---
title: "Dinner set brands in New Zealand: Which are searched most?"
description: "Compare the dinner set brands brands people buy. Share of Search among Royal Doulton, Corelle, Wedgwood, Maxwell & Williams, Denby and Ecology, the dinner set brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-dinner-set-brands"
publisher: "Brandwave"
---

# Dinner set brands in New Zealand: Which are searched most?

Compare the dinner set brands brands people buy. Share of Search among Royal Doulton, Corelle, Wedgwood, Maxwell & Williams, Denby and Ecology, the dinner set brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dinner set brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Royal Doulton, 32%

## Which brand is most popular in search among dinner set brands in New Zealand?

- In September 2026, Royal Doulton was the most searched among dinner set brands in New Zealand, with an estimated 990 branded searches, 32% of all searches for the six we track.
- Corelle is in 2nd place, 12.3 percentage points behind at 19.7%.
- Across the 12 months ending September 2026, Royal Doulton’s share of searches among dinner set brands in New Zealand decreased from 34.7% to 32%.
- Across the 12 months ending September 2026, Corelle’s share of searches among dinner set brands in New Zealand decreased from 21.5% to 19.7%.
- Across the 12 months ending September 2026, Wedgwood’s share of searches among dinner set brands in New Zealand decreased from 22.8% to 19.4%.
- Across the 12 months ending September 2026, Maxwell & Williams’ share of searches among dinner set brands in New Zealand increased from 12.5% to 19.1%.
- Across the 12 months ending September 2026, Denby’s share of searches among dinner set brands in New Zealand increased from 5.5% to 6.8%.
- Across the 12 months ending September 2026, Royal Doulton’s share of searches among dinner set brands in New Zealand peaked at 36.6% in January 2026 and was lowest at 27.8% in August 2026.
- Across the 12 months ending September 2026, Corelle’s share of searches among dinner set brands in New Zealand peaked at 21.6% in November 2025 and was lowest at 15% in June 2026.
- Across the 12 months ending September 2026, Wedgwood’s share of searches among dinner set brands in New Zealand peaked at 25.2% in May 2026 and was lowest at 15.4% in December 2025.
- Across the 12 months ending September 2026, Maxwell & Williams’ share of searches among dinner set brands in New Zealand peaked at 22.7% in August 2026 and was lowest at 12.5% in October 2025.
- Across the 12 months ending September 2026, Denby’s share of searches among dinner set brands in New Zealand peaked at 10.8% in June 2026 and was lowest at 4.6% in November 2025.
- Across the 12 months ending September 2026, Ecology’s share of searches among dinner set brands in New Zealand peaked at 4% in January 2026 and was lowest at 2.9% in October 2025.
- Across the 12 months ending September 2026, Corelle rose from 3rd to 2nd among dinner set brands in New Zealand.
- Across the 12 months ending September 2026, Wedgwood fell from 2nd to 3rd among dinner set brands in New Zealand.
- Across the 12 months ending September 2026, Ecology held steady: its share of searches among dinner set brands in New Zealand moved less than 0.5 percentage points.

## Top dinner set brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Corelle was mentioned most often, in four of the five answers. Corelle was recommended most often, coming first in three out of four answers that gave a list. Maxwell & Williams was second, and Denby was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Corelle | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Maxwell & Williams | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Denby | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Royal Doulton | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Wedgwood | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Ecology | 6th | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about dinner set brands

- Asked ChatGPT "Which dinner set brand should I buy in New Zealand?": 1. Corelle, 2. Maxwell & Williams
- Asked ChatGPT "What are the best dinner set brands in New Zealand?": 1. Wedgwood, 2. Denby, 3. Royal Doulton, 4. Maxwell & Williams, 5. Corelle, 6. Ecology
- Asked ChatGPT "What's the best dinner set brand in New Zealand for everyday meals?": 1. Corelle, 2. Maxwell & Williams, 3. Denby
- Searched Google, AI Overview "dinner set nz": 1. Corelle, 2. Royal Doulton
- Searched Google, AI Overview "stoneware dinner set": 1. Ecology

