---
title: "Designer furniture stores in New Zealand: Which brands are most popular in search?"
description: "Compare the designer and premium furniture stores New Zealanders furnish homes from. Share of Search among Città, Nick Scali, McKenzie & Willis, Sue-e Furniture, Lifestyle Furniture and Bauhaus, the designer furniture stores Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-designer-furniture-stores"
publisher: "Brandwave"
---

# Designer furniture stores in New Zealand: Which brands are most popular in search?

Compare the designer and premium furniture stores New Zealanders furnish homes from. Share of Search among Città, Nick Scali, McKenzie & Willis, Sue-e Furniture, Lifestyle Furniture and Bauhaus, the designer furniture stores Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Designer furniture stores
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Città, 31.7%

## Which brand is most popular in search among designer furniture stores in New Zealand?

- In August 2026, Città was the most searched among designer furniture stores in New Zealand, with an estimated 18K branded searches and 31.7% estimated Share of Search within this set.
- Nick Scali is in 2nd place, 3.1 percentage points behind at 28.6% Share of Search.
- Across the 11 months ending August 2026, Nick Scali’s estimated Share of Search among designer furniture stores in New Zealand increased from 27.8% to 28.6%.
- Across the 11 months ending August 2026, McKenzie & Willis’ estimated Share of Search among designer furniture stores in New Zealand increased from 12.5% to 15.7%.
- Across the 11 months ending August 2026, Lifestyle Furniture’s estimated Share of Search among designer furniture stores in New Zealand decreased from 15.4% to 10.6%.
- Across the 11 months ending August 2026, Città’s estimated Share of Search among designer furniture stores in New Zealand peaked at 41.3% in December 2025 and was lowest at 30.8% in July 2026.
- Across the 11 months ending August 2026, Nick Scali’s estimated Share of Search among designer furniture stores in New Zealand peaked at 33.7% in January 2026 and was lowest at 23% in March 2026.
- Across the 11 months ending August 2026, McKenzie & Willis’ estimated Share of Search among designer furniture stores in New Zealand peaked at 17.5% in March 2026 and was lowest at 9.9% in December 2025.
- Across the 11 months ending August 2026, Sue-e Furniture’s estimated Share of Search among designer furniture stores in New Zealand peaked at 13% in July 2026 and was lowest at 9.6% in May 2026.
- Across the 11 months ending August 2026, McKenzie & Willis rose from 4th to 3rd among designer furniture stores in New Zealand.
- Across the 11 months ending August 2026, Sue-e Furniture rose from 5th to 4th among designer furniture stores in New Zealand.
- Across the 11 months ending August 2026, Lifestyle Furniture fell from 3rd to 5th among designer furniture stores in New Zealand.
- Across the 11 months ending August 2026, Città and Bauhaus held steady: their estimated Share of Search among designer furniture stores in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Città vs Nick Scali: compare search popularity](/demand/nz/compare/citta-vs-nick-scali): 31.7% against 28.6% Share of Search.
- [Città vs McKenzie & Willis: compare search popularity](/demand/nz/compare/citta-vs-mckenzie-and-willis): 31.7% against 15.7% Share of Search.
- [Città vs Sue-e Furniture: compare search popularity](/demand/nz/compare/citta-vs-sue-e-furniture): 31.7% against 12% Share of Search.
- [Città vs Lifestyle Furniture: compare search popularity](/demand/nz/compare/citta-vs-lifestyle-furniture): 31.7% against 10.6% Share of Search.
- [Nick Scali vs McKenzie & Willis: compare search popularity](/demand/nz/compare/mckenzie-and-willis-vs-nick-scali): 28.6% against 15.7% Share of Search.
- [Nick Scali vs Sue-e Furniture: compare search popularity](/demand/nz/compare/nick-scali-vs-sue-e-furniture): 28.6% against 12% Share of Search.
- [Nick Scali vs Lifestyle Furniture: compare search popularity](/demand/nz/compare/lifestyle-furniture-vs-nick-scali): 28.6% against 10.6% Share of Search.
- [McKenzie & Willis vs Sue-e Furniture: compare search popularity](/demand/nz/compare/mckenzie-and-willis-vs-sue-e-furniture): 15.7% against 12% Share of Search.
- [McKenzie & Willis vs Lifestyle Furniture: compare search popularity](/demand/nz/compare/lifestyle-furniture-vs-mckenzie-and-willis): 15.7% against 10.6% Share of Search.
- [Sue-e Furniture vs Lifestyle Furniture: compare search popularity](/demand/nz/compare/lifestyle-furniture-vs-sue-e-furniture): 12% against 10.6% Share of Search.

