--- title: "Eucerin vs La Roche-Posay: Which is searched more in New Zealand?" description: "Is Eucerin or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pharmacy skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-dermatologist-skincare-brands/compare/eucerin-vs-la-roche-posay" publisher: "Brandwave" --- # Eucerin vs La Roche-Posay: Which is searched more in New Zealand? Is Eucerin or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pharmacy skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Eucerin and La Roche-Posay - **Competitive set**: Pharmacy skincare brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Eucerin Share of Search**: 2.1% - **La Roche-Posay Share of Search**: 30.8% ## Is Eucerin or La Roche-Posay more popular in search? - In September 2026, La Roche-Posay had more branded searches than Eucerin among pharmacy skincare brands in New Zealand. La Roche-Posay had about 18,800 branded searches, while Eucerin had 1,270. La Roche-Posay made up 30.8% of all pharmacy skincare brand searches we track, and Eucerin accounted for 2.1%. - La Roche-Posay was ahead of Eucerin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Eucerin’s share of searches among pharmacy skincare brands in New Zealand moved from 2.4% to 2.1%, and its estimated monthly branded searches moved from 1.1K to 1.3K. - Across the 12 months ending September 2026, La Roche-Posay’s share of searches among pharmacy skincare brands in New Zealand moved from 31.3% to 30.8%, and its estimated monthly branded searches moved from 14.7K to 18.8K. ## Top pharmacy skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, La Roche-Posay appeared in all five answers. Eucerin was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. La Roche-Posay was listed before Eucerin in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Cetaphil | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Avène | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Eucerin | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | QV Skincare | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about pharmacy skincare brands - Asked ChatGPT "Which pharmacy skincare brand should I buy in New Zealand?": 1. La Roche-Posay, 2. CeraVe, 3. Avène, 4. Eucerin - Asked ChatGPT "What are the best pharmacy skincare brands in New Zealand?": 1. CeraVe, 2. La Roche-Posay, 3. Avène, 4. Cetaphil - Asked ChatGPT "What's the best pharmacy skincare brand in New Zealand for sensitive skin?": 1. CeraVe, 2. La Roche-Posay, 3. Cetaphil, 4. QV Skincare - Searched Google, AI Overview "dry skin skincare": 1. CeraVe, 2. La Roche-Posay - Searched Google, AI Overview "pharmacy skincare brands nz": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand pharmacy skincare brands in September 2026? - In September 2026, La Roche-Posay gained share of searches among pharmacy skincare brands in New Zealand, from 26.1% to 30.8%. - Estimated monthly branded searches for Eucerin in New Zealand rose 10.4% over 12 measured months, from 1.1K to 1.3K in September 2026. ## Month by month | Month | Eucerin estimated searches | Eucerin Share of Search | Eucerin rank | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 2.4% | 5 | 14.7K | 31.3% | 2 | | Nov 2025 | 1K | 2% | 5 | 17.2K | 34% | 1 | | Dec 2025 | 1K | 2.1% | 5 | 15.1K | 31.5% | 2 | | Jan 2026 | 1K | 2% | 5 | 15.2K | 30.1% | 2 | | Feb 2026 | 990 | 2.3% | 5 | 12.4K | 29.3% | 2 | | Mar 2026 | 990 | 2.2% | 5 | 12.9K | 28.5% | 2 | | Apr 2026 | 1.1K | 2.1% | 5 | 15.6K | 31% | 2 | | May 2026 | 1.2K | 2.2% | 5 | 14.9K | 27.1% | 2 | | Jun 2026 | 1.2K | 2.2% | 5 | 15.2K | 26.5% | 2 | | Jul 2026 | 1.3K | 2.1% | 5 | 15.3K | 25.2% | 2 | | Aug 2026 | 1.4K | 2.2% | 5 | 15.9K | 26.1% | 2 | | Sep 2026 | 1.3K | 2.1% | 5 | 18.8K | 30.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Eucerin’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Eucerin**: Measured on the search terms “aquaphor and eucerin”, “eucerin”, “eucerin cleanser”, “eucerin cream”, “eucerin cream eczema”, “eucerin eye cream”, “eucerin moisturiser”, “eucerin sensitive skin”, “eucerin urea repair” and “spf eucerin”, summed into one figure. - **La Roche-Posay**: Measured on the search terms “la roche posay”, “la roche posay anthelios”, “la roche posay cicaplast”, “la roche posay cleanser”, “la roche posay cream”, “la roche posay effaclar”, “la roche posay facewash”, “la roche posay moisturiser”, “la roche posay moisturizer”, “la roche posay serum”, “la roche posay skincare”, “la roche posay toleriane” and “larocheposay cream”, summed into one figure. - [Eucerin profile](/demand/nz/brands/eucerin) - [La Roche-Posay profile](/demand/nz/brands/la-roche-posay) - [All pharmacy skincare brands in New Zealand](/demand/nz/categories/nz-dermatologist-skincare-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Eucerin or La Roche-Posay more popular in search? In September 2026, La Roche-Posay had more branded searches than Eucerin among pharmacy skincare brands in New Zealand. La Roche-Posay had about 18,800 branded searches, while Eucerin had 1,270. La Roche-Posay made up 30.8% of all pharmacy skincare brand searches we track, and Eucerin accounted for 2.1%. ## Cite this page Brandwave. "Eucerin vs La Roche-Posay: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-dermatologist-skincare-brands/compare/eucerin-vs-la-roche-posay This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dermatologist-skincare-brands/compare/eucerin-vs-la-roche-posay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.