---
title: "Design asset marketplaces in New Zealand: Which brands are most popular in search?"
description: "Compare the template, font and design asset marketplaces New Zealand designers and marketers buy from. Share of Search among Dafont, Envato, Freepik and Creative Market, the design asset marketplaces Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-design-asset-marketplaces"
publisher: "Brandwave"
---

# Design asset marketplaces in New Zealand: Which brands are most popular in search?

Compare the template, font and design asset marketplaces New Zealand designers and marketers buy from. Share of Search among Dafont, Envato, Freepik and Creative Market, the design asset marketplaces Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Design asset marketplaces
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Dafont, 54.6%

## Which brand is most popular in search among design asset marketplaces in New Zealand?

- In August 2026, Dafont was the most searched among design asset marketplaces in New Zealand, with an estimated 10.5K branded searches and 54.6% estimated Share of Search within this set.
- Envato is in 2nd place, 29.6 percentage points behind at 25% Share of Search.
- Across the 11 months ending August 2026, Dafont’s estimated Share of Search among design asset marketplaces in New Zealand increased from 44.5% to 54.6%.
- Across the 11 months ending August 2026, Envato’s estimated Share of Search among design asset marketplaces in New Zealand decreased from 26.6% to 25%.
- Across the 11 months ending August 2026, Freepik’s estimated Share of Search among design asset marketplaces in New Zealand decreased from 24.4% to 15.5%.
- Across the 11 months ending August 2026, Dafont’s estimated Share of Search among design asset marketplaces in New Zealand peaked at 54.6% in August 2026 and was lowest at 41.5% in November 2025.
- Across the 11 months ending August 2026, Envato’s estimated Share of Search among design asset marketplaces in New Zealand peaked at 27.1% in December 2025 and was lowest at 19.7% in May 2026.
- Across the 11 months ending August 2026, Freepik’s estimated Share of Search among design asset marketplaces in New Zealand peaked at 27.4% in November 2025 and was lowest at 15.5% in August 2026.
- Across the 11 months ending August 2026, Creative Market’s estimated Share of Search among design asset marketplaces in New Zealand peaked at 6% in January 2026 and was lowest at 4.1% in December 2025.
- Across the 11 months ending August 2026, Creative Market held steady: its estimated Share of Search among design asset marketplaces in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Dafont vs Envato: compare search popularity](/demand/nz/compare/dafont-vs-envato): 54.6% against 25% Share of Search.
- [Dafont vs Freepik: compare search popularity](/demand/nz/compare/dafont-vs-freepik): 54.6% against 15.5% Share of Search.
- [Dafont vs Creative Market: compare search popularity](/demand/nz/compare/creative-market-vs-dafont): 54.6% against 4.9% Share of Search.
- [Envato vs Freepik: compare search popularity](/demand/nz/compare/envato-vs-freepik): 25% against 15.5% Share of Search.
- [Envato vs Creative Market: compare search popularity](/demand/nz/compare/creative-market-vs-envato): 25% against 4.9% Share of Search.
- [Freepik vs Creative Market: compare search popularity](/demand/nz/compare/creative-market-vs-freepik): 15.5% against 4.9% Share of Search.

