---
title: "Digital asset management platforms in New Zealand: Which brands are most popular in search?"
description: "Compare the digital asset management platforms New Zealand brand teams store and share creative with. Share of Search among Bynder, Frontify, Brandfolder, Air and Canto, the digital asset management platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-digital-asset-management"
publisher: "Brandwave"
---

# Digital asset management platforms in New Zealand: Which brands are most popular in search?

Compare the digital asset management platforms New Zealand brand teams store and share creative with. Share of Search among Bynder, Frontify, Brandfolder, Air and Canto, the digital asset management platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Digital asset management platforms
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Bynder, 50%

## Which brand is most popular in search among digital asset management platforms in New Zealand?

- In August 2026, Bynder was the most searched among digital asset management platforms in New Zealand, with an estimated 150 branded searches and 50% estimated Share of Search within this set.
- Frontify is in 2nd place, 26.7 percentage points behind at 23.3% Share of Search.
- Across the 11 months ending August 2026, Bynder’s estimated Share of Search among digital asset management platforms in New Zealand decreased from 51.7% to 50%.
- Across the 11 months ending August 2026, Frontify’s estimated Share of Search among digital asset management platforms in New Zealand increased from 17.2% to 23.3%.
- Across the 11 months ending August 2026, Brandfolder’s estimated Share of Search among digital asset management platforms in New Zealand decreased from 17.2% to 16.7%.
- Across the 11 months ending August 2026, Air’s estimated Share of Search among digital asset management platforms in New Zealand increased from 6.9% to 10%.
- Across the 11 months ending August 2026, Canto’s estimated Share of Search among digital asset management platforms in New Zealand decreased from 6.9% to 0%.
- Across the 11 months ending August 2026, Bynder’s estimated Share of Search among digital asset management platforms in New Zealand peaked at 56.5% in December 2025 and was lowest at 38.2% in February 2026.
- Across the 11 months ending August 2026, Frontify’s estimated Share of Search among digital asset management platforms in New Zealand peaked at 28.6% in July 2026 and was lowest at 13% in December 2025.
- Across the 11 months ending August 2026, Brandfolder’s estimated Share of Search among digital asset management platforms in New Zealand peaked at 26.7% in November 2025 and was lowest at 14.3% in July 2026.
- Across the 11 months ending August 2026, Air’s estimated Share of Search among digital asset management platforms in New Zealand peaked at 13.3% in November 2025 and was lowest at 6.9% in October 2025.
- Across the 11 months ending August 2026, Canto’s estimated Share of Search among digital asset management platforms in New Zealand peaked at 6.9% in October 2025 and was lowest at 0% in November 2025.
- Across the 11 months ending August 2026, Frontify rose from 3rd to 2nd among digital asset management platforms in New Zealand.
- Across the 11 months ending August 2026, Brandfolder fell from 2nd to 3rd among digital asset management platforms in New Zealand.

## Compare search popularity between leading brands

- [Bynder vs Frontify: compare search popularity](/demand/nz/compare/bynder-vs-frontify): 50% against 23.3% Share of Search.
- [Bynder vs Brandfolder: compare search popularity](/demand/nz/compare/brandfolder-vs-bynder): 50% against 16.7% Share of Search.
- [Bynder vs Air: compare search popularity](/demand/nz/compare/air-vs-bynder): 50% against 10% Share of Search.
- [Frontify vs Brandfolder: compare search popularity](/demand/nz/compare/brandfolder-vs-frontify): 23.3% against 16.7% Share of Search.
- [Frontify vs Air: compare search popularity](/demand/nz/compare/air-vs-frontify): 23.3% against 10% Share of Search.
- [Brandfolder vs Air: compare search popularity](/demand/nz/compare/air-vs-brandfolder): 16.7% against 10% Share of Search.

