- [The Warehouse vs Look Sharp: compare search popularity](/demand/nz/compare/look-sharp-vs-the-warehouse): 24.2% against 7.8% Share of Search.

## How did search popularity change for New Zealand discount variety stores in August 2026?

- In August 2026, Look Sharp gained estimated Share of Search among discount variety stores in New Zealand, from 6.5% to 7.8%.
- In August 2026, Kmart NZ lost estimated Share of Search among discount variety stores in New Zealand, from 67.8% to 66.8%.
- The Warehouse’s estimated Share of Search among discount variety stores in New Zealand has lost ground for 3 months in a row, from 28.1% to 24.2% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kmart NZ | 66.8% | 1.1M | -1.1% | Kmart NZ Holdings Limited |
| 2 | The Warehouse | 24.2% | 403K | -0.3% | The Warehouse Limited |
| 3 | Look Sharp | 7.8% | 130K | +19.8% | Look Sharp |
| 4 | Daiso | 1.2% | 20.1K | -9.8% | Daiso |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kmart NZ | 1.2M | 60.9% | 1 |
| Oct 2025 | The Warehouse | 473K | 23.5% | 2 |
| Oct 2025 | Look Sharp | 293K | 14.6% | 3 |
| Oct 2025 | Daiso | 19.8K | 0.98% | 4 |
| Nov 2025 | Kmart NZ | 1.5M | 66.6% | 1 |
| Nov 2025 | The Warehouse | 597K | 27.2% | 2 |
| Nov 2025 | Look Sharp | 117K | 5.3% | 3 |
| Nov 2025 | Daiso | 19.8K | 0.9% | 4 |
| Dec 2025 | Kmart NZ | 1.5M | 63.6% | 1 |
| Dec 2025 | The Warehouse | 739K | 30.5% | 2 |
| Dec 2025 | Look Sharp | 119K | 4.9% | 3 |
| Dec 2025 | Daiso | 22.1K | 0.91% | 4 |
| Jan 2026 | Kmart NZ | 1.2M | 64.8% | 1 |
| Jan 2026 | The Warehouse | 577K | 30.1% | 2 |
| Jan 2026 | Look Sharp | 76.2K | 4% | 3 |
| Jan 2026 | Daiso | 21.6K | 1.1% | 4 |
| Feb 2026 | Kmart NZ | 1M | 63% | 1 |
| Feb 2026 | The Warehouse | 478K | 29.1% | 2 |
| Feb 2026 | Look Sharp | 107K | 6.5% | 3 |
| Feb 2026 | Daiso | 22.2K | 1.4% | 4 |
| Mar 2026 | Kmart NZ | 1.2M | 66% | 1 |
| Mar 2026 | The Warehouse | 480K | 26.8% | 2 |
| Mar 2026 | Look Sharp | 108K | 6% | 3 |
| Mar 2026 | Daiso | 22.3K | 1.2% | 4 |
| Apr 2026 | Kmart NZ | 1.3M | 68.4% | 1 |
| Apr 2026 | The Warehouse | 482K | 25.8% | 2 |
| Apr 2026 | Look Sharp | 87.5K | 4.7% | 3 |
| Apr 2026 | Daiso | 20.1K | 1.1% | 4 |
| May 2026 | Kmart NZ | 1.1M | 64.5% | 1 |
| May 2026 | The Warehouse | 471K | 28.1% | 2 |
| May 2026 | Look Sharp | 106K | 6.3% | 3 |
| May 2026 | Daiso | 18.6K | 1.1% | 4 |
| Jun 2026 | Kmart NZ | 1.1M | 67.7% | 1 |
| Jun 2026 | The Warehouse | 404K | 24.7% | 2 |
| Jun 2026 | Look Sharp | 105K | 6.4% | 3 |
| Jun 2026 | Daiso | 18.5K | 1.1% | 4 |
| Jul 2026 | Kmart NZ | 1.1M | 67.8% | 1 |
| Jul 2026 | The Warehouse | 404K | 24.4% | 2 |
| Jul 2026 | Look Sharp | 109K | 6.5% | 3 |
| Jul 2026 | Daiso | 22.3K | 1.3% | 4 |
| Aug 2026 | Kmart NZ | 1.1M | 66.8% | 1 |
| Aug 2026 | The Warehouse | 403K | 24.2% | 2 |
| Aug 2026 | Look Sharp | 130K | 7.8% | 3 |
| Aug 2026 | Daiso | 20.1K | 1.2% | 4 |
| Sep 2026 | Daiso | — | — | — |
| Sep 2026 | Kmart NZ | — | — | — |
| Sep 2026 | Look Sharp | — | — | — |
| Sep 2026 | The Warehouse | — | — | — |

