--- title: "Digital experience analytics platforms in New Zealand: Which are searched most?" description: "Compare tools that reveal how people use websites and where digital journeys create friction. Share of Search among Microsoft Clarity, Glassbox, Contentsquare, LogRocket, Fullstory, Amplitude and Quantum Metric, the digital experience analytics platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-digital-experience-analytics-platforms" publisher: "Brandwave" --- # Digital experience analytics platforms in New Zealand: Which are searched most? Compare tools that reveal how people use websites and where digital journeys create friction. Share of Search among Microsoft Clarity, Glassbox, Contentsquare, LogRocket, Fullstory, Amplitude and Quantum Metric, the digital experience analytics platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Digital experience analytics platforms - **Market**: New Zealand - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Microsoft Clarity, 58.4% ## Which brand is most popular in search among digital experience analytics platforms in New Zealand? - In September 2026, Microsoft Clarity was the most searched among digital experience analytics platforms in New Zealand, with an estimated 590 branded searches, 58.4% of all searches for the seven we track. - Glassbox is in 2nd place, 32.7 percentage points behind at 25.7%. - Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among digital experience analytics platforms in New Zealand increased from 50.5% to 58.4%. - Across the 12 months ending September 2026, Glassbox’s share of searches among digital experience analytics platforms in New Zealand decreased from 27.4% to 25.7%. - Across the 12 months ending September 2026, Contentsquare’s share of searches among digital experience analytics platforms in New Zealand increased from 4.2% to 6.9%. - Across the 12 months ending September 2026, LogRocket’s share of searches among digital experience analytics platforms in New Zealand decreased from 7.4% to 4%. - Across the 12 months ending September 2026, Fullstory’s share of searches among digital experience analytics platforms in New Zealand decreased from 7.4% to 3%. - Across the 12 months ending September 2026, Amplitude’s share of searches among digital experience analytics platforms in New Zealand decreased from 2.1% to 0.99%. - Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among digital experience analytics platforms in New Zealand peaked at 66.1% in July 2026 and was lowest at 47.1% in December 2025. - Across the 12 months ending September 2026, Glassbox’s share of searches among digital experience analytics platforms in New Zealand peaked at 30.9% in December 2025 and was lowest at 22.8% in February 2026. - Across the 12 months ending September 2026, Contentsquare’s share of searches among digital experience analytics platforms in New Zealand peaked at 7% in May 2026 and was lowest at 4.2% in October 2025. - Across the 12 months ending September 2026, LogRocket’s share of searches among digital experience analytics platforms in New Zealand peaked at 8% in November 2025 and was lowest at 1.7% in April 2026. - Across the 12 months ending September 2026, Fullstory’s share of searches among digital experience analytics platforms in New Zealand peaked at 7.4% in October 2025 and was lowest at 1.7% in April 2026. - Across the 12 months ending September 2026, Amplitude’s share of searches among digital experience analytics platforms in New Zealand peaked at 2.1% in October 2025 and was lowest at 0.83% in June 2026. - Across the 12 months ending September 2026, Quantum Metric’s share of searches among digital experience analytics platforms in New Zealand peaked at 1.5% in December 2025 and was lowest at 0% in January 2026. - Across the 12 months ending September 2026, Contentsquare rose from 5th to 3rd among digital experience analytics platforms in New Zealand. - Across the 12 months ending September 2026, Fullstory fell from 3rd to 5th among digital experience analytics platforms in New Zealand. - Across the 12 months ending September 2026, Quantum Metric held steady: its share of searches among digital experience analytics platforms in New Zealand moved less than 0.5 percentage points. ## Top digital experience analytics platforms in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Microsoft Clarity, Glassbox and Fullstory were mentioned most often, in four of the five answers. Contentsquare was recommended most often, coming first in three out of four answers that gave a list. Fullstory was second, and Glassbox was third. LogRocket, which ranked