---
title: "Digital audio workstations in New Zealand: Which are most popular?"
description: "Compare the digital audio workstations people buy. Share of Search among BandLab, FL Studio, GarageBand, Ableton Live, Logic Pro, Pro Tools, Reaper and Cubase, the digital audio workstations Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-digital-audio-workstations"
publisher: "Brandwave"
---

# Digital audio workstations in New Zealand: Which are most popular?

Compare the digital audio workstations people buy. Share of Search among BandLab, FL Studio, GarageBand, Ableton Live, Logic Pro, Pro Tools, Reaper and Cubase, the digital audio workstations Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Digital audio workstations
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Oct 2026
- **Highest Share of Search**: BandLab, 67.7%

## Which brand is most popular in search among digital audio workstations in New Zealand?

- In October 2026, BandLab was the most searched among digital audio workstation brands in New Zealand, with an estimated 21.7K branded searches, 67.7% of all searches for the eight tracked by the Brandwave Brand Demand Index.
- FL Studio is in 2nd place, 54.9 percentage points behind at 12.8%.
- Across the 12 months ending October 2026, BandLab’s share of searches among digital audio workstations in New Zealand increased from 61.4% to 67.7%.
- Across the 12 months ending October 2026, FL Studio’s share of searches among digital audio workstations in New Zealand decreased from 16.2% to 12.8%.
- Across the 12 months ending October 2026, Ableton Live’s share of searches among digital audio workstations in New Zealand decreased from 8.6% to 5.9%.
- Across the 12 months ending October 2026, Logic Pro’s share of searches among digital audio workstations in New Zealand decreased from 3.3% to 2.8%.
- Across the 12 months ending October 2026, BandLab’s share of searches among digital audio workstations in New Zealand peaked at 68% in June 2026 and was lowest at 42.9% in January 2026.
- Across the 12 months ending October 2026, FL Studio’s share of searches among digital audio workstations in New Zealand peaked at 23.8% in January 2026 and was lowest at 12.5% in September 2026.
- Across the 12 months ending October 2026, GarageBand’s share of searches among digital audio workstations in New Zealand peaked at 9.1% in December 2025 and was lowest at 6.5% in June 2026.
- Across the 12 months ending October 2026, Ableton Live’s share of searches among digital audio workstations in New Zealand peaked at 14.3% in January 2026 and was lowest at 5.9% in October 2026.
- Across the 12 months ending October 2026, Logic Pro’s share of searches among digital audio workstations in New Zealand peaked at 6.4% in January 2026 and was lowest at 2.8% in October 2026.
- Across the 12 months ending October 2026, Pro Tools’ share of searches among digital audio workstations in New Zealand peaked at 2.3% in January 2026 and was lowest at 1.2% in September 2026.
- Across the 12 months ending October 2026, Reaper’s share of searches among digital audio workstations in New Zealand peaked at 1.9% in January 2026 and was lowest at 0.79% in June 2026.
- Across the 12 months ending October 2026, GarageBand rose from 4th to 3rd among digital audio workstations in New Zealand.
- Across the 12 months ending October 2026, Ableton Live fell from 3rd to 4th among digital audio workstations in New Zealand.
- Across the 12 months ending October 2026, Reaper rose from 8th to 7th among digital audio workstations in New Zealand.
- Across the 12 months ending October 2026, Cubase fell from 7th to 8th among digital audio workstations in New Zealand.
- Across the 12 months ending October 2026, Pro Tools held steady: its share of searches among digital audio workstations in New Zealand moved less than 0.5 percentage points.

## Top digital audio workstations in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, FL Studio, GarageBand, Ableton Live and Logic Pro appeared every time. Ableton Live was recommended most often, coming first in every answer. Logic Pro was second, and FL Studio was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Ableton Live | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Logic Pro | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| FL Studio | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Reaper | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Pro Tools | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| GarageBand | 6th | 3 of 3 | 2 of 2 | 5 of 5 |
| Cubase | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| BandLab | 8th | 0 of 3 | 2 of 2 | 2 of 5 |

