---
title: "Diagramming tools in New Zealand: Which brands are most popular in search?"
description: "Compare the flowchart and diagramming tools New Zealand teams map processes and systems with. Share of Search among draw.io, Lucidchart, Whimsical, Microsoft Visio and Creately, the diagramming tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-diagramming-tools"
publisher: "Brandwave"
---

# Diagramming tools in New Zealand: Which brands are most popular in search?

Compare the flowchart and diagramming tools New Zealand teams map processes and systems with. Share of Search among draw.io, Lucidchart, Whimsical, Microsoft Visio and Creately, the diagramming tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Diagramming tools
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: draw.io, 30.6%

## Which brand is most popular in search among diagramming tools in New Zealand?

- In August 2026, draw.io was the most searched among diagramming tools in New Zealand, with an estimated 4.1K branded searches and 30.6% estimated Share of Search within this set.
- Lucidchart is in 2nd place, 5 percentage points behind at 25.6% Share of Search.
- Across the 11 months ending August 2026, draw.io’s estimated Share of Search among diagramming tools in New Zealand decreased from 34.1% to 30.6%.
- Across the 11 months ending August 2026, Lucidchart’s estimated Share of Search among diagramming tools in New Zealand increased from 17.3% to 25.6%.
- Across the 11 months ending August 2026, Whimsical’s estimated Share of Search among diagramming tools in New Zealand decreased from 26.1% to 22.7%.
- Across the 11 months ending August 2026, Microsoft Visio’s estimated Share of Search among diagramming tools in New Zealand decreased from 21.7% to 20.6%.
- Across the 11 months ending August 2026, draw.io’s estimated Share of Search among diagramming tools in New Zealand peaked at 34.3% in May 2026 and was lowest at 20.9% in January 2026.
- Across the 11 months ending August 2026, Lucidchart’s estimated Share of Search among diagramming tools in New Zealand peaked at 25.6% in August 2026 and was lowest at 14.2% in December 2025.
- Across the 11 months ending August 2026, Whimsical’s estimated Share of Search among diagramming tools in New Zealand peaked at 41.3% in January 2026 and was lowest at 22.7% in August 2026.
- Across the 11 months ending August 2026, Microsoft Visio’s estimated Share of Search among diagramming tools in New Zealand peaked at 25.2% in February 2026 and was lowest at 18.1% in May 2026.
- Across the 11 months ending August 2026, Lucidchart rose from 4th to 2nd among diagramming tools in New Zealand.
- Across the 11 months ending August 2026, Whimsical fell from 2nd to 3rd among diagramming tools in New Zealand.
- Across the 11 months ending August 2026, Microsoft Visio fell from 3rd to 4th among diagramming tools in New Zealand.
- Across the 11 months ending August 2026, Creately held steady: its estimated Share of Search among diagramming tools in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [draw.io vs Lucidchart: compare search popularity](/demand/nz/compare/draw-io-vs-lucidchart): 30.6% against 25.6% Share of Search.
- [draw.io vs Whimsical: compare search popularity](/demand/nz/compare/draw-io-vs-whimsical): 30.6% against 22.7% Share of Search.
- [draw.io vs Microsoft Visio: compare search popularity](/demand/nz/compare/draw-io-vs-microsoft-visio): 30.6% against 20.6% Share of Search.
- [Lucidchart vs Whimsical: compare search popularity](/demand/nz/compare/lucidchart-vs-whimsical): 25.6% against 22.7% Share of Search.
- [Lucidchart vs Microsoft Visio: compare search popularity](/demand/nz/compare/lucidchart-vs-microsoft-visio): 25.6% against 20.6% Share of Search.
- [Whimsical vs Microsoft Visio: compare search popularity](/demand/nz/compare/microsoft-visio-vs-whimsical): 22.7% against 20.6% Share of Search.