## How did search popularity change for New Zealand digital asset management platforms in August 2026?

- In August 2026, Bynder gained estimated Share of Search among digital asset management platforms in New Zealand, from 42.9% to 50%.
- In August 2026, Brandfolder gained estimated Share of Search among digital asset management platforms in New Zealand, from 14.3% to 16.7%.
- In August 2026, Frontify lost estimated Share of Search among digital asset management platforms in New Zealand, from 28.6% to 23.3%.
- In August 2026, Canto lost estimated Share of Search among digital asset management platforms in New Zealand, from 4.8% to 0%.
- Estimated monthly branded searches for Air in New Zealand rose 50% over 11 measured months, from 20 to 30 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bynder | 50% | 150 | +66.7% | Bynder |
| 2 | Frontify | 23.3% | 70 | +16.7% | Frontify |
| 3 | Brandfolder | 16.7% | 50 | +66.7% | Brandfolder |
| 4 | Air | 10% | 30 | +50.0% | Air |
| 5 | Canto | 0% | 0 | -100.0% | Canto |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bynder | 150 | 51.7% | 1 |
| Oct 2025 | Brandfolder | 50 | 17.2% | 2 |
| Oct 2025 | Frontify | 50 | 17.2% | 3 |
| Oct 2025 | Air | 20 | 6.9% | 4 |
| Oct 2025 | Canto | 20 | 6.9% | 5 |
| Nov 2025 | Bynder | 120 | 40% | 1 |
| Nov 2025 | Brandfolder | 80 | 26.7% | 2 |
| Nov 2025 | Frontify | 60 | 20% | 3 |
| Nov 2025 | Air | 40 | 13.3% | 4 |
| Nov 2025 | Canto | 0 | 0% | 5 |
| Dec 2025 | Bynder | 130 | 56.5% | 1 |
| Dec 2025 | Brandfolder | 40 | 17.4% | 2 |
| Dec 2025 | Frontify | 30 | 13% | 3 |
| Dec 2025 | Air | 20 | 8.7% | 4 |
| Dec 2025 | Canto | 10 | 4.3% | 5 |
| Jan 2026 | Bynder | 120 | 42.9% | 1 |
| Jan 2026 | Brandfolder | 70 | 25% | 2 |
| Jan 2026 | Frontify | 60 | 21.4% | 3 |
| Jan 2026 | Air | 20 | 7.1% | 4 |
| Jan 2026 | Canto | 10 | 3.6% | 5 |
| Feb 2026 | Bynder | 130 | 38.2% | 1 |
| Feb 2026 | Brandfolder | 90 | 26.5% | 2 |
| Feb 2026 | Frontify | 60 | 17.6% | 3 |
| Feb 2026 | Air | 40 | 11.8% | 4 |
| Feb 2026 | Canto | 20 | 5.9% | 5 |
| Mar 2026 | Bynder | 120 | 40% | 1 |
| Mar 2026 | Brandfolder | 80 | 26.7% | 2 |
| Mar 2026 | Frontify | 60 | 20% | 3 |
| Mar 2026 | Air | 30 | 10% | 4 |
| Mar 2026 | Canto | 10 | 3.3% | 5 |
| Apr 2026 | Bynder | 140 | 42.4% | 1 |
| Apr 2026 | Frontify | 80 | 24.2% | 2 |
| Apr 2026 | Brandfolder | 70 | 21.2% | 3 |
| Apr 2026 | Air | 30 | 9.1% | 4 |
| Apr 2026 | Canto | 10 | 3% | 5 |
| May 2026 | Bynder | 150 | 38.5% | 1 |
| May 2026 | Frontify | 100 | 25.6% | 2 |
| May 2026 | Brandfolder | 90 | 23.1% | 3 |
| May 2026 | Air | 30 | 7.7% | 4 |
| May 2026 | Canto | 20 | 5.1% | 5 |
| Jun 2026 | Bynder | 140 | 43.8% | 1 |
| Jun 2026 | Brandfolder | 60 | 18.8% | 2 |
| Jun 2026 | Frontify | 60 | 18.8% | 3 |
| Jun 2026 | Air | 40 | 12.5% | 4 |
| Jun 2026 | Canto | 20 | 6.3% | 5 |
| Jul 2026 | Bynder | 90 | 42.9% | 1 |
| Jul 2026 | Frontify | 60 | 28.6% | 2 |
| Jul 2026 | Brandfolder | 30 | 14.3% | 3 |
| Jul 2026 | Air | 20 | 9.5% | 4 |
| Jul 2026 | Canto | 10 | 4.8% | 5 |
| Aug 2026 | Bynder | 150 | 50% | 1 |
| Aug 2026 | Frontify | 70 | 23.3% | 2 |
| Aug 2026 | Brandfolder | 50 | 16.7% | 3 |
| Aug 2026 | Air | 30 | 10% | 4 |
| Aug 2026 | Canto | 0 | 0% | 5 |
| Sep 2026 | Air | — | — | — |
| Sep 2026 | Brandfolder | — | — | — |
| Sep 2026 | Bynder | — | — | — |
| Sep 2026 | Canto | — | — | — |
| Sep 2026 | Frontify | — | — | — |

## What is being compared

- **Air**: Measured on the search terms “air dam”, “air digital asset management” and “air inc”, summed into one figure.
- **Brandfolder**: Measured on the search terms “brandfolder”, “brandfolder com”, “brandfolder dam” and “brandfolder digital asset management”, summed into one figure.
- **Bynder**: Measured on the search terms “bynder”, “bynder brand portal”, “bynder com”, “bynder dam”, “bynder digital asset management” and “bynder near me”, summed into one figure.
- **Canto**: Measured on the search terms “canto dam” and “canto digital asset management”, summed into one figure.
- **Frontify**: Measured on the search terms “frontify”, “frontify brand portal”, “frontify com”, “frontify dam” and “frontify digital asset management”, summed into one figure.

- [Air](/demand/nz/brands/air)
- [Brandfolder](/demand/nz/brands/brandfolder)
- [Bynder](/demand/nz/brands/bynder)
- [Canto](/demand/nz/brands/canto)
- [Frontify](/demand/nz/brands/frontify)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among digital asset management platforms in New Zealand?

In August 2026, Bynder was the most searched among digital asset management platforms in New Zealand, with an estimated 150 branded searches and 50% estimated Share of Search within this set.

## Cite this page

Brandwave. "Digital asset management platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-digital-asset-management

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-digital-asset-management. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.