---
title: "Digital piano and keyboard brands in New Zealand: Which brands are most popular in search?"
description: "Compare the digital piano and keyboard brands New Zealand players buy. Share of Search among Casio, Korg, Yamaha Pianos, Roland and Kawai, the digital piano and keyboard brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-digital-piano-brands"
publisher: "Brandwave"
---

# Digital piano and keyboard brands in New Zealand: Which brands are most popular in search?

Compare the digital piano and keyboard brands New Zealand players buy. Share of Search among Casio, Korg, Yamaha Pianos, Roland and Kawai, the digital piano and keyboard brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Digital piano and keyboard brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Casio, 92.5%

## Which brand is most popular in search among digital piano and keyboard brands in New Zealand?

- In August 2026, Casio was the most searched among digital piano and keyboard brands in New Zealand, with an estimated 30.5K branded searches and 92.5% estimated Share of Search within this set.
- Korg is in 2nd place, 87.5 percentage points behind at 5% Share of Search.
- Across the 11 months ending August 2026, Casio’s estimated Share of Search among digital piano and keyboard brands in New Zealand decreased from 93.8% to 92.5%.
- Across the 11 months ending August 2026, Korg’s estimated Share of Search among digital piano and keyboard brands in New Zealand increased from 4.2% to 5%.
- Across the 11 months ending August 2026, Casio’s estimated Share of Search among digital piano and keyboard brands in New Zealand peaked at 94.3% in December 2025 and was lowest at 92.5% in August 2026.
- Across the 11 months ending August 2026, Korg’s estimated Share of Search among digital piano and keyboard brands in New Zealand peaked at 5% in August 2026 and was lowest at 3.6% in December 2025.
- Across the 11 months ending August 2026, Yamaha Pianos, Roland and Kawai held steady: their estimated Share of Search among digital piano and keyboard brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Casio vs Korg: compare search popularity](/demand/nz/compare/casio-vs-korg): 92.5% against 5% Share of Search.

