--- title: "Persil vs Tide: Which is searched more in New Zealand?" description: "Is Persil or Tide more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Detergent pods brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-detergent-pods-brands/compare/persil-vs-tide" publisher: "Brandwave" --- # Persil vs Tide: Which is searched more in New Zealand? Is Persil or Tide more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Detergent pods brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Persil and Tide - **Competitive set**: Detergent pods brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Persil Share of Search**: 86.3% - **Tide Share of Search**: 0.78% ## Is Persil or Tide more popular in search? - In September 2026, Persil had more branded searches than Tide among detergent pods brands in New Zealand. Persil had about 3,340 branded searches, while Tide had 30. Persil made up 86.3% of all detergent pods brand searches we track, and Tide accounted for 0.78%. - Persil was ahead of Tide in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Persil’s share of searches among detergent pods brands in New Zealand moved from 87.7% to 86.3%, and its estimated monthly branded searches moved from 2.7K to 3.3K. - Across the 12 months ending September 2026, Tide’s share of searches among detergent pods brands in New Zealand moved from 0.32% to 0.78%, and its estimated monthly branded searches moved from 10 to 30. ## Top detergent pods brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Persil was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tide was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Persil | 3 of 3 | 1 of 2 | 4 of 5 | | Finish | 0 of 3 | 0 of 2 | 0 of 5 | | Tide | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about detergent pods brands - Asked ChatGPT "Which detergent pods brand should I buy in New Zealand?": 1. Persil - Asked ChatGPT "What are the best detergent pods brands in New Zealand?": 1. Persil - Asked ChatGPT "What's the best detergent pods brand in New Zealand for a family load?": 1. Persil - Searched Google, AI Overview "best detergent pods": 1. Tide, 2. Persil - Searched Google, AI Overview "laundry pods nz": 1. Tide Not named in any answer: Finish. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand detergent pods brands in September 2026? - In September 2026, Persil lost share of searches among detergent pods brands in New Zealand, from 87.1% to 86.3%. - Estimated monthly branded searches for Tide in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026. ## Month by month | Month | Persil estimated searches | Persil Share of Search | Persil rank | Tide estimated searches | Tide Share of Search | Tide rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.7K | 87.7% | 1 | 10 | 0.32% | 3 | | Nov 2025 | 2.7K | 86.7% | 1 | 10 | 0.32% | 3 | | Dec 2025 | 2.4K | 87.2% | 1 | 20 | 0.73% | 3 | | Jan 2026 | 3K | 87.2% | 1 | 40 | 1.2% | 3 | | Feb 2026 | 2.4K | 84.7% | 1 | 10 | 0.36% | 3 | | Mar 2026 | 3K | 82% | 1 | 20 | 0.55% | 3 | | Apr 2026 | 2.7K | 86.9% | 1 | 20 | 0.64% | 3 | | May 2026 | 3K | 85.3% | 1 | 10 | 0.29% | 3 | | Jun 2026 | 3K | 87.9% | 1 | 10 | 0.29% | 3 | | Jul 2026 | 3.4K | 85.5% | 1 | 30 | 0.76% | 3 | | Aug 2026 | 3.6K | 87.1% | 1 | 20 | 0.48% | 3 | | Sep 2026 | 3.3K | 86.3% | 1 | 30 | 0.78% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Persil’s and Tide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Persil**: Measured on the search terms “laundry persil”, “persil”, “persil expert” and “persil ultimate”, summed into one figure. - **Tide**: Measured on the search term “tide detergent nz”. - [Persil profile](/demand/nz/brands/persil) - [Tide profile](/demand/nz/brands/tide) - [All detergent pods brands in New Zealand](/demand/nz/categories/nz-detergent-pods-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Persil or Tide more popular in search? In September 2026, Persil had more branded searches than Tide among detergent pods brands in New Zealand. Persil had about 3,340 branded searches, while Tide had 30. Persil made up 86.3% of all detergent pods brand searches we track, and Tide accounted for 0.78%. ## Cite this page Brandwave. "Persil vs Tide: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-detergent-pods-brands/compare/persil-vs-tide This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-detergent-pods-brands/compare/persil-vs-tide. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.