## Every AI answer about digital audio workstations

- Asked ChatGPT "Which digital audio workstation should I use in New Zealand?": 1. Ableton Live, 2. Logic Pro, 3. Reaper, 4. FL Studio, 5. GarageBand
- Asked ChatGPT "What are the best digital audio workstations in New Zealand?": 1. Ableton Live, 2. Logic Pro, 3. FL Studio, 4. Reaper, 5. Pro Tools, 6. Cubase, 7. GarageBand
- Asked ChatGPT "What's the best digital audio workstation in New Zealand for music production?": 1. Ableton Live, 2. Logic Pro, 3. FL Studio, 4. Reaper, 5. Cubase, 6. GarageBand
- Searched Google, AI Overview "digital audio workstation": 1. Ableton Live, 2. FL Studio, 3. Pro Tools, 4. Logic Pro, 5. GarageBand, 6. Reaper, 7. BandLab
- Searched Google, AI Overview "music production software": 1. Ableton Live, 2. Logic Pro, 3. FL Studio, 4. Pro Tools, 5. GarageBand, 6. BandLab

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [BandLab vs FL Studio: compare search popularity](/demand/nz/compare/bandlab-vs-fl-studio): 67.7% against 12.8% Share of Search.
- [BandLab vs GarageBand: compare search popularity](/demand/nz/compare/bandlab-vs-garageband): 67.7% against 7.8% Share of Search.
- [BandLab vs Ableton Live: compare search popularity](/demand/nz/compare/ableton-live-vs-bandlab): 67.7% against 5.9% Share of Search.
- [BandLab vs Logic Pro: compare search popularity](/demand/nz/compare/bandlab-vs-logic-pro): 67.7% against 2.8% Share of Search.
- [FL Studio vs GarageBand: compare search popularity](/demand/nz/compare/fl-studio-vs-garageband): 12.8% against 7.8% Share of Search.
- [FL Studio vs Ableton Live: compare search popularity](/demand/nz/compare/ableton-live-vs-fl-studio): 12.8% against 5.9% Share of Search.
- [FL Studio vs Logic Pro: compare search popularity](/demand/nz/compare/fl-studio-vs-logic-pro): 12.8% against 2.8% Share of Search.
- [GarageBand vs Ableton Live: compare search popularity](/demand/nz/compare/ableton-live-vs-garageband): 7.8% against 5.9% Share of Search.
- [GarageBand vs Logic Pro: compare search popularity](/demand/nz/compare/garageband-vs-logic-pro): 7.8% against 2.8% Share of Search.
- [Ableton Live vs Logic Pro: compare search popularity](/demand/nz/compare/ableton-live-vs-logic-pro): 5.9% against 2.8% Share of Search.

## How did search popularity change for New Zealand digital audio workstations in October 2026?

- In October 2026, BandLab gained share of searches among digital audio workstations in New Zealand, from 66.5% to 67.7%.
- In October 2026, Ableton Live lost share of searches among digital audio workstations in New Zealand, from 6.9% to 5.9%.
- In October 2026, Cubase lost share of searches among digital audio workstations in New Zealand, from 1.2% to 0.65%.
- Logic Pro’s share of searches among digital audio workstations in New Zealand has lost ground for 3 months in a row, from 4% to 2.8% in October 2026.
- In October 2026, Reaper rose from 8th to 7th among digital audio workstations in New Zealand.
- Estimated monthly branded searches for FL Studio in New Zealand fell 26.2% over 12 measured months, from 5.6K to 4.1K in October 2026.

