--- title: "Contentsquare vs Fullstory: Which is searched more in New Zealand?" description: "Is Contentsquare or Fullstory more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital experience analytics platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-digital-experience-analytics-platforms/compare/contentsquare-vs-fullstory" publisher: "Brandwave" --- # Contentsquare vs Fullstory: Which is searched more in New Zealand? Is Contentsquare or Fullstory more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital experience analytics platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Contentsquare and Fullstory - **Competitive set**: Digital experience analytics platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Contentsquare Share of Search**: 6.9% - **Fullstory Share of Search**: 3% ## Is Contentsquare or Fullstory more popular in search? - In September 2026, Contentsquare had more branded searches than Fullstory among digital experience analytics platforms in New Zealand. Contentsquare had about 70 branded searches, while Fullstory had 30. Contentsquare made up 6.9% of all digital experience analytics platform searches we track, and Fullstory accounted for 3%. - The lead changed hands once in the 12 months ending September 2026: Contentsquare took it in January 2026. - Across the 12 months ending September 2026, Contentsquare’s share of searches among digital experience analytics platforms in New Zealand moved from 4.2% to 6.9%, and its estimated monthly branded searches moved from 40 to 70. - Across the 12 months ending September 2026, Fullstory’s share of searches among digital experience analytics platforms in New Zealand moved from 7.4% to 3%, and its estimated monthly branded searches moved from 70 to 30. ## Top digital experience analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fullstory was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Contentsquare was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Contentsquare was listed before Fullstory in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Contentsquare | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Fullstory | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Glassbox | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Microsoft Clarity | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Quantum Metric | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Amplitude | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | LogRocket | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about digital experience analytics platforms - Asked ChatGPT "Which digital experience analytics platform should I use in New Zealand?": 1. Contentsquare, 2. Fullstory, 3. Microsoft Clarity, 4. Glassbox, 5. Amplitude, 6. Quantum Metric - Asked ChatGPT "What are the best digital experience analytics platforms in New Zealand?": 1. Contentsquare, 2. Glassbox, 3. Quantum Metric, 4. Fullstory, 5. Microsoft Clarity - Asked ChatGPT "What's the best digital experience analytics platform in New Zealand for website user journeys?": 1. Contentsquare, 2. Microsoft Clarity, 3. Fullstory, 4. Glassbox - Searched Google, AI Overview "digital experience analytics platform": 1. Fullstory, 2. Glassbox, 3. Amplitude - Searched Google, AI Overview "best website analytics tool": 1. Microsoft Clarity Not named in any answer: LogRocket. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand digital experience analytics platforms in September 2026? - In September 2026, LogRocket overtook Fullstory to rank 4th among digital experience analytics platforms in New Zealand, with 4% of the searches. - In September 2026, Contentsquare gained share of searches among digital experience analytics platforms in New Zealand, from 4.3% to 6.9%. - Estimated monthly branded searches for Fullstory in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026. ## Month by month | Month | Contentsquare estimated searches | Contentsquare Share of Search | Contentsquare rank | Fullstory estimated searches | Fullstory Share of Search | Fullstory rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 4.2% | 5 | 70 | 7.4% | 3 | | Nov 2025 | 50 | 5.7% | 4 | 50 | 5.7% | 5 | | Dec 2025 | 40 | 5.9% | 4 | 40 | 5.9% | 5 | | Jan 2026 | 50 | 5.7% | 3 | 40 | 4.5% | 4 | | Feb 2026 | 60 | 6.5% | 3 | 20 | 2.2% | 5 | | Mar 2026 | 50 | 4.8% | 3 | 30 | 2.9% | 4 | | Apr 2026 | 70 | 6% | 3 | 20 | 1.7% | 4 | | May 2026 | 70 | 7% | 3 | 20 | 2% | 5 | | Jun 2026 | 70 | 5.8% | 3 | 50 | 4.2% | 4 | | Jul 2026 | 50 | 4.6% | 3 | 20 | 1.8% | 4 | | Aug 2026 | 50 | 4.3% | 3 | 30 | 2.6% | 4 | | Sep 2026 | 70 | 6.9% | 3 | 30 | 3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Contentsquare’s and Fullstory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Contentsquare**: Measured on the search terms “contentsquare” and “contentsquare analytics”, summed into one figure. - **Fullstory**: Measured on the search term “fullstory”. - [Contentsquare profile](/demand/nz/brands/contentsquare) - [Fullstory profile](/demand/nz/brands/fullstory) - [All digital experience analytics platforms in New Zealand](/demand/nz/categories/nz-digital-experience-analytics-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Contentsquare or Fullstory more popular in search? In September 2026, Contentsquare had more branded searches than Fullstory among digital experience analytics platforms in New Zealand. Contentsquare had about 70 branded searches, while Fullstory had 30. Contentsquare made up 6.9% of all digital experience analytics platform searches we track, and Fullstory accounted for 3%. ## Cite this page Brandwave. "Contentsquare vs Fullstory: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-digital-experience-analytics-platforms/compare/contentsquare-vs-fullstory This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-digital-experience-analytics-platforms/compare/contentsquare-vs-fullstory. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.