---
title: "Desktop publishing software in New Zealand: Which are searched most?"
description: "Compare desktop publishing software for designing multi-page print and digital publications, brochures, books and professional page layouts. Includes publishing applications and design suites with dedicated layout tools. Word processors, slide tools and basic template design platforms are outside this set. Share of Search among Adobe InDesign, Affinity, Scribus, Xara, QuarkXPress, Marq, Swift Publisher and VivaDesigner, the desktop publishing software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-desktop-publishing-software"
publisher: "Brandwave"
---

# Desktop publishing software in New Zealand: Which are searched most?

Compare desktop publishing software for designing multi-page print and digital publications, brochures, books and professional page layouts. Includes publishing applications and design suites with dedicated layout tools. Word processors, slide tools and basic template design platforms are outside this set. Share of Search among Adobe InDesign, Affinity, Scribus, Xara, QuarkXPress, Marq, Swift Publisher and VivaDesigner, the desktop publishing software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Desktop publishing software
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Adobe InDesign, 33.3%

## Which brand is most popular in search among desktop publishing software in New Zealand?

- In September 2026, Adobe InDesign was the most searched among desktop publishing software in New Zealand, with an estimated 480 branded searches, 33.3% of all searches for the eight we track.
- Affinity is in 2nd place, 6.2 percentage points behind at 27.1%.
- Across the 12 months ending September 2026, Adobe InDesign’s share of searches among desktop publishing software in New Zealand increased from 29.5% to 33.3%.
- Across the 12 months ending September 2026, Affinity’s share of searches among desktop publishing software in New Zealand decreased from 44% to 27.1%.
- Across the 12 months ending September 2026, Scribus’ share of searches among desktop publishing software in New Zealand increased from 13% to 22.2%.
- Across the 12 months ending September 2026, Xara’s share of searches among desktop publishing software in New Zealand increased from 10.5% to 14.6%.
- Across the 12 months ending September 2026, QuarkXPress’ share of searches among desktop publishing software in New Zealand increased from 2% to 2.8%.
- Across the 12 months ending September 2026, Swift Publisher’s share of searches among desktop publishing software in New Zealand decreased from 0.5% to 0%.
- Across the 12 months ending September 2026, VivaDesigner’s share of searches among desktop publishing software in New Zealand decreased from 0.5% to 0%.
- Across the 12 months ending September 2026, Adobe InDesign’s share of searches among desktop publishing software in New Zealand peaked at 42.4% in March 2026 and was lowest at 17.6% in November 2025.
- Across the 12 months ending September 2026, Affinity’s share of searches among desktop publishing software in New Zealand peaked at 58.6% in November 2025 and was lowest at 19.8% in August 2026.
- Across the 12 months ending September 2026, Scribus’ share of searches among desktop publishing software in New Zealand peaked at 24.1% in August 2026 and was lowest at 11.7% in November 2025.
- Across the 12 months ending September 2026, Xara’s share of searches among desktop publishing software in New Zealand peaked at 21.1% in April 2026 and was lowest at 9.5% in November 2025.
- Across the 12 months ending September 2026, QuarkXPress’ share of searches among desktop publishing software in New Zealand peaked at 3% in May 2026 and was lowest at 0.79% in December 2025.
- Across the 12 months ending September 2026, Swift Publisher’s share of searches among desktop publishing software in New Zealand peaked at 1.3% in June 2026 and was lowest at 0% in September 2026.
- Across the 12 months ending September 2026, Adobe InDesign rose from 2nd to 1st among desktop publishing software in New Zealand.
- Across the 12 months ending September 2026, Affinity fell from 1st to 2nd among desktop publishing software in New Zealand.
- Across the 12 months ending September 2026, Marq rose from 8th to 6th among desktop publishing software in New Zealand.
- Across the 12 months ending September 2026, Swift Publisher fell from 6th to 7th among desktop publishing software in New Zealand.
- Across the 12 months ending September 2026, VivaDesigner fell from 7th to 8th among desktop publishing software in New Zealand.

