--- title: "Dinnerware and tableware brands in New Zealand: Which brands are most popular in search?" description: "Compare the dinner set, glassware and tableware brands New Zealand homes set the table with. Share of Search among Corelle, Royal Doulton, Wedgwood, Robert Gordon and Ecology, the dinnerware and tableware brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-dinnerware-brands" publisher: "Brandwave" --- # Dinnerware and tableware brands in New Zealand: Which brands are most popular in search? Compare the dinner set, glassware and tableware brands New Zealand homes set the table with. Share of Search among Corelle, Royal Doulton, Wedgwood, Robert Gordon and Ecology, the dinnerware and tableware brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Dinnerware and tableware brands - **Market**: New Zealand - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Corelle, 38.7% ## Which brand is most popular in search among dinnerware and tableware brands in New Zealand? - In August 2026, Corelle was the most searched among dinnerware and tableware brands in New Zealand, with an estimated 2K branded searches and 38.7% estimated Share of Search within this set. - Royal Doulton is in 2nd place, 8.1 percentage points behind at 30.6% Share of Search. - Across the 11 months ending August 2026, Corelle’s estimated Share of Search among dinnerware and tableware brands in New Zealand increased from 37.8% to 38.7%. - Across the 11 months ending August 2026, Royal Doulton’s estimated Share of Search among dinnerware and tableware brands in New Zealand decreased from 32.6% to 30.6%. - Across the 11 months ending August 2026, Robert Gordon’s estimated Share of Search among dinnerware and tableware brands in New Zealand increased from 7.1% to 7.7%. - Across the 11 months ending August 2026, Ecology’s estimated Share of Search among dinnerware and tableware brands in New Zealand increased from 2.4% to 3.1%. - Across the 11 months ending August 2026, Corelle’s estimated Share of Search among dinnerware and tableware brands in New Zealand peaked at 45.7% in June 2026 and was lowest at 36.5% in January 2026. - Across the 11 months ending August 2026, Royal Doulton’s estimated Share of Search among dinnerware and tableware brands in New Zealand peaked at 34.8% in January 2026 and was lowest at 28.1% in June 2026. - Across the 11 months ending August 2026, Wedgwood’s estimated Share of Search among dinnerware and tableware brands in New Zealand peaked at 21.6% in May 2026 and was lowest at 16.3% in December 2025. - Across the 11 months ending August 2026, Robert Gordon’s estimated Share of Search among dinnerware and tableware brands in New Zealand peaked at 7.8% in December 2025 and was lowest at 5.2% in June 2026. - Across the 11 months ending August 2026, Ecology’s estimated Share of Search among dinnerware and tableware brands in New Zealand peaked at 4% in January 2026 and was lowest at 2.4% in October 2025. - Across the 11 months ending August 2026, Wedgwood held steady: its estimated Share of Search among dinnerware and tableware brands in New Zealand moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Corelle vs Royal Doulton: compare search popularity](/demand/nz/compare/corelle-vs-royal-doulton): 38.7% against 30.6% Share of Search. - [Corelle vs Wedgwood: compare search popularity](/demand/nz/compare/corelle-vs-wedgwood): 38.7% against 19.8% Share of Search. - [Corelle vs Robert Gordon: compare search popularity](/demand/nz/compare/corelle-vs-robert-gordon): 38.7% against 7.7% Share of Search. - [Corelle vs Ecology: compare search