## How did search popularity change for New Zealand design asset marketplaces in August 2026?

- In August 2026, Envato gained estimated Share of Search among design asset marketplaces in New Zealand, from 23.7% to 25%.
- In August 2026, Dafont gained estimated Share of Search among design asset marketplaces in New Zealand, from 53.5% to 54.6%.
- In August 2026, Freepik lost estimated Share of Search among design asset marketplaces in New Zealand, from 18% to 15.5%.
- Creative Market’s estimated Share of Search among design asset marketplaces in New Zealand has gained ground for 3 months in a row, from 4.4% to 4.9% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dafont | 54.6% | 10.5K | +18.5% | Dafont |
| 2 | Envato | 25% | 4.8K | +22.5% | Envato |
| 3 | Freepik | 15.5% | 3K | 0.0% | Freepik |
| 4 | Creative Market | 4.9% | 940 | +16.0% | Creative Market |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dafont | 10.1K | 44.5% | 1 |
| Oct 2025 | Envato | 6K | 26.6% | 2 |
| Oct 2025 | Freepik | 5.5K | 24.4% | 3 |
| Oct 2025 | Creative Market | 1K | 4.5% | 4 |
| Nov 2025 | Dafont | 8.4K | 41.5% | 1 |
| Nov 2025 | Freepik | 5.5K | 27.4% | 2 |
| Nov 2025 | Envato | 5.2K | 25.9% | 3 |
| Nov 2025 | Creative Market | 1.1K | 5.2% | 4 |
| Dec 2025 | Dafont | 6.8K | 44.4% | 1 |
| Dec 2025 | Envato | 4.2K | 27.1% | 2 |
| Dec 2025 | Freepik | 3.7K | 24.4% | 3 |
| Dec 2025 | Creative Market | 630 | 4.1% | 4 |
| Jan 2026 | Dafont | 6.9K | 43.8% | 1 |
| Jan 2026 | Envato | 4.2K | 26.4% | 2 |
| Jan 2026 | Freepik | 3.8K | 23.8% | 3 |
| Jan 2026 | Creative Market | 940 | 6% | 4 |
| Feb 2026 | Dafont | 10.4K | 49.7% | 1 |
| Feb 2026 | Envato | 5K | 24.1% | 2 |
| Feb 2026 | Freepik | 4.5K | 21.8% | 3 |
| Feb 2026 | Creative Market | 920 | 4.4% | 4 |
| Mar 2026 | Dafont | 12.5K | 49.3% | 1 |
| Mar 2026 | Freepik | 6.8K | 26.7% | 2 |
| Mar 2026 | Envato | 5K | 19.8% | 3 |
| Mar 2026 | Creative Market | 1.1K | 4.2% | 4 |
| Apr 2026 | Dafont | 8.5K | 47.4% | 1 |
| Apr 2026 | Freepik | 4.6K | 25.4% | 2 |
| Apr 2026 | Envato | 4.1K | 23% | 3 |
| Apr 2026 | Creative Market | 770 | 4.3% | 4 |
| May 2026 | Dafont | 10.4K | 49.5% | 1 |
| May 2026 | Freepik | 5.6K | 26.4% | 2 |
| May 2026 | Envato | 4.2K | 19.7% | 3 |
| May 2026 | Creative Market | 930 | 4.4% | 4 |
| Jun 2026 | Dafont | 10.4K | 52.2% | 1 |
| Jun 2026 | Envato | 4.8K | 24.4% | 2 |
| Jun 2026 | Freepik | 3.7K | 18.7% | 3 |
| Jun 2026 | Creative Market | 940 | 4.7% | 4 |
| Jul 2026 | Dafont | 8.8K | 53.5% | 1 |
| Jul 2026 | Envato | 3.9K | 23.7% | 2 |
| Jul 2026 | Freepik | 3K | 18% | 3 |
| Jul 2026 | Creative Market | 810 | 4.9% | 4 |
| Aug 2026 | Dafont | 10.5K | 54.6% | 1 |
| Aug 2026 | Envato | 4.8K | 25% | 2 |
| Aug 2026 | Freepik | 3K | 15.5% | 3 |
| Aug 2026 | Creative Market | 940 | 4.9% | 4 |
| Sep 2026 | Creative Market | — | — | — |
| Sep 2026 | Dafont | — | — | — |
| Sep 2026 | Envato | — | — | — |
| Sep 2026 | Freepik | — | — | — |

## What is being compared

- **Creative Market**: Measured on the search terms “creative market”, “creative market fonts”, “creative market mockups”, “creative market near me”, “creative market templates”, “creativemarket”, “creativemarket com”, “creativemarket fonts”, “creativemarket mockups” and “creativemarket templates”, summed into one figure.
- **Dafont**: Measured on the search terms “dafont”, “dafont com fonts”, “dafont fonts”, “dafont free fonts”, “dafont nz”, “dafont om” and “dafont online”, summed into one figure.
- **Envato**: Measured on the search terms “elements envato”, “envato”, “envato com”, “envato elements”, “envato fonts”, “envato graphics”, “envato market”, “envato mockups”, “envato near me”, “envato nz”, “envato online”, “envato templates” and “themeforest”, summed into one figure.
- **Freepik**: Measured on the search terms “freepik”, “freepik ai”, “freepik com”, “freepik fonts”, “freepik graphics”, “freepik mockups”, “freepik online” and “freepik templates”, summed into one figure.

- [Creative Market](/demand/nz/brands/creative-market)
- [Dafont](/demand/nz/brands/dafont)
- [Envato](/demand/nz/brands/envato)
- [Freepik](/demand/nz/brands/freepik)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among design asset marketplaces in New Zealand?

In August 2026, Dafont was the most searched among design asset marketplaces in New Zealand, with an estimated 10.5K branded searches and 54.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Design asset marketplaces in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-design-asset-marketplaces

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-design-asset-marketplaces. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.