## How did search popularity change for New Zealand diagramming tools in August 2026?

- In August 2026, Lucidchart overtook Whimsical to rank 2nd among diagramming tools in New Zealand, at 25.6%.
- In August 2026, Microsoft Visio gained estimated Share of Search among diagramming tools in New Zealand, from 19.7% to 20.6%.
- In August 2026, Whimsical lost estimated Share of Search among diagramming tools in New Zealand, from 29% to 22.7%.
- Estimated monthly branded searches for Creately in New Zealand fell 30% over 11 measured months, from 100 to 70 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | draw.io | 30.6% | 4.1K | +23.0% | draw.io |
| 2 | Lucidchart | 25.6% | 3.5K | +52.0% | Lucid Software |
| 3 | Whimsical | 22.7% | 3K | -4.7% | Whimsical |
| 4 | Microsoft Visio | 20.6% | 2.8K | +27.6% | Microsoft |
| 5 | Creately | 0.52% | 70 | +75.0% | Creately |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | draw.io | 4K | 34.1% | 1 |
| Oct 2025 | Whimsical | 3K | 26.1% | 2 |
| Oct 2025 | Microsoft Visio | 2.5K | 21.7% | 3 |
| Oct 2025 | Lucidchart | 2K | 17.3% | 4 |
| Oct 2025 | Creately | 100 | 0.86% | 5 |
| Nov 2025 | Whimsical | 3.3K | 33.9% | 1 |
| Nov 2025 | draw.io | 2.6K | 26.9% | 2 |
| Nov 2025 | Microsoft Visio | 2K | 20.8% | 3 |
| Nov 2025 | Lucidchart | 1.7K | 17.7% | 4 |
| Nov 2025 | Creately | 60 | 0.62% | 5 |
| Dec 2025 | Whimsical | 2.6K | 40.6% | 1 |
| Dec 2025 | draw.io | 1.5K | 23% | 2 |
| Dec 2025 | Microsoft Visio | 1.4K | 21.6% | 3 |
| Dec 2025 | Lucidchart | 930 | 14.2% | 4 |
| Dec 2025 | Creately | 40 | 0.61% | 5 |
| Jan 2026 | Whimsical | 3K | 41.3% | 1 |
| Jan 2026 | Microsoft Visio | 1.6K | 22.6% | 2 |
| Jan 2026 | draw.io | 1.5K | 20.9% | 3 |
| Jan 2026 | Lucidchart | 1.1K | 14.5% | 4 |
| Jan 2026 | Creately | 50 | 0.68% | 5 |
| Feb 2026 | Whimsical | 2.8K | 28.8% | 1 |
| Feb 2026 | draw.io | 2.7K | 27.6% | 2 |
| Feb 2026 | Microsoft Visio | 2.5K | 25.2% | 3 |
| Feb 2026 | Lucidchart | 1.7K | 17.8% | 4 |
| Feb 2026 | Creately | 60 | 0.61% | 5 |
| Mar 2026 | draw.io | 4.1K | 29% | 1 |
| Mar 2026 | Whimsical | 3.4K | 24.2% | 2 |
| Mar 2026 | Lucidchart | 3.4K | 24.2% | 3 |
| Mar 2026 | Microsoft Visio | 3.1K | 21.9% | 4 |
| Mar 2026 | Creately | 100 | 0.71% | 5 |
| Apr 2026 | Whimsical | 3.3K | 30% | 1 |
| Apr 2026 | draw.io | 3.2K | 29.2% | 2 |
| Apr 2026 | Lucidchart | 2.3K | 21.1% | 3 |
| Apr 2026 | Microsoft Visio | 2.1K | 19.1% | 4 |
| Apr 2026 | Creately | 60 | 0.54% | 5 |
| May 2026 | draw.io | 4.9K | 34.3% | 1 |
| May 2026 | Lucidchart | 3.4K | 23.8% | 2 |
| May 2026 | Whimsical | 3.4K | 23.3% | 3 |
| May 2026 | Microsoft Visio | 2.6K | 18.1% | 4 |
| May 2026 | Creately | 80 | 0.56% | 5 |
| Jun 2026 | draw.io | 3.4K | 30.7% | 1 |
| Jun 2026 | Whimsical | 3.3K | 29.7% | 2 |
| Jun 2026 | Lucidchart | 2.3K | 20.8% | 3 |
| Jun 2026 | Microsoft Visio | 2.1K | 18.5% | 4 |
| Jun 2026 | Creately | 40 | 0.36% | 5 |
| Jul 2026 | draw.io | 3.4K | 30.4% | 1 |
| Jul 2026 | Whimsical | 3.2K | 29% | 2 |
| Jul 2026 | Lucidchart | 2.3K | 20.6% | 3 |
| Jul 2026 | Microsoft Visio | 2.2K | 19.7% | 4 |
| Jul 2026 | Creately | 40 | 0.36% | 5 |
| Aug 2026 | draw.io | 4.1K | 30.6% | 1 |
| Aug 2026 | Lucidchart | 3.5K | 25.6% | 2 |
| Aug 2026 | Whimsical | 3K | 22.7% | 3 |
| Aug 2026 | Microsoft Visio | 2.8K | 20.6% | 4 |
| Aug 2026 | Creately | 70 | 0.52% | 5 |
| Sep 2026 | Creately | — | — | — |
| Sep 2026 | draw.io | — | — | — |
| Sep 2026 | Lucidchart | — | — | — |
| Sep 2026 | Microsoft Visio | — | — | — |
| Sep 2026 | Whimsical | — | — | — |

## What is being compared

- **Creately**: Measured on the search terms “creately”, “creately com”, “creately diagram”, “creately flowchart” and “creately org chart”, summed into one figure.
- **draw.io**: Measured on the search terms “diagrams net”, “diagrams net draw io”, “draw io”, “draw io diagram”, “draw io diagrams net”, “draw io download”, “draw io flowchart”, “draw io flowchart maker”, “draw io online”, “draw io org chart”, “draw io process map”, “draw io whiteboard”, “drawio”, “drawio com”, “drawio diagram”, “drawio flowchart”, “drawio org chart” and “drawio whiteboard”, summed into one figure.
- **Lucidchart**: Measured on the search terms “flowchart lucidchart”, “lucidchart”, “lucidchart com”, “lucidchart diagram”, “lucidchart flowchart maker”, “lucidchart online”, “lucidchart org chart”, “lucidchart process map”, “lucidchart venn diagram” and “lucidchart whiteboard”, summed into one figure.
- **Microsoft Visio**: Measured on the search terms “microsoft visio”, “microsoft visio diagram”, “microsoft visio download”, “microsoft visio flowchart”, “microsoft visio nz”, “microsoft visio org chart”, “microsoftvisio”, “ms visio”, “ms visio online”, “visio”, “visio dl”, “visio online” and “visio viewer”, summed into one figure.
- **Whimsical**: Measured on the search terms “whimsical”, “whimsical com”, “whimsical diagram”, “whimsical flowchart”, “whimsical near me”, “whimsical nz”, “whimsical online” and “whimsical org chart”, summed into one figure.

- [Creately](/demand/nz/brands/creately)
- [draw.io](/demand/nz/brands/draw-io)
- [Lucidchart](/demand/nz/brands/lucidchart)
- [Microsoft Visio](/demand/nz/brands/microsoft-visio)
- [Whimsical](/demand/nz/brands/whimsical)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among diagramming tools in New Zealand?

In August 2026, draw.io was the most searched among diagramming tools in New Zealand, with an estimated 4.1K branded searches and 30.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Diagramming tools in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-diagramming-tools

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-diagramming-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.