---
title: "Designer handbag labels in New Zealand: Which brands are most popular in search?"
description: "Compare the designer handbag and leather goods labels New Zealanders carry. Share of Search among Status Anxiety, Saben, Deadly Ponies, Yu Mei and Mimco, the designer handbag labels Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-designer-leather-goods"
publisher: "Brandwave"
---

# Designer handbag labels in New Zealand: Which brands are most popular in search?

Compare the designer handbag and leather goods labels New Zealanders carry. Share of Search among Status Anxiety, Saben, Deadly Ponies, Yu Mei and Mimco, the designer handbag labels Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: designer handbag labels
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Status Anxiety, 29.7%

## Which brand is most popular in search among designer handbag labels in New Zealand?

- Status Anxiety and Saben share the highest estimated Share of Search among designer handbag labels in New Zealand, at 29.7% and 29.3% in August 2026.
- Across the 11 months ending August 2026, Status Anxiety’s estimated Share of Search among designer handbag labels in New Zealand decreased from 31.7% to 29.7%.
- Across the 11 months ending August 2026, Saben’s estimated Share of Search among designer handbag labels in New Zealand decreased from 31.2% to 29.3%.
- Across the 11 months ending August 2026, Deadly Ponies’ estimated Share of Search among designer handbag labels in New Zealand increased from 23% to 26.2%.
- Across the 11 months ending August 2026, Yu Mei’s estimated Share of Search among designer handbag labels in New Zealand increased from 9.9% to 11.3%.
- Across the 11 months ending August 2026, Mimco’s estimated Share of Search among designer handbag labels in New Zealand decreased from 4.3% to 3.5%.
- Across the 11 months ending August 2026, Status Anxiety’s estimated Share of Search among designer handbag labels in New Zealand peaked at 33.2% in December 2025 and was lowest at 25.1% in May 2026.
- Across the 11 months ending August 2026, Saben’s estimated Share of Search among designer handbag labels in New Zealand peaked at 34.2% in November 2025 and was lowest at 24.1% in December 2025.
- Across the 11 months ending August 2026, Deadly Ponies’ estimated Share of Search among designer handbag labels in New Zealand peaked at 29.1% in April 2026 and was lowest at 22.4% in November 2025.
- Across the 11 months ending August 2026, Yu Mei’s estimated Share of Search among designer handbag labels in New Zealand peaked at 14.9% in December 2025 and was lowest at 7.5% in November 2025.

## Compare search popularity between leading brands

- [Status Anxiety vs Saben: compare search popularity](/demand/nz/compare/saben-vs-status-anxiety): 29.7% against 29.3% Share of Search.
- [Status Anxiety vs Deadly Ponies: compare search popularity](/demand/nz/compare/deadly-ponies-vs-status-anxiety): 29.7% against 26.2% Share of Search.
- [Status Anxiety vs Yu Mei: compare search popularity](/demand/nz/compare/status-anxiety-vs-yu-mei): 29.7% against 11.3% Share of Search.
- [Status Anxiety vs Mimco: compare search popularity](/demand/nz/compare/mimco-vs-status-anxiety): 29.7% against 3.5% Share of Search.
- [Saben vs Deadly Ponies: compare search popularity](/demand/nz/compare/deadly-ponies-vs-saben): 29.3% against 26.2% Share of Search.
- [Saben vs Yu Mei: compare search popularity](/demand/nz/compare/saben-vs-yu-mei): 29.3% against 11.3% Share of Search.
- [Saben vs Mimco: compare search popularity](/demand/nz/compare/mimco-vs-saben): 29.3% against 3.5% Share of Search.
- [Deadly Ponies vs Yu Mei: compare search popularity](/demand/nz/compare/deadly-ponies-vs-yu-mei): 26.2% against 11.3% Share of Search.
- [Deadly Ponies vs Mimco: compare search popularity](/demand/nz/compare/deadly-ponies-vs-mimco): 26.2% against 3.5% Share of Search.
- [Yu Mei vs Mimco: compare search popularity](/demand/nz/compare/mimco-vs-yu-mei): 11.3% against 3.5% Share of Search.

