---
title: "Designer fashion labels in New Zealand: Which brands are most popular in search?"
description: "Compare New Zealand designer fashion labels for womenswear and menswear. Share of Search among Karen Walker, Caitlin Crisp, Juliette Hogan, RUBY, Kowtow, Maggie Marilyn, Twenty-Seven Names, Zambesi, Kate Sylvester and Ingrid Starnes, the designer fashion labels Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-designer-fashion-labels"
publisher: "Brandwave"
---

# Designer fashion labels in New Zealand: Which brands are most popular in search?

Compare New Zealand designer fashion labels for womenswear and menswear. Share of Search among Karen Walker, Caitlin Crisp, Juliette Hogan, RUBY, Kowtow, Maggie Marilyn, Twenty-Seven Names, Zambesi, Kate Sylvester and Ingrid Starnes, the designer fashion labels Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: designer fashion labels
- **Market**: New Zealand
- **Brands compared**: 10
- **Month measured**: Aug 2026
- **Highest Share of Search**: Karen Walker, 35%

## Which brand is most popular in search among designer fashion labels in New Zealand?

- In August 2026, Karen Walker was the most searched among designer fashion labels in New Zealand, with an estimated 27.2K branded searches and 35% estimated Share of Search within this set.
- Caitlin Crisp is in 2nd place, 19.7 percentage points behind at 15.3% Share of Search.
- Across the 11 months ending August 2026, Karen Walker’s estimated Share of Search among designer fashion labels in New Zealand increased from 34% to 35%.
- Across the 11 months ending August 2026, Caitlin Crisp’s estimated Share of Search among designer fashion labels in New Zealand increased from 11.3% to 15.3%.
- Across the 11 months ending August 2026, Juliette Hogan’s estimated Share of Search among designer fashion labels in New Zealand increased from 11.7% to 13.5%.
- Across the 11 months ending August 2026, RUBY’s estimated Share of Search among designer fashion labels in New Zealand decreased from 14.7% to 10.4%.
- Across the 11 months ending August 2026, Kowtow’s estimated Share of Search among designer fashion labels in New Zealand decreased from 9.4% to 7.4%.
- Across the 11 months ending August 2026, Maggie Marilyn’s estimated Share of Search among designer fashion labels in New Zealand increased from 6.2% to 7%.
- Across the 11 months ending August 2026, Twenty-Seven Names’ estimated Share of Search among designer fashion labels in New Zealand increased from 3.9% to 4.4%.
- Across the 11 months ending August 2026, Kate Sylvester’s estimated Share of Search among designer fashion labels in New Zealand decreased from 4.1% to 2.8%.
- Across the 11 months ending August 2026, Karen Walker’s estimated Share of Search among designer fashion labels in New Zealand peaked at 44.1% in March 2026 and was lowest at 34% in October 2025.
- Across the 11 months ending August 2026, Caitlin Crisp’s estimated Share of Search among designer fashion labels in New Zealand peaked at 15.3% in August 2026 and was lowest at 6.5% in July 2026.
- Across the 11 months ending August 2026, Juliette Hogan’s estimated Share of Search among designer fashion labels in New Zealand peaked at 13.5% in August 2026 and was lowest at 8.2% in December 2025.
- Across the 11 months ending August 2026, Kowtow’s estimated Share of Search among designer fashion labels in New Zealand peaked at 11.7% in April 2026 and was lowest at 7.4% in August 2026.
- Across the 11 months ending August 2026, Maggie Marilyn’s estimated Share of Search among designer fashion labels in New Zealand peaked at 7% in March 2026 and was lowest at 5.3% in November 2025.
- Across the 11 months ending August 2026, Twenty-Seven Names’ estimated Share of Search among designer fashion labels in New Zealand peaked at 5.6% in January 2026 and was lowest at 2.6% in April 2026.
- Across the 11 months ending August 2026, Zambesi’s estimated Share of Search among designer fashion labels in New Zealand peaked at 4.4% in February 2026 and was lowest at 3.4% in July 2026.
- Across the 11 months ending August 2026, Kate Sylvester’s estimated Share of Search among designer fashion labels in New Zealand peaked at 5.1% in July 2026 and was lowest at 2.8% in August 2026.
- Across the 11 months ending August 2026, Caitlin Crisp rose from 4th to 2nd among designer fashion labels in New Zealand.
- Across the 11 months ending August 2026, RUBY fell from 2nd to 4th among designer fashion labels in New Zealand.
- Across the 11 months ending August 2026, Twenty-Seven Names rose from 9th to 7th among designer fashion labels in New Zealand.
- Across the 11 months ending August 2026, Zambesi fell from 7th to 8th among designer fashion labels in New Zealand.
- Across the 11 months ending August 2026, Kate Sylvester fell from 8th to 9th among designer fashion labels in New Zealand.
- Across the 11 months ending August 2026, Ingrid Starnes held steady: its estimated Share of Search among designer fashion labels in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Karen Walker vs Caitlin Crisp: compare search popularity](/demand/nz/compare/caitlin-crisp-vs-karen-walker): 35% against 15.3% Share of Search.
- [Karen Walker vs Juliette Hogan: compare search popularity](/demand/nz/compare/juliette-hogan-vs-karen-walker): 35% against 13.5% Share of Search.
- [Karen Walker vs RUBY: compare search popularity](/demand/nz/compare/karen-walker-vs-ruby): 35% against 10.4% Share of Search.
- [Karen Walker vs Kowtow: compare search popularity](/demand/nz/compare/karen-walker-vs-kowtow): 35% against 7.4% Share of Search.
- [Caitlin Crisp vs Juliette Hogan: compare search popularity](/demand/nz/compare/caitlin-crisp-vs-juliette-hogan): 15.3% against 13.5% Share of Search.
- [Caitlin Crisp vs RUBY: compare search popularity](/demand/nz/compare/caitlin-crisp-vs-ruby): 15.3% against 10.4% Share of Search.
- [Caitlin Crisp vs Kowtow: compare search popularity](/demand/nz/compare/caitlin-crisp-vs-kowtow): 15.3% against 7.4% Share of Search.
- [Juliette Hogan vs RUBY: compare search popularity](/demand/nz/compare/juliette-hogan-vs-ruby): 13.5% against 10.4% Share of Search.
- [Juliette Hogan vs Kowtow: compare search popularity](/demand/nz/compare/juliette-hogan-vs-kowtow): 13.5% against 7.4% Share of Search.
- [RUBY vs Kowtow: compare search popularity](/demand/nz/compare/kowtow-vs-ruby): 10.4% against 7.4% Share of Search.

