---
title: "Pharmacy skincare brands in New Zealand: Which brands are most popular in search?"
description: "Compare the dermatologist-recommended pharmacy skincare brands New Zealanders buy. Share of Search among CeraVe, La Roche-Posay, Cetaphil, Avène, Eucerin and QV Skincare, the pharmacy skincare brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-dermatologist-skincare-brands"
publisher: "Brandwave"
---

# Pharmacy skincare brands in New Zealand: Which brands are most popular in search?

Compare the dermatologist-recommended pharmacy skincare brands New Zealanders buy. Share of Search among CeraVe, La Roche-Posay, Cetaphil, Avène, Eucerin and QV Skincare, the pharmacy skincare brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pharmacy skincare brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: CeraVe, 37.6%

## Which brand is most popular in search among pharmacy skincare brands in New Zealand?

- In August 2026, CeraVe was the most searched among pharmacy skincare brands in New Zealand, with an estimated 42.5K branded searches and 37.6% estimated Share of Search within this set.
- La Roche-Posay is in 2nd place, 10.2 percentage points behind at 27.4% Share of Search.
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among pharmacy skincare brands in New Zealand increased from 27.8% to 37.6%.
- Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among pharmacy skincare brands in New Zealand decreased from 34.6% to 27.4%.
- Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among pharmacy skincare brands in New Zealand decreased from 27.2% to 26.3%.
- Across the 11 months ending August 2026, Avène’s estimated Share of Search among pharmacy skincare brands in New Zealand decreased from 6.8% to 5%.
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among pharmacy skincare brands in New Zealand peaked at 42% in June 2026 and was lowest at 26.4% in November 2025.
- Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among pharmacy skincare brands in New Zealand peaked at 37.1% in November 2025 and was lowest at 27.4% in August 2026.
- Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among pharmacy skincare brands in New Zealand peaked at 27.3% in November 2025 and was lowest at 21.9% in June 2026.
- Across the 11 months ending August 2026, Avène’s estimated Share of Search among pharmacy skincare brands in New Zealand peaked at 6.8% in October 2025 and was lowest at 4.6% in April 2026.
- Across the 11 months ending August 2026, CeraVe rose from 2nd to 1st among pharmacy skincare brands in New Zealand.
- Across the 11 months ending August 2026, La Roche-Posay fell from 1st to 2nd among pharmacy skincare brands in New Zealand.
- Across the 11 months ending August 2026, Eucerin and QV Skincare held steady: their estimated Share of Search among pharmacy skincare brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [CeraVe vs La Roche-Posay: compare search popularity](/demand/nz/compare/cerave-vs-la-roche-posay): 37.6% against 27.4% Share of Search.
- [CeraVe vs Cetaphil: compare search popularity](/demand/nz/compare/cerave-vs-cetaphil): 37.6% against 26.3% Share of Search.
- [CeraVe vs Avène: compare search popularity](/demand/nz/compare/avene-vs-cerave): 37.6% against 5% Share of Search.
- [CeraVe vs Eucerin: compare search popularity](/demand/nz/compare/cerave-vs-eucerin): 37.6% against 2.7% Share of Search.
- [La Roche-Posay vs Cetaphil: compare search popularity](/demand/nz/compare/cetaphil-vs-la-roche-posay): 27.4% against 26.3% Share of Search.
- [La Roche-Posay vs Avène: compare search popularity](/demand/nz/compare/avene-vs-la-roche-posay): 27.4% against 5% Share of Search.
- [La Roche-Posay vs Eucerin: compare search popularity](/demand/nz/compare/eucerin-vs-la-roche-posay): 27.4% against 2.7% Share of Search.
- [Cetaphil vs Avène: compare search popularity](/demand/nz/compare/avene-vs-cetaphil): 26.3% against 5% Share of Search.
- [Cetaphil vs Eucerin: compare search popularity](/demand/nz/compare/cetaphil-vs-eucerin): 26.3% against 2.7% Share of Search.
- [Avène vs Eucerin: compare search popularity](/demand/nz/compare/avene-vs-eucerin): 5% against 2.7% Share of Search.