## How did search popularity change for New Zealand designer handbag labels in August 2026?

- In August 2026, Saben overtook Deadly Ponies to rank 2nd among designer handbag labels in New Zealand, at 29.3%.
- In August 2026, Yu Mei gained estimated Share of Search among designer handbag labels in New Zealand, from 10.3% to 11.3%.
- In August 2026, Status Anxiety gained estimated Share of Search among designer handbag labels in New Zealand, from 28.9% to 29.7%.
- In August 2026, Deadly Ponies lost estimated Share of Search among designer handbag labels in New Zealand, from 28.6% to 26.2%.
- In August 2026, Mimco lost estimated Share of Search among designer handbag labels in New Zealand, from 4.1% to 3.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Status Anxiety | 29.7% | 15.2K | +18.8% | Status Anxiety |
| 2 | Saben | 29.3% | 14.9K | +19.7% | Saben |
| 3 | Deadly Ponies | 26.2% | 13.4K | +5.8% | Deadly Ponies |
| 4 | Yu Mei | 11.3% | 5.8K | +25.5% | Yu Mei |
| 5 | Mimco | 3.5% | 1.8K | -0.6% | Mimco |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Status Anxiety | 14.8K | 31.7% | 1 |
| Oct 2025 | Saben | 14.6K | 31.2% | 2 |
| Oct 2025 | Deadly Ponies | 10.7K | 23% | 3 |
| Oct 2025 | Yu Mei | 4.6K | 9.9% | 4 |
| Oct 2025 | Mimco | 2K | 4.3% | 5 |
| Nov 2025 | Saben | 24.9K | 34.2% | 1 |
| Nov 2025 | Status Anxiety | 23.8K | 32.6% | 2 |
| Nov 2025 | Deadly Ponies | 16.4K | 22.4% | 3 |
| Nov 2025 | Yu Mei | 5.5K | 7.5% | 4 |
| Nov 2025 | Mimco | 2.5K | 3.4% | 5 |
| Dec 2025 | Status Anxiety | 22.8K | 33.2% | 1 |
| Dec 2025 | Deadly Ponies | 16.5K | 24.1% | 2 |
| Dec 2025 | Saben | 16.5K | 24.1% | 3 |
| Dec 2025 | Yu Mei | 10.2K | 14.9% | 4 |
| Dec 2025 | Mimco | 2.5K | 3.7% | 5 |
| Jan 2026 | Status Anxiety | 15.4K | 30.1% | 1 |
| Jan 2026 | Saben | 13.8K | 27.1% | 2 |
| Jan 2026 | Deadly Ponies | 13.5K | 26.4% | 3 |
| Jan 2026 | Yu Mei | 6.2K | 12.2% | 4 |
| Jan 2026 | Mimco | 2.1K | 4.1% | 5 |
| Feb 2026 | Saben | 13.2K | 31.4% | 1 |
| Feb 2026 | Status Anxiety | 11.3K | 26.8% | 2 |
| Feb 2026 | Deadly Ponies | 11.2K | 26.7% | 3 |
| Feb 2026 | Yu Mei | 4.7K | 11.1% | 4 |
| Feb 2026 | Mimco | 1.7K | 4.1% | 5 |
| Mar 2026 | Status Anxiety | 14.6K | 30.9% | 1 |
| Mar 2026 | Saben | 13.1K | 27.8% | 2 |
| Mar 2026 | Deadly Ponies | 12.8K | 27% | 3 |
| Mar 2026 | Yu Mei | 5K | 10.7% | 4 |
| Mar 2026 | Mimco | 1.7K | 3.7% | 5 |
| Apr 2026 | Status Anxiety | 12.6K | 29.1% | 1 |
| Apr 2026 | Deadly Ponies | 12.6K | 29.1% | 2 |
| Apr 2026 | Saben | 12K | 27.7% | 3 |
| Apr 2026 | Yu Mei | 4.3K | 9.8% | 4 |
| Apr 2026 | Mimco | 1.8K | 4.2% | 5 |
| May 2026 | Saben | 16.4K | 32.5% | 1 |
| May 2026 | Deadly Ponies | 14.5K | 28.7% | 2 |
| May 2026 | Status Anxiety | 12.7K | 25.1% | 3 |
| May 2026 | Yu Mei | 5K | 9.9% | 4 |
| May 2026 | Mimco | 1.9K | 3.8% | 5 |
| Jun 2026 | Saben | 17.3K | 32.4% | 1 |
| Jun 2026 | Status Anxiety | 16.1K | 30.1% | 2 |
| Jun 2026 | Deadly Ponies | 13K | 24.2% | 3 |
| Jun 2026 | Yu Mei | 5.2K | 9.8% | 4 |
| Jun 2026 | Mimco | 1.9K | 3.6% | 5 |
| Jul 2026 | Status Anxiety | 12.8K | 28.9% | 1 |
| Jul 2026 | Deadly Ponies | 12.7K | 28.6% | 2 |
| Jul 2026 | Saben | 12.5K | 28.2% | 3 |
| Jul 2026 | Yu Mei | 4.6K | 10.3% | 4 |
| Jul 2026 | Mimco | 1.8K | 4.1% | 5 |
| Aug 2026 | Status Anxiety | 15.2K | 29.7% | 1 |
| Aug 2026 | Saben | 14.9K | 29.3% | 2 |
| Aug 2026 | Deadly Ponies | 13.4K | 26.2% | 3 |
| Aug 2026 | Yu Mei | 5.8K | 11.3% | 4 |
| Aug 2026 | Mimco | 1.8K | 3.5% | 5 |
| Sep 2026 | Deadly Ponies | — | — | — |
| Sep 2026 | Mimco | — | — | — |
| Sep 2026 | Saben | — | — | — |
| Sep 2026 | Status Anxiety | — | — | — |
| Sep 2026 | Yu Mei | — | — | — |

