---
title: "Digital flipbook platforms in New Zealand: Which are most popular?"
description: "Compare services and tools used to turn documents into interactive digital publications. Share of Search among Publuu, Issuu, Heyzine, FlipHTML5, Flipsnack, FlippingBook and Publitas, the digital flipbook platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-digital-flipbook-platforms"
publisher: "Brandwave"
---

# Digital flipbook platforms in New Zealand: Which are most popular?

Compare services and tools used to turn documents into interactive digital publications. Share of Search among Publuu, Issuu, Heyzine, FlipHTML5, Flipsnack, FlippingBook and Publitas, the digital flipbook platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Digital flipbook platforms
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Oct 2026
- **Highest Share of Search**: Publuu, 69.8%

## Which brand is most popular in search among digital flipbook platforms in New Zealand?

- In October 2026, Publuu was the most searched among digital flipbook platforms in New Zealand, with an estimated 2.4K branded searches, 69.8% of all searches for the seven tracked by the Brandwave Brand Demand Index.
- Issuu is in 2nd place, 55.8 percentage points behind at 14%.
- Across the 12 months ending October 2026, Publuu’s share of searches among digital flipbook platforms in New Zealand increased from 47.2% to 69.8%.
- Across the 12 months ending October 2026, Issuu’s share of searches among digital flipbook platforms in New Zealand decreased from 27.8% to 14%.
- Across the 12 months ending October 2026, Heyzine’s share of searches among digital flipbook platforms in New Zealand decreased from 8% to 6.1%.
- Across the 12 months ending October 2026, FlipHTML5’s share of searches among digital flipbook platforms in New Zealand decreased from 6.6% to 4.9%.
- Across the 12 months ending October 2026, Flipsnack’s share of searches among digital flipbook platforms in New Zealand decreased from 8% to 4.1%.
- Across the 12 months ending October 2026, Publitas’ share of searches among digital flipbook platforms in New Zealand decreased from 1.4% to 0.58%.
- Across the 12 months ending October 2026, Publuu’s share of searches among digital flipbook platforms in New Zealand peaked at 69.8% in October 2026 and was lowest at 45.7% in August 2026.
- Across the 12 months ending October 2026, Heyzine’s share of searches among digital flipbook platforms in New Zealand peaked at 11.9% in August 2026 and was lowest at 6.1% in October 2026.
- Across the 12 months ending October 2026, FlipHTML5’s share of searches among digital flipbook platforms in New Zealand peaked at 12.9% in May 2026 and was lowest at 4.9% in October 2026.
- Across the 12 months ending October 2026, FlippingBook’s share of searches among digital flipbook platforms in New Zealand peaked at 2.7% in July 2026 and was lowest at 0.4% in May 2026.
- Across the 12 months ending October 2026, Publitas’ share of searches among digital flipbook platforms in New Zealand peaked at 1.4% in November 2025 and was lowest at 0.4% in June 2026.
- Across the 12 months ending October 2026, Heyzine rose from 4th to 3rd among digital flipbook platforms in New Zealand.
- Across the 12 months ending October 2026, FlipHTML5 rose from 5th to 4th among digital flipbook platforms in New Zealand.
- Across the 12 months ending October 2026, Flipsnack fell from 3rd to 5th among digital flipbook platforms in New Zealand.
- Across the 12 months ending October 2026, FlippingBook rose from 7th to 6th among digital flipbook platforms in New Zealand.
- Across the 12 months ending October 2026, Publitas fell from 6th to 7th among digital flipbook platforms in New Zealand.

## Top digital flipbook platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Flipsnack was mentioned most often, in four of the five answers. Flipsnack was recommended most often, coming first in three out of four answers that gave a list. Heyzine was second, and Publuu was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Flipsnack | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Heyzine | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Publuu | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| FlippingBook | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Issuu | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| FlipHTML5 | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Publitas | 7th | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about digital flipbook platforms

- Asked ChatGPT "Which digital flipbook platform should I use in New Zealand?": 1. Heyzine, 2. Flipsnack, 3. Publuu, 4. Issuu
- Asked ChatGPT "What are the best digital flipbook platforms in New Zealand?": 1. Flipsnack, 2. Heyzine, 3. Publuu, 4. FlippingBook, 5. Issuu, 6. Publitas
- Asked ChatGPT "What's the best digital flipbook platform in New Zealand for interactive publications?": 1. Flipsnack, 2. Heyzine, 3. Publuu
- Searched Google, AI Overview "best flipbook software": 1. Flipsnack, 2. FlippingBook, 3. FlipHTML5
- Searched Google, AI Overview "online catalogue software": 1. Publitas