## Which digital audio workstations do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | BandLab | 67.7% | 21.7K | -0.2% | BandLab |
| 2 | FL Studio | 12.8% | 4.1K | +1.0% | FL Studio |
| 3 | GarageBand | 7.8% | 2.5K | -2.4% | Apple |
| 4 | Ableton Live | 5.9% | 1.9K | -17.2% | Ableton Live |
| 5 | Logic Pro | 2.8% | 900 | -6.3% | Apple |
| 6 | Pro Tools | 1.6% | 510 | +27.5% | Pro Tools |
| 7 | Reaper | 0.81% | 260 | -18.8% | Reaper |
| 8 | Cubase | 0.65% | 210 | -46.2% | Cubase |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | BandLab | 21.1K | 61.4% | 1 |
| Nov 2025 | FL Studio | 5.6K | 16.2% | 2 |
| Nov 2025 | Ableton Live | 3K | 8.6% | 3 |
| Nov 2025 | GarageBand | 2.5K | 7.3% | 4 |
| Nov 2025 | Logic Pro | 1.1K | 3.3% | 5 |
| Nov 2025 | Pro Tools | 470 | 1.4% | 6 |
| Nov 2025 | Cubase | 320 | 0.93% | 7 |
| Nov 2025 | Reaper | 320 | 0.93% | 8 |
| Dec 2025 | BandLab | 10.9K | 48.9% | 1 |
| Dec 2025 | FL Studio | 4.8K | 21.4% | 2 |
| Dec 2025 | Ableton Live | 2.6K | 11.8% | 3 |
| Dec 2025 | GarageBand | 2K | 9.1% | 4 |
| Dec 2025 | Logic Pro | 1K | 4.5% | 5 |
| Dec 2025 | Pro Tools | 370 | 1.7% | 6 |
| Dec 2025 | Reaper | 320 | 1.4% | 7 |
| Dec 2025 | Cubase | 260 | 1.2% | 8 |
| Jan 2026 | BandLab | 8.6K | 42.9% | 1 |
| Jan 2026 | FL Studio | 4.8K | 23.8% | 2 |
| Jan 2026 | Ableton Live | 2.9K | 14.3% | 3 |
| Jan 2026 | GarageBand | 1.4K | 7% | 4 |
| Jan 2026 | Logic Pro | 1.3K | 6.4% | 5 |
| Jan 2026 | Pro Tools | 460 | 2.3% | 6 |
| Jan 2026 | Reaper | 390 | 1.9% | 7 |
| Jan 2026 | Cubase | 260 | 1.3% | 8 |
| Feb 2026 | BandLab | 16.6K | 58.2% | 1 |
| Feb 2026 | FL Studio | 4.8K | 16.8% | 2 |
| Feb 2026 | Ableton Live | 2.9K | 10.1% | 3 |
| Feb 2026 | GarageBand | 2K | 7.1% | 4 |
| Feb 2026 | Logic Pro | 1.2K | 4.1% | 5 |
| Feb 2026 | Pro Tools | 490 | 1.7% | 6 |
| Feb 2026 | Reaper | 320 | 1.1% | 7 |
| Feb 2026 | Cubase | 210 | 0.74% | 8 |
| Mar 2026 | BandLab | 21.1K | 59.3% | 1 |
| Mar 2026 | FL Studio | 6.4K | 17.9% | 2 |
| Mar 2026 | Ableton Live | 3.2K | 8.9% | 3 |
| Mar 2026 | GarageBand | 2.5K | 7.1% | 4 |
| Mar 2026 | Logic Pro | 1.3K | 3.7% | 5 |
| Mar 2026 | Pro Tools | 570 | 1.6% | 6 |
| Mar 2026 | Reaper | 320 | 0.9% | 7 |
| Mar 2026 | Cubase | 260 | 0.73% | 8 |
| Apr 2026 | BandLab | 16.8K | 57.2% | 1 |
| Apr 2026 | FL Studio | 5.5K | 18.8% | 2 |
| Apr 2026 | Ableton Live | 2.8K | 9.6% | 3 |
| Apr 2026 | GarageBand | 2K | 6.9% | 4 |
| Apr 2026 | Logic Pro | 1.2K | 4% | 5 |
| Apr 2026 | Pro Tools | 440 | 1.5% | 6 |
| Apr 2026 | Reaper | 320 | 1.1% | 7 |
| Apr 2026 | Cubase | 260 | 0.89% | 8 |
| May 2026 | BandLab | 26K | 66.3% | 1 |
| May 2026 | FL Studio | 5.2K | 13.4% | 2 |
| May 2026 | Ableton Live | 3K | 7.6% | 3 |
| May 2026 | GarageBand | 2.6K | 6.5% | 4 |
| May 2026 | Logic Pro | 1.2K | 3.2% | 5 |
| May 2026 | Pro Tools | 530 | 1.4% | 6 |
| May 2026 | Cubase | 320 | 0.82% | 7 |
| May 2026 | Reaper | 320 | 0.82% | 8 |
| Jun 2026 | BandLab | 27.6K | 68% | 1 |
| Jun 2026 | FL Studio | 5.2K | 12.8% | 2 |
| Jun 2026 | Ableton Live | 2.9K | 7% | 3 |
| Jun 2026 | GarageBand | 2.6K | 6.5% | 4 |
| Jun 2026 | Logic Pro | 1.2K | 3% | 5 |
| Jun 2026 | Pro Tools | 510 | 1.3% | 6 |
| Jun 2026 | Reaper | 320 | 0.79% | 7 |
| Jun 2026 | Cubase | 260 | 0.64% | 8 |
| Jul 2026 | BandLab | 17.3K | 59.6% | 1 |
| Jul 2026 | FL Studio | 4.9K | 16.8% | 2 |
| Jul 2026 | Ableton Live | 2.4K | 8.4% | 3 |
| Jul 2026 | GarageBand | 2.1K | 7.3% | 4 |
| Jul 2026 | Logic Pro | 1.1K | 4% | 5 |
| Jul 2026 | Pro Tools | 590 | 2% | 6 |
| Jul 2026 | Reaper | 320 | 1.1% | 7 |
| Jul 2026 | Cubase | 260 | 0.89% | 8 |
| Aug 2026 | BandLab | 26.2K | 67.4% | 1 |
| Aug 2026 | FL Studio | 4.9K | 12.5% | 2 |
| Aug 2026 | Ableton Live | 2.8K | 7.2% | 3 |
| Aug 2026 | GarageBand | 2.6K | 6.8% | 4 |
| Aug 2026 | Logic Pro | 1.2K | 3.2% | 5 |
| Aug 2026 | Pro Tools | 550 | 1.4% | 6 |
| Aug 2026 | Reaper | 390 | 1% | 7 |
| Aug 2026 | Cubase | 210 | 0.54% | 8 |
| Sep 2026 | BandLab | 21.8K | 66.5% | 1 |
| Sep 2026 | FL Studio | 4.1K | 12.5% | 2 |
| Sep 2026 | GarageBand | 2.5K | 7.8% | 3 |
| Sep 2026 | Ableton Live | 2.3K | 6.9% | 4 |
| Sep 2026 | Logic Pro | 960 | 2.9% | 5 |
| Sep 2026 | Pro Tools | 400 | 1.2% | 6 |
| Sep 2026 | Cubase | 390 | 1.2% | 7 |
| Sep 2026 | Reaper | 320 | 0.98% | 8 |
| Oct 2026 | BandLab | 21.7K | 67.7% | 1 |
| Oct 2026 | FL Studio | 4.1K | 12.8% | 2 |
| Oct 2026 | GarageBand | 2.5K | 7.8% | 3 |
| Oct 2026 | Ableton Live | 1.9K | 5.9% | 4 |
| Oct 2026 | Logic Pro | 900 | 2.8% | 5 |
| Oct 2026 | Pro Tools | 510 | 1.6% | 6 |
| Oct 2026 | Reaper | 260 | 0.81% | 7 |
| Oct 2026 | Cubase | 210 | 0.65% | 8 |