## What is being compared

- **Deadly Ponies**: Measured on the search terms “deadly ponies”, “deadly ponies bag”, “deadly ponies belt”, “deadly ponies britomart”, “deadly ponies card holder”, “deadly ponies crossbody bag”, “deadly ponies laptop bag”, “deadly ponies mr cinch”, “deadly ponies mr gator”, “deadly ponies mr leopard”, “deadly ponies mr minimese”, “deadly ponies mr siamese”, “deadly ponies near me”, “deadly ponies nz”, “deadly ponies online”, “deadly ponies sale”, “deadly ponies shoes”, “deadly ponies shop”, “deadly ponies stockist”, “deadly ponies tote”, “deadly ponies tote bag”, “deadlyponies”, “deadlyponies com” and “deadlyponies nz”, summed into one figure.
- **Mimco**: Measured on the search terms “mimco”, “mimco bag”, “mimco co nz”, “mimco jewellery”, “mimco leather bag”, “mimco near me”, “mimco nz”, “mimco online”, “mimco purse”, “mimco shoes”, “mimco tote” and “mimco wallet”, summed into one figure.
- **Saben**: Measured on the search terms “saben”, “saben bag”, “saben beatrice”, “saben big sis tilly”, “saben briefcase”, “saben co nz”, “saben coco”, “saben delilah wallet”, “saben frankie”, “saben matilda”, “saben near me”, “saben nikko”, “saben nz”, “saben odile”, “saben outlet”, “saben parker”, “saben parker briefcase”, “saben rebe”, “saben roma”, “saben sam wallet”, “saben tilly”, “saben tilly big sis”, “saben tilly crossbody”, “saben tote”, “saben wallet” and “saben winona”, summed into one figure.
- **Status Anxiety**: Measured on the search terms “purse status anxiety”, “status anxiety”, “status anxiety bag”, “status anxiety bag sale”, “status anxiety belt”, “status anxiety card holder”, “status anxiety crossbody bag”, “status anxiety force of being”, “status anxiety force of being bag”, “status anxiety last mountains bag”, “status anxiety leather bag”, “status anxiety mens wallet”, “status anxiety nappy bag”, “status anxiety near me”, “status anxiety nz”, “status anxiety plunder”, “status anxiety plunder bag”, “status anxiety purse”, “status anxiety sale”, “status anxiety shoulder bag”, “status anxiety sunglasses”, “status anxiety tote”, “status anxiety tote bag”, “status anxiety wallet”, “statusanxiety”, “statusanxiety com au” and “statusanxiety nz”, summed into one figure.
- **Yu Mei**: Measured on the search terms “jessie wong yu mei”, “yu mei”, “yu mei bag”, “yu mei card holder”, “yu mei handbag”, “yu mei near me”, “yu mei nz”, “yu mei tote”, “yumei”, “yumei bag”, “yumei handbag”, “yumei nz” and “yumei tote”, summed into one figure.

- [Deadly Ponies](/demand/nz/brands/deadly-ponies)
- [Mimco](/demand/nz/brands/mimco)
- [Saben](/demand/nz/brands/saben)
- [Status Anxiety](/demand/nz/brands/status-anxiety)
- [Yu Mei](/demand/nz/brands/yu-mei)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among designer handbag labels in New Zealand?

Status Anxiety and Saben share the highest estimated Share of Search among designer handbag labels in New Zealand, at 29.7% and 29.3% in August 2026.

## Cite this page

Brandwave. "Designer handbag labels in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-designer-leather-goods

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-designer-leather-goods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.