## How did search popularity change for New Zealand designer fashion labels in August 2026?

- In August 2026, Caitlin Crisp overtook Maggie Marilyn to rank 2nd among designer fashion labels in New Zealand, at 15.3%.
- In August 2026, Twenty-Seven Names overtook Kate Sylvester to rank 7th among designer fashion labels in New Zealand, at 4.4%.
- In August 2026, Juliette Hogan gained estimated Share of Search among designer fashion labels in New Zealand, from 10.2% to 13.5%.
- In August 2026, Zambesi gained estimated Share of Search among designer fashion labels in New Zealand, from 3.4% to 4%.
- In August 2026, Karen Walker lost estimated Share of Search among designer fashion labels in New Zealand, from 42.8% to 35%.
- In August 2026, Kowtow lost estimated Share of Search among designer fashion labels in New Zealand, from 10% to 7.4%.
- In August 2026, Kate Sylvester lost estimated Share of Search among designer fashion labels in New Zealand, from 5.1% to 2.8%.
- In August 2026, RUBY lost estimated Share of Search among designer fashion labels in New Zealand, from 12% to 10.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Karen Walker | 35% | 27.2K | -7.0% | Karen Walker |
| 2 | Caitlin Crisp | 15.3% | 11.9K | +167.1% | Caitlin Crisp |
| 3 | Juliette Hogan | 13.5% | 10.5K | +51.1% | Juliette Hogan |
| 4 | RUBY | 10.4% | 8K | -1.8% | RUBY |
| 5 | Kowtow | 7.4% | 5.8K | -15.5% | Kowtow |
| 6 | Maggie Marilyn | 7% | 5.4K | +21.3% | Maggie Marilyn |
| 7 | Twenty-Seven Names | 4.4% | 3.4K | +52.2% | Twenty-Seven Names |
| 8 | Zambesi | 4% | 3.1K | +33.2% | Zambesi |
| 9 | Kate Sylvester | 2.8% | 2.2K | -38.2% | Kate Sylvester |
| 10 | Ingrid Starnes | 0.24% | 190 | +5.6% | Ingrid Starnes |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Karen Walker | 24.6K | 34% | 1 |
| Oct 2025 | RUBY | 10.7K | 14.7% | 2 |
| Oct 2025 | Juliette Hogan | 8.5K | 11.7% | 3 |
| Oct 2025 | Caitlin Crisp | 8.2K | 11.3% | 4 |
| Oct 2025 | Kowtow | 6.8K | 9.4% | 5 |
| Oct 2025 | Maggie Marilyn | 4.5K | 6.2% | 6 |
| Oct 2025 | Zambesi | 3.1K | 4.3% | 7 |
| Oct 2025 | Kate Sylvester | 3K | 4.1% | 8 |
| Oct 2025 | Twenty-Seven Names | 2.8K | 3.9% | 9 |
| Oct 2025 | Ingrid Starnes | 250 | 0.35% | 10 |
| Nov 2025 | Karen Walker | 36.3K | 40.4% | 1 |
| Nov 2025 | RUBY | 12.6K | 14.1% | 2 |
| Nov 2025 | Caitlin Crisp | 10.1K | 11.2% | 3 |
| Nov 2025 | Juliette Hogan | 8.7K | 9.7% | 4 |
