---
title: "Digital Prescription Pharmacies in New Zealand: Share of Search"
description: "Share of Search among PillDrop, ZOOM Pharmacy, Pharmacy Now and MedPack, the digital prescription pharmacies Brandwave compares in New Zealand, using the same methodology, market, and reporting period."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-digital-prescription-pharmacies"
publisher: "Brandwave"
---

# Digital Prescription Pharmacies in New Zealand: Share of Search

Share of Search among PillDrop, ZOOM Pharmacy, Pharmacy Now and MedPack, the digital prescription pharmacies Brandwave compares in New Zealand, using the same methodology, market, and reporting period.

## Key facts

- **Competitive set**: Digital Prescription Pharmacies
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: PillDrop, 54.9%

## Which brand has the highest Share of Search among digital prescription pharmacies in New Zealand?

- PillDrop holds the highest estimated Share of Search among digital prescription pharmacies in New Zealand, at 54.9% in August 2026.
- ZOOM Pharmacy is in 2nd place, 15.4 percentage points behind at 39.5% Share of Search.
- Across the 12 months ending August 2026, PillDrop’s estimated Share of Search among digital prescription pharmacies in New Zealand increased from 45.9% to 54.9%.
- Across the 12 months ending August 2026, ZOOM Pharmacy’s estimated Share of Search among digital prescription pharmacies in New Zealand decreased from 45.3% to 39.5%.
- Across the 12 months ending August 2026, Pharmacy Now’s estimated Share of Search among digital prescription pharmacies in New Zealand decreased from 8.5% to 5.5%.
- Across the 12 months ending August 2026, PillDrop’s estimated Share of Search among digital prescription pharmacies in New Zealand peaked at 59.2% in January 2026 and was lowest at 45.9% in September 2025.
- Across the 12 months ending August 2026, ZOOM Pharmacy’s estimated Share of Search among digital prescription pharmacies in New Zealand peaked at 45.3% in September 2025 and was lowest at 35.8% in January 2026.
- Across the 12 months ending August 2026, Pharmacy Now’s estimated Share of Search among digital prescription pharmacies in New Zealand peaked at 8.5% in September 2025 and was lowest at 4% in July 2026.
- Across the 12 months ending August 2026, MedPack held steady: its estimated Share of Search among digital prescription pharmacies in New Zealand moved less than 0.5 percentage points.