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Publuu vs Issuu: compare search popularity](/demand/nz/compare/issuu-vs-publuu): 69.8% against 14% Share of Search.
- [Publuu vs Heyzine: compare search popularity](/demand/nz/compare/heyzine-vs-publuu): 69.8% against 6.1% Share of Search.
- [Publuu vs FlipHTML5: compare search popularity](/demand/nz/compare/fliphtml5-vs-publuu): 69.8% against 4.9% Share of Search.
- [Publuu vs Flipsnack: compare search popularity](/demand/nz/compare/flipsnack-vs-publuu): 69.8% against 4.1% Share of Search.
- [Issuu vs Heyzine: compare search popularity](/demand/nz/compare/heyzine-vs-issuu): 14% against 6.1% Share of Search.
- [Issuu vs FlipHTML5: compare search popularity](/demand/nz/compare/fliphtml5-vs-issuu): 14% against 4.9% Share of Search.
- [Issuu vs Flipsnack: compare search popularity](/demand/nz/compare/flipsnack-vs-issuu): 14% against 4.1% Share of Search.
- [Heyzine vs FlipHTML5: compare search popularity](/demand/nz/compare/fliphtml5-vs-heyzine): 6.1% against 4.9% Share of Search.
- [Heyzine vs Flipsnack: compare search popularity](/demand/nz/compare/flipsnack-vs-heyzine): 6.1% against 4.1% Share of Search.
- [FlipHTML5 vs Flipsnack: compare search popularity](/demand/nz/compare/fliphtml5-vs-flipsnack): 4.9% against 4.1% Share of Search.

## How did search popularity change for New Zealand digital flipbook platforms in October 2026?

- In October 2026, Publuu gained share of searches among digital flipbook platforms in New Zealand, from 61.1% to 69.8%.
- In October 2026, Heyzine lost share of searches among digital flipbook platforms in New Zealand, from 9.9% to 6.1%.
- In October 2026, FlipHTML5 lost share of searches among digital flipbook platforms in New Zealand, from 8% to 4.9%.
- In October 2026, Issuu lost share of searches among digital flipbook platforms in New Zealand, from 14.9% to 14%.
- In October 2026, Publitas lost share of searches among digital flipbook platforms in New Zealand, from 1.1% to 0.58%.
- FlippingBook’s share of searches among digital flipbook platforms in New Zealand has lost ground for 3 months in a row, from 2.7% to 0.58% in October 2026.
- Estimated monthly branded searches for Flipsnack in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in October 2026.

