---
title: "Designer jewellery brands in New Zealand: Which brands are most popular in search?"
description: "Compare the New Zealand designer jewellery brands shoppers buy for themselves and as gifts. Share of Search among Stolen Girlfriends Club, Zoe & Morgan, Bare Jewellery, Morris & Watson, Nick Von K, Meadowlark and Silk & Steel, the designer jewellery brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-designer-jewellery-brands"
publisher: "Brandwave"
---

# Designer jewellery brands in New Zealand: Which brands are most popular in search?

Compare the New Zealand designer jewellery brands shoppers buy for themselves and as gifts. Share of Search among Stolen Girlfriends Club, Zoe & Morgan, Bare Jewellery, Morris & Watson, Nick Von K, Meadowlark and Silk & Steel, the designer jewellery brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: designer jewellery brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Stolen Girlfriends Club, 26.6%

## Which brand is most popular in search among designer jewellery brands in New Zealand?

- In August 2026, Stolen Girlfriends Club was the most searched among designer jewellery brands in New Zealand, with an estimated 6K branded searches and 26.6% estimated Share of Search within this set.
- Zoe & Morgan is in 2nd place, 6 percentage points behind at 20.6% Share of Search.
- Across the 11 months ending August 2026, Stolen Girlfriends Club’s estimated Share of Search among designer jewellery brands in New Zealand increased from 18.5% to 26.6%.
- Across the 11 months ending August 2026, Zoe & Morgan’s estimated Share of Search among designer jewellery brands in New Zealand decreased from 21.3% to 20.6%.
- Across the 11 months ending August 2026, Bare Jewellery’s estimated Share of Search among designer jewellery brands in New Zealand increased from 14.5% to 16%.
- Across the 11 months ending August 2026, Morris & Watson’s estimated Share of Search among designer jewellery brands in New Zealand decreased from 26.2% to 13%.
- Across the 11 months ending August 2026, Nick Von K’s estimated Share of Search among designer jewellery brands in New Zealand increased from 11.1% to 12.9%.
- Across the 11 months ending August 2026, Meadowlark’s estimated Share of Search among designer jewellery brands in New Zealand increased from 3.4% to 6%.
- Across the 11 months ending August 2026, Stolen Girlfriends Club’s estimated Share of Search among designer jewellery brands in New Zealand peaked at 26.6% in August 2026 and was lowest at 14.9% in February 2026.
- Across the 11 months ending August 2026, Zoe & Morgan’s estimated Share of Search among designer jewellery brands in New Zealand peaked at 29.4% in November 2025 and was lowest at 16.1% in June 2026.
- Across the 11 months ending August 2026, Bare Jewellery’s estimated Share of Search among designer jewellery brands in New Zealand peaked at 21.2% in November 2025 and was lowest at 11.6% in February 2026.
- Across the 11 months ending August 2026, Morris & Watson’s estimated Share of Search among designer jewellery brands in New Zealand peaked at 38.1% in February 2026 and was lowest at 9.6% in November 2025.
- Across the 11 months ending August 2026, Nick Von K’s estimated Share of Search among designer jewellery brands in New Zealand peaked at 13.9% in April 2026 and was lowest at 8.9% in January 2026.
- Across the 11 months ending August 2026, Meadowlark’s estimated Share of Search among designer jewellery brands in New Zealand peaked at 6% in August 2026 and was lowest at 3.1% in November 2025.
- Across the 11 months ending August 2026, Silk & Steel’s estimated Share of Search among designer jewellery brands in New Zealand peaked at 6.9% in April 2026 and was lowest at 3.5% in January 2026.
- Across the 11 months ending August 2026, Stolen Girlfriends Club rose from 3rd to 1st among designer jewellery brands in New Zealand.
- Across the 11 months ending August 2026, Bare Jewellery rose from 4th to 3rd among designer jewellery brands in New Zealand.
- Across the 11 months ending August 2026, Morris & Watson fell from 1st to 4th among designer jewellery brands in New Zealand.
- Across the 11 months ending August 2026, Meadowlark rose from 7th to 6th among designer jewellery brands in New Zealand.
- Across the 11 months ending August 2026, Silk & Steel fell from 6th to 7th among designer jewellery brands in New Zealand.