## How are branded searches counted for digital audio workstations?

- **Ableton Live**: Measured on the search terms “ableton”, “ableton 12”, “ableton intro”, “ableton l”, “ableton learning music”, “ableton lite”, “ableton live daw”, “ableton live lite”, “ableton live suite”, “ableton music software” and “ableton push”, summed into one figure.
- **BandLab**: Measured on the search terms “bandlab”, “bandlab app”, “bandlab beats”, “bandlab daw”, “bandlab education”, “bandlab for education”, “bandlab master”, “bandlab music production”, “cakewalk by bandlab”, “edu bandlab” and “education bandlab”, summed into one figure.
- **Cubase**: Measured on the search term “cubase”.
- **FL Studio**: Measured on the search terms “fl studio”, “fl studio beats”, “fl studio daw”, “fl studio mobile”, “fl studio web”, “flstudio”, “flstudio beats”, “flstudio daw”, “flstudio mac”, “fruity loops” and “plugin fl studio”, summed into one figure.
- **GarageBand**: Measured on the search terms “garageband”, “garageband android”, “garageband beats”, “garageband daw”, “garageband mac” and “garageband music production”, summed into one figure.
- **Logic Pro**: Measured on the search terms “logic pro”, “logic pro beats”, “logic pro daw”, “logic pro mac”, “logic pro windows”, “logic pro x” and “logicpro”, summed into one figure.
- **Pro Tools**: Measured on the search terms “avid pro tools”, “pro tools”, “pro tools daw”, “protools” and “protools daw”, summed into one figure.
- **Reaper**: Measured on the search term “reaper daw”.

- [Ableton Live](/demand/nz/brands/ableton-live)
- [BandLab](/demand/nz/brands/bandlab)
- [Cubase](/demand/nz/brands/cubase)
- [FL Studio](/demand/nz/brands/fl-studio)
- [GarageBand](/demand/nz/brands/garageband)
- [Logic Pro](/demand/nz/brands/logic-pro)
- [Pro Tools](/demand/nz/brands/pro-tools)
- [Reaper](/demand/nz/brands/reaper)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among digital audio workstations in New Zealand?

In October 2026, BandLab was the most searched among digital audio workstation brands in New Zealand, with an estimated 21.7K branded searches, 67.7% of all searches for the eight tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "Digital audio workstations in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-digital-audio-workstations

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-digital-audio-workstations. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.