--- title: "Mimco vs Saben: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mimco or Saben? Compare estimated monthly branded-search demand and Share of Search inside the designer handbag labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-designer-leather-goods/compare/mimco-vs-saben" publisher: "Brandwave" --- # Mimco vs Saben: Which is more popular by branded search in New Zealand? Which is more popular in search, Mimco or Saben? Compare estimated monthly branded-search demand and Share of Search inside the designer handbag labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mimco and Saben - **Competitive set**: designer handbag labels - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mimco Share of Search**: 3.5% - **Saben Share of Search**: 29.3% ## Which is more popular in search, Mimco or Saben? - In August 2026, Saben had more branded searches than Mimco among designer handbag labels in New Zealand. Saben was estimated to have 14.9K branded searches compared to Mimco’s 1.8K, and held a 29.3% Share of Search versus Mimco’s 3.5%. - Saben was ahead of Mimco in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Mimco’s estimated Share of Search among designer handbag labels in New Zealand moved from 4.3% to 3.5%, and its estimated monthly branded searches moved from 2K to 1.8K. - Across the 11 months ending August 2026, Saben’s estimated Share of Search among designer handbag labels in New Zealand moved from 31.2% to 29.3%, and its estimated monthly branded searches moved from 14.6K to 14.9K. ## How did search popularity change for New Zealand designer handbag labels in August 2026? - In August 2026, Saben overtook Deadly Ponies to rank 2nd among designer handbag labels in New Zealand, at 29.3%. - In August 2026, Mimco lost estimated Share of Search among designer handbag labels in New Zealand, from 4.1% to 3.5%. ## Month by month | Month | Mimco estimated searches | Mimco Share of Search | Mimco rank | Saben estimated searches | Saben Share of Search | Saben rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2K | 4.3% | 5 | 14.6K | 31.2% | 2 | | Nov 2025 | 2.5K | 3.4% | 5 | 24.9K | 34.2% | 1 | | Dec 2025 | 2.5K | 3.7% | 5 | 16.5K | 24.1% | 3 | | Jan 2026 | 2.1K | 4.1% | 5 | 13.8K | 27.1% | 2 | | Feb 2026 | 1.7K | 4.1% | 5 | 13.2K | 31.4% | 1 | | Mar 2026 | 1.7K | 3.7% | 5 | 13.1K | 27.8% | 2 | | Apr 2026 | 1.8K | 4.2% | 5 | 12K | 27.7% | 3 | | May 2026 | 1.9K | 3.8% | 5 | 16.4K | 32.5% | 1 | | Jun 2026 | 1.9K | 3.6% | 5 | 17.3K | 32.4% | 1 | | Jul 2026 | 1.8K | 4.1% | 5 | 12.5K | 28.2% | 3 | | Aug 2026 | 1.8K | 3.5% | 5 | 14.9K | 29.3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mimco’s and Saben’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mimco**: Measured on the search terms “mimco”, “mimco bag”, “mimco co nz”, “mimco jewellery”, “mimco leather bag”, “mimco near me”, “mimco nz”, “mimco online”, “mimco purse”, “mimco shoes”, “mimco tote” and “mimco wallet”, summed into one figure. - **Saben**: Measured on the search terms “saben”, “saben bag”, “saben beatrice”, “saben big sis tilly”, “saben briefcase”, “saben co nz”, “saben coco”, “saben delilah wallet”, “saben frankie”, “saben matilda”, “saben near me”, “saben nikko”, “saben nz”, “saben odile”, “saben outlet”, “saben parker”, “saben parker briefcase”, “saben rebe”, “saben roma”, “saben sam wallet”, “saben tilly”, “saben tilly big sis”, “saben tilly crossbody”, “saben tote”, “saben wallet” and “saben winona”, summed into one figure. - [Mimco profile](/demand/nz/brands/mimco) - [Saben profile](/demand/nz/brands/saben) - [All designer handbag labels in New Zealand](/demand/nz/categories/nz-designer-leather-goods): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mimco or Saben? In August 2026, Saben had more branded searches than Mimco among designer handbag labels in New Zealand. Saben was estimated to have 14.9K branded searches compared to Mimco’s 1.8K, and held a 29.3% Share of Search versus Mimco’s 3.5%. ## Cite this page Brandwave. "Mimco vs Saben: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-designer-leather-goods/compare/mimco-vs-saben This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-designer-leather-goods/compare/mimco-vs-saben. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.