---
title: "Dirt bikes brands in New Zealand: Which are searched most?"
description: "Compare the dirt bikes brands people buy. Share of Search among Honda, Kawasaki, KTM and Yamaha, the dirt bikes brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-dirt-bikes-brands"
publisher: "Brandwave"
---

# Dirt bikes brands in New Zealand: Which are searched most?

Compare the dirt bikes brands people buy. Share of Search among Honda, Kawasaki, KTM and Yamaha, the dirt bikes brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dirt bikes brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Honda, 85.1%

## Which brand is most popular in search among dirt bikes brands in New Zealand?

- In September 2026, Honda was the most searched among dirt bikes brands in New Zealand, with an estimated 40.4K branded searches, 85.1% of all searches for the four we track.
- Kawasaki is in 2nd place, 76.2 percentage points behind at 8.8%.
- Across the 12 months ending September 2026, Honda’s share of searches among dirt bikes brands in New Zealand increased from 83.2% to 85.1%.
- Across the 12 months ending September 2026, Kawasaki’s share of searches among dirt bikes brands in New Zealand decreased from 10.2% to 8.8%.
- Across the 12 months ending September 2026, Honda’s share of searches among dirt bikes brands in New Zealand peaked at 85.6% in January 2026 and was lowest at 81.3% in November 2025.
- Across the 12 months ending September 2026, Kawasaki’s share of searches among dirt bikes brands in New Zealand peaked at 10.9% in April 2026 and was lowest at 8.2% in February 2026.
- Across the 12 months ending September 2026, KTM’s share of searches among dirt bikes brands in New Zealand peaked at 7.5% in February 2026 and was lowest at 4.9% in August 2026.
- Across the 12 months ending September 2026, KTM and Yamaha held steady: their share of searches among dirt bikes brands in New Zealand each moved less than 0.5 percentage points.

## Top dirt bikes brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Honda appeared every time. Yamaha was recommended most often, coming first in three out of four answers that gave a list. Honda was second, and KTM was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Yamaha | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Honda | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| KTM | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Kawasaki | 4th | 3 of 3 | 1 of 2 | 4 of 5 |

## Every AI answer about dirt bikes brands

- Asked ChatGPT "Which dirt bike brand should I buy in New Zealand?": 1. Yamaha, 2. Honda, 3. KTM, 4. Kawasaki
- Asked ChatGPT "What are the best dirt bike brands in New Zealand?": 1. Yamaha, 2. Honda, 3. KTM, 4. Kawasaki
- Asked ChatGPT "What's the best dirt bike brand in New Zealand for off-road riding?": 1. Yamaha, 2. KTM, 3. Honda, 4. Kawasaki
- Searched Google, AI Overview "dirt bikes nz": 1. Honda
- Searched Google, AI Overview "cheap dirt bike": 1. Honda, 2. Yamaha, 3. Kawasaki

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [Honda vs Kawasaki: compare search popularity](/demand/nz/compare/honda-vs-kawasaki): 85.1% against 8.8% Share of Search.
- [Honda vs KTM: compare search popularity](/demand/nz/compare/honda-vs-ktm): 85.1% against 5.6% Share of Search.
- [Kawasaki vs KTM: compare search popularity](/demand/nz/compare/kawasaki-vs-ktm): 8.8% against 5.6% Share of Search.