## How did search popularity change for New Zealand pharmacy skincare brands in August 2026?

- In August 2026, Cetaphil gained estimated Share of Search among pharmacy skincare brands in New Zealand, from 24.7% to 26.3%.
- In August 2026, CeraVe lost estimated Share of Search among pharmacy skincare brands in New Zealand, from 39.1% to 37.6%.
- Eucerin’s estimated Share of Search among pharmacy skincare brands in New Zealand has gained ground for 3 months in a row, from 2.1% to 2.7% in August 2026.
- Estimated monthly branded searches for QV Skincare in New Zealand rose 35.5% over 11 measured months, from 760 to 1K in August 2026.
- Estimated monthly branded searches for La Roche-Posay in New Zealand rose 15.6% over 11 measured months, from 26.9K to 31K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | CeraVe | 37.6% | 42.5K | -12.8% | CeraVe |
| 2 | La Roche-Posay | 27.4% | 31K | -9.5% | La Roche-Posay |
| 3 | Cetaphil | 26.3% | 29.7K | -3.7% | Cetaphil |
| 4 | Avène | 5% | 5.7K | -15.7% | Avène |
| 5 | Eucerin | 2.7% | 3.1K | -1.0% | Eucerin |
| 6 | QV Skincare | 0.91% | 1K | -7.2% | QV Skincare |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | La Roche-Posay | 26.9K | 34.6% | 1 |
| Oct 2025 | CeraVe | 21.6K | 27.8% | 2 |
| Oct 2025 | Cetaphil | 21.1K | 27.2% | 3 |
| Oct 2025 | Avène | 5.2K | 6.8% | 4 |
| Oct 2025 | Eucerin | 2K | 2.6% | 5 |
| Oct 2025 | QV Skincare | 760 | 0.98% | 6 |
| Nov 2025 | La Roche-Posay | 31.3K | 37.1% | 1 |
| Nov 2025 | Cetaphil | 23.1K | 27.3% | 2 |
| Nov 2025 | CeraVe | 22.3K | 26.4% | 3 |
| Nov 2025 | Avène | 5.3K | 6.3% | 4 |
| Nov 2025 | Eucerin | 1.9K | 2.2% | 5 |
| Nov 2025 | QV Skincare | 640 | 0.76% | 6 |
| Dec 2025 | La Roche-Posay | 27.7K | 35.2% | 1 |
| Dec 2025 | CeraVe | 23.3K | 29.5% | 2 |
| Dec 2025 | Cetaphil | 20.5K | 26% | 3 |
| Dec 2025 | Avène | 4.7K | 5.9% | 4 |
| Dec 2025 | Eucerin | 1.9K | 2.4% | 5 |
| Dec 2025 | QV Skincare | 710 | 0.9% | 6 |
| Jan 2026 | La Roche-Posay | 27.2K | 32.9% | 1 |
| Jan 2026 | CeraVe | 27K | 32.6% | 2 |
| Jan 2026 | Cetaphil | 21.4K | 25.8% | 3 |
| Jan 2026 | Avène | 4.5K | 5.4% | 4 |
| Jan 2026 | Eucerin | 1.9K | 2.3% | 5 |
| Jan 2026 | QV Skincare | 780 | 0.94% | 6 |
| Feb 2026 | CeraVe | 25.9K | 35.3% | 1 |
| Feb 2026 | La Roche-Posay | 24.1K | 32.8% | 2 |
| Feb 2026 | Cetaphil | 17K | 23.1% | 3 |
| Feb 2026 | Avène | 4.1K | 5.5% | 4 |
| Feb 2026 | Eucerin | 1.7K | 2.4% | 5 |
| Feb 2026 | QV Skincare | 660 | 0.9% | 6 |
| Mar 2026 | CeraVe | 29.6K | 36.9% | 1 |
| Mar 2026 | La Roche-Posay | 24.3K | 30.3% | 2 |
| Mar 2026 | Cetaphil | 19.1K | 23.9% | 3 |
| Mar 2026 | Avène | 4.5K | 5.6% | 4 |
| Mar 2026 | Eucerin | 1.9K | 2.4% | 5 |
| Mar 2026 | QV Skincare | 740 | 0.92% | 6 |
| Apr 2026 | CeraVe | 32.8K | 37.3% | 1 |
| Apr 2026 | La Roche-Posay | 28.3K | 32.1% | 2 |
| Apr 2026 | Cetaphil | 20.2K | 23% | 3 |
| Apr 2026 | Avène | 4.1K | 4.6% | 4 |
| Apr 2026 | Eucerin | 1.9K | 2.2% | 5 |
| Apr 2026 | QV Skincare | 720 | 0.82% | 6 |
| May 2026 | CeraVe | 43.6K | 41% | 1 |
| May 2026 | La Roche-Posay | 29.5K | 27.8% | 2 |
| May 2026 | Cetaphil | 24.9K | 23.5% | 3 |
| May 2026 | Avène | 5K | 4.7% | 4 |
| May 2026 | Eucerin | 2.3K | 2.1% | 5 |
| May 2026 | QV Skincare | 980 | 0.92% | 6 |
| Jun 2026 | CeraVe | 46.9K | 42% | 1 |
| Jun 2026 | La Roche-Posay | 30.8K | 27.6% | 2 |
| Jun 2026 | Cetaphil | 24.4K | 21.9% | 3 |
| Jun 2026 | Avène | 5.9K | 5.3% | 4 |
| Jun 2026 | Eucerin | 2.5K | 2.3% | 5 |
| Jun 2026 | QV Skincare | 960 | 0.86% | 6 |
| Jul 2026 | CeraVe | 48.8K | 39.1% | 1 |
| Jul 2026 | La Roche-Posay | 34.3K | 27.5% | 2 |
| Jul 2026 | Cetaphil | 30.8K | 24.7% | 3 |
| Jul 2026 | Avène | 6.8K | 5.4% | 4 |
| Jul 2026 | Eucerin | 3.1K | 2.5% | 5 |
| Jul 2026 | QV Skincare | 1.1K | 0.89% | 6 |
| Aug 2026 | CeraVe | 42.5K | 37.6% | 1 |
| Aug 2026 | La Roche-Posay | 31K | 27.4% | 2 |
| Aug 2026 | Cetaphil | 29.7K | 26.3% | 3 |
| Aug 2026 | Avène | 5.7K | 5% | 4 |
| Aug 2026 | Eucerin | 3.1K | 2.7% | 5 |
| Aug 2026 | QV Skincare | 1K | 0.91% | 6 |
| Sep 2026 | Avène | — | — | — |
| Sep 2026 | CeraVe | — | — | — |
| Sep 2026 | Cetaphil | — | — | — |
| Sep 2026 | Eucerin | — | — | — |
| Sep 2026 | La Roche-Posay | — | — | — |
| Sep 2026 | QV Skincare | — | — | — |