## Compare search popularity between leading brands

- [Stolen Girlfriends Club vs Zoe & Morgan: compare search popularity](/demand/nz/compare/stolen-girlfriends-club-vs-zoe-and-morgan): 26.6% against 20.6% Share of Search.
- [Stolen Girlfriends Club vs Bare Jewellery: compare search popularity](/demand/nz/compare/bare-jewellery-vs-stolen-girlfriends-club): 26.6% against 16% Share of Search.
- [Stolen Girlfriends Club vs Morris & Watson: compare search popularity](/demand/nz/compare/morris-and-watson-vs-stolen-girlfriends-club): 26.6% against 13% Share of Search.
- [Stolen Girlfriends Club vs Nick Von K: compare search popularity](/demand/nz/compare/nick-von-k-vs-stolen-girlfriends-club): 26.6% against 12.9% Share of Search.
- [Zoe & Morgan vs Bare Jewellery: compare search popularity](/demand/nz/compare/bare-jewellery-vs-zoe-and-morgan): 20.6% against 16% Share of Search.
- [Zoe & Morgan vs Morris & Watson: compare search popularity](/demand/nz/compare/morris-and-watson-vs-zoe-and-morgan): 20.6% against 13% Share of Search.
- [Zoe & Morgan vs Nick Von K: compare search popularity](/demand/nz/compare/nick-von-k-vs-zoe-and-morgan): 20.6% against 12.9% Share of Search.
- [Bare Jewellery vs Morris & Watson: compare search popularity](/demand/nz/compare/bare-jewellery-vs-morris-and-watson): 16% against 13% Share of Search.
- [Bare Jewellery vs Nick Von K: compare search popularity](/demand/nz/compare/bare-jewellery-vs-nick-von-k): 16% against 12.9% Share of Search.
- [Morris & Watson vs Nick Von K: compare search popularity](/demand/nz/compare/morris-and-watson-vs-nick-von-k): 13% against 12.9% Share of Search.