## How did search popularity change for New Zealand designer furniture stores in August 2026?

- In August 2026, McKenzie & Willis overtook Lifestyle Furniture to rank 3rd among designer furniture stores in New Zealand, at 15.7%.
- In August 2026, Città gained estimated Share of Search among designer furniture stores in New Zealand, from 30.8% to 31.7%.
- In August 2026, Lifestyle Furniture lost estimated Share of Search among designer furniture stores in New Zealand, from 13.3% to 10.6%.
- In August 2026, Nick Scali lost estimated Share of Search among designer furniture stores in New Zealand, from 29.9% to 28.6%.
- In August 2026, Sue-e Furniture lost estimated Share of Search among designer furniture stores in New Zealand, from 13% to 12%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Città | 31.7% | 18K | +12.5% | Città |
| 2 | Nick Scali | 28.6% | 16.3K | +4.2% | Nick Scali |
| 3 | McKenzie & Willis | 15.7% | 8.9K | +50.0% | McKenzie & Willis |
| 4 | Sue-e Furniture | 12% | 6.8K | +0.6% | Sue-e Furniture |
| 5 | Lifestyle Furniture | 10.6% | 6K | -12.8% | Lifestyle Furniture |
| 6 | Bauhaus | 1.5% | 850 | +1.2% | Bauhaus |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Città | 18.6K | 31.4% | 1 |
| Oct 2025 | Nick Scali | 16.5K | 27.8% | 2 |
| Oct 2025 | Lifestyle Furniture | 9.2K | 15.4% | 3 |
| Oct 2025 | McKenzie & Willis | 7.4K | 12.5% | 4 |
| Oct 2025 | Sue-e Furniture | 6.8K | 11.5% | 5 |
| Oct 2025 | Bauhaus | 840 | 1.4% | 6 |
| Nov 2025 | Città | 22K | 33.5% | 1 |
| Nov 2025 | Nick Scali | 19.2K | 29.3% | 2 |
| Nov 2025 | Lifestyle Furniture | 9.2K | 14.1% | 3 |
| Nov 2025 | McKenzie & Willis | 7.5K | 11.4% | 4 |
| Nov 2025 | Sue-e Furniture | 6.8K | 10.4% | 5 |
| Nov 2025 | Bauhaus | 860 | 1.3% | 6 |
| Dec 2025 | Città | 24.6K | 41.3% | 1 |
| Dec 2025 | Nick Scali | 14.2K | 23.9% | 2 |
| Dec 2025 | Lifestyle Furniture | 7.4K | 12.4% | 3 |
| Dec 2025 | Sue-e Furniture | 6.8K | 11.5% | 4 |
| Dec 2025 | McKenzie & Willis | 5.9K | 9.9% | 5 |
| Dec 2025 | Bauhaus | 690 | 1.2% | 6 |
| Jan 2026 | Nick Scali | 21.1K | 33.7% | 1 |
| Jan 2026 | Città | 19.5K | 31.1% | 2 |
| Jan 2026 | Lifestyle Furniture | 7.2K | 11.5% | 3 |
| Jan 2026 | McKenzie & Willis | 7.2K | 11.5% | 4 |
| Jan 2026 | Sue-e Furniture | 6.8K | 10.9% | 5 |
| Jan 2026 | Bauhaus | 800 | 1.3% | 6 |
| Feb 2026 | Città | 15.8K | 35% | 1 |
| Feb 2026 | Nick Scali | 10.9K | 24.1% | 2 |
| Feb 2026 | McKenzie & Willis | 6.1K | 13.5% | 3 |
| Feb 2026 | Lifestyle Furniture | 6K | 13.2% | 4 |
| Feb 2026 | Sue-e Furniture | 5.5K | 12.3% | 5 |
| Feb 2026 | Bauhaus | 930 | 2.1% | 6 |
| Mar 2026 | Città | 17.8K | 33.7% | 1 |
| Mar 2026 | Nick Scali | 12.1K | 23% | 2 |
| Mar 2026 | McKenzie & Willis | 9.2K | 17.5% | 3 |
| Mar 2026 | Lifestyle Furniture | 7.3K | 13.8% | 4 |
| Mar 2026 | Sue-e Furniture | 5.5K | 10.5% | 5 |
| Mar 2026 | Bauhaus | 840 | 1.6% | 6 |
| Apr 2026 | Città | 18.1K | 33.5% | 1 |
| Apr 2026 | Nick Scali | 16.5K | 30.5% | 2 |
| Apr 2026 | Lifestyle Furniture | 7.2K | 13.3% | 3 |
| Apr 2026 | McKenzie & Willis | 6K | 11% | 4 |
| Apr 2026 | Sue-e Furniture | 5.5K | 10.2% | 5 |
| Apr 2026 | Bauhaus | 770 | 1.4% | 6 |
| May 2026 | Città | 19K | 32.8% | 1 |
| May 2026 | Nick Scali | 17K | 29.3% | 2 |
| May 2026 | Lifestyle Furniture | 8.3K | 14.3% | 3 |
| May 2026 | McKenzie & Willis | 7.3K | 12.5% | 4 |
| May 2026 | Sue-e Furniture | 5.5K | 9.6% | 5 |
| May 2026 | Bauhaus | 860 | 1.5% | 6 |
| Jun 2026 | Città | 17.1K | 32% | 1 |
| Jun 2026 | Nick Scali | 17K | 31.8% | 2 |
| Jun 2026 | Lifestyle Furniture | 6.9K | 12.9% | 3 |
| Jun 2026 | McKenzie & Willis | 6K | 11.2% | 4 |
| Jun 2026 | Sue-e Furniture | 5.5K | 10.4% | 5 |
| Jun 2026 | Bauhaus | 860 | 1.6% | 6 |
| Jul 2026 | Città | 16K | 30.8% | 1 |
| Jul 2026 | Nick Scali | 15.6K | 29.9% | 2 |
| Jul 2026 | Lifestyle Furniture | 6.9K | 13.3% | 3 |
| Jul 2026 | Sue-e Furniture | 6.8K | 13% | 4 |
| Jul 2026 | McKenzie & Willis | 5.9K | 11.4% | 5 |
| Jul 2026 | Bauhaus | 840 | 1.6% | 6 |
| Aug 2026 | Città | 18K | 31.7% | 1 |
| Aug 2026 | Nick Scali | 16.3K | 28.6% | 2 |
| Aug 2026 | McKenzie & Willis | 8.9K | 15.7% | 3 |
| Aug 2026 | Sue-e Furniture | 6.8K | 12% | 4 |
| Aug 2026 | Lifestyle Furniture | 6K | 10.6% | 5 |
| Aug 2026 | Bauhaus | 850 | 1.5% | 6 |
| Sep 2026 | Bauhaus | — | — | — |
| Sep 2026 | Città | — | — | — |
| Sep 2026 | Lifestyle Furniture | — | — | — |
| Sep 2026 | McKenzie & Willis | — | — | — |
| Sep 2026 | Nick Scali | — | — | — |
| Sep 2026 | Sue-e Furniture | — | — | — |