fourth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Contentsquare | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Fullstory | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Glassbox | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Microsoft Clarity | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Quantum Metric | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Amplitude | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | LogRocket | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about digital experience analytics platforms - Asked ChatGPT "Which digital experience analytics platform should I use in New Zealand?": 1. Contentsquare, 2. Fullstory, 3. Microsoft Clarity, 4. Glassbox, 5. Amplitude, 6. Quantum Metric - Asked ChatGPT "What are the best digital experience analytics platforms in New Zealand?": 1. Contentsquare, 2. Glassbox, 3. Quantum Metric, 4. Fullstory, 5. Microsoft Clarity - Asked ChatGPT "What's the best digital experience analytics platform in New Zealand for website user journeys?": 1. Contentsquare, 2. Microsoft Clarity, 3. Fullstory, 4. Glassbox - Searched Google, AI Overview "digital experience analytics platform": 1. Fullstory, 2. Glassbox, 3. Amplitude - Searched Google, AI Overview "best website analytics tool": 1. Microsoft Clarity Not named in any answer: LogRocket. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Microsoft Clarity vs Glassbox: compare search popularity](/demand/nz/compare/glassbox-vs-microsoft-clarity): 58.4% against 25.7% Share of Search. - [Microsoft Clarity vs Contentsquare: compare search popularity](/demand/nz/compare/contentsquare-vs-microsoft-clarity): 58.4% against 6.9% Share of Search. - [Microsoft Clarity vs LogRocket: compare search popularity](/demand/nz/compare/logrocket-vs-microsoft-clarity): 58.4% against 4% Share of Search. - [Microsoft Clarity vs Fullstory: compare search popularity](/demand/nz/compare/fullstory-vs-microsoft-clarity): 58.4% against 3% Share of Search. - [Glassbox vs Contentsquare: compare search popularity](/demand/nz/compare/contentsquare-vs-glassbox): 25.7% against 6.9% Share of Search. - [Glassbox vs LogRocket: compare search popularity](/demand/nz/compare/glassbox-vs-logrocket): 25.7% against 4% Share of Search. - [Glassbox vs Fullstory: compare search popularity](/demand/nz/compare/fullstory-vs-glassbox): 25.7% against 3% Share of Search. - [Contentsquare vs LogRocket: compare search popularity](/demand/nz/compare/contentsquare-vs-logrocket): 6.9% against 4% Share of Search. - [Contentsquare vs Fullstory: compare search popularity](/demand/nz/compare/contentsquare-vs-fullstory): 6.9% against 3% Share of Search. - [LogRocket vs Fullstory: compare search popularity](/demand/nz/compare/fullstory-vs-logrocket): 4% against 3% Share of Search. ## How did search popularity change for New Zealand digital experience analytics platforms in September 2026? - In September 2026, LogRocket overtook Fullstory to rank 4th among digital experience analytics platforms in New Zealand, with 4% of the searches. - In September 2026, Contentsquare gained share of searches among digital experience analytics platforms in New Zealand, from 4.3% to 6.9%. - In September 2026, Microsoft Clarity lost share of searches among digital experience analytics platforms in New Zealand, from 61.5% to 58.4%. - In September 2026, Glassbox lost share of searches among digital experience analytics platforms in New Zealand, from 27.4% to 25.7%. - Estimated monthly branded searches for Fullstory in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026. - Estimated monthly branded searches for Amplitude in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Microsoft Clarity | 58.4% | 590 | -18.1% | Microsoft | | 2 | Glassbox | 25.7% | 260 | -18.8% | Glassbox | | 3 | Contentsquare | 6.9% | 70 | +40.0% | Contentsquare | | 4 | LogRocket | 4% | 40 | +33.3% | LogRocket | | 5 | Fullstory | 3% | 30 | 0.0% | Fullstory | | 6 | Amplitude | 0.99% | 10 | 0.0% | Amplitude | | 7 | Quantum Metric | 0.99% | 10 | 0.0% | Quantum Metric | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Microsoft Clarity | 480 | 50.5% | 1 | | Oct 2025 | Glassbox | 260 | 27.4% | 2 | | Oct 2025 | Fullstory | 70 | 7.4% | 3 | | Oct 2025 | LogRocket | 70 | 7.4% | 4 | | Oct 2025 | Contentsquare | 40 | 4.2% | 5 | | Oct 2025 | Amplitude | 20 | 2.1% | 6 | | Oct 2025 | Quantum Metric | 10 | 1.1% | 7 | | Nov 2025 | Microsoft Clarity | 480 | 54.5% | 1 | | Nov 2025 | Glassbox | 210 | 23.9% | 2 | | Nov 2025 | LogRocket | 70 | 8% | 3 | | Nov 2025 | Contentsquare | 50 | 5.7% | 4 | | Nov 2025 | Fullstory | 50 | 5.7% | 5 | | Nov 2025 | Amplitude | 