## How did search popularity change for New Zealand designer jewellery brands in August 2026?

- In August 2026, Stolen Girlfriends Club overtook Zoe & Morgan to take the highest estimated Share of Search among designer jewellery brands in New Zealand, at 26.6%.
- In August 2026, Bare Jewellery overtook Nick Von K to rank 3rd among designer jewellery brands in New Zealand, at 16%.
- In August 2026, Silk & Steel gained estimated Share of Search among designer jewellery brands in New Zealand, from 4.1% to 4.9%.
- In August 2026, Zoe & Morgan lost estimated Share of Search among designer jewellery brands in New Zealand, from 28.7% to 20.6%.
- In August 2026, Nick Von K lost estimated Share of Search among designer jewellery brands in New Zealand, from 13.8% to 12.9%.
- Morris & Watson’s estimated Share of Search among designer jewellery brands in New Zealand has lost ground for 3 months in a row, from 16.3% to 13% in August 2026.
- Estimated monthly branded searches for Meadowlark in New Zealand rose 52.3% over 11 measured months, from 880 to 1.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Stolen Girlfriends Club | 26.6% | 6K | +20.9% | Stolen Girlfriends Club |
| 2 | Zoe & Morgan | 20.6% | 4.6K | -28.0% | Zoe & Morgan |
| 3 | Bare Jewellery | 16% | 3.6K | +24.7% | Bare Jewellery |
| 4 | Morris & Watson | 13% | 2.9K | 0.0% | Morris & Watson |
| 5 | Nick Von K | 12.9% | 2.9K | -6.2% | Nick Von K |
| 6 | Meadowlark | 6% | 1.3K | +8.1% | Meadowlark |
| 7 | Silk & Steel | 4.9% | 1.1K | +22.0% | Silk & Steel |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Morris & Watson | 6.8K | 26.2% | 1 |
| Oct 2025 | Zoe & Morgan | 5.5K | 21.3% | 2 |
| Oct 2025 | Stolen Girlfriends Club | 4.8K | 18.5% | 3 |
| Oct 2025 | Bare Jewellery | 3.8K | 14.5% | 4 |
| Oct 2025 | Nick Von K | 2.9K | 11.1% | 5 |
| Oct 2025 | Silk & Steel | 1.3K | 5.1% | 6 |
| Oct 2025 | Meadowlark | 880 | 3.4% | 7 |
| Nov 2025 | Zoe & Morgan | 11.5K | 29.4% | 1 |
| Nov 2025 | Stolen Girlfriends Club | 8.5K | 21.8% | 2 |
| Nov 2025 | Bare Jewellery | 8.3K | 21.2% | 3 |
| Nov 2025 | Nick Von K | 4.2K | 10.7% | 4 |
| Nov 2025 | Morris & Watson | 3.8K | 9.6% | 5 |
| Nov 2025 | Silk & Steel | 1.6K | 4.1% | 6 |
| Nov 2025 | Meadowlark | 1.2K | 3.1% | 7 |
| Dec 2025 | Zoe & Morgan | 8.5K | 24.9% | 1 |
| Dec 2025 | Stolen Girlfriends Club | 7.5K | 22% | 2 |
| Dec 2025 | Morris & Watson | 5.5K | 16.1% | 3 |
| Dec 2025 | Bare Jewellery | 5.3K | 15.7% | 4 |
| Dec 2025 | Nick Von K | 4.1K | 12% | 5 |
| Dec 2025 | Silk & Steel | 1.7K | 5% | 6 |
| Dec 2025 | Meadowlark | 1.4K | 4.2% | 7 |
| Jan 2026 | Morris & Watson | 10.1K | 33.7% | 1 |
| Jan 2026 | Zoe & Morgan | 6.2K | 20.7% | 2 |
| Jan 2026 | Stolen Girlfriends Club | 5.1K | 17% | 3 |
| Jan 2026 | Bare Jewellery | 3.7K | 12.5% | 4 |
| Jan 2026 | Nick Von K | 2.6K | 8.9% | 5 |
| Jan 2026 | Meadowlark | 1.1K | 3.7% | 6 |
| Jan 2026 | Silk & Steel | 1.1K | 3.5% | 7 |
| Feb 2026 | Morris & Watson | 10.1K | 38.1% | 1 |
| Feb 2026 | Zoe & Morgan | 4.6K | 17.5% | 2 |
| Feb 2026 | Stolen Girlfriends Club | 3.9K | 14.9% | 3 |
| Feb 2026 | Bare Jewellery | 3.1K | 11.6% | 4 |
| Feb 2026 | Nick Von K | 2.6K | 9.8% | 5 |
| Feb 2026 | Meadowlark | 1.1K | 4.2% | 6 |
| Feb 2026 | Silk & Steel | 1.1K | 4% | 7 |
| Mar 2026 | Zoe & Morgan | 7.7K | 24.3% | 1 |
| Mar 2026 | Morris & Watson | 6.7K | 21.2% | 2 |
| Mar 2026 | Stolen Girlfriends Club | 6K | 19.1% | 3 |
| Mar 2026 | Bare Jewellery | 5.9K | 18.6% | 4 |
| Mar 2026 | Nick Von K | 2.8K | 8.9% | 5 |
| Mar 2026 | Silk & Steel | 1.3K | 4.1% | 6 |
| Mar 2026 | Meadowlark | 1.2K | 3.9% | 7 |
| Apr 2026 | Zoe & Morgan | 4.6K | 22.5% | 1 |
| Apr 2026 | Stolen Girlfriends Club | 4.2K | 20.6% | 2 |
| Apr 2026 | Morris & Watson | 3.6K | 17.8% | 3 |
| Apr 2026 | Nick Von K | 2.8K | 13.9% | 4 |
| Apr 2026 | Bare Jewellery | 2.7K | 13.4% | 5 |
| Apr 2026 | Silk & Steel | 1.4K | 6.9% | 6 |
| Apr 2026 | Meadowlark | 1K | 5% | 7 |
| May 2026 | Stolen Girlfriends Club | 5K | 22.3% | 1 |
| May 2026 | Zoe & Morgan | 4.6K | 20.9% | 2 |
| May 2026 | Morris & Watson | 3.6K | 16.3% | 3 |
| May 2026 | Bare Jewellery | 3.4K | 15.4% | 4 |
| May 2026 | Nick Von K | 3K | 13.3% | 5 |
| May 2026 | Silk & Steel | 1.4K | 6.2% | 6 |
| May 2026 | Meadowlark | 1.2K | 5.5% | 7 |
| Jun 2026 | Stolen Girlfriends Club | 6.1K | 26.5% | 1 |
| Jun 2026 | Bare Jewellery | 4.8K | 20.9% | 2 |
| Jun 2026 | Zoe & Morgan | 3.7K | 16.1% | 3 |
| Jun 2026 | Morris & Watson | 3.6K | 15.7% | 4 |
| Jun 2026 | Nick Von K | 2.6K | 11.3% | 5 |
| Jun 2026 | Meadowlark | 1.2K | 5.2% | 6 |
| Jun 2026 | Silk & Steel | 990 | 4.3% | 7 |
| Jul 2026 | Zoe & Morgan | 6.4K | 28.7% | 1 |
| Jul 2026 | Stolen Girlfriends Club | 4.9K | 22.1% | 2 |
| Jul 2026 | Nick Von K | 3.1K | 13.8% | 3 |
| Jul 2026 | Morris & Watson | 2.9K | 13% | 4 |
| Jul 2026 | Bare Jewellery | 2.9K | 12.9% | 5 |
| Jul 2026 | Meadowlark | 1.2K | 5.5% | 6 |
| Jul 2026 | Silk & Steel | 910 | 4.1% | 7 |
| Aug 2026 | Stolen Girlfriends Club | 6K | 26.6% | 1 |
| Aug 2026 | Zoe & Morgan | 4.6K | 20.6% | 2 |
| Aug 2026 | Bare Jewellery | 3.6K | 16% | 3 |
| Aug 2026 | Morris & Watson | 2.9K | 13% | 4 |
| Aug 2026 | Nick Von K | 2.9K | 12.9% | 5 |
| Aug 2026 | Meadowlark | 1.3K | 6% | 6 |
| Aug 2026 | Silk & Steel | 1.1K | 4.9% | 7 |
| Sep 2026 | Bare Jewellery | — | — | — |
| Sep 2026 | Meadowlark | — | — | — |
| Sep 2026 | Morris & Watson | — | — | — |
| Sep 2026 | Nick Von K | — | — | — |
| Sep 2026 | Silk & Steel | — | — | — |
| Sep 2026 | Stolen Girlfriends Club | — | — | — |
| Sep 2026 | Zoe & Morgan | — | — | — |

