---
title: "Disc harrow brands in New Zealand: Which are searched most?"
description: "Compare the disc harrow brands people buy. Share of Search among John Deere, Mahindra, Kubota, Kverneland, AMAZONE and Tatu, the disc harrow brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-disc-harrow-brands"
publisher: "Brandwave"
---

# Disc harrow brands in New Zealand: Which are searched most?

Compare the disc harrow brands people buy. Share of Search among John Deere, Mahindra, Kubota, Kverneland, AMAZONE and Tatu, the disc harrow brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Disc harrow brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: John Deere, 43.7%

## Which brand is most popular in search among disc harrow brands in New Zealand?

- In September 2026, John Deere was the most searched among disc harrow brands in New Zealand, with an estimated 3.4K branded searches, 43.7% of all searches for the six we track.
- Mahindra is in 2nd place, 8.7 percentage points behind at 35%.
- Across the 12 months ending September 2026, John Deere’s share of searches among disc harrow brands in New Zealand decreased from 46.6% to 43.7%.
- Across the 12 months ending September 2026, Kubota’s share of searches among disc harrow brands in New Zealand increased from 16.4% to 19.7%.
- Across the 12 months ending September 2026, John Deere’s share of searches among disc harrow brands in New Zealand peaked at 46.8% in December 2025 and was lowest at 37.4% in March 2026.
- Across the 12 months ending September 2026, Mahindra’s share of searches among disc harrow brands in New Zealand peaked at 42.4% in January 2026 and was lowest at 31.6% in June 2026.
- Across the 12 months ending September 2026, Kubota’s share of searches among disc harrow brands in New Zealand peaked at 28.6% in March 2026 and was lowest at 16.4% in October 2025.
- Across the 12 months ending September 2026, Mahindra, Kverneland, AMAZONE and Tatu held steady: their share of searches among disc harrow brands in New Zealand each moved less than 0.5 percentage points.

## Top disc harrow brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Kverneland and Tatu were mentioned most often, in two of the five answers. Kverneland was recommended most often, coming first in both answers that gave a list. AMAZONE and Tatu tied for second. John Deere, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Kverneland | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| AMAZONE | 2nd | 1 of 3 | 0 of 2 | 1 of 5 |
| Tatu | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| John Deere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mahindra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kubota | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about disc harrow brands

- Asked ChatGPT "Which disc harrow brand should I buy in New Zealand?": 1. Tatu, 2. Kubota
- Asked ChatGPT "What are the best disc harrow brands in New Zealand?": 1. Kverneland, 2. Tatu
- Asked ChatGPT "What's the best disc harrow brand in New Zealand for a farm?": 1. Kverneland, 2. AMAZONE
- Searched Google, AI Overview "best disc harrow": named none of the brands we track
- Searched Google, AI Overview "farm harrow": named none of the brands we track

Not named in any answer: John Deere and Mahindra.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [John Deere vs Mahindra: compare search popularity](/demand/nz/compare/john-deere-vs-mahindra): 43.7% against 35% Share of Search.
- [John Deere vs Kubota: compare search popularity](/demand/nz/compare/john-deere-vs-kubota): 43.7% against 19.7% Share of Search.
- [Mahindra vs Kubota: compare search popularity](/demand/nz/compare/kubota-vs-mahindra): 35% against 19.7% Share of Search.