## What changed among digital prescription pharmacies in New Zealand?

- In August 2026, Pharmacy Now gained estimated Share of Search among digital prescription pharmacies in New Zealand, from 4% to 5.5%.
- In August 2026, PillDrop gained estimated Share of Search among digital prescription pharmacies in New Zealand, from 53.6% to 54.9%.
- In August 2026, ZOOM Pharmacy lost estimated Share of Search among digital prescription pharmacies in New Zealand, from 42.4% to 39.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | PillDrop | 54.9% | 2.6K | +13.0% | PillDrop |
| 2 | ZOOM Pharmacy | 39.5% | 1.9K | +2.7% | ZOOM Care |
| 3 | Pharmacy Now | 5.5% | 260 | +52.9% | LD Group |
| 4 | MedPack | 0.21% | 10 | — | MedPack New Zealand |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Sep 2025 | PillDrop | 1.7K | 45.9% | 1 |
| Sep 2025 | ZOOM Pharmacy | 1.7K | 45.3% | 2 |
| Sep 2025 | Pharmacy Now | 320 | 8.5% | 3 |
| Sep 2025 | MedPack | 10 | 0.27% | 4 |
| Oct 2025 | PillDrop | 2K | 50% | 1 |
| Oct 2025 | ZOOM Pharmacy | 1.8K | 43.3% | 2 |
| Oct 2025 | Pharmacy Now | 260 | 6.4% | 3 |
| Oct 2025 | MedPack | 10 | 0.25% | 4 |
| Nov 2025 | PillDrop | 2K | 49.3% | 1 |
| Nov 2025 | ZOOM Pharmacy | 1.8K | 42.7% | 2 |
| Nov 2025 | Pharmacy Now | 320 | 7.8% | 3 |
| Nov 2025 | MedPack | 10 | 0.24% | 4 |
| Dec 2025 | PillDrop | 2.2K | 56% | 1 |
| Dec 2025 | ZOOM Pharmacy | 1.4K | 37% | 2 |
| Dec 2025 | Pharmacy Now | 260 | 6.7% | 3 |
| Dec 2025 | MedPack | 10 | 0.26% | 4 |
| Jan 2026 | PillDrop | 2.6K | 59.2% | 1 |
| Jan 2026 | ZOOM Pharmacy | 1.6K | 35.8% | 2 |
| Jan 2026 | Pharmacy Now | 210 | 4.8% | 3 |
| Jan 2026 | MedPack | 10 | 0.23% | 4 |
| Feb 2026 | PillDrop | 2.6K | 56.6% | 1 |
| Feb 2026 | ZOOM Pharmacy | 1.8K | 38.8% | 2 |
| Feb 2026 | Pharmacy Now | 210 | 4.6% | 3 |
| Feb 2026 | MedPack | 0 | <0.01% | 4 |
| Mar 2026 | PillDrop | 2.6K | 54.9% | 1 |
| Mar 2026 | ZOOM Pharmacy | 1.8K | 38.4% | 2 |
| Mar 2026 | Pharmacy Now | 320 | 6.8% | 3 |
| Mar 2026 | MedPack | 0 | <0.01% | 4 |
| Apr 2026 | PillDrop | 2.3K | 53% | 1 |
| Apr 2026 | ZOOM Pharmacy | 1.8K | 41.9% | 2 |
| Apr 2026 | Pharmacy Now | 210 | 4.8% | 3 |
| Apr 2026 | MedPack | 10 | 0.23% | 4 |
| May 2026 | PillDrop | 2.2K | 52.3% | 1 |
| May 2026 | ZOOM Pharmacy | 1.8K | 42.7% | 2 |
| May 2026 | Pharmacy Now | 210 | 5% | 3 |
| May 2026 | MedPack | 0 | <0.01% | 4 |
| Jun 2026 | PillDrop | 2.5K | 55.5% | 1 |
| Jun 2026 | ZOOM Pharmacy | 1.8K | 39.8% | 2 |
| Jun 2026 | Pharmacy Now | 210 | 4.7% | 3 |
| Jun 2026 | MedPack | 0 | <0.01% | 4 |
| Jul 2026 | PillDrop | 2.3K | 53.6% | 1 |
| Jul 2026 | ZOOM Pharmacy | 1.8K | 42.4% | 2 |
| Jul 2026 | Pharmacy Now | 170 | 4% | 3 |
| Jul 2026 | MedPack | 0 | <0.01% | 4 |
| Aug 2026 | PillDrop | 2.6K | 54.9% | 1 |
| Aug 2026 | ZOOM Pharmacy | 1.9K | 39.5% | 2 |
| Aug 2026 | Pharmacy Now | 260 | 5.5% | 3 |
| Aug 2026 | MedPack | 10 | 0.21% | 4 |

## Compare two brands head-to-head

- [PillDrop vs ZOOM Pharmacy](/demand/nz/compare/pilldrop-vs-zoom-pharmacy): 54.9% against 39.5% Share of Search.
- [PillDrop vs Pharmacy Now](/demand/nz/compare/pharmacy-now-vs-pilldrop): 54.9% against 5.5% Share of Search.
- [ZOOM Pharmacy vs Pharmacy Now](/demand/nz/compare/pharmacy-now-vs-zoom-pharmacy): 39.5% against 5.5% Share of Search.

## What is being compared

- **MedPack**: Measured on the search term “medpack pharmacy”.
- **Pharmacy Now**: Measured on the search terms “pharmacy now” and “pharmacynow”, summed into one figure.
- **PillDrop**: Measured on the search terms “pill drop”, “pilldrop” and “pilldrop pharmacy”, summed into one figure.
- **ZOOM Pharmacy**: Measured on the search terms “zoom pharmacy”, “zoom pharmacy nz” and “zoom prescriptions”, summed into one figure.

- [MedPack](/demand/nz/brands/medpack)
- [Pharmacy Now](/demand/nz/brands/pharmacy-now)
- [PillDrop](/demand/nz/brands/pilldrop)
- [ZOOM Pharmacy](/demand/nz/brands/zoom-pharmacy)

## How is branded search demand measured?

### Where do these numbers come from?

Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026.

### What exactly is being compared?

We estimate branded-search demand in New Zealand for MedPack, Pharmacy Now, PillDrop and ZOOM Pharmacy using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time.

### Is Share of Search the same as market share?

No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue.

### How reliable are modeled search volumes?

These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number.

### Does a rise in branded searches mean a campaign worked?

Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier.

### Can I use the Brand Demand Index data?

Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.

### Does appearing here mean a company uses Brandwave?

Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

## Cite this page

Brandwave. "Digital Prescription Pharmacies in New Zealand: Share of Search". https://gobrandwave.com/demand/nz/categories/nz-digital-prescription-pharmacies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-digital-prescription-pharmacies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.