--- title: "Denby vs Maxwell & Williams: Which is searched more in New Zealand?" description: "Is Denby or Maxwell & Williams more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dinner set brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-dinner-set-brands/compare/denby-vs-maxwell-williams" publisher: "Brandwave" --- # Denby vs Maxwell & Williams: Which is searched more in New Zealand? Is Denby or Maxwell & Williams more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dinner set brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Denby and Maxwell & Williams - **Competitive set**: Dinner set brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Denby Share of Search**: 6.8% - **Maxwell & Williams Share of Search**: 19.1% ## Is Denby or Maxwell & Williams more popular in search? - In September 2026, Maxwell & Williams had more branded searches than Denby among dinner set brands in New Zealand. Maxwell & Williams had about 590 branded searches, while Denby had 210. Maxwell & Williams made up 19.1% of all dinner set brand searches we track, and Denby accounted for 6.8%. - Maxwell & Williams was ahead of Denby in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Denby’s share of searches among dinner set brands in New Zealand moved from 5.5% to 6.8%, and its estimated monthly branded searches moved from 170 to 210. - Across the 12 months ending September 2026, Maxwell & Williams’ share of searches among dinner set brands in New Zealand moved from 12.5% to 19.1%, and its estimated monthly branded searches moved from 390 to 590. ## Top dinner set brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maxwell & Williams was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Denby was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maxwell & Williams was listed before Denby in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Corelle | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Maxwell & Williams | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Denby | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Royal Doulton | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Wedgwood | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Ecology | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about dinner set brands - Asked ChatGPT "Which dinner set brand should I buy in New Zealand?": 1. Corelle, 2. Maxwell & Williams - Asked ChatGPT "What are the best dinner set brands in New Zealand?": 1. Wedgwood, 2. Denby, 3. Royal Doulton, 4. Maxwell & Williams, 5. Corelle, 6. Ecology - Asked ChatGPT "What's the best dinner set brand in New Zealand for everyday meals?": 1. Corelle, 2. Maxwell & Williams, 3. Denby - Searched Google, AI Overview "dinner set nz": 1. Corelle, 2. Royal Doulton - Searched Google, AI Overview "stoneware dinner set": 1. Ecology Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand dinner set brands in September 2026? - In September 2026, Denby gained share of searches among dinner set brands in New Zealand, from 5.4% to 6.8%. - In September 2026, Maxwell & Williams lost share of searches among dinner set brands in New Zealand, from 22.7% to 19.1%. ## Month by month | Month | Denby estimated searches | Denby Share of Search | Denby rank | Maxwell & Williams estimated searches | Maxwell & Williams Share of Search | Maxwell & Williams rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 5.5% | 5 | 390 | 12.5% | 4 | | Nov 2025 | 140 | 4.6% | 5 | 480 | 15.7% | 4 | | Dec 2025 | 170 | 4.8% | 5 | 720 | 20.2% | 3 | | Jan 2026 | 170 | 4.9% | 5 | 720 | 20.6% | 2 | | Feb 2026 | 140 | 5.5% | 5 | 480 | 18.8% | 3 | | Mar 2026 | 260 | 9.1% | 5 | 480 | 16.8% | 4 | | Apr 2026 | 320 | 9.7% | 5 | 590 | 17.9% | 3 | | May 2026 | 170 | 5% | 5 | 590 | 17.5% | 3 | | Jun 2026 | 390 | 10.8% | 5 | 590 | 16.4% | 3 | | Jul 2026 | 210 | 6.1% | 5 | 720 | 21% | 3 | | Aug 2026 | 170 | 5.4% | 5 | 720 | 22.7% | 2 | | Sep 2026 | 210 | 6.8% | 5 | 590 | 19.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Denby’s and Maxwell & Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Denby**: Measured on the search term “denby”. - **Maxwell & Williams**: Measured on the search term “maxwell williams”. - [Denby profile](/demand/nz/brands/denby) - [Maxwell & Williams profile](/demand/nz/brands/maxwell-williams) - [All dinner set brands in New Zealand](/demand/nz/categories/nz-dinner-set-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Denby or Maxwell & Williams more popular in search? In September 2026, Maxwell & Williams had more branded searches than Denby among dinner set brands in New Zealand. Maxwell & Williams had about 590 branded searches, while Denby had 210. Maxwell & Williams made up 19.1% of all dinner set brand searches we track, and Denby accounted for 6.8%. ## Cite this page Brandwave. "Denby vs Maxwell & Williams: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-dinner-set-brands/compare/denby-vs-maxwell-williams This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dinner-set-brands/compare/denby-vs-maxwell-williams. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.