## What is being compared

- **Avène**: Measured on the search terms “avene”, “avene cicalfate”, “avene cicalfate nz”, “avene cicalfate restorative protective cream”, “avene cleanser”, “avene co nz”, “avene cream”, “avene moisturiser”, “avene near me”, “avene new zealand”, “avene nz”, “avene online”, “avene retrinal”, “avene sunblock”, “avene sunscreen nz”, “avene thermal spring water” and “avene xeracalm”, summed into one figure.
- **CeraVe**: Measured on the search terms “cerave”, “cerave blemish control cleanser”, “cerave cleanser”, “cerave cream”, “cerave cream lotion”, “cerave eye repair cream”, “cerave face wash”, “cerave facial moisturizing lotion”, “cerave foaming cleanser”, “cerave foaming facial cleanser”, “cerave hydrate cleanser”, “cerave hydrating cleanser”, “cerave hydrating facial cleanser”, “cerave moisturiser”, “cerave moisturizer”, “cerave moisturizing cream”, “cerave moisturizing cream dry skin”, “cerave moisturizing cream for dry skin”, “cerave near me”, “cerave nz”, “cerave online”, “cerave renewing sa cleanser”, “cerave resurfacing retinol serum”, “cerave sensitive skin”, “cerave serum”, “cerave skincare” and “cerave sunscreen”, summed into one figure.
- **Cetaphil**: Measured on the search terms “cetaphil”, “cetaphil cleanser”, “cetaphil co nz”, “cