---
title: "Die grinder bits brands in New Zealand: Which are searched most?"
description: "Compare the die grinder bits brands people buy. Share of Search among Makita, DeWalt, Milwaukee, Sutton Tools and PFERD, the die grinder bits brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-die-grinder-bits-brands"
publisher: "Brandwave"
---

# Die grinder bits brands in New Zealand: Which are searched most?

Compare the die grinder bits brands people buy. Share of Search among Makita, DeWalt, Milwaukee, Sutton Tools and PFERD, the die grinder bits brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Die grinder bits brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 50.4%

## Which brand is most popular in search among die grinder bits brands in New Zealand?

- In September 2026, Makita was the most searched among die grinder bits brands in New Zealand, with an estimated 9.1K branded searches, 50.4% of all searches for the five we track.
- DeWalt is in 2nd place, 19.5 percentage points behind at 30.9%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among die grinder bits brands in New Zealand decreased from 31.7% to 30.9%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among die grinder bits brands in New Zealand increased from 14.6% to 16.3%.
- Across the 12 months ending September 2026, Sutton Tools’ share of searches among die grinder bits brands in New Zealand decreased from 3.2% to 2.2%.
- Across the 12 months ending September 2026, Makita’s share of searches among die grinder bits brands in New Zealand peaked at 52.5% in January 2026 and was lowest at 43.8% in August 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among die grinder bits brands in New Zealand peaked at 38.1% in November 2025 and was lowest at 30.7% in May 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among die grinder bits brands in New Zealand peaked at 21.6% in August 2026 and was lowest at 12.4% in January 2026.
- Across the 12 months ending September 2026, Sutton Tools’ share of searches among die grinder bits brands in New Zealand peaked at 3.2% in March 2026 and was lowest at 2.2% in September 2026.
- Across the 12 months ending September 2026, Makita and PFERD held steady: their share of searches among die grinder bits brands in New Zealand each moved less than 0.5 percentage points.

## Top die grinder bits brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Sutton Tools and PFERD were mentioned most often, in three of the five answers. PFERD was recommended most often, coming first in both answers that gave a list. Sutton Tools was second. Makita, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| PFERD | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Sutton Tools | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about die grinder bits brands

- Asked ChatGPT "Which die grinder bit brand should I buy in New Zealand?": 1. PFERD, 2. Sutton Tools
- Asked ChatGPT "What are the best die grinder bit brands in New Zealand?": 1. PFERD, 2. Sutton Tools
- Asked ChatGPT "What's the best die grinder bit brand in New Zealand for metal grinding?": 1. PFERD
- Searched Google, AI Overview "die grinder bits": named none of the brands we track
- Searched Google, AI Overview "metal grinding bits": 1. Sutton Tools

Not named in any answer: Makita, DeWalt and Milwaukee.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 50.4% against 30.9% Share of Search.
- [Makita vs Milwaukee: compare search popularity](/demand/nz/compare/makita-vs-milwaukee): 50.4% against 16.3% Share of Search.
- [Makita vs Sutton Tools: compare search popularity](/demand/nz/compare/makita-vs-sutton-tools): 50.4% against 2.2% Share of Search.
- [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 30.9% against 16.3% Share of Search.
- [DeWalt vs Sutton Tools: compare search popularity](/demand/nz/compare/dewalt-vs-sutton-tools): 30.9% against 2.2% Share of Search.
- [Milwaukee vs Sutton Tools: compare search popularity](/demand/nz/compare/milwaukee-vs-sutton-tools): 16.3% against 2.2% Share of Search.

## How did search popularity change for New Zealand die grinder bits brands in September 2026?

- In September 2026, Makita gained share of searches among die grinder bits brands in New Zealand, from 43.8% to 50.4%.
- In September 2026, Milwaukee lost share of searches among die grinder bits brands in New Zealand, from 21.6% to 16.3%.
- In September 2026, DeWalt lost share of searches among die grinder bits brands in New Zealand, from 32.1% to 30.9%.
- Estimated monthly branded searches for PFERD in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.
- Estimated monthly branded searches for Sutton Tools in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 50.4% | 9.1K | +19.7% | Makita |
| 2 | DeWalt | 30.9% | 5.6K | 0.0% | DeWalt |
| 3 | Milwaukee | 16.3% | 3K | -21.3% | Milwaukee |
| 4 | Sutton Tools | 2.2% | 390 | 0.0% | Sutton Tools |
| 5 | PFERD | 0.28% | 50 | 0.0% | PFERD |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makita | 7.6K | 50.3% | 1 |
| Oct 2025 | DeWalt | 4.8K | 31.7% | 2 |
| Oct 2025 | Milwaukee | 2.2K | 14.6% | 3 |
| Oct 2025 | Sutton Tools | 480 | 3.2% | 4 |
| Oct 2025 | PFERD | 40 | 0.26% | 5 |
| Nov 2025 | Makita | 7.6K | 44.7% | 1 |
| Nov 2025 | DeWalt | 6.5K | 38.1% | 2 |
| Nov 2025 | Milwaukee | 2.5K | 14.4% | 3 |
| Nov 2025 | Sutton Tools | 390 | 2.3% | 4 |
| Nov 2025 | PFERD | 70 | 0.41% | 5 |
| Dec 2025 | Makita | 7.6K | 51.1% | 1 |
| Dec 2025 | DeWalt | 4.7K | 31.7% | 2 |
| Dec 2025 | Milwaukee | 2.1K | 14.3% | 3 |
| Dec 2025 | Sutton Tools | 390 | 2.6% | 4 |
| Dec 2025 | PFERD | 50 | 0.34% | 5 |
| Jan 2026 | Makita | 7.5K | 52.5% | 1 |
| Jan 2026 | DeWalt | 4.6K | 32.1% | 2 |
| Jan 2026 | Milwaukee | 1.8K | 12.4% | 3 |
| Jan 2026 | Sutton Tools | 320 | 2.2% | 4 |
| Jan 2026 | PFERD | 110 | 0.77% | 5 |
| Feb 2026 | Makita | 7.5K | 50.5% | 1 |
| Feb 2026 | DeWalt | 4.7K | 31.8% | 2 |
| Feb 2026 | Milwaukee | 2.1K | 14.5% | 3 |
| Feb 2026 | Sutton Tools | 390 | 2.6% | 4 |
| Feb 2026 | PFERD | 70 | 0.47% | 5 |
| Mar 2026 | Makita | 7.5K | 49.6% | 1 |
| Mar 2026 | DeWalt | 4.8K | 31.9% | 2 |
| Mar 2026 | Milwaukee | 2.3K | 15% | 3 |
| Mar 2026 | Sutton Tools | 480 | 3.2% | 4 |
| Mar 2026 | PFERD | 50 | 0.33% | 5 |
| Apr 2026 | Makita | 7.5K | 51.5% | 1 |
| Apr 2026 | DeWalt | 4.6K | 31.5% | 2 |
| Apr 2026 | Milwaukee | 2.1K | 14.5% | 3 |
| Apr 2026 | Sutton Tools | 320 | 2.2% | 4 |
| Apr 2026 | PFERD | 40 | 0.28% | 5 |
| May 2026 | Makita | 7.6K | 48.6% | 1 |
| May 2026 | DeWalt | 4.8K | 30.7% | 2 |
| May 2026 | Milwaukee | 2.7K | 17.3% | 3 |
| May 2026 | Sutton Tools | 480 | 3.1% | 4 |
| May 2026 | PFERD | 50 | 0.32% | 5 |
| Jun 2026 | Makita | 7.6K | 45.9% | 1 |
| Jun 2026 | DeWalt | 5.8K | 34.8% | 2 |
| Jun 2026 | Milwaukee | 2.8K | 16.8% | 3 |
| Jun 2026 | Sutton Tools | 390 | 2.4% | 4 |
| Jun 2026 | PFERD | 40 | 0.24% | 5 |
| Jul 2026 | Makita | 7.5K | 48.5% | 1 |
| Jul 2026 | DeWalt | 4.9K | 31.8% | 2 |
| Jul 2026 | Milwaukee | 2.6K | 16.8% | 3 |
| Jul 2026 | Sutton Tools | 390 | 2.5% | 4 |
| Jul 2026 | PFERD | 50 | 0.32% | 5 |
| Aug 2026 | Makita | 7.6K | 43.8% | 1 |
| Aug 2026 | DeWalt | 5.6K | 32.1% | 2 |
| Aug 2026 | Milwaukee | 3.8K | 21.6% | 3 |
| Aug 2026 | Sutton Tools | 390 | 2.2% | 4 |
| Aug 2026 | PFERD | 50 | 0.29% | 5 |
| Sep 2026 | Makita | 9.1K | 50.4% | 1 |
| Sep 2026 | DeWalt | 5.6K | 30.9% | 2 |
| Sep 2026 | Milwaukee | 3K | 16.3% | 3 |
| Sep 2026 | Sutton Tools | 390 | 2.2% | 4 |
| Sep 2026 | PFERD | 50 | 0.28% | 5 |

## What is being compared

- **DeWalt**: Measured on the search terms “dewalt”, “dewalt grinder” and “dewalt redemption”, summed into one figure.
- **Makita**: Measured on the search terms “makita” and “makita tool”, summed into one figure.
- **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure.
- **PFERD**: Measured on the search term “pferd”.
- **Sutton Tools**: Measured on the search term “sutton tools”.

- [DeWalt](/demand/nz/brands/dewalt)
- [Makita](/demand/nz/brands/makita)
- [Milwaukee](/demand/nz/brands/milwaukee)
- [PFERD](/demand/nz/brands/pferd)
- [Sutton Tools](/demand/nz/brands/sutton-tools)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among die grinder bits brands in New Zealand?

In September 2026, Makita was the most searched among die grinder bits brands in New Zealand, with an estimated 9.1K branded searches, 50.4% of all searches for the five we track.

## Cite this page

Brandwave. "Die grinder bits brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-die-grinder-bits-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-die-grinder-bits-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.