## Which digital flipbook platforms do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Publuu | 69.8% | 2.4K | +50.0% | Publuu |
| 2 | Issuu | 14% | 480 | +23.1% | Issuu |
| 3 | Heyzine | 6.1% | 210 | -19.2% | Heyzine |
| 4 | FlipHTML5 | 4.9% | 170 | -19.0% | FlipHTML5 |
| 5 | Flipsnack | 4.1% | 140 | +27.3% | Flipsnack |
| 6 | FlippingBook | 0.58% | 20 | 0.0% | FlippingBook |
| 7 | Publitas | 0.58% | 20 | -33.3% | Publitas |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Publuu | 1K | 47.2% | 1 |
| Nov 2025 | Issuu | 590 | 27.8% | 2 |
| Nov 2025 | Flipsnack | 170 | 8% | 3 |
| Nov 2025 | Heyzine | 170 | 8% | 4 |
| Nov 2025 | FlipHTML5 | 140 | 6.6% | 5 |
| Nov 2025 | Publitas | 30 | 1.4% | 6 |
| Nov 2025 | FlippingBook | 20 | 0.94% | 7 |
| Dec 2025 | Publuu | 1K | 51.5% | 1 |
| Dec 2025 | Issuu | 390 | 20.1% | 2 |
| Dec 2025 | FlipHTML5 | 210 | 10.8% | 3 |
| Dec 2025 | Heyzine | 170 | 8.8% | 4 |
| Dec 2025 | Flipsnack | 140 | 7.2% | 5 |
| Dec 2025 | FlippingBook | 20 | 1% | 6 |
| Dec 2025 | Publitas | 10 | 0.52% | 7 |
| Jan 2026 | Publuu | 1.3K | 52.8% | 1 |
| Jan 2026 | Issuu | 590 | 24% | 2 |
| Jan 2026 | FlipHTML5 | 210 | 8.5% | 3 |
| Jan 2026 | Heyzine | 170 | 6.9% | 4 |
| Jan 2026 | Flipsnack | 140 | 5.7% | 5 |
| Jan 2026 | FlippingBook | 40 | 1.6% | 6 |
| Jan 2026 | Publitas | 10 | 0.41% | 7 |
| Feb 2026 | Publuu | 1K | 48.3% | 1 |
| Feb 2026 | Issuu | 480 | 23.2% | 2 |
| Feb 2026 | FlipHTML5 | 210 | 10.1% | 3 |
| Feb 2026 | Heyzine | 210 | 10.1% | 4 |
| Feb 2026 | Flipsnack | 140 | 6.8% | 5 |
| Feb 2026 | Publitas | 20 | 0.97% | 6 |
| Feb 2026 | FlippingBook | 10 | 0.48% | 7 |
| Mar 2026 | Publuu | 1.3K | 48.9% | 1 |
| Mar 2026 | Issuu | 720 | 27.1% | 2 |
| Mar 2026 | FlipHTML5 | 260 | 9.8% | 3 |
| Mar 2026 | Flipsnack | 170 | 6.4% | 4 |
| Mar 2026 | Heyzine | 170 | 6.4% | 5 |
| Mar 2026 | FlippingBook | 20 | 0.75% | 6 |
| Mar 2026 | Publitas | 20 | 0.75% | 7 |
| Apr 2026 | Publuu | 1.3K | 52.8% | 1 |
| Apr 2026 | Issuu | 590 | 24% | 2 |
| Apr 2026 | FlipHTML5 | 210 | 8.5% | 3 |
| Apr 2026 | Heyzine | 170 | 6.9% | 4 |
| Apr 2026 | Flipsnack | 140 | 5.7% | 5 |
| Apr 2026 | FlippingBook | 30 | 1.2% | 6 |
| Apr 2026 | Publitas | 20 | 0.81% | 7 |
| May 2026 | Publuu | 1.3K | 52.2% | 1 |
| May 2026 | Issuu | 480 | 19.3% | 2 |
| May 2026 | FlipHTML5 | 320 | 12.9% | 3 |
| May 2026 | Heyzine | 210 | 8.4% | 4 |
| May 2026 | Flipsnack | 140 | 5.6% | 5 |
| May 2026 | Publitas | 30 | 1.2% | 6 |
| May 2026 | FlippingBook | 10 | 0.4% | 7 |
| Jun 2026 | Publuu | 1.3K | 52% | 1 |
| Jun 2026 | Issuu | 590 | 23.6% | 2 |
| Jun 2026 | FlipHTML5 | 210 | 8.4% | 3 |
| Jun 2026 | Heyzine | 210 | 8.4% | 4 |
| Jun 2026 | Flipsnack | 140 | 5.6% | 5 |
| Jun 2026 | FlippingBook | 40 | 1.6% | 6 |
| Jun 2026 | Publitas | 10 | 0.4% | 7 |
| Jul 2026 | Publuu | 1K | 53.2% | 1 |
| Jul 2026 | Issuu | 390 | 20.7% | 2 |
| Jul 2026 | FlipHTML5 | 170 | 9% | 3 |
| Jul 2026 | Heyzine | 170 | 9% | 4 |
| Jul 2026 | Flipsnack | 90 | 4.8% | 5 |
| Jul 2026 | FlippingBook | 50 | 2.7% | 6 |
| Jul 2026 | Publitas | 10 | 0.53% | 7 |
| Aug 2026 | Publuu | 1K | 45.7% | 1 |
| Aug 2026 | Issuu | 480 | 21.9% | 2 |
| Aug 2026 | FlipHTML5 | 260 | 11.9% | 3 |
| Aug 2026 | Heyzine | 260 | 11.9% | 4 |
| Aug 2026 | Flipsnack | 140 | 6.4% | 5 |
| Aug 2026 | FlippingBook | 30 | 1.4% | 6 |
| Aug 2026 | Publitas | 20 | 0.91% | 7 |
| Sep 2026 | Publuu | 1.6K | 61.1% | 1 |
| Sep 2026 | Issuu | 390 | 14.9% | 2 |
| Sep 2026 | Heyzine | 260 | 9.9% | 3 |
| Sep 2026 | FlipHTML5 | 210 | 8% | 4 |
| Sep 2026 | Flipsnack | 110 | 4.2% | 5 |
| Sep 2026 | Publitas | 30 | 1.1% | 6 |
| Sep 2026 | FlippingBook | 20 | 0.76% | 7 |
| Oct 2026 | Publuu | 2.4K | 69.8% | 1 |
| Oct 2026 | Issuu | 480 | 14% | 2 |
| Oct 2026 | Heyzine | 210 | 6.1% | 3 |
| Oct 2026 | FlipHTML5 | 170 | 4.9% | 4 |
| Oct 2026 | Flipsnack | 140 | 4.1% | 5 |
| Oct 2026 | FlippingBook | 20 | 0.58% | 6 |
| Oct 2026 | Publitas | 20 | 0.58% | 7 |

## How are branded searches counted for digital flipbook platforms?

- **FlipHTML5**: Measured on the search term “fliphtml5”.
- **FlippingBook**: Measured on the search term “flippingbook”.
- **Flipsnack**: Measured on the search term “flipsnack”.
- **Heyzine**: Measured on the search term “heyzine”.
- **Issuu**: Measured on the search term “issuu”.
- **Publitas**: Measured on the search term “publitas”.
- **Publuu**: Measured on the search term “publuu”.

- [FlipHTML5](/demand/nz/brands/fliphtml5)
- [FlippingBook](/demand/nz/brands/flippingbook)
- [Flipsnack](/demand/nz/brands/flipsnack)
- [Heyzine](/demand/nz/brands/heyzine)
- [Issuu](/demand/nz/brands/issuu)
- [Publitas](/demand/nz/brands/publitas)
- [Publuu](/demand/nz/brands/publuu)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among digital flipbook platforms in New Zealand?

In October 2026, Publuu was the most searched among digital flipbook platforms in New Zealand, with an estimated 2.4K branded searches, 69.8% of all searches for the seven tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "Digital flipbook platforms in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-digital-flipbook-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-digital-flipbook-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.