---
title: "Detergent pods brands in New Zealand: Which are searched most?"
description: "Compare the detergent pods brands people buy. Share of Search among Persil, Finish and Tide, the detergent pods brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-detergent-pods-brands"
publisher: "Brandwave"
---

# Detergent pods brands in New Zealand: Which are searched most?

Compare the detergent pods brands people buy. Share of Search among Persil, Finish and Tide, the detergent pods brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Detergent pods brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Persil, 86.3%

## Which brand is most popular in search among detergent pods brands in New Zealand?

- In September 2026, Persil was the most searched among detergent pods brands in New Zealand, with an estimated 3.3K branded searches, 86.3% of all searches for the three we track.
- Finish is in 2nd place, 73.4 percentage points behind at 12.9%.
- Across the 12 months ending September 2026, Persil’s share of searches among detergent pods brands in New Zealand decreased from 87.7% to 86.3%.
- Across the 12 months ending September 2026, Finish’s share of searches among detergent pods brands in New Zealand increased from 12% to 12.9%.
- Across the 12 months ending September 2026, Persil’s share of searches among detergent pods brands in New Zealand peaked at 87.9% in June 2026 and was lowest at 82% in March 2026.
- Across the 12 months ending September 2026, Finish’s share of searches among detergent pods brands in New Zealand peaked at 17.5% in March 2026 and was lowest at 11.7% in January 2026.
- Across the 12 months ending September 2026, Tide held steady: its share of searches among detergent pods brands in New Zealand moved less than 0.5 percentage points.

## Top detergent pods brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Persil was mentioned most often, in four of the five answers. Finish, which ranked second in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Persil | 3 of 3 | 1 of 2 | 4 of 5 |
| Finish | 0 of 3 | 0 of 2 | 0 of 5 |
| Tide | 0 of 3 | 2 of 2 | 2 of 5 |

## Every AI answer about detergent pods brands

- Asked ChatGPT "Which detergent pods brand should I buy in New Zealand?": 1. Persil
- Asked ChatGPT "What are the best detergent pods brands in New Zealand?": 1. Persil
- Asked ChatGPT "What's the best detergent pods brand in New Zealand for a family load?": 1. Persil
- Searched Google, AI Overview "best detergent pods": 1. Tide, 2. Persil
- Searched Google, AI Overview "laundry pods nz": 1. Tide

Not named in any answer: Finish.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Persil vs Finish: compare search popularity](/demand/nz/compare/finish-dishwashing-vs-persil): 86.3% against 12.9% Share of Search.

## How did search popularity change for New Zealand detergent pods brands in September 2026?

- In September 2026, Persil lost share of searches among detergent pods brands in New Zealand, from 87.1% to 86.3%.
- Estimated monthly branded searches for Tide in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.
- Estimated monthly branded searches for Finish in New Zealand rose 35.1% over 12 measured months, from 370 to 500 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Persil | 86.3% | 3.3K | -8.0% | Unilever |
| 2 | Finish | 12.9% | 500 | -3.8% | Reckitt |
| 3 | Tide | 0.78% | 30 | +50.0% | Procter & Gamble |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Persil | 2.7K | 87.7% | 1 |
| Oct 2025 | Finish | 370 | 12% | 2 |
| Oct 2025 | Tide | 10 | 0.32% | 3 |
| Nov 2025 | Persil | 2.7K | 86.7% | 1 |
| Nov 2025 | Finish | 400 | 12.9% | 2 |
| Nov 2025 | Tide | 10 | 0.32% | 3 |
| Dec 2025 | Persil | 2.4K | 87.2% | 1 |
| Dec 2025 | Finish | 330 | 12.1% | 2 |
| Dec 2025 | Tide | 20 | 0.73% | 3 |
| Jan 2026 | Persil | 3K | 87.2% | 1 |
| Jan 2026 | Finish | 400 | 11.7% | 2 |
| Jan 2026 | Tide | 40 | 1.2% | 3 |
| Feb 2026 | Persil | 2.4K | 84.7% | 1 |
| Feb 2026 | Finish | 420 | 14.9% | 2 |
| Feb 2026 | Tide | 10 | 0.36% | 3 |
| Mar 2026 | Persil | 3K | 82% | 1 |
| Mar 2026 | Finish | 630 | 17.5% | 2 |
| Mar 2026 | Tide | 20 | 0.55% | 3 |
| Apr 2026 | Persil | 2.7K | 86.9% | 1 |
| Apr 2026 | Finish | 390 | 12.5% | 2 |
| Apr 2026 | Tide | 20 | 0.64% | 3 |
| May 2026 | Persil | 3K | 85.3% | 1 |
| May 2026 | Finish | 500 | 14.4% | 2 |
| May 2026 | Tide | 10 | 0.29% | 3 |
| Jun 2026 | Persil | 3K | 87.9% | 1 |
| Jun 2026 | Finish | 400 | 11.8% | 2 |
| Jun 2026 | Tide | 10 | 0.29% | 3 |
| Jul 2026 | Persil | 3.4K | 85.5% | 1 |
| Jul 2026 | Finish | 540 | 13.7% | 2 |
| Jul 2026 | Tide | 30 | 0.76% | 3 |
| Aug 2026 | Persil | 3.6K | 87.1% | 1 |
| Aug 2026 | Finish | 520 | 12.5% | 2 |
| Aug 2026 | Tide | 20 | 0.48% | 3 |
| Sep 2026 | Persil | 3.3K | 86.3% | 1 |
| Sep 2026 | Finish | 500 | 12.9% | 2 |
| Sep 2026 | Tide | 30 | 0.78% | 3 |

## What is being compared

- **Finish**: Measured on the search terms “finish powerball”, “finish powerball quantum”, “finish powerball ultimate” and “finish quantum”, summed into one figure.
- **Persil**: Measured on the search terms “laundry persil”, “persil”, “persil expert” and “persil ultimate”, summed into one figure.
- **Tide**: Measured on the search term “tide detergent nz”.

- [Finish](/demand/nz/brands/finish-dishwashing)
- [Persil](/demand/nz/brands/persil)
- [Tide](/demand/nz/brands/tide)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among detergent pods brands in New Zealand?

In September 2026, Persil was the most searched among detergent pods brands in New Zealand, with an estimated 3.3K branded searches, 86.3% of all searches for the three we track.

## Cite this page

Brandwave. "Detergent pods brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-detergent-pods-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-detergent-pods-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.