## Top desktop publishing software in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Adobe InDesign, Affinity and Scribus appeared every time. Adobe InDesign was recommended most often, coming first in four out of five answers. Affinity was second, and Scribus was third. Xara, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Adobe InDesign | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Affinity | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Scribus | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Marq | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| QuarkXPress | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Swift Publisher | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Xara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| VivaDesigner | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about desktop publishing software

- Asked ChatGPT "Which desktop publishing tool should I use in New Zealand?": 1. Affinity, 2. Adobe InDesign, 3. Scribus
- Asked ChatGPT "What are the best desktop publishing tools in New Zealand?": 1. Adobe InDesign, 2. Affinity, 3. Scribus, 4. Marq
- Asked ChatGPT "What's the best desktop publishing tool in New Zealand for multi-page layouts?": 1. Adobe InDesign, 2. Affinity, 3. Scribus
- Searched Google, AI Overview "desktop publishing software": 1. Adobe InDesign, 2. Affinity, 3. Scribus, 4. QuarkXPress
- Searched Google, AI Overview "page layout software": 1. Adobe InDesign, 2. Affinity, 3. Scribus, 4. Marq, 5. Swift Publisher

Not named in any answer: Xara and VivaDesigner.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Adobe InDesign vs Affinity: compare search popularity](/demand/nz/compare/adobe-indesign-vs-affinity): 33.3% against 27.1% Share of Search.
- [Adobe InDesign vs Scribus: compare search popularity](/demand/nz/compare/adobe-indesign-vs-scribus): 33.3% against 22.2% Share of Search.
- [Adobe InDesign vs Xara: compare search popularity](/demand/nz/compare/adobe-indesign-vs-xara): 33.3% against 14.6% Share of Search.
- [Adobe InDesign vs QuarkXPress: compare search popularity](/demand/nz/compare/adobe-indesign-vs-quarkxpress): 33.3% against 2.8% Share of Search.
- [Affinity vs Scribus: compare search popularity](/demand/nz/compare/affinity-vs-scribus): 27.1% against 22.2% Share of Search.
- [Affinity vs Xara: compare search popularity](/demand/nz/compare/affinity-vs-xara): 27.1% against 14.6% Share of Search.
- [Affinity vs QuarkXPress: compare search popularity](/demand/nz/compare/affinity-vs-quarkxpress): 27.1% against 2.8% Share of Search.
- [Scribus vs Xara: compare search popularity](/demand/nz/compare/scribus-vs-xara): 22.2% against 14.6% Share of Search.
- [Scribus vs QuarkXPress: compare search popularity](/demand/nz/compare/quarkxpress-vs-scribus): 22.2% against 2.8% Share of Search.
- [Xara vs QuarkXPress: compare search popularity](/demand/nz/compare/quarkxpress-vs-xara): 14.6% against 2.8% Share of Search.

