--- title: "Kawasaki vs KTM: Which is searched more in New Zealand?" description: "Is Kawasaki or KTM more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dirt bikes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kawasaki-vs-ktm" publisher: "Brandwave" --- # Kawasaki vs KTM: Which is searched more in New Zealand? Is Kawasaki or KTM more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dirt bikes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kawasaki and KTM - **Competitive set**: Dirt bikes brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Kawasaki Share of Search**: 8.8% - **KTM Share of Search**: 5.6% ## Is Kawasaki or KTM more popular in search? - In September 2026, Kawasaki had more branded searches than KTM among dirt bikes brands in New Zealand. Kawasaki had about 4,190 branded searches, while KTM had 2,640. Kawasaki made up 8.8% of all dirt bikes brand searches we track, and KTM accounted for 5.6%. - Kawasaki was ahead of KTM in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kawasaki’s share of searches among dirt bikes brands in New Zealand moved from 10.2% to 8.8%, and its estimated monthly branded searches moved from 5.2K to 4.2K. - Across the 12 months ending September 2026, KTM’s share of searches among dirt bikes brands in New Zealand moved from 5.8% to 5.6%, and its estimated monthly branded searches moved from 3K to 2.6K. ## Top dirt bikes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kawasaki was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. KTM was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. KTM was listed before Kawasaki in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yamaha | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Honda | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | KTM | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Kawasaki | 4th | 3 of 3 | 1 of 2 | 4 of 5 | ## Every AI answer about dirt bikes brands - Asked ChatGPT "Which dirt bike brand should I buy in New Zealand?": 1. Yamaha, 2. Honda, 3. KTM, 4. Kawasaki - Asked ChatGPT "What are the best dirt bike brands in New Zealand?": 1. Yamaha, 2. Honda, 3. KTM, 4. Kawasaki - Asked ChatGPT "What's the best dirt bike brand in New Zealand for off-road riding?": 1. Yamaha, 2. KTM, 3. Honda, 4. Kawasaki - Searched Google, AI Overview "dirt bikes nz": 1. Honda - Searched Google, AI Overview "cheap dirt bike": 1. Honda, 2. Yamaha, 3. Kawasaki Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand dirt bikes brands in September 2026? - In September 2026, KTM gained share of searches among dirt bikes brands in New Zealand, from 4.9% to 5.6%. - In September 2026, Kawasaki lost share of searches among dirt bikes brands in New Zealand, from 10.5% to 8.8%. ## Month by month | Month | Kawasaki estimated searches | Kawasaki Share of Search | Kawasaki rank | KTM estimated searches | KTM Share of Search | KTM rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.2K | 10.2% | 2 | 3K | 5.8% | 3 | | Nov 2025 | 5K | 10.8% | 2 | 3.3K | 7.1% | 3 | | Dec 2025 | 4.2K | 8.8% | 2 | 2.7K | 5.6% | 3 | | Jan 2026 | 4.3K | 8.3% | 2 | 2.7K | 5.3% | 3 | | Feb 2026 | 4.2K | 8.2% | 2 | 3.8K | 7.5% | 3 | | Mar 2026 | 5.1K | 9.4% | 2 | 3.4K | 6.3% | 3 | | Apr 2026 | 5K | 10.9% | 2 | 2.7K | 5.9% | 3 | | May 2026 | 5.1K | 10.5% | 2 | 3.3K | 6.9% | 3 | | Jun 2026 | 4.8K | 10.3% | 2 | 2.6K | 5.5% | 3 | | Jul 2026 | 4.1K | 9.2% | 2 | 2.3K | 5.2% | 3 | | Aug 2026 | 4.8K | 10.5% | 2 | 2.3K | 4.9% | 3 | | Sep 2026 | 4.2K | 8.8% | 2 | 2.6K | 5.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Kawasaki’s and KTM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kawasaki**: Measured on the search terms “kawasaki”, “kawasaki 650r”, “kawasaki hr”, “kawasaki mc”, “kawasaki mule” and “kawasaki vn”, summed into one figure. - **KTM**: Measured on the search terms “ktm”, “ktm bow”, “ktm dirt bikes”, “ktm duke” and “ktm ebike”, summed into one figure. - [Kawasaki profile](/demand/nz/brands/kawasaki) - [KTM profile](/demand/nz/brands/ktm) - [All dirt bikes brands in New Zealand](/demand/nz/categories/nz-dirt-bikes-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kawasaki or KTM more popular in search? In September 2026, Kawasaki had more branded searches than KTM among dirt bikes brands in New Zealand. Kawasaki had about 4,190 branded searches, while KTM had 2,640. Kawasaki made up 8.8% of all dirt bikes brand searches we track, and KTM accounted for 5.6%. ## Cite this page Brandwave. "Kawasaki vs KTM: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kawasaki-vs-ktm This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kawasaki-vs-ktm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.