--- title: "Louis Vuitton vs Saint Laurent: Which is searched more in New Zealand?" description: "Is Louis Vuitton or Saint Laurent more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the designer handbag labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-designer-leather-goods/compare/louis-vuitton-vs-saint-laurent" publisher: "Brandwave" --- # Louis Vuitton vs Saint Laurent: Which is searched more in New Zealand? Is Louis Vuitton or Saint Laurent more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the designer handbag labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Louis Vuitton and Saint Laurent - **Competitive set**: designer handbag labels - **Market**: New Zealand - **Month measured**: Sep 2026 - **Louis Vuitton Share of Search**: 44% - **Saint Laurent Share of Search**: 20.3% ## Is Louis Vuitton or Saint Laurent more popular in search? - In September 2026, Louis Vuitton had more branded searches than Saint Laurent among designer handbag labels in New Zealand. Louis Vuitton had about 33,500 branded searches, while Saint Laurent had 15,500. Louis Vuitton made up 44% of all designer handbag label searches we track, and Saint Laurent accounted for 20.3%. - Louis Vuitton was ahead of Saint Laurent in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Louis Vuitton’s share of searches among designer handbag labels in New Zealand moved from 45.2% to 44%, and its estimated monthly branded searches moved from 35.8K to 33.5K. - Across the 12 months ending September 2026, Saint Laurent’s share of searches among designer handbag labels in New Zealand moved from 16.6% to 20.3%, and its estimated monthly branded searches moved from 13.1K to 15.5K. ## Top designer handbag labels in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Louis Vuitton was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Saint Laurent was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Saint Laurent was listed before Louis Vuitton in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Deadly Ponies | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Yu Mei | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Saint Laurent | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Loewe | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Saben | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Louis Vuitton | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Status Anxiety | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Mimco | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about designer handbag labels - Asked ChatGPT "Which designer handbag label should I buy in New Zealand?": 1. Saint Laurent, 2. Loewe, 3. Louis Vuitton - Asked ChatGPT "What are the best designer handbag label brands in New Zealand?": 1. Deadly Ponies, 2. Yu Mei, 3. Saben, 4. Loewe, 5. Saint Laurent - Asked ChatGPT "What's the best designer handbag label in New Zealand for a leather bag?": 1. Yu Mei, 2. Deadly Ponies, 3. Saben - Searched Google, AI Overview "designer bags nz": 1. Deadly Ponies, 2. Louis Vuitton Not named in any answer: Status Anxiety and Mimco. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand designer handbag labels in September 2026? - In September 2026, Louis Vuitton gained share of searches among designer handbag labels in New Zealand, from 41.9% to 44%. - In September 2026, Saint Laurent gained share of searches among designer handbag labels in New Zealand, from 18.7% to 20.3%. ## Month by month | Month | Louis Vuitton estimated searches | Louis Vuitton Share of Search | Louis Vuitton rank | Saint Laurent estimated searches | Saint Laurent Share of Search | Saint Laurent rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 35.8K | 45.2% | 1 | 13.1K | 16.6% | 2 | | Nov 2025 | 36.6K | 38.1% | 1 | 16K | 16.7% | 2 | | Dec 2025 | 41.6K | 41.4% | 1 | 16.9K | 16.9% | 2 | | Jan 2026 | 36.1K | 44.1% | 1 | 14.3K | 17.5% | 2 | | Feb 2026 | 30.2K | 44.3% | 1 | 11.4K | 16.8% | 2 | | Mar 2026 | 34K | 44.6% | 1 | 12.7K | 16.7% | 2 | | Apr 2026 | 35.4K | 47.5% | 1 | 12.6K | 16.9% | 2 | | May 2026 | 36.3K | 44.5% | 1 | 13.1K | 16% | 2 | | Jun 2026 | 33K | 41.2% | 1 | 12.8K | 16% | 2 | | Jul 2026 | 35.4K | 46.7% | 1 | 13.1K | 17.3% | 2 | | Aug 2026 | 33.1K | 41.9% | 1 | 14.8K | 18.7% | 2 | | Sep 2026 | 33.5K | 44% | 1 | 15.5K | 20.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Louis Vuitton’s and Saint Laurent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Louis Vuitton**: Measured on the search terms “imagination louis vuitton”, “louis vuitton”, “louis vuitton imagination”, “louis vuitton neverfull”, “louisvuitton”, “lv”, “lv belt”, “lv perfume”, “lv purse”, “lv scarf”, “lv shoes” and “lv sunglasses”, summed into one figure. - **Saint Laurent**: Measured on the search terms “saint laurent”, “saint laurent ysl”, “saintlaurent”, “ye saint laurent”, “ysl babycat”, “ysl high heel”, “ysl mon paris” and “ysl y edo”, summed into one figure. - [Louis Vuitton profile](/demand/nz/brands/louis-vuitton) - [Saint Laurent profile](/demand/nz/brands/saint-laurent) - [All designer handbag labels in New Zealand](/demand/nz/categories/nz-designer-leather-goods): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Louis Vuitton or Saint Laurent more popular in search? In September 2026, Louis Vuitton had more branded searches than Saint Laurent among designer handbag labels in New Zealand. Louis Vuitton had about 33,500 branded searches, while Saint Laurent had 15,500. Louis Vuitton made up 44% of all designer handbag label searches we track, and Saint Laurent accounted for 20.3%. ## Cite this page Brandwave. "Louis Vuitton vs Saint Laurent: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-designer-leather-goods/compare/louis-vuitton-vs-saint-laurent This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-designer-leather-goods/compare/louis-vuitton-vs-saint-laurent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.