## How did search popularity change for New Zealand desktop publishing software in September 2026?

- In September 2026, Affinity overtook Scribus to rank 2nd among desktop publishing software in New Zealand, with 27.1% of the searches.
- In September 2026, Adobe InDesign lost share of searches among desktop publishing software in New Zealand, from 36.4% to 33.3%.
- In September 2026, Scribus lost share of searches among desktop publishing software in New Zealand, from 24.1% to 22.2%.
- In September 2026, Xara lost share of searches among desktop publishing software in New Zealand, from 16% to 14.6%.
- In September 2026, Swift Publisher lost share of searches among desktop publishing software in New Zealand, from 0.62% to 0%.
- In September 2026, VivaDesigner lost share of searches among desktop publishing software in New Zealand, from 0.62% to 0%.
- In September 2026, Marq rose from 8th to 6th among desktop publishing software in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Adobe InDesign | 33.3% | 480 | -18.6% | Adobe |
| 2 | Affinity | 27.1% | 390 | +21.9% | Canva |
| 3 | Scribus | 22.2% | 320 | -17.9% | Scribus Project |
| 4 | Xara | 14.6% | 210 | -19.2% | Xara |
| 5 | QuarkXPress | 2.8% | 40 | 0.0% | Quark |
| 6 | Marq | 0% | 0 | — | Marq |
| 7 | Swift Publisher | 0% | 0 | -100.0% | BeLight Software |
| 8 | VivaDesigner | 0% | 0 | -100.0% | VIVA |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Affinity | 880 | 44% | 1 |
| Oct 2025 | Adobe InDesign | 590 | 29.5% | 2 |
| Oct 2025 | Scribus | 260 | 13% | 3 |
| Oct 2025 | Xara | 210 | 10.5% | 4 |
| Oct 2025 | QuarkXPress | 40 | 2% | 5 |
| Oct 2025 | Swift Publisher | 10 | 0.5% | 6 |
| Oct 2025 | VivaDesigner | 10 | 0.5% | 7 |
| Oct 2025 | Marq | 0 | 0% | 8 |
| Nov 2025 | Affinity | 1.3K | 58.6% | 1 |
| Nov 2025 | Adobe InDesign | 390 | 17.6% | 2 |
| Nov 2025 | Scribus | 260 | 11.7% | 3 |
| Nov 2025 | Xara | 210 | 9.5% | 4 |
| Nov 2025 | QuarkXPress | 40 | 1.8% | 5 |
| Nov 2025 | Swift Publisher | 10 | 0.45% | 6 |
| Nov 2025 | VivaDesigner | 10 | 0.45% | 7 |
| Nov 2025 | Marq | 0 | 0% | 8 |
| Dec 2025 | Affinity | 590 | 46.8% | 1 |
| Dec 2025 | Adobe InDesign | 260 | 20.6% | 2 |
| Dec 2025 | Xara | 210 | 16.7% | 3 |
| Dec 2025 | Scribus | 170 | 13.5% | 4 |
| Dec 2025 | QuarkXPress | 10 | 0.79% | 5 |
| Dec 2025 | Swift Publisher | 10 | 0.79% | 6 |
| Dec 2025 | VivaDesigner | 10 | 0.79% | 7 |
| Dec 2025 | Marq | 0 | 0% | 8 |
| Jan 2026 | Affinity | 590 | 40.7% | 1 |
| Jan 2026 | Adobe InDesign | 320 | 22.1% | 2 |
| Jan 2026 | Scribus | 260 | 17.9% | 3 |
| Jan 2026 | Xara | 210 | 14.5% | 4 |
| Jan 2026 | QuarkXPress | 40 | 2.8% | 5 |
| Jan 2026 | Marq | 10 | 0.69% | 6 |
| Jan 2026 | Swift Publisher | 10 | 0.69% | 7 |
| Jan 2026 | VivaDesigner | 10 | 0.69% | 8 |
| Feb 2026 | Adobe InDesign | 590 | 39.3% | 1 |
| Feb 2026 | Affinity | 390 | 26% | 2 |
| Feb 2026 | Scribus | 260 | 17.3% | 3 |
| Feb 2026 | Xara | 210 | 14% | 4 |
| Feb 2026 | QuarkXPress | 30 | 2% | 5 |
| Feb 2026 | Swift Publisher | 10 | 0.67% | 6 |
| Feb 2026 | VivaDesigner | 10 | 0.67% | 7 |
| Feb 2026 | Marq | 0 | 0% | 8 |
| Mar 2026 | Adobe InDesign | 720 | 42.4% | 1 |
| Mar 2026 | Affinity | 390 | 22.9% | 2 |
| Mar 2026 | Scribus | 260 | 15.3% | 3 |
| Mar 2026 | Xara | 260 | 15.3% | 4 |
| Mar 2026 | QuarkXPress | 40 | 2.4% | 5 |
| Mar 2026 | Swift Publisher | 20 | 1.2% | 6 |
| Mar 2026 | VivaDesigner | 10 | 0.59% | 7 |
| Mar 2026 | Marq | 0 | 0% | 8 |
| Apr 2026 | Adobe InDesign | 480 | 31.6% | 1 |
| Apr 2026 | Affinity | 390 | 25.7% | 2 |
| Apr 2026 | Xara | 320 | 21.1% | 3 |
| Apr 2026 | Scribus | 260 | 17.1% | 4 |
| Apr 2026 | QuarkXPress | 40 | 2.6% | 5 |
| Apr 2026 | Marq | 10 | 0.66% | 6 |
| Apr 2026 | Swift Publisher | 10 | 0.66% | 7 |
| Apr 2026 | VivaDesigner | 10 | 0.66% | 8 |
| May 2026 | Adobe InDesign | 480 | 35.8% | 1 |
| May 2026 | Affinity | 320 | 23.9% | 2 |
| May 2026 | Xara | 260 | 19.4% | 3 |
| May 2026 | Scribus | 210 | 15.7% | 4 |
| May 2026 | QuarkXPress | 40 | 3% | 5 |
| May 2026 | Marq | 10 | 0.75% | 6 |
| May 2026 | Swift Publisher | 10 | 0.75% | 7 |
| May 2026 | VivaDesigner | 10 | 0.75% | 8 |
| Jun 2026 | Adobe InDesign | 480 | 31.8% | 1 |
| Jun 2026 | Affinity | 480 | 31.8% | 2 |
| Jun 2026 | Xara | 260 | 17.2% | 3 |
| Jun 2026 | Scribus | 210 | 13.9% | 4 |
| Jun 2026 | QuarkXPress | 40 | 2.6% | 5 |
| Jun 2026 | Swift Publisher | 20 | 1.3% | 6 |
| Jun 2026 | Marq | 10 | 0.66% | 7 |
| Jun 2026 | VivaDesigner | 10 | 0.66% | 8 |
| Jul 2026 | Adobe InDesign | 480 | 32.9% | 1 |
| Jul 2026 | Affinity | 390 | 26.7% | 2 |
| Jul 2026 | Scribus | 260 | 17.8% | 3 |
| Jul 2026 | Xara | 260 | 17.8% | 4 |
| Jul 2026 | QuarkXPress | 40 | 2.7% | 5 |
| Jul 2026 | Marq | 10 | 0.68% | 6 |
| Jul 2026 | Swift Publisher | 10 | 0.68% | 7 |
| Jul 2026 | VivaDesigner | 10 | 0.68% | 8 |
| Aug 2026 | Adobe InDesign | 590 | 36.4% | 1 |
| Aug 2026 | Scribus | 390 | 24.1% | 2 |
| Aug 2026 | Affinity | 320 | 19.8% | 3 |
| Aug 2026 | Xara | 260 | 16% | 4 |
| Aug 2026 | QuarkXPress | 40 | 2.5% | 5 |
| Aug 2026 | Swift Publisher | 10 | 0.62% | 6 |
| Aug 2026 | VivaDesigner | 10 | 0.62% | 7 |
| Aug 2026 | Marq | 0 | 0% | 8 |
| Sep 2026 | Adobe InDesign | 480 | 33.3% | 1 |
| Sep 2026 | Affinity | 390 | 27.1% | 2 |
| Sep 2026 | Scribus | 320 | 22.2% | 3 |
| Sep 2026 | Xara | 210 | 14.6% | 4 |
| Sep 2026 | QuarkXPress | 40 | 2.8% | 5 |
| Sep 2026 | Marq | 0 | 0% | 6 |
| Sep 2026 | Swift Publisher | 0 | 0% | 7 |
| Sep 2026 | VivaDesigner | 0 | 0% | 8 |