| Nov 2025 | Kowtow | 8.1K | 9% | 5 |
| Nov 2025 | Maggie Marilyn | 4.8K | 5.3% | 6 |
| Nov 2025 | Kate Sylvester | 3.1K | 3.5% | 7 |
| Nov 2025 | Zambesi | 3.1K | 3.4% | 8 |
| Nov 2025 | Twenty-Seven Names | 2.7K | 3% | 9 |
| Nov 2025 | Ingrid Starnes | 290 | 0.32% | 10 |
| Dec 2025 | Karen Walker | 36.5K | 43.4% | 1 |
| Dec 2025 | RUBY | 12.3K | 14.7% | 2 |
| Dec 2025 | Caitlin Crisp | 8.1K | 9.7% | 3 |
| Dec 2025 | Juliette Hogan | 6.9K | 8.2% | 4 |
| Dec 2025 | Kowtow | 6.8K | 8.1% | 5 |
| Dec 2025 | Maggie Marilyn | 4.5K | 5.4% | 6 |
| Dec 2025 | Zambesi | 2.9K | 3.5% | 7 |
| Dec 2025 | Twenty-Seven Names | 2.9K | 3.5% | 8 |
| Dec 2025 | Kate Sylvester | 2.8K | 3.3% | 9 |
| Dec 2025 | Ingrid Starnes | 240 | 0.29% | 10 |
| Jan 2026 | Karen Walker | 28K | 37.7% | 1 |
| Jan 2026 | RUBY | 10.7K | 14.4% | 2 |
| Jan 2026 | Juliette Hogan | 7.2K | 9.7% | 3 |
| Jan 2026 | Kowtow | 6.8K | 9.2% | 4 |
| Jan 2026 | Caitlin Crisp | 6.8K | 9.2% | 5 |
| Jan 2026 | Maggie Marilyn | 4.4K | 5.9% | 6 |
| Jan 2026 | Twenty-Seven Names | 4.2K | 5.6% | 7 |
| Jan 2026 | Zambesi | 3K | 4.1% | 8 |
| Jan 2026 | Kate Sylvester | 2.7K | 3.7% | 9 |
| Jan 2026 | Ingrid Starnes | 240 | 0.32% | 10 |
| Feb 2026 | Karen Walker | 22.7K | 34.6% | 1 |
| Feb 2026 | RUBY | 8.5K | 13% | 2 |
| Feb 2026 | Juliette Hogan | 7.1K | 10.8% | 3 |
| Feb 2026 | Caitlin Crisp | 6.7K | 10.2% | 4 |
| Feb 2026 | Kowtow | 6.3K | 9.7% | 5 |
| Feb 2026 | Maggie Marilyn | 4.5K | 6.9% | 6 |
| Feb 2026 | Twenty-Seven Names | 3.4K | 5.2% | 7 |
| Feb 2026 | Kate Sylvester | 3.3K | 5% | 8 |
| Feb 2026 | Zambesi | 2.9K | 4.4% | 9 |
| Feb 2026 | Ingrid Starnes | 230 | 0.35% | 10 |
| Mar 2026 | Karen Walker | 35.3K | 44.1% | 1 |
| Mar 2026 | RUBY | 10K | 12.5% | 2 |
| Mar 2026 | Kowtow | 7.7K | 9.6% | 3 |
| Mar 2026 | Juliette Hogan | 6.9K | 8.7% | 4 |
| Mar 2026 | Caitlin Crisp | 6.5K | 8.1% | 5 |
| Mar 2026 | Maggie Marilyn | 5.6K | 7% | 6 |
| Mar 2026 | Zambesi | 3.1K | 3.8% | 7 |
| Mar 2026 | Kate Sylvester | 2.4K | 3.1% | 8 |
| Mar 2026 | Twenty-Seven Names | 2.3K | 2.9% | 9 |
| Mar 2026 | Ingrid Starnes | 250 | 0.31% | 10 |
| Apr 2026 | Karen Walker | 31.4K | 42.4% | 1 |
| Apr 2026 | Kowtow | 8.6K | 11.7% | 2 |
| Apr 2026 | RUBY | 8.5K | 11.4% | 3 |
| Apr 2026 | Juliette Hogan | 6.7K | 9% | 4 |
| Apr 2026 | Caitlin Crisp | 6.4K | 8.7% | 5 |
| Apr 2026 | Maggie Marilyn | 4.7K | 6.3% | 6 |