## How did search popularity change for New Zealand disc harrow brands in September 2026?

- In September 2026, John Deere overtook Mahindra to become the leader among disc harrow brands in New Zealand, with 43.7% of the searches.
- In September 2026, Kubota gained share of searches among disc harrow brands in New Zealand, from 17.9% to 19.7%.
- In September 2026, Mahindra lost share of searches among disc harrow brands in New Zealand, from 42.2% to 35%.
- Kverneland’s share of searches among disc harrow brands in New Zealand has gained ground for 3 months in a row, from 0.85% to 1.4% in September 2026.
- Estimated monthly branded searches for Tatu in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | John Deere | 43.7% | 3.4K | +1.5% | John Deere |
| 2 | Mahindra | 35% | 2.7K | -25.1% | Mahindra |
| 3 | Kubota | 19.7% | 1.5K | -0.6% | Kubota |
| 4 | Kverneland | 1.4% | 110 | +22.2% | Kverneland |
| 5 | AMAZONE | 0.13% | 10 | 0.0% | AMAZONE |
| 6 | Tatu | 0% | 0 | — | Tatu |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | John Deere | 4.3K | 46.6% | 1 |
| Oct 2025 | Mahindra | 3.3K | 35.2% | 2 |
| Oct 2025 | Kubota | 1.5K | 16.4% | 3 |
| Oct 2025 | Kverneland | 140 | 1.5% | 4 |
| Oct 2025 | AMAZONE | 10 | 0.11% | 5 |
| Oct 2025 | Tatu | 10 | 0.11% | 6 |
| Nov 2025 | John Deere | 4.2K | 45.4% | 1 |
| Nov 2025 | Mahindra | 3K | 33.3% | 2 |
| Nov 2025 | Kubota | 1.8K | 19.7% | 3 |
| Nov 2025 | Kverneland | 140 | 1.5% | 4 |
| Nov 2025 | AMAZONE | 10 | 0.11% | 5 |
| Nov 2025 | Tatu | 0 | 0% | 6 |
| Dec 2025 | John Deere | 4.2K | 46.8% | 1 |
| Dec 2025 | Mahindra | 3.2K | 35.3% | 2 |
| Dec 2025 | Kubota | 1.5K | 16.5% | 3 |
| Dec 2025 | Kverneland | 110 | 1.2% | 4 |
| Dec 2025 | AMAZONE | 10 | 0.11% | 5 |
| Dec 2025 | Tatu | 10 | 0.11% | 6 |
| Jan 2026 | Mahindra | 3.7K | 42.4% | 1 |
| Jan 2026 | John Deere | 3.5K | 39.3% | 2 |
| Jan 2026 | Kubota | 1.5K | 16.9% | 3 |
| Jan 2026 | Kverneland | 110 | 1.2% | 4 |
| Jan 2026 | AMAZONE | 10 | 0.11% | 5 |
| Jan 2026 | Tatu | 10 | 0.11% | 6 |
| Feb 2026 | John Deere | 3.4K | 40.1% | 1 |
| Feb 2026 | Mahindra | 3.1K | 36.9% | 2 |
| Feb 2026 | Kubota | 1.9K | 22% | 3 |
| Feb 2026 | Kverneland | 70 | 0.83% | 4 |
| Feb 2026 | AMAZONE | 10 | 0.12% | 5 |
| Feb 2026 | Tatu | 0 | 0% | 6 |
| Mar 2026 | John Deere | 3.5K | 37.4% | 1 |
| Mar 2026 | Mahindra | 3.1K | 33.3% | 2 |
| Mar 2026 | Kubota | 2.7K | 28.6% | 3 |
| Mar 2026 | Kverneland | 70 | 0.75% | 4 |
| Mar 2026 | AMAZONE | 0 | 0% | 5 |
| Mar 2026 | Tatu | 0 | 0% | 6 |
| Apr 2026 | John Deere | 3.4K | 41.6% | 1 |
| Apr 2026 | Mahindra | 2.9K | 35.1% | 2 |
| Apr 2026 | Kubota | 1.8K | 22.1% | 3 |
| Apr 2026 | Kverneland | 70 | 0.86% | 4 |
| Apr 2026 | AMAZONE | 10 | 0.12% | 5 |
| Apr 2026 | Tatu | 10 | 0.12% | 6 |
| May 2026 | John Deere | 3.4K | 42% | 1 |
| May 2026 | Mahindra | 2.7K | 34% | 2 |
| May 2026 | Kubota | 1.9K | 23.1% | 3 |
| May 2026 | Kverneland | 50 | 0.62% | 4 |
| May 2026 | AMAZONE | 10 | 0.12% | 5 |
| May 2026 | Tatu | 10 | 0.12% | 6 |
| Jun 2026 | John Deere | 3.4K | 41.2% | 1 |
| Jun 2026 | Mahindra | 2.6K | 31.6% | 2 |
| Jun 2026 | Kubota | 2.2K | 26.1% | 3 |
| Jun 2026 | Kverneland | 70 | 0.85% | 4 |
| Jun 2026 | AMAZONE | 10 | 0.12% | 5 |
| Jun 2026 | Tatu | 10 | 0.12% | 6 |
| Jul 2026 | John Deere | 2.9K | 42% | 1 |
| Jul 2026 | Mahindra | 2.7K | 39.4% | 2 |
| Jul 2026 | Kubota | 1.2K | 17.6% | 3 |
| Jul 2026 | Kverneland | 70 | 1% | 4 |
| Jul 2026 | AMAZONE | 0 | 0% | 5 |
| Jul 2026 | Tatu | 0 | 0% | 6 |
| Aug 2026 | Mahindra | 3.7K | 42.2% | 1 |
| Aug 2026 | John Deere | 3.4K | 38.8% | 2 |
| Aug 2026 | Kubota | 1.6K | 17.9% | 3 |
| Aug 2026 | Kverneland | 90 | 1% | 4 |
| Aug 2026 | AMAZONE | 10 | 0.12% | 5 |
| Aug 2026 | Tatu | 0 | 0% | 6 |
| Sep 2026 | John Deere | 3.4K | 43.7% | 1 |
| Sep 2026 | Mahindra | 2.7K | 35% | 2 |
| Sep 2026 | Kubota | 1.5K | 19.7% | 3 |
| Sep 2026 | Kverneland | 110 | 1.4% | 4 |
| Sep 2026 | AMAZONE | 10 | 0.13% | 5 |
| Sep 2026 | Tatu | 0 | 0% | 6 |

## What is being compared

- **AMAZONE**: Measured on the search term “amazone machinery”.
- **John Deere**: Measured on the search terms “brandt john deere”, “john deere”, “john deere caps”, “john deere excavators”, “john deere gator” and “johndeere”, summed into one figure.
- **Kubota**: Measured on the search terms “kubota”, “kubota digger”, “kubota rtv”, “kubota skid steer” and “kubota zero turn”, summed into one figure.
- **Kverneland**: Measured on the search term “kverneland”.
- **Mahindra**: Measured on the search terms “mahindra”, “mahindra car”, “mahindra cars”, “mahindra pik up”, “mahindra scorpio” and “mahindra thar”, summed into one figure.
- **Tatu**: Measured on the search term “tatu marchesan”.

- [AMAZONE](/demand/nz/brands/amazone)
- [John Deere](/demand/nz/brands/john-deere)
- [Kubota](/demand/nz/brands/kubota)
- [Kverneland](/demand/nz/brands/kverneland)
- [Mahindra](/demand/nz/brands/mahindra)
- [Tatu](/demand/nz/brands/tatu-marchesan)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among disc harrow brands in New Zealand?

In September 2026, John Deere was the most searched among disc harrow brands in New Zealand, with an estimated 3.4K branded searches, 43.7% of all searches for the six we track.

## Cite this page

Brandwave. "Disc harrow brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-disc-harrow-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-disc-harrow-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.