## How did search popularity change for New Zealand digital piano and keyboard brands in August 2026?

- Estimated monthly branded searches for Yamaha Pianos in New Zealand rose 44.2% over 11 measured months, from 430 to 620 in August 2026.
- Estimated monthly branded searches for Korg in New Zealand rose 38.7% over 11 measured months, from 1.2K to 1.6K in August 2026.
- Estimated monthly branded searches for Roland in New Zealand rose 28.6% over 11 measured months, from 140 to 180 in August 2026.
- Estimated monthly branded searches for Casio in New Zealand rose 14.3% over 11 measured months, from 26.7K to 30.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Casio | 92.5% | 30.5K | +18.0% | Casio |
| 2 | Korg | 5% | 1.6K | +29.9% | Korg |
| 3 | Yamaha Pianos | 1.9% | 620 | +17.0% | Yamaha Pianos |
| 4 | Roland | 0.55% | 180 | +5.9% | Roland |
| 5 | Kawai | 0.06% | 20 | +100.0% | Kawai |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Casio | 26.7K | 93.8% | 1 |
| Oct 2025 | Korg | 1.2K | 4.2% | 2 |
| Oct 2025 | Yamaha Pianos | 430 | 1.5% | 3 |
| Oct 2025 | Roland | 140 | 0.49% | 4 |
| Oct 2025 | Kawai | 20 | 0.07% | 5 |
| Nov 2025 | Casio | 32.3K | 94.2% | 1 |
| Nov 2025 | Korg | 1.3K | 3.6% | 2 |
| Nov 2025 | Yamaha Pianos | 530 | 1.5% | 3 |
| Nov 2025 | Roland | 180 | 0.53% | 4 |
| Nov 2025 | Kawai | 10 | 0.03% | 5 |
| Dec 2025 | Casio | 31.6K | 94.3% | 1 |
| Dec 2025 | Korg | 1.2K | 3.6% | 2 |
| Dec 2025 | Yamaha Pianos | 500 | 1.5% | 3 |
| Dec 2025 | Roland | 180 | 0.54% | 4 |
| Dec 2025 | Kawai | 10 | 0.03% | 5 |
| Jan 2026 | Casio | 26K | 93.3% | 1 |
| Jan 2026 | Korg | 1.3K | 4.5% | 2 |
| Jan 2026 | Yamaha Pianos | 430 | 1.5% | 3 |
| Jan 2026 | Roland | 170 | 0.61% | 4 |
| Jan 2026 | Kawai | 20 | 0.07% | 5 |
| Feb 2026 | Casio | 26.4K | 93.6% | 1 |
| Feb 2026 | Korg | 1.2K | 4.2% | 2 |
| Feb 2026 | Yamaha Pianos | 480 | 1.7% | 3 |
| Feb 2026 | Roland | 140 | 0.5% | 4 |
| Feb 2026 | Kawai | 20 | 0.07% | 5 |
| Mar 2026 | Casio | 29.1K | 94.2% | 1 |
| Mar 2026 | Korg | 1.2K | 3.9% | 2 |
| Mar 2026 | Yamaha Pianos | 410 | 1.3% | 3 |
| Mar 2026 | Roland | 150 | 0.49% | 4 |
| Mar 2026 | Kawai | 20 | 0.06% | 5 |
| Apr 2026 | Casio | 26.8K | 93.5% | 1 |
| Apr 2026 | Korg | 1.2K | 4.2% | 2 |
| Apr 2026 | Yamaha Pianos | 460 | 1.6% | 3 |
| Apr 2026 | Roland | 180 | 0.63% | 4 |
| Apr 2026 | Kawai | 20 | 0.07% | 5 |
| May 2026 | Casio | 28.1K | 93.6% | 1 |
| May 2026 | Korg | 1.3K | 4.3% | 2 |
| May 2026 | Yamaha Pianos | 480 | 1.6% | 3 |
| May 2026 | Roland | 150 | 0.5% | 4 |
| May 2026 | Kawai | 20 | 0.07% | 5 |
| Jun 2026 | Casio | 29.7K | 93.9% | 1 |
| Jun 2026 | Korg | 1.3K | 4% | 2 |
| Jun 2026 | Yamaha Pianos | 500 | 1.6% | 3 |
| Jun 2026 | Roland | 180 | 0.57% | 4 |
| Jun 2026 | Kawai | 10 | 0.03% | 5 |
| Jul 2026 | Casio | 25.9K | 92.9% | 1 |
| Jul 2026 | Korg | 1.3K | 4.6% | 2 |
| Jul 2026 | Yamaha Pianos | 530 | 1.9% | 3 |
| Jul 2026 | Roland | 170 | 0.61% | 4 |
| Jul 2026 | Kawai | 10 | 0.04% | 5 |
| Aug 2026 | Casio | 30.5K | 92.5% | 1 |
| Aug 2026 | Korg | 1.6K | 5% | 2 |
| Aug 2026 | Yamaha Pianos | 620 | 1.9% | 3 |
| Aug 2026 | Roland | 180 | 0.55% | 4 |
| Aug 2026 | Kawai | 20 | 0.06% | 5 |
| Sep 2026 | Casio | — | — | — |
| Sep 2026 | Kawai | — | — | — |
| Sep 2026 | Korg | — | — | — |
| Sep 2026 | Roland | — | — | — |
| Sep 2026 | Yamaha Pianos | — | — | — |

## What is being compared

- **Casio**: Measured on the search terms “casio”, “casio 91w”, “casio com”, “casio digital watch”, “casio edifice”, “casio female watches”, “casio fx 82”, “casio fx 9860”, “casio g shock”, “casio golden watches”, “casio keyboard”, “casio near me”, “casio nz”, “casio online”, “casio silver watch”, “casio watch”, “casio watches for men”, “g shock”, “g shock watches” and “mens casio watch”, summed into one figure.
- **Kawai**: Measured on the search term “kawai keyboard”.
- **Korg**: Measured on the search terms “korg”, “korg b1”, “korg b2”, “korg com”, “korg keyboard”, “korg kronos”, “korg lp 380”, “korg m”, “korg minilogue”, “korg minilogue xd”, “korg ms20”, “korg near me”, “korg nz”, “korg online” and “korg synthesizer”, summed into one figure.
- **Roland**: Measured on the search terms “roland keyboard” and “roland rd 2000 keyboard”, summed into one figure.
- **Yamaha Pianos**: Measured on the search terms “yamaha clavinova” and “yamaha keyboard”, summed into one figure.

- [Casio](/demand/nz/brands/casio)
- [Kawai](/demand/nz/brands/kawai)
- [Korg](/demand/nz/brands/korg)
- [Roland](/demand/nz/brands/roland)
- [Yamaha Pianos](/demand/nz/brands/yamaha-pianos)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among digital piano and keyboard brands in New Zealand?

In August 2026, Casio was the most searched among digital piano and keyboard brands in New Zealand, with an estimated 30.5K branded searches and 92.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Digital piano and keyboard brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-digital-piano-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-digital-piano-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.