## What is being compared

- **Daiso**: Measured on the search terms “daiso”, “daiso albany”, “daiso hours”, “daiso near me”, “daiso nz”, “daiso online”, “daiso online shop”, “daiso shop”, “daiso stationery”, “daiso store” and “jp daiso”, summed into one figure.
- **Kmart NZ**: Measured on the search terms “air fryer kmart”, “bicycle kmart nz”, “clothes airer kmart nz”, “fan kmart nz”, “flip out sofa kmart nz”, “folding table kmart nz”, “food warmer kmart nz”, “hastings kmart”, “hawaiian shirts kmart nz”, “juicer kmart nz”, “Kmart”, “kmart albany nz”, “kmart bayfair”, “kmart bed side table”, “kmart bedding”, “kmart botany”, “kmart co nz”, “kmart dresses”, “kmart fan”, “kmart home decor”, “kmart homeware”, “kmart manukau”, “kmart nz”, “kmart nz bethlehem”, “kmart nz chairs”, “kmart nz christchurch”, “kmart nz clothing”, “kmart nz dunedin”, “kmart nz henderson”, “kmart nz manukau”, “kmart nz near me”, “kmart nz online”, “kmart nz palmerston north”, “kmart nz toys”, “kmart nz whangarei”, “kmart online”, “kmart online sales”, “kmart petone”, “kmart rotorua nz”, “kmart st lukes”, “kmart sylvia park”, “kmart te rapa”, “kmartnz”, “kmartnz near me”, “kmartnz online”, “richmond kmart”, “shoes rack kmart”, “side table kmart nz”, “sylvia park kmart” and “treadmill kmart nz”, summed into one figure.
- **Look Sharp**: Measured on the search terms “look sharp”, “look sharp album”, “look sharp christmas”, “look sharp dress up”, “look sharp glenfield”, “look sharp halloween”, “look sharp hamilton”, “look sharp langdons road”, “look sharp lunn ave”, “look sharp near me”, “look sharp nz”, “look sharp online”, “look sharp online shopping”, “look sharp riccarton”, “look sharp shop”, “look sharp st lukes”, “look sharp store st lukes”, “look sharp store tower junction”, “look sharp sylvia park”, “look sharp tower junction”, “looksharp”, “looksharp near me”, “looksharp nz”, “looksharp shop”, “looksharpstore co nz”, “st lukes look sharp” and “tower junction look sharp”, summed into one figure.
- **The Warehouse**: Measured on the search terms “chromecast the warehouse”, “rug the warehouse”, “The Warehouse”, “the warehouse app”, “the warehouse bbq”, “the warehouse bedding”, “the warehouse cell phones”, “the warehouse chocolates”, “the warehouse clothing”, “the warehouse cushion”, “the warehouse easter eggs”, “the warehouse easter hours”, “the warehouse fans”, “the warehouse foam mattress”, “the warehouse home decor”, “the warehouse homeware”, “the warehouse lego”, “the warehouse mattress”, “the warehouse near me”, “the warehouse new zealand”, “the warehouse nz”, “the warehouse online”, “the warehouse petone lower hutt”, “the warehouse phones”, “the warehouse pool”, “the warehouse pot”, “the warehouse sheets”, “the warehouse store”, “the warehouse the base”, “the warehouse toys”, “the warehouse washing machine”, “thewarehouse co nz”, “thewarehouse nz”, “thewarehouse online” and “thewarehouse toys”, summed into one figure.

- [Daiso](/demand/nz/brands/daiso)
- [Kmart NZ](/demand/nz/brands/kmart-nz)
- [Look Sharp](/demand/nz/brands/look-sharp)
- [The Warehouse](/demand/nz/brands/the-warehouse)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among discount variety stores in New Zealand?

In August 2026, Kmart NZ was the most searched among discount variety stores in New Zealand, with an estimated 1.1M branded searches and 66.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Discount variety stores in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-discount-variety-stores

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-discount-variety-stores. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.