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Royal Doulton vs Corelle: compare search popularity](/demand/nz/compare/corelle-vs-royal-doulton): 32% against 19.7% Share of Search.
- [Royal Doulton vs Wedgwood: compare search popularity](/demand/nz/compare/royal-doulton-vs-wedgwood): 32% against 19.4% Share of Search.
- [Royal Doulton vs Maxwell & Williams: compare search popularity](/demand/nz/compare/maxwell-williams-vs-royal-doulton): 32% against 19.1% Share of Search.
- [Royal Doulton vs Denby: compare search popularity](/demand/nz/compare/denby-vs-royal-doulton): 32% against 6.8% Share of Search.
- [Corelle vs Wedgwood: compare search popularity](/demand/nz/compare/corelle-vs-wedgwood): 19.7% against 19.4% Share of Search.
- [Corelle vs Maxwell & Williams: compare search popularity](/demand/nz/compare/corelle-vs-maxwell-williams): 19.7% against 19.1% Share of Search.
- [Corelle vs Denby: compare search popularity](/demand/nz/compare/corelle-vs-denby): 19.7% against 6.8% Share of Search.
- [Wedgwood vs Maxwell & Williams: compare search popularity](/demand/nz/compare/maxwell-williams-vs-wedgwood): 19.4% against 19.1% Share of Search.
- [Wedgwood vs Denby: compare search popularity](/demand/nz/compare/denby-vs-wedgwood): 19.4% against 6.8% Share of Search.
- [Maxwell & Williams vs Denby: compare search popularity](/demand/nz/compare/denby-vs-maxwell-williams): 19.1% against 6.8% Share of Search.

## How did search popularity change for New Zealand dinner set brands in September 2026?

- In September 2026, Royal Doulton gained share of searches among dinner set brands in New Zealand, from 27.8% to 32%.
- In September 2026, Denby gained share of searches among dinner set brands in New Zealand, from 5.4% to 6.8%.
- In September 2026, Maxwell & Williams lost share of searches among dinner set brands in New Zealand, from 22.7% to 19.1%.
- In September 2026, Corelle lost share of searches among dinner set brands in New Zealand, from 21.5% to 19.7%.
- In September 2026, Ecology lost share of searches among dinner set brands in New Zealand, from 3.5% to 2.9%.
- In September 2026, Wedgwood rose from 4th to 3rd among dinner set brands in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Royal Doulton | 32% | 990 | +12.5% | Royal Doulton |
| 2 | Corelle | 19.7% | 610 | -10.3% | Corelle |
| 3 | Wedgwood | 19.4% | 600 | -1.6% | Wedgwood |
| 4 | Maxwell & Williams | 19.1% | 590 | -18.1% | Maxwell & Williams |
| 5 | Denby | 6.8% | 210 | +23.5% | Denby |
| 6 | Ecology | 2.9% | 90 | -18.2% | Ecology |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Royal Doulton | 1.1K | 34.7% | 1 |
| Oct 2025 | Wedgwood | 710 | 22.8% | 2 |
| Oct 2025 | Corelle | 670 | 21.5% | 3 |
| Oct 2025 | Maxwell & Williams | 390 | 12.5% | 4 |
| Oct 2025 | Denby | 170 | 5.5% | 5 |
| Oct 2025 | Ecology | 90 | 2.9% | 6 |
| Nov 2025 | Royal Doulton | 1.1K | 35.4% | 1 |
| Nov 2025 | Corelle | 660 | 21.6% | 2 |
| Nov 2025 | Wedgwood | 580 | 19% | 3 |
| Nov 2025 | Maxwell & Williams | 480 | 15.7% | 4 |
| Nov 2025 | Denby | 140 | 4.6% | 5 |
| Nov 2025 | Ecology | 110 | 3.6% | 6 |
| Dec 2025 | Royal Doulton | 1.3K | 35.4% | 1 |
| Dec 2025 | Corelle | 720 | 20.2% | 2 |
| Dec 2025 | Maxwell & Williams | 720 | 20.2% | 3 |
| Dec 2025 | Wedgwood | 550 | 15.4% | 4 |
| Dec 2025 | Denby | 170 | 4.8% | 5 |
| Dec 2025 | Ecology | 140 | 3.9% | 6 |
| Jan 2026 | Royal Doulton | 1.3K | 36.6% | 1 |
| Jan 2026 | Maxwell & Williams | 720 | 20.6% | 2 |
| Jan 2026 | Wedgwood | 630 | 18% | 3 |
| Jan 2026 | Corelle | 560 | 16% | 4 |
| Jan 2026 | Denby | 170 | 4.9% | 5 |
| Jan 2026 | Ecology | 140 | 4% | 6 |
| Feb 2026 | Royal Doulton | 890 | 34.9% | 1 |
| Feb 2026 | Wedgwood | 510 | 20% | 2 |
| Feb 2026 | Maxwell & Williams | 480 | 18.8% | 3 |
| Feb 2026 | Corelle | 440 | 17.3% | 4 |
| Feb 2026 | Denby | 140 | 5.5% | 5 |
| Feb 2026 | Ecology | 90 | 3.5% | 6 |
| Mar 2026 | Royal Doulton | 840 | 29.4% | 1 |
| Mar 2026 | Wedgwood | 650 | 22.7% | 2 |
| Mar 2026 | Corelle | 540 | 18.9% | 3 |
| Mar 2026 | Maxwell & Williams | 480 | 16.8% | 4 |
| Mar 2026 | Denby | 260 | 9.1% | 5 |
| Mar 2026 | Ecology | 90 | 3.1% | 6 |
| Apr 2026 | Royal Doulton | 1.1K | 33.4% | 1 |
| Apr 2026 | Wedgwood | 630 | 19.1% | 2 |
| Apr 2026 | Maxwell & Williams | 590 | 17.9% | 3 |
| Apr 2026 | Corelle | 540 | 16.4% | 4 |
| Apr 2026 | Denby | 320 | 9.7% | 5 |
| Apr 2026 | Ecology | 110 | 3.3% | 6 |
| May 2026 | Royal Doulton | 1.1K | 33.2% | 1 |
| May 2026 | Wedgwood | 850 | 25.2% | 2 |
| May 2026 | Maxwell & Williams | 590 | 17.5% | 3 |
| May 2026 | Corelle | 530 | 15.7% | 4 |
| May 2026 | Denby | 170 | 5% | 5 |
| May 2026 | Ecology | 110 | 3.3% | 6 |
| Jun 2026 | Royal Doulton | 1.1K | 31.7% | 1 |
| Jun 2026 | Wedgwood | 830 | 23.1% | 2 |
| Jun 2026 | Maxwell & Williams | 590 | 16.4% | 3 |
| Jun 2026 | Corelle | 540 | 15% | 4 |
| Jun 2026 | Denby | 390 | 10.8% | 5 |
| Jun 2026 | Ecology | 110 | 3.1% | 6 |
| Jul 2026 | Royal Doulton | 1K | 30.3% | 1 |
| Jul 2026 | Wedgwood | 780 | 22.7% | 2 |
| Jul 2026 | Maxwell & Williams | 720 | 21% | 3 |
| Jul 2026 | Corelle | 570 | 16.6% | 4 |
| Jul 2026 | Denby | 210 | 6.1% | 5 |
| Jul 2026 | Ecology | 110 | 3.2% | 6 |
| Aug 2026 | Royal Doulton | 880 | 27.8% | 1 |
| Aug 2026 | Maxwell & Williams | 720 | 22.7% | 2 |
| Aug 2026 | Corelle | 680 | 21.5% | 3 |
| Aug 2026 | Wedgwood | 610 | 19.2% | 4 |
| Aug 2026 | Denby | 170 | 5.4% | 5 |
| Aug 2026 | Ecology | 110 | 3.5% | 6 |
| Sep 2026 | Royal Doulton | 990 | 32% | 1 |
| Sep 2026 | Corelle | 610 | 19.7% | 2 |
| Sep 2026 | Wedgwood | 600 | 19.4% | 3 |
| Sep 2026 | Maxwell & Williams | 590 | 19.1% | 4 |
| Sep 2026 | Denby | 210 | 6.8% | 5 |
| Sep 2026 | Ecology | 90 | 2.9% | 6 |