## What is being compared

- **Bare Jewellery**: Measured on the search terms “bare jewellery”, “bare jewellery near me”, “bare jewellery nz” and “barejewellery”, summed into one figure.
- **Meadowlark**: Measured on the search terms “meadowlark bracelet”, “meadowlark charms”, “meadowlark earrings”, “meadowlark jewellery”, “meadowlark necklace” and “meadowlark rings”, summed into one figure.
- **Morris & Watson**: Measured on the search terms “morris and watson jewellery”, “morris and watson silver” and “morris watson”, summed into one figure.
- **Nick Von K**: Measured on the search terms “nick von k”, “nick von k earrings”, “nick von k jewellery”, “nick von k necklace”, “nick von k rings” and “nickvonk”, summed into one figure.
- **Silk & Steel**: Measured on the search terms “silk & steel”, “silk & steel jewellery”, “silk and steel earrings”, “silk and steel jewellery”, “silk and steel necklace”, “silk and steel rings”, “silk steel” and “silksteel”, summed into one figure.
- **Stolen Girlfriends Club**: Measured on the search terms “stolen girlfriends club”, “stolen girlfriends club bangle”, “stolen girlfriends club clothes”, “stolen girlfriends club earrings”, “stolen girlfriends club jewellery”, “stolen girlfriends club near me”, “stolen girlfriends club necklace”, “stolen girlfriends club nz”, “stolen girlfriends club online”, “stolen girlfriends club rings”, “stolen girlfriends club sale”, “stolengirlfriendsclub”, “stolengirlfriendsclub com” and “stolengirlfriendsclub nz”, summed into one figure.
- **Zoe & Morgan**: Measured on the search terms “zoe & morgan”, “zoe & morgan earrings”, “zoe & morgan jewellery”, “zoe & morgan near me”, “zoe & morgan necklace”, “zoe & morgan nz”, “zoe & morgan rings”, “zoe and morgan bracelet”, “zoe and morgan earrings”, “zoe and morgan gypsy heart earrings”, “zoe and morgan heart earrings”, “zoe and morgan jewellery”, “zoe and morgan necklace”, “zoe and morgan rings”, “zoe morgan”, “zoe morgan earrings”, “zoe morgan jewellery”, “zoe morgan necklace”, “zoe morgan rings”, “zoeandmorgan com” and “zoemorgan”, summed into one figure.

- [Bare Jewellery](/demand/nz/brands/bare-jewellery)
- [Meadowlark](/demand/nz/brands/meadowlark)
- [Morris & Watson](/demand/nz/brands/morris-and-watson)
- [Nick Von K](/demand/nz/brands/nick-von-k)
- [Silk & Steel](/demand/nz/brands/silk-and-steel)
- [Stolen Girlfriends Club](/demand/nz/brands/stolen-girlfriends-club)
- [Zoe & Morgan](/demand/nz/brands/zoe-and-morgan)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among designer jewellery brands in New Zealand?

In August 2026, Stolen Girlfriends Club was the most searched among designer jewellery brands in New Zealand, with an estimated 6K branded searches and 26.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Designer jewellery brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-designer-jewellery-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-designer-jewellery-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.