popularity](/demand/nz/compare/corelle-vs-ecology): 38.7% against 3.1% Share of Search. - [Royal Doulton vs Wedgwood: compare search popularity](/demand/nz/compare/royal-doulton-vs-wedgwood): 30.6% against 19.8% Share of Search. - [Royal Doulton vs Robert Gordon: compare search popularity](/demand/nz/compare/robert-gordon-vs-royal-doulton): 30.6% against 7.7% Share of Search. - [Royal Doulton vs Ecology: compare search popularity](/demand/nz/compare/ecology-vs-royal-doulton): 30.6% against 3.1% Share of Search. - [Wedgwood vs Robert Gordon: compare search popularity](/demand/nz/compare/robert-gordon-vs-wedgwood): 19.8% against 7.7% Share of Search. - [Wedgwood vs Ecology: compare search popularity](/demand/nz/compare/ecology-vs-wedgwood): 19.8% against 3.1% Share of Search. - [Robert Gordon vs Ecology: compare search popularity](/demand/nz/compare/ecology-vs-robert-gordon): 7.7% against 3.1% Share of Search. ## How did search popularity change for New Zealand dinnerware and tableware brands in August 2026? - In August 2026, Royal Doulton gained estimated Share of Search among dinnerware and tableware brands in New Zealand, from 29% to 30.6%. - In August 2026, Robert Gordon gained estimated Share of Search among dinnerware and tableware brands in New Zealand, from 7.1% to 7.7%. - In August 2026, Corelle lost estimated Share of Search among dinnerware and tableware brands in New Zealand, from 40.7% to 38.7%. - Estimated monthly branded searches for Ecology in New Zealand rose 14.3% over 11 measured months, from 140 to 160 in August 2026. - Estimated monthly branded searches for Wedgwood in New Zealand fell 11.2% over 11 measured months, from 1.2K to 1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Corelle | 38.7% | 2K | -16.3% | Corelle | | 2 | Royal Doulton | 30.6% | 1.6K | -7.0% | Royal Doulton | | 3 | Wedgwood | 19.8% | 1K | -14.2% | Wedgwood | | 4 | Robert Gordon | 7.7% | 400 | -4.8% | Robert Gordon | | 5 | Ecology | 3.1% | 160 | -5.9% | Ecology | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Corelle | 2.2K | 37.8% | 1 | | Oct 2025 | Royal Doulton | 1.9K | 32.6% | 2 | | Oct 2025 | Wedgwood | 1.2K | 20.1% | 3 | | Oct 2025 | Robert Gordon | 410 | 7.1% | 4 | | Oct 2025 | Ecology | 140 | 2.4% | 5 | | Nov 2025 | Corelle | 2.4K | 40.9% | 1 | | Nov 2025 | Royal Doulton | 1.9K | 32.3% | 2 | | Nov 2025 | Wedgwood | 1K | 16.8% | 3 | | Nov 2025 | Robert Gordon | 410 | 6.9% | 4 | | Nov 2025 | Ecology | 180 | 3% | 5 | | Dec 2025 | Corelle | 2.5K | 38.9% | 1 | | Dec 2025 | Royal Doulton | 2.1K | 33.1% | 2 | | Dec 2025 | Wedgwood | 1K | 16.3% | 3 | | Dec 2025 | Robert Gordon | 500 | 7.8% | 4 | | Dec 2025 | Ecology | 240 | 3.8% | 5 | | Jan 2026 | Corelle | 2.2K | 36.5% | 1 | | Jan 2026 | Royal Doulton | 2.1K | 34.8% | 2 | | Jan 2026 | Wedgwood | 1.1K | 18.8% | 3 | | Jan 2026 | Robert Gordon | 350 | 5.9% | 4 | | Jan 2026 | Ecology | 240 | 4% | 5 | | Feb 2026 | Corelle | 1.8K | 40.3% | 1 | | Feb 2026 | Royal Doulton | 1.5K | 32.4% | 2 | | Feb 2026 | Wedgwood | 830 | 18.2% | 3 | | Feb 2026 | Robert Gordon | 280 | 6.1% | 4 | | Feb 2026 | Ecology | 140 | 3.1% | 5 | | Mar 2026 | Corelle | 2.3K | 43.6% | 1 | | Mar 2026 | Royal Doulton | 1.5K | 28.7% | 2 | | Mar 2026 | Wedgwood | 1K | 19.3% | 3 | | Mar 2026 | Robert Gordon | 310 | 5.8% | 4 | | Mar 2026 | Ecology | 140 | 2.6% | 5 | | Apr 2026 | Corelle | 2.3K | 41.4% | 1 | | Apr 2026 | Royal Doulton | 1.8K | 32.1% | 2 | | Apr 2026 | Wedgwood | 960 | 17.1% | 3 | | Apr 2026 | Robert Gordon | 340 | 6.1% | 4 | | Apr 2026 | Ecology | 190 | 3.4% | 5 | | May 2026 | Corelle | 2.1K | 36.8% | 1 | | May 2026 | Royal Doulton | 1.8K | 