10 | 1.1% | 6 | | Nov 2025 | Quantum Metric | 10 | 1.1% | 7 | | Dec 2025 | Microsoft Clarity | 320 | 47.1% | 1 | | Dec 2025 | Glassbox | 210 | 30.9% | 2 | | Dec 2025 | LogRocket | 50 | 7.4% | 3 | | Dec 2025 | Contentsquare | 40 | 5.9% | 4 | | Dec 2025 | Fullstory | 40 | 5.9% | 5 | | Dec 2025 | Amplitude | 10 | 1.5% | 6 | | Dec 2025 | Quantum Metric | 10 | 1.5% | 7 | | Jan 2026 | Microsoft Clarity | 480 | 54.5% | 1 | | Jan 2026 | Glassbox | 260 | 29.5% | 2 | | Jan 2026 | Contentsquare | 50 | 5.7% | 3 | | Jan 2026 | Fullstory | 40 | 4.5% | 4 | | Jan 2026 | LogRocket | 40 | 4.5% | 5 | | Jan 2026 | Amplitude | 10 | 1.1% | 6 | | Jan 2026 | Quantum Metric | 0 | 0% | 7 | | Feb 2026 | Microsoft Clarity | 590 | 64.1% | 1 | | Feb 2026 | Glassbox | 210 | 22.8% | 2 | | Feb 2026 | Contentsquare | 60 | 6.5% | 3 | | Feb 2026 | LogRocket | 30 | 3.3% | 4 | | Feb 2026 | Fullstory | 20 | 2.2% | 5 | | Feb 2026 | Amplitude | 10 | 1.1% | 6 | | Feb 2026 | Quantum Metric | 0 | 0% | 7 | | Mar 2026 | Microsoft Clarity | 590 | 56.7% | 1 | | Mar 2026 | Glassbox | 320 | 30.8% | 2 | | Mar 2026 | Contentsquare | 50 | 4.8% | 3 | | Mar 2026 | Fullstory | 30 | 2.9% | 4 | | Mar 2026 | LogRocket | 30 | 2.9% | 5 | | Mar 2026 | Amplitude | 10 | 0.96% | 6 | | Mar 2026 | Quantum Metric | 10 | 0.96% | 7 | | Apr 2026 | Microsoft Clarity | 720 | 61.5% | 1 | | Apr 2026 | Glassbox | 320 | 27.4% | 2 | | Apr 2026 | Contentsquare | 70 | 6% | 3 | | Apr 2026 | Fullstory | 20 | 1.7% | 4 | | Apr 2026 | LogRocket | 20 | 1.7% | 5 | | Apr 2026 | Amplitude | 10 | 0.85% | 6 | | Apr 2026 | Quantum Metric | 10 | 0.85% | 7 | | May 2026 | Microsoft Clarity | 590 | 59% | 1 | | May 2026 | Glassbox | 260 | 26% | 2 | | May 2026 | Contentsquare | 70 | 7% | 3 | | May 2026 | LogRocket | 40 | 4% | 4 | | May 2026 | Fullstory | 20 | 2% | 5 | | May 2026 | Amplitude | 10 | 1% | 6 | | May 2026 | Quantum Metric | 10 | 1% | 7 | | Jun 2026 | Microsoft Clarity | 720 | 60% | 1 | | Jun 2026 | Glassbox | 320 | 26.7% | 2 | | Jun 2026 | Contentsquare | 70 | 5.8% | 3 | | Jun 2026 | Fullstory | 50 | 4.2% | 4 | | Jun 2026 | LogRocket | 30 | 2.5% | 5 | | Jun 2026 | Amplitude | 10 | 0.83% | 6 | | Jun 2026 | Quantum Metric | 0 | 0% | 7 | | Jul 2026 | Microsoft Clarity | 720 | 66.1% | 1 | | Jul 2026 | Glassbox | 260 | 23.9% | 2 | | Jul 2026 | Contentsquare | 50 | 4.6% | 3 | | Jul 2026 | Fullstory | 20 | 1.8% | 4 | | Jul 2026 | LogRocket | 20 | 1.8% | 5 | | Jul 2026 | Amplitude | 10 | 0.92% | 6 | | Jul 2026 | Quantum Metric | 10 | 0.92% | 7 | | Aug 2026 | Microsoft Clarity | 720 | 61.5% | 1 | | Aug 2026 | Glassbox | 320 | 27.4% | 2 | | Aug 2026 | Contentsquare | 50 | 4.3% | 3 | | Aug 2026 | Fullstory | 30 | 2.6% | 4 | | Aug 2026 | LogRocket | 30 | 2.6% | 5 | | Aug 2026 | Amplitude | 10 | 0.85% | 6 | | Aug 2026 | Quantum Metric | 10 | 0.85% | 7 | | Sep 2026 | Microsoft Clarity | 590 | 58.4% | 1 | | Sep 2026 | Glassbox | 260 | 25.7% | 2 | | Sep 2026 | Contentsquare | 70 | 6.9% | 3 | | Sep 2026 | LogRocket | 40 | 4% | 4 | | Sep 2026 | Fullstory | 30 | 3% | 5 | | Sep 2026 | Amplitude | 10 | 0.99% | 6 | | Sep 2026 | Quantum Metric | 10 | 0.99% | 7 | ## What is being compared - **Amplitude**: Measured on the search term “amplitude analytics”. - **Contentsquare**: Measured on the search terms “contentsquare” and “contentsquare analytics”, summed into one figure. - **Fullstory**: Measured on the search term “fullstory”. - **Glassbox**: Measured on the search term “glassbox”. - **LogRocket**: Measured on the search term “logrocket”. - **Microsoft Clarity**: Measured on the search terms “microsoft clarity” and “microsoftclarity”, summed into one figure. - **Quantum Metric**: Measured on the search term “quantum metric”. - [Amplitude](/demand/nz/brands/amplitude) - [Contentsquare](/demand/nz/brands/contentsquare) - [Fullstory](/demand/nz/brands/fullstory) - [Glassbox](/demand/nz/brands/glassbox) - [LogRocket](/demand/nz/brands/logrocket) - [Microsoft Clarity](/demand/nz/brands/microsoft-clarity) - [Quantum Metric](/demand/nz/brands/quantum-metric) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among digital experience analytics platforms in New Zealand? In September 2026, Microsoft Clarity was the most searched among digital experience analytics platforms in New Zealand, with an estimated 590 branded searches, 58.4% of all searches for the seven we track. ## Cite this page Brandwave. "Digital experience analytics platforms in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-digital-experience-analytics-platforms This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-digital-experience-analytics-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.