## What is being compared

- **Adobe InDesign**: Measured on the search term “adobe indesign”.
- **Affinity**: Measured on the search term “affinity photo”.
- **Marq**: Measured on the search term “marq software”.
- **QuarkXPress**: Measured on the search terms “quark xpress”, “quarkxpress”, “quarkxpress features” and “quarkxpress program”, summed into one figure.
- **Scribus**: Measured on the search term “scribus”.
- **Swift Publisher**: Measured on the search terms “swift publisher” and “swift publisher 5”, summed into one figure.
- **VivaDesigner**: Measured on the search terms “viva designer” and “vivadesigner”, summed into one figure.
- **Xara**: Measured on the search term “xara”.

- [Adobe InDesign](/demand/nz/brands/adobe-indesign)
- [Affinity](/demand/nz/brands/affinity)
- [Marq](/demand/nz/brands/marq)
- [QuarkXPress](/demand/nz/brands/quarkxpress)
- [Scribus](/demand/nz/brands/scribus)
- [Swift Publisher](/demand/nz/brands/swift-publisher)
- [VivaDesigner](/demand/nz/brands/vivadesigner)
- [Xara](/demand/nz/brands/xara)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among desktop publishing software in New Zealand?

In September 2026, Adobe InDesign was the most searched among desktop publishing software in New Zealand, with an estimated 480 branded searches, 33.3% of all searches for the eight we track.

## Cite this page

Brandwave. "Desktop publishing software in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-desktop-publishing-software

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-desktop-publishing-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.