## How did search popularity change for New Zealand dirt bikes brands in September 2026?

- In September 2026, Honda gained share of searches among dirt bikes brands in New Zealand, from 83.8% to 85.1%.
- In September 2026, KTM gained share of searches among dirt bikes brands in New Zealand, from 4.9% to 5.6%.
- In September 2026, Kawasaki lost share of searches among dirt bikes brands in New Zealand, from 10.5% to 8.8%.
- Estimated monthly branded searches for Yamaha in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Honda | 85.1% | 40.4K | +4.7% | Honda |
| 2 | Kawasaki | 8.8% | 4.2K | -13.3% | Kawasaki |
| 3 | KTM | 5.6% | 2.6K | +16.8% | KTM |
| 4 | Yamaha | 0.55% | 260 | -33.3% | Yamaha |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Honda | 42.3K | 83.2% | 1 |
| Oct 2025 | Kawasaki | 5.2K | 10.2% | 2 |
| Oct 2025 | KTM | 3K | 5.8% | 3 |
| Oct 2025 | Yamaha | 390 | 0.77% | 4 |
| Nov 2025 | Honda | 37.8K | 81.3% | 1 |
| Nov 2025 | Kawasaki | 5K | 10.8% | 2 |
| Nov 2025 | KTM | 3.3K | 7.1% | 3 |
| Nov 2025 | Yamaha | 390 | 0.84% | 4 |
| Dec 2025 | Honda | 40.7K | 85% | 1 |
| Dec 2025 | Kawasaki | 4.2K | 8.8% | 2 |
| Dec 2025 | KTM | 2.7K | 5.6% | 3 |
| Dec 2025 | Yamaha | 320 | 0.67% | 4 |
| Jan 2026 | Honda | 43.9K | 85.6% | 1 |
| Jan 2026 | Kawasaki | 4.3K | 8.3% | 2 |
| Jan 2026 | KTM | 2.7K | 5.3% | 3 |
| Jan 2026 | Yamaha | 390 | 0.76% | 4 |
| Feb 2026 | Honda | 42K | 83.1% | 1 |
| Feb 2026 | Kawasaki | 4.2K | 8.2% | 2 |
| Feb 2026 | KTM | 3.8K | 7.5% | 3 |
| Feb 2026 | Yamaha | 590 | 1.2% | 4 |
| Mar 2026 | Honda | 45K | 83.3% | 1 |
| Mar 2026 | Kawasaki | 5.1K | 9.4% | 2 |
| Mar 2026 | KTM | 3.4K | 6.3% | 3 |
| Mar 2026 | Yamaha | 590 | 1.1% | 4 |
| Apr 2026 | Honda | 37.6K | 82.5% | 1 |
| Apr 2026 | Kawasaki | 5K | 10.9% | 2 |
| Apr 2026 | KTM | 2.7K | 5.9% | 3 |
| Apr 2026 | Yamaha | 320 | 0.7% | 4 |
| May 2026 | Honda | 39.2K | 81.6% | 1 |
| May 2026 | Kawasaki | 5.1K | 10.5% | 2 |
| May 2026 | KTM | 3.3K | 6.9% | 3 |
| May 2026 | Yamaha | 480 | 1% | 4 |
| Jun 2026 | Honda | 39.1K | 83.3% | 1 |
| Jun 2026 | Kawasaki | 4.8K | 10.3% | 2 |
| Jun 2026 | KTM | 2.6K | 5.5% | 3 |
| Jun 2026 | Yamaha | 390 | 0.83% | 4 |
| Jul 2026 | Honda | 38.1K | 84.9% | 1 |
| Jul 2026 | Kawasaki | 4.1K | 9.2% | 2 |
| Jul 2026 | KTM | 2.3K | 5.2% | 3 |
| Jul 2026 | Yamaha | 320 | 0.71% | 4 |
| Aug 2026 | Honda | 38.6K | 83.8% | 1 |
| Aug 2026 | Kawasaki | 4.8K | 10.5% | 2 |
| Aug 2026 | KTM | 2.3K | 4.9% | 3 |
| Aug 2026 | Yamaha | 390 | 0.85% | 4 |
| Sep 2026 | Honda | 40.4K | 85.1% | 1 |
| Sep 2026 | Kawasaki | 4.2K | 8.8% | 2 |
| Sep 2026 | KTM | 2.6K | 5.6% | 3 |
| Sep 2026 | Yamaha | 260 | 0.55% | 4 |

## What is being compared

- **Honda**: Measured on the search terms “honda”, “honda accord”, “honda car”, “honda cars”, “honda civic”, “honda crv”, “honda fit”, “honda hrv”, “honda jazz” and “honda odyssey”, summed into one figure.
- **Kawasaki**: Measured on the search terms “kawasaki”, “kawasaki 650r”, “kawasaki hr”, “kawasaki mc”, “kawasaki mule” and “kawasaki vn”, summed into one figure.
- **KTM**: Measured on the search terms “ktm”, “ktm bow”, “ktm dirt bikes”, “ktm duke” and “ktm ebike”, summed into one figure.
- **Yamaha**: Measured on the search term “yamaha dirt bike”.

- [Honda](/demand/nz/brands/honda)
- [Kawasaki](/demand/nz/brands/kawasaki)
- [KTM](/demand/nz/brands/ktm)
- [Yamaha](/demand/nz/brands/yamaha)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dirt bikes brands in New Zealand?

In September 2026, Honda was the most searched among dirt bikes brands in New Zealand, with an estimated 40.4K branded searches, 85.1% of all searches for the four we track.

## Cite this page

Brandwave. "Dirt bikes brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-dirt-bikes-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dirt-bikes-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.