| Apr 2026 | Zambesi | 3K | 4.1% | 7 |
| Apr 2026 | Kate Sylvester | 2.5K | 3.4% | 8 |
| Apr 2026 | Twenty-Seven Names | 1.9K | 2.6% | 9 |
| Apr 2026 | Ingrid Starnes | 240 | 0.32% | 10 |
| May 2026 | Karen Walker | 29.3K | 43.4% | 1 |
| May 2026 | RUBY | 8K | 11.9% | 2 |
| May 2026 | Juliette Hogan | 6.6K | 9.8% | 3 |
| May 2026 | Kowtow | 6.6K | 9.8% | 4 |
| May 2026 | Caitlin Crisp | 5.3K | 7.8% | 5 |
| May 2026 | Maggie Marilyn | 3.8K | 5.7% | 6 |
| May 2026 | Zambesi | 2.9K | 4.3% | 7 |
| May 2026 | Kate Sylvester | 2.5K | 3.7% | 8 |
| May 2026 | Twenty-Seven Names | 2.3K | 3.4% | 9 |
| May 2026 | Ingrid Starnes | 240 | 0.36% | 10 |
| Jun 2026 | Karen Walker | 27.4K | 41.9% | 1 |
| Jun 2026 | RUBY | 8.2K | 12.5% | 2 |
| Jun 2026 | Kowtow | 6.8K | 10.4% | 3 |
| Jun 2026 | Juliette Hogan | 5.6K | 8.5% | 4 |
| Jun 2026 | Caitlin Crisp | 5.3K | 8% | 5 |
| Jun 2026 | Maggie Marilyn | 4.5K | 6.9% | 6 |
| Jun 2026 | Twenty-Seven Names | 2.8K | 4.2% | 7 |
| Jun 2026 | Zambesi | 2.6K | 4% | 8 |
| Jun 2026 | Kate Sylvester | 2.2K | 3.4% | 9 |
| Jun 2026 | Ingrid Starnes | 250 | 0.38% | 10 |
| Jul 2026 | Karen Walker | 29.2K | 42.8% | 1 |
| Jul 2026 | RUBY | 8.2K | 12% | 2 |
| Jul 2026 | Juliette Hogan | 7K | 10.2% | 3 |
| Jul 2026 | Kowtow | 6.8K | 10% | 4 |
| Jul 2026 | Maggie Marilyn | 4.5K | 6.5% | 5 |
| Jul 2026 | Caitlin Crisp | 4.4K | 6.5% | 6 |
| Jul 2026 | Kate Sylvester | 3.5K | 5.1% | 7 |
| Jul 2026 | Zambesi | 2.3K | 3.4% | 8 |
| Jul 2026 | Twenty-Seven Names | 2.3K | 3.3% | 9 |
| Jul 2026 | Ingrid Starnes | 180 | 0.26% | 10 |
| Aug 2026 | Karen Walker | 27.2K | 35% | 1 |
| Aug 2026 | Caitlin Crisp | 11.9K | 15.3% | 2 |
| Aug 2026 | Juliette Hogan | 10.5K | 13.5% | 3 |
| Aug 2026 | RUBY | 8K | 10.4% | 4 |
| Aug 2026 | Kowtow | 5.8K | 7.4% | 5 |
| Aug 2026 | Maggie Marilyn | 5.4K | 7% | 6 |
| Aug 2026 | Twenty-Seven Names | 3.4K | 4.4% | 7 |
| Aug 2026 | Zambesi | 3.1K | 4% | 8 |
| Aug 2026 | Kate Sylvester | 2.2K | 2.8% | 9 |
| Aug 2026 | Ingrid Starnes | 190 | 0.24% | 10 |
| Sep 2026 | Caitlin Crisp | — | — | — |
| Sep 2026 | Ingrid Starnes | — | — | — |
| Sep 2026 | Juliette Hogan | — | — | — |
| Sep 2026 | Karen Walker | — | — | — |
| Sep 2026 | Kate Sylvester | — | — | — |
| Sep 2026 | Kowtow | — | — | — |
| Sep 2026 | Maggie Marilyn | — | — | — |
| Sep 2026 | RUBY | — | — | — |
| Sep 2026 | Twenty-Seven Names | — | — | — |
| Sep 2026 | Zambesi | — | — | — |