## What is being compared

- **Corelle**: Measured on the search terms “corelle”, “corelle bowls”, “corelle dishes”, “corelle mugs” and “corelle set”, summed into one figure.
- **Denby**: Measured on the search term “denby”.
- **Ecology**: Measured on the search term “ecology dinner set”.
- **Maxwell & Williams**: Measured on the search term “maxwell williams”.
- **Royal Doulton**: Measured on the search terms “bunnykins royal doulton”, “royal doulton”, “royal doulton 1815”, “royal doulton bowls”, “royal doulton china”, “royal doulton crockery”, “royal doulton figurines”, “royal doulton outlets” and “royaldoulton”, summed into one figure.
- **Wedgwood**: Measured on the search terms “josiah wedgwood”, “vera wang wedgwood”, “wedgwood”, “wedgwood bone china”, “wedgwood china”, “wedgwood jasperware”, “wedgwood pottery”, “wedgwood stamps” and “wedgwood tea set”, summed into one figure.

- [Corelle](/demand/nz/brands/corelle)
- [Denby](/demand/nz/brands/denby)
- [Ecology](/demand/nz/brands/ecology)
- [Maxwell & Williams](/demand/nz/brands/maxwell-williams)
- [Royal Doulton](/demand/nz/brands/royal-doulton)
- [Wedgwood](/demand/nz/brands/wedgwood)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dinner set brands in New Zealand?

In September 2026, Royal Doulton was the most searched among dinner set brands in New Zealand, with an estimated 990 branded searches, 32% of all searches for the six we track.

## Cite this page

Brandwave. "Dinner set brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-dinner-set-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dinner-set-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.