31.3% | 2 | | May 2026 | Wedgwood | 1.3K | 21.6% | 3 | | May 2026 | Robert Gordon | 420 | 7.3% | 4 | | May 2026 | Ecology | 180 | 3.1% | 5 | | Jun 2026 | Corelle | 3K | 45.7% | 1 | | Jun 2026 | Royal Doulton | 1.8K | 28.1% | 2 | | Jun 2026 | Wedgwood | 1.2K | 18.5% | 3 | | Jun 2026 | Robert Gordon | 340 | 5.2% | 4 | | Jun 2026 | Ecology | 160 | 2.5% | 5 | | Jul 2026 | Corelle | 2.4K | 40.7% | 1 | | Jul 2026 | Royal Doulton | 1.7K | 29% | 2 | | Jul 2026 | Wedgwood | 1.2K | 20.3% | 3 | | Jul 2026 | Robert Gordon | 420 | 7.1% | 4 | | Jul 2026 | Ecology | 170 | 2.9% | 5 | | Aug 2026 | Corelle | 2K | 38.7% | 1 | | Aug 2026 | Royal Doulton | 1.6K | 30.6% | 2 | | Aug 2026 | Wedgwood | 1K | 19.8% | 3 | | Aug 2026 | Robert Gordon | 400 | 7.7% | 4 | | Aug 2026 | Ecology | 160 | 3.1% | 5 | | Sep 2026 | Corelle | — | — | — | | Sep 2026 | Ecology | — | — | — | | Sep 2026 | Robert Gordon | — | — | — | | Sep 2026 | Royal Doulton | — | — | — | | Sep 2026 | Wedgwood | — | — | — | ## What is being compared - **Corelle**: Measured on the search terms “briscoes corelle”, “corelle”, “corelle bowls”, “corelle com”, “corelle crockery”, “corelle dinner plates”, “corelle dinner set”, “corelle dishes”, “corelle glassware”, “corelle mugs”, “corelle near me”, “corelle nz”, “corelle online”, “corelle plates”, “corelle set” and “corelle vitrelle dinnerware sets”, summed into one figure. - **Ecology**: Measured on the search terms “ecology dinner set”, “ecology glassware”, “ecology plates” and “ecology tableware”, summed into one figure. - **Robert Gordon**: Measured on the search terms “robert gordon dinner set”, “robert gordon glassware”, “robert gordon mugs”, “robert gordon plates” and “robert gordon tableware”, summed into one figure. - **Royal Doulton**: Measured on the search terms “bunnykins royal doulton”, “coaching days royal doulton”, “dickens ware royal doulton”, “royal doulton”, “royal doulton 1815”, “royal doulton bowls”, “royal doulton china”, “royal doulton crockery”, “royal doulton dining set”, “royal doulton figurines”, “royal doulton glassware”, “royal doulton near me”, “royal doulton nz”, “royal doulton online”, “royal doulton outlets”, “royal doulton plates”, “royal doulton rustic england”, “royal doulton shakespeare series”, “royal doulton tea set”, “royal doulton under the greenwood tree”, “royaldoulton”, “royaldoulton com” and “royaldoulton plates”, summed into one figure. - **Wedgwood**: Measured on the search terms “blue wedgwood”, “blue wedgwood china”, “josiah wedgwood”, “vera wang wedgwood”, “wedgwood”, “wedgwood bone china”, “wedgwood china”, “wedgwood com”, “wedgwood dinner set”, “wedgwood glassware”, “wedgwood jasperware”, “wedgwood near me”, “wedgwood new zealand”, “wedgwood nz”, “wedgwood plates”, “wedgwood pottery”, “wedgwood stamps”, “wedgwood tableware” and “wedgwood tea set”, summed into one figure. - [Corelle](/demand/nz/brands/corelle) - [Ecology](/demand/nz/brands/ecology) - [Robert Gordon](/demand/nz/brands/robert-gordon) - [Royal Doulton](/demand/nz/brands/royal-doulton) - [Wedgwood](/demand/nz/brands/wedgwood) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among dinnerware and tableware brands in New Zealand? In August 2026, Corelle was the most searched among dinnerware and tableware brands in New Zealand, with an estimated 2K branded searches and 38.7% estimated Share of Search within this set. ## Cite this page Brandwave. "Dinnerware and tableware brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-dinnerware-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dinnerware-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.