## What is being compared

- **Bauhaus**: Measured on the search terms “bauhaus designer furniture”, “bauhaus dining table”, “bauhaus furniture”, “bauhaus nz” and “bauhaus sofa”, summed into one figure.
- **Città**: Measured on the search terms “citta”, “citta bloc”, “citta design”, “citta design outlet”, “citta dining table”, “citta essentials”, “citta furniture”, “citta home”, “citta limited”, “citta near me”, “citta nz”, “citta online”, “citta outlet store”, “citta outlet store online”, “citta shop”, “citta sofa”, “citta store”, “citta thorndon” and “cittadesign com”, summed into one figure.
- **Lifestyle Furniture**: Measured on the search terms “lifestyle furniture”, “lifestyle furniture dining table”, “lifestyle furniture furniture”, “lifestyle furniture locations”, “lifestyle furniture near me”, “lifestyle furniture nz”, “lifestyle furniture online”, “lifestyle furniture sofa”, “lifestyle furniture westgate” and “lifestylefurniture”, summed into one figure.
- **McKenzie & Willis**: Measured on the search terms “mckenzie & willis”, “mckenzie & willis furniture”, “mckenzie & willis near me”, “mckenzie and willis beds”, “mckenzie and willis clearance”, “mckenzie and willis curtains”, “mckenzie and willis dining chairs”, “mckenzie and willis duvet covers”, “mckenzie and willis sale”, “mckenzie willis”, “mckenzie willis furniture”, “mckenzie willis outdoor furniture”, “mckenzie willis sale”, “mckenziewillis” and “mcw nz”, summed into one figure.
- **Nick Scali**: Measured on the search terms “nick scali”, “nick scali au”, “nick scali christchurch”, “nick scali dining table”, “nick scali furniture”, “nick scali near me”, “nick scali nz”, “nick scali online”, “nick scali sale”, “nick scali shops”, “nick scali sofa”, “nick scali wellington”, “nickscali”, “nickscali co nz”, “nickscali dining table”, “nickscali furniture”, “nickscali nz” and “nickscali sofa”, summed into one figure.
- **Sue-e Furniture**: Measured on the search terms “sue e co nz”, “sue e furniture” and “sue e furniture review”, summed into one figure.

- [Bauhaus](/demand/nz/brands/bauhaus)
- [Città](/demand/nz/brands/citta)
- [Lifestyle Furniture](/demand/nz/brands/lifestyle-furniture)
- [McKenzie & Willis](/demand/nz/brands/mckenzie-and-willis)
- [Nick Scali](/demand/nz/brands/nick-scali)
- [Sue-e Furniture](/demand/nz/brands/sue-e-furniture)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among designer furniture stores in New Zealand?

In August 2026, Città was the most searched among designer furniture stores in New Zealand, with an estimated 18K branded searches and 31.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Designer furniture stores in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-designer-furniture-stores

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-designer-furniture-stores. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.