--- title: "Royal Doulton vs Wedgwood: Which is searched more in New Zealand?" description: "Is Royal Doulton or Wedgwood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dinner set brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-dinner-set-brands/compare/royal-doulton-vs-wedgwood" publisher: "Brandwave" --- # Royal Doulton vs Wedgwood: Which is searched more in New Zealand? Is Royal Doulton or Wedgwood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dinner set brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Royal Doulton and Wedgwood - **Competitive set**: Dinner set brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Royal Doulton Share of Search**: 32% - **Wedgwood Share of Search**: 19.4% ## Is Royal Doulton or Wedgwood more popular in search? - In September 2026, Royal Doulton had more branded searches than Wedgwood among dinner set brands in New Zealand. Royal Doulton had about 990 branded searches, while Wedgwood had 600. Royal Doulton made up 32% of all dinner set brand searches we track, and Wedgwood accounted for 19.4%. - Royal Doulton was ahead of Wedgwood in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Royal Doulton’s share of searches among dinner set brands in New Zealand moved from 34.7% to 32%, and its estimated monthly branded searches moved from 1.1K to 990. - Across the 12 months ending September 2026, Wedgwood’s share of searches among dinner set brands in New Zealand moved from 22.8% to 19.4%, and its estimated monthly branded searches moved from 710 to 600. ## Top dinner set brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Royal Doulton was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Wedgwood was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Royal Doulton and Wedgwood were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Corelle | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Maxwell & Williams | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Denby | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Royal Doulton | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Wedgwood | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Ecology | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about dinner set brands - Asked ChatGPT "Which dinner set brand should I buy in New Zealand?": 1. Corelle, 2. Maxwell & Williams - Asked ChatGPT "What are the best dinner set brands in New Zealand?": 1. Wedgwood, 2. Denby, 3. Royal Doulton, 4. Maxwell & Williams, 5. Corelle, 6. Ecology - Asked ChatGPT "What's the best dinner set brand in New Zealand for everyday meals?": 1. Corelle, 2. Maxwell & Williams, 3. Denby - Searched Google, AI Overview "dinner set nz": 1. Corelle, 2. Royal Doulton - Searched Google, AI Overview "stoneware dinner set": 1. Ecology Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand dinner set brands in September 2026? - In September 2026, Royal Doulton gained share of searches among dinner set brands in New Zealand, from 27.8% to 32%. - In September 2026, Wedgwood rose from 4th to 3rd among dinner set brands in New Zealand. ## Month by month | Month | Royal Doulton estimated searches | Royal Doulton Share of Search | Royal Doulton rank | Wedgwood estimated searches | Wedgwood Share of Search | Wedgwood rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 34.7% | 1 | 710 | 22.8% | 2 | | Nov 2025 | 1.1K | 35.4% | 1 | 580 | 19% | 3 | | Dec 2025 | 1.3K | 35.4% | 1 | 550 | 15.4% | 4 | | Jan 2026 | 1.3K | 36.6% | 1 | 630 | 18% | 3 | | Feb 2026 | 890 | 34.9% | 1 | 510 | 20% | 2 | | Mar 2026 | 840 | 29.4% | 1 | 650 | 22.7% | 2 | | Apr 2026 | 1.1K | 33.4% | 1 | 630 | 19.1% | 2 | | May 2026 | 1.1K | 33.2% | 1 | 850 | 25.2% | 2 | | Jun 2026 | 1.1K | 31.7% | 1 | 830 | 23.1% | 2 | | Jul 2026 | 1K | 30.3% | 1 | 780 | 22.7% | 2 | | Aug 2026 | 880 | 27.8% | 1 | 610 | 19.2% | 4 | | Sep 2026 | 990 | 32% | 1 | 600 | 19.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Royal Doulton’s and Wedgwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Royal Doulton**: Measured on the search terms “bunnykins royal doulton”, “royal doulton”, “royal doulton 1815”, “royal doulton bowls”, “royal doulton china”, “royal doulton crockery”, “royal doulton figurines”, “royal doulton outlets” and “royaldoulton”, summed into one figure. - **Wedgwood**: Measured on the search terms “josiah wedgwood”, “vera wang wedgwood”, “wedgwood”, “wedgwood bone china”, “wedgwood china”, “wedgwood jasperware”, “wedgwood pottery”, “wedgwood stamps” and “wedgwood tea set”, summed into one figure. - [Royal Doulton profile](/demand/nz/brands/royal-doulton) - [Wedgwood profile](/demand/nz/brands/wedgwood) - [All dinner set brands in New Zealand](/demand/nz/categories/nz-dinner-set-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Royal Doulton or Wedgwood more popular in search? In September 2026, Royal Doulton had more branded searches than Wedgwood among dinner set brands in New Zealand. Royal Doulton had about 990 branded searches, while Wedgwood had 600. Royal Doulton made up 32% of all dinner set brand searches we track, and Wedgwood accounted for 19.4%. ## Cite this page Brandwave. "Royal Doulton vs Wedgwood: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-dinner-set-brands/compare/royal-doulton-vs-wedgwood This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dinner-set-brands/compare/royal-doulton-vs-wedgwood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.