--- title: "CeraVe vs Cetaphil: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, CeraVe or Cetaphil? Compare estimated monthly branded-search demand and Share of Search inside the Pharmacy skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-dermatologist-skincare-brands/compare/cerave-vs-cetaphil" publisher: "Brandwave" --- # CeraVe vs Cetaphil: Which is more popular by branded search in New Zealand? Which is more popular in search, CeraVe or Cetaphil? Compare estimated monthly branded-search demand and Share of Search inside the Pharmacy skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CeraVe and Cetaphil - **Competitive set**: Pharmacy skincare brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **CeraVe Share of Search**: 37.6% - **Cetaphil Share of Search**: 26.3% ## Which is more popular in search, CeraVe or Cetaphil? - In August 2026, CeraVe had more branded searches than Cetaphil among pharmacy skincare brands in New Zealand. CeraVe was estimated to have 42.5K branded searches compared to Cetaphil’s 29.7K, and held a 37.6% Share of Search versus Cetaphil’s 26.3%. - The lead changed hands 2 times in the 11 months ending August 2026: Cetaphil took it in November 2025, CeraVe took it in December 2025. - Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among pharmacy skincare brands in New Zealand moved from 27.8% to 37.6%, and its estimated monthly branded searches moved from 21.6K to 42.5K. - Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among pharmacy skincare brands in New Zealand moved from 27.2% to 26.3%, and its estimated monthly branded searches moved from 21.1K to 29.7K. ## How did search popularity change for New Zealand pharmacy skincare brands in August 2026? - In August 2026, Cetaphil gained estimated Share of Search among pharmacy skincare brands in New Zealand, from 24.7% to 26.3%. - In August 2026, CeraVe lost estimated Share of Search among pharmacy skincare brands in New Zealand, from 39.1% to 37.6%. ## Month by month | Month | CeraVe estimated searches | CeraVe Share of Search | CeraVe rank | Cetaphil estimated searches | Cetaphil Share of Search | Cetaphil rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 21.6K | 27.8% | 2 | 21.1K | 27.2% | 3 | | Nov 2025 | 22.3K | 26.4% | 3 | 23.1K | 27.3% | 2 | | Dec 2025 | 23.3K | 29.5% | 2 | 20.5K | 26% | 3 | | Jan 2026 | 27K | 32.6% | 2 | 21.4K | 25.8% | 3 | | Feb 2026 | 25.9K | 35.3% | 1 | 17K | 23.1% | 3 | | Mar 2026 | 29.6K | 36.9% | 1 | 19.1K | 23.9% | 3 | | Apr 2026 | 32.8K | 37.3% | 1 | 20.2K | 23% | 3 | | May 2026 | 43.6K | 41% | 1 | 24.9K | 23.5% | 3 | | Jun 2026 | 46.9K | 42% | 1 | 24.4K | 21.9% | 3 | | Jul 2026 | 48.8K | 39.1% | 1 | 30.8K | 24.7% | 3 | | Aug 2026 | 42.5K | 37.6% | 1 | 29.7K | 26.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using CeraVe’s and Cetaphil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CeraVe**: Measured on the search terms “cerave”, “cerave blemish control cleanser”, “cerave cleanser”, “cerave cream”, “cerave cream lotion”, “cerave eye repair cream”, “cerave face wash”, “cerave facial moisturizing lotion”, “cerave foaming cleanser”, “cerave foaming facial cleanser”, “cerave hydrate cleanser”, “cerave hydrating cleanser”, “cerave hydrating facial cleanser”, “cerave moisturiser”, “cerave moisturizer”, “cerave moisturizing cream”, “cerave moisturizing cream dry skin”, “cerave moisturizing cream for dry skin”, “cerave near me”, “cerave nz”, “cerave online”, “cerave renewing sa cleanser”, “cerave resurfacing retinol serum”, “cerave sensitive skin”, “cerave serum”, “cerave skincare” and “cerave sunscreen”, summed into one figure. - **Cetaphil**: Measured on the search terms “cetaphil”, “cetaphil cleanser”, “cetaphil co nz”, “cetaphil cream”, “cetaphil cream lotion”, “cetaphil face moisturizer”, “cetaphil face wash”, “cetaphil face wash cleanser”, “cetaphil facial cleanser”, “cetaphil gentle cleanser face wash”, “cetaphil gentle face cleanser”, “cetaphil gentle skin cleanser”, “cetaphil hydrating cream”, “cetaphil lotion”, “cetaphil moisturizer”, “cetaphil near me”, “cetaphil nz”, “cetaphil oily cleanser”, “cetaphil online”, “cetaphil sensitive skin”, “cetaphil serum”, “cetaphil skincare”, “cetaphil sun cream”, “cetaphil sunscreen”, “cetaphil sunscreen cream” and “cetaphil wash”, summed into one figure. - [CeraVe profile](/demand/nz/brands/cerave) - [Cetaphil profile](/demand/nz/brands/cetaphil) - [All pharmacy skincare brands in New Zealand](/demand/nz/categories/nz-dermatologist-skincare-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, CeraVe or Cetaphil? In August 2026, CeraVe had more branded searches than Cetaphil among pharmacy skincare brands in New Zealand. CeraVe was estimated to have 42.5K branded searches compared to Cetaphil’s 29.7K, and held a 37.6% Share of Search versus Cetaphil’s 26.3%. ## Cite this page Brandwave. "CeraVe vs Cetaphil: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-dermatologist-skincare-brands/compare/cerave-vs-cetaphil This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dermatologist-skincare-brands/compare/cerave-vs-cetaphil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.