--- title: "Amplitude vs Microsoft Clarity: Which is searched more in New Zealand?" description: "Is Amplitude or Microsoft Clarity more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital experience analytics platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-digital-experience-analytics-platforms/compare/amplitude-vs-microsoft-clarity" publisher: "Brandwave" --- # Amplitude vs Microsoft Clarity: Which is searched more in New Zealand? Is Amplitude or Microsoft Clarity more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital experience analytics platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amplitude and Microsoft Clarity - **Competitive set**: Digital experience analytics platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Amplitude Share of Search**: 0.99% - **Microsoft Clarity Share of Search**: 58.4% ## Is Amplitude or Microsoft Clarity more popular in search? - In September 2026, Microsoft Clarity had more branded searches than Amplitude among digital experience analytics platforms in New Zealand. Microsoft Clarity had about 590 branded searches, while Amplitude had 10. Microsoft Clarity made up 58.4% of all digital experience analytics platform searches we track, and Amplitude accounted for 0.99%. - Microsoft Clarity was ahead of Amplitude in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amplitude’s share of searches among digital experience analytics platforms in New Zealand moved from 2.1% to 0.99%, and its estimated monthly branded searches moved from 20 to 10. - Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among digital experience analytics platforms in New Zealand moved from 50.5% to 58.4%, and its estimated monthly branded searches moved from 480 to 590. ## Top digital experience analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Clarity was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Amplitude was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Clarity was listed before Amplitude in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Contentsquare | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Fullstory | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Glassbox | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Microsoft Clarity | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Quantum Metric | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Amplitude | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | LogRocket | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about digital experience analytics platforms - Asked ChatGPT "Which digital experience analytics platform should I use in New Zealand?": 1. Contentsquare, 2. Fullstory, 3. Microsoft Clarity, 4. Glassbox, 5. Amplitude, 6. Quantum Metric - Asked ChatGPT "What are the best digital experience analytics platforms in New Zealand?": 1. Contentsquare, 2. Glassbox, 3. Quantum Metric, 4. Fullstory, 5. Microsoft Clarity - Asked ChatGPT "What's the best digital experience analytics platform in New Zealand for website user journeys?": 1. Contentsquare, 2. Microsoft Clarity, 3. Fullstory, 4. Glassbox - Searched Google, AI Overview "digital experience analytics platform": 1. Fullstory, 2. Glassbox, 3. Amplitude - Searched Google, AI Overview "best website analytics tool": 1. Microsoft Clarity Not named in any answer: LogRocket. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand digital experience analytics platforms in September 2026? - In September 2026, Microsoft Clarity lost share of searches among digital experience analytics platforms in New Zealand, from 61.5% to 58.4%. - Estimated monthly branded searches for Amplitude in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. ## Month by month | Month | Amplitude estimated searches | Amplitude Share of Search | Amplitude rank | Microsoft Clarity estimated searches | Microsoft Clarity Share of Search | Microsoft Clarity rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 2.1% | 6 | 480 | 50.5% | 1 | | Nov 2025 | 10 | 1.1% | 6 | 480 | 54.5% | 1 | | Dec 2025 | 10 | 1.5% | 6 | 320 | 47.1% | 1 | | Jan 2026 | 10 | 1.1% | 6 | 480 | 54.5% | 1 | | Feb 2026 | 10 | 1.1% | 6 | 590 | 64.1% | 1 | | Mar 2026 | 10 | 0.96% | 6 | 590 | 56.7% | 1 | | Apr 2026 | 10 | 0.85% | 6 | 720 | 61.5% | 1 | | May 2026 | 10 | 1% | 6 | 590 | 59% | 1 | | Jun 2026 | 10 | 0.83% | 6 | 720 | 60% | 1 | | Jul 2026 | 10 | 0.92% | 6 | 720 | 66.1% | 1 | | Aug 2026 | 10 | 0.85% | 6 | 720 | 61.5% | 1 | | Sep 2026 | 10 | 0.99% | 6 | 590 | 58.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Amplitude’s and Microsoft Clarity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amplitude**: Measured on the search term “amplitude analytics”. - **Microsoft Clarity**: Measured on the search terms “microsoft clarity” and “microsoftclarity”, summed into one figure. - [Amplitude profile](/demand/nz/brands/amplitude) - [Microsoft Clarity profile](/demand/nz/brands/microsoft-clarity) - [All digital experience analytics platforms in New Zealand](/demand/nz/categories/nz-digital-experience-analytics-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amplitude or Microsoft Clarity more popular in search? In September 2026, Microsoft Clarity had more branded searches than Amplitude among digital experience analytics platforms in New Zealand. Microsoft Clarity had about 590 branded searches, while Amplitude had 10. Microsoft Clarity made up 58.4% of all digital experience analytics platform searches we track, and Amplitude accounted for 0.99%. ## Cite this page Brandwave. "Amplitude vs Microsoft Clarity: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-digital-experience-analytics-platforms/compare/amplitude-vs-microsoft-clarity This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-digital-experience-analytics-platforms/compare/amplitude-vs-microsoft-clarity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.