--- title: "Maxwell & Williams vs Wedgwood: Which is searched more in New Zealand?" description: "Is Maxwell & Williams or Wedgwood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dinner set brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-dinner-set-brands/compare/maxwell-williams-vs-wedgwood" publisher: "Brandwave" --- # Maxwell & Williams vs Wedgwood: Which is searched more in New Zealand? Is Maxwell & Williams or Wedgwood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dinner set brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Maxwell & Williams and Wedgwood - **Competitive set**: Dinner set brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Maxwell & Williams Share of Search**: 19.1% - **Wedgwood Share of Search**: 19.4% ## Is Maxwell & Williams or Wedgwood more popular in search? - In September 2026, Maxwell & Williams and Wedgwood were level in searches among dinner set brands in New Zealand, with an estimated 590 versus 600 branded searches, at 19.1% and 19.4% of the total. - The lead changed hands 4 times in the 12 months ending September 2026: Maxwell & Williams took it in December 2025, Wedgwood took it in February 2026, Maxwell & Williams took it in August 2026, Wedgwood took it in September 2026. - Across the 12 months ending September 2026, Maxwell & Williams’ share of searches among dinner set brands in New Zealand moved from 12.5% to 19.1%, and its estimated monthly branded searches moved from 390 to 590. - Across the 12 months ending September 2026, Wedgwood’s share of searches among dinner set brands in New Zealand moved from 22.8% to 19.4%, and its estimated monthly branded searches moved from 710 to 600. ## Top dinner set brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maxwell & Williams was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Wedgwood was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maxwell & Williams was listed before Wedgwood in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Corelle | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Maxwell & Williams | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Denby | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Royal Doulton | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Wedgwood | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Ecology | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about dinner set brands - Asked ChatGPT "Which dinner set brand should I buy in New Zealand?": 1. Corelle, 2. Maxwell & Williams - Asked ChatGPT "What are the best dinner set brands in New Zealand?": 1. Wedgwood, 2. Denby, 3. Royal Doulton, 4. Maxwell & Williams, 5. Corelle, 6. Ecology - Asked ChatGPT "What's the best dinner set brand in New Zealand for everyday meals?": 1. Corelle, 2. Maxwell & Williams, 3. Denby - Searched Google, AI Overview "dinner set nz": 1. Corelle, 2. Royal Doulton - Searched Google, AI Overview "stoneware dinner set": 1. Ecology Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand dinner set brands in September 2026? - In September 2026, Maxwell & Williams lost share of searches among dinner set brands in New Zealand, from 22.7% to 19.1%. - In September 2026, Wedgwood rose from 4th to 3rd among dinner set brands in New Zealand. ## Month by month | Month | Maxwell & Williams estimated searches | Maxwell & Williams Share of Search | Maxwell & Williams rank | Wedgwood estimated searches | Wedgwood Share of Search | Wedgwood rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 12.5% | 4 | 710 | 22.8% | 2 | | Nov 2025 | 480 | 15.7% | 4 | 580 | 19% | 3 | | Dec 2025 | 720 | 20.2% | 3 | 550 | 15.4% | 4 | | Jan 2026 | 720 | 20.6% | 2 | 630 | 18% | 3 | | Feb 2026 | 480 | 18.8% | 3 | 510 | 20% | 2 | | Mar 2026 | 480 | 16.8% | 4 | 650 | 22.7% | 2 | | Apr 2026 | 590 | 17.9% | 3 | 630 | 19.1% | 2 | | May 2026 | 590 | 17.5% | 3 | 850 | 25.2% | 2 | | Jun 2026 | 590 | 16.4% | 3 | 830 | 23.1% | 2 | | Jul 2026 | 720 | 21% | 3 | 780 | 22.7% | 2 | | Aug 2026 | 720 | 22.7% | 2 | 610 | 19.2% | 4 | | Sep 2026 | 590 | 19.1% | 4 | 600 | 19.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Maxwell & Williams’ and Wedgwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Maxwell & Williams**: Measured on the search term “maxwell williams”. - **Wedgwood**: Measured on the search terms “josiah wedgwood”, “vera wang wedgwood”, “wedgwood”, “wedgwood bone china”, “wedgwood china”, “wedgwood jasperware”, “wedgwood pottery”, “wedgwood stamps” and “wedgwood tea set”, summed into one figure. - [Maxwell & Williams profile](/demand/nz/brands/maxwell-williams) - [Wedgwood profile](/demand/nz/brands/wedgwood) - [All dinner set brands in New Zealand](/demand/nz/categories/nz-dinner-set-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Maxwell & Williams or Wedgwood more popular in search? In September 2026, Maxwell & Williams and Wedgwood were level in searches among dinner set brands in New Zealand, with an estimated 590 versus 600 branded searches, at 19.1% and 19.4% of the total. ## Cite this page Brandwave. "Maxwell & Williams vs Wedgwood: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-dinner-set-brands/compare/maxwell-williams-vs-wedgwood This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dinner-set-brands/compare/maxwell-williams-vs-wedgwood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.