## What is being compared

- **Caitlin Crisp**: Measured on the search terms “caitlin crisp”, “caitlin crisp darling dress”, “caitlin crisp dress”, “caitlin crisp forever and always dress”, “caitlin crisp little rosie set”, “caitlin crisp near me”, “caitlin crisp nz”, “caitlin crisp sale”, “caitlin crisp set”, “caitlin crisp stockists”, “caitlin crisp top” and “caitlincrisp”, summed into one figure.
- **Ingrid Starnes**: Measured on the search terms “ingrid starnes”, “ingrid starnes dress”, “ingrid starnes near me”, “ingrid starnes online”, “ingrid starnes sale” and “ingridstarnes”, summed into one figure.
- **Juliette Hogan**: Measured on the search terms “juliette hogan”, “juliette hogan bridal”, “juliette hogan dress”, “juliette hogan dress sale”, “juliette hogan near me”, “juliette hogan nz”, “juliette hogan online”, “juliette hogan sale”, “juliettehogan” and “juliettehogan com”, summed into one figure.
- **Karen Walker**: Measured on the search terms “karen walker”, “karen walker birkenstock”, “karen walker britomart”, “karen walker dress”, “karen walker eyewear”, “karen walker fashion”, “karen walker fashion designer”, “karen walker levis”, “karen walker merry people”, “karen walker near me”, “karen walker new market”, “karen walker nz”, “karen walker online”, “karen walker papinelle”, “karen walker pj”, “karen walker runaway”, “karen walker sale”, “karen walker shop”, “karen walker studs”, “karen walker umbrella”, “karenwalker”, “karenwalker com”, “karenwalker nz”, “karenwalker sale”, “merry people karen walker” and “papinelle karen walker”, summed into one figure.
- **Kate Sylvester**: Measured on the search terms “kate sylvester”, “kate sylvester clothing”, “kate sylvester dress”, “kate sylvester near me”, “kate sylvester nz”, “kate sylvester online”, “kate sylvester sale”, “katesylvester” and “katesylvester nz”, summed into one figure.
- **Kowtow**: Measured on the search terms “kowtow apron dress”, “kowtow archive sale”, “kowtow black dress”, “kowtow clothing”, “kowtow dress”, “kowtow nz”, “kowtow sale”, “kowtow study dress”, “kowtow swing dress” and “kowtow wrap dress”, summed into one figure.
- **Maggie Marilyn**: Measured on the search terms “maggie marilyn”, “maggie marilyn dress”, “maggie marilyn near me”, “maggie marilyn new zealand”, “maggie marilyn nz”, “maggie marilyn online”, “maggie marilyn puffer”, “maggie marilyn sale”, “maggie marilyn stockists”, “maggiemarilyn” and “maggiemarilyn com”, summed into one figure.
- **RUBY**: Measured on the search terms “ruby clothing”, “ruby dress”, “ruby nz”, “ruby nz clothing”, “ruby sale” and “rubynz”, summed into one figure.
- **Twenty-Seven Names**: Measured on the search terms “twenty seven names”, “twenty seven names dress”, “twenty seven names near me”, “twenty seven names nz”, “twenty seven names online”, “twenty seven names sale”, “twentysevennames” and “twentysevennames sale”, summed into one figure.
- **Zambesi**: Measured on the search terms “zambesi”, “zambesi clothing”, “zambesi co nz”, “zambesi dress”, “zambesi near me”, “zambesi nz”, “zambesi online”, “zambesi sale”, “zambesi shop” and “zambesi workroom”, summed into one figure.

- [Caitlin Crisp](/demand/nz/brands/caitlin-crisp)
- [Ingrid Starnes](/demand/nz/brands/ingrid-starnes)
- [Juliette Hogan](/demand/nz/brands/juliette-hogan)
- [Karen Walker](/demand/nz/brands/karen-walker)
- [Kate Sylvester](/demand/nz/brands/kate-sylvester)
- [Kowtow](/demand/nz/brands/kowtow)
- [Maggie Marilyn](/demand/nz/brands/maggie-marilyn)
- [RUBY](/demand/nz/brands/ruby)
- [Twenty-Seven Names](/demand/nz/brands/twenty-seven-names)
- [Zambesi](/demand/nz/brands/zambesi)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among designer fashion labels in New Zealand?

In August 2026, Karen Walker was the most searched among designer fashion labels in New Zealand, with an estimated 27.2K branded searches and 35% estimated Share of Search within this set.

## Cite this page

Brandwave. "Designer fashion labels in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-designer-fashion-labels

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-designer-fashion-labels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.