--- title: "Deadly Ponies vs Saben: Which is searched more in New Zealand?" description: "Is Deadly Ponies or Saben more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the designer handbag labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-designer-leather-goods/compare/deadly-ponies-vs-saben" publisher: "Brandwave" --- # Deadly Ponies vs Saben: Which is searched more in New Zealand? Is Deadly Ponies or Saben more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the designer handbag labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Deadly Ponies and Saben - **Competitive set**: designer handbag labels - **Market**: New Zealand - **Month measured**: Sep 2026 - **Deadly Ponies Share of Search**: 10.6% - **Saben Share of Search**: 8.6% ## Is Deadly Ponies or Saben more popular in search? - In September 2026, Deadly Ponies had more branded searches than Saben among designer handbag labels in New Zealand. Deadly Ponies had about 8,060 branded searches, while Saben had 6,550. Deadly Ponies made up 10.6% of all designer handbag label searches we track, and Saben accounted for 8.6%. - The lead changed hands 2 times in the 12 months ending September 2026: Saben took it in November 2025, Deadly Ponies took it in December 2025. - Across the 12 months ending September 2026, Deadly Ponies’ share of searches among designer handbag labels in New Zealand moved from 10.3% to 10.6%, and its estimated monthly branded searches moved from 8.2K to 8.1K. - Across the 12 months ending September 2026, Saben’s share of searches among designer handbag labels in New Zealand moved from 10.3% to 8.6%, and its estimated monthly branded searches moved from 8.1K to 6.5K. ## Top designer handbag labels in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Deadly Ponies was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Saben was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Deadly Ponies was listed before Saben in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Deadly Ponies | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Yu Mei | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Saint Laurent | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Loewe | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Saben | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Louis Vuitton | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Status Anxiety | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Mimco | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about designer handbag labels - Asked ChatGPT "Which designer handbag label should I buy in New Zealand?": 1. Saint Laurent, 2. Loewe, 3. Louis Vuitton - Asked ChatGPT "What are the best designer handbag label brands in New Zealand?": 1. Deadly Ponies, 2. Yu Mei, 3. Saben, 4. Loewe, 5. Saint Laurent - Asked ChatGPT "What's the best designer handbag label in New Zealand for a leather bag?": 1. Yu Mei, 2. Deadly Ponies, 3. Saben - Searched Google, AI Overview "designer bags nz": 1. Deadly Ponies, 2. Louis Vuitton Not named in any answer: Status Anxiety and Mimco. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand designer handbag labels in September 2026? - In September 2026, Deadly Ponies lost share of searches among designer handbag labels in New Zealand, from 12.4% to 10.6%. - Estimated monthly branded searches for Saben in New Zealand fell 19.3% over 12 measured months, from 8.1K to 6.5K in September 2026. ## Month by month | Month | Deadly Ponies estimated searches | Deadly Ponies Share of Search | Deadly Ponies rank | Saben estimated searches | Saben Share of Search | Saben rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.2K | 10.3% | 3 | 8.1K | 10.3% | 4 | | Nov 2025 | 12K | 12.4% | 4 | 13.9K | 14.4% | 3 | | Dec 2025 | 11.9K | 11.8% | 3 | 7.9K | 7.9% | 6 | | Jan 2026 | 9.8K | 11.9% | 3 | 6.7K | 8.2% | 4 | | Feb 2026 | 8.1K | 11.9% | 3 | 6.5K | 9.5% | 4 | | Mar 2026 | 9.6K | 12.6% | 3 | 6.5K | 8.5% | 4 | | Apr 2026 | 9.5K | 12.7% | 3 | 5.4K | 7.2% | 4 | | May 2026 | 11.4K | 14% | 3 | 8K | 9.8% | 4 | | Jun 2026 | 9.8K | 12.2% | 3 | 9.3K | 11.6% | 4 | | Jul 2026 | 9.5K | 12.6% | 3 | 5.7K | 7.5% | 4 | | Aug 2026 | 9.8K | 12.4% | 3 | 6.8K | 8.7% | 4 | | Sep 2026 | 8.1K | 10.6% | 3 | 6.5K | 8.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Deadly Ponies’ and Saben’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Deadly Ponies**: Measured on the search terms “deadly ponies”, “deadly ponies bag”, “deadly ponies belt”, “deadly ponies britomart”, “deadly ponies sale”, “deadly ponies shoes”, “deadly ponies tote” and “deadlyponies”, summed into one figure. - **Saben**: Measured on the search terms “saben”, “saben briefcase”, “saben coco”, “saben frankie”, “saben matilda”, “saben odile”, “saben outlet”, “saben parker”, “saben parker briefcase”, “saben rebe”, “saben roma”, “saben tilly”, “saben tilly crossbody” and “saben winona”, summed into one figure. - [Deadly Ponies profile](/demand/nz/brands/deadly-ponies) - [Saben profile](/demand/nz/brands/saben) - [All designer handbag labels in New Zealand](/demand/nz/categories/nz-designer-leather-goods): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Deadly Ponies or Saben more popular in search? In September 2026, Deadly Ponies had more branded searches than Saben among designer handbag labels in New Zealand. Deadly Ponies had about 8,060 branded searches, while Saben had 6,550. Deadly Ponies made up 10.6% of all designer handbag label searches we track, and Saben accounted for 8.6%. ## Cite this page Brandwave. "Deadly Ponies vs Saben: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-designer-leather-goods/compare/deadly-ponies-vs-saben This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-designer-leather-goods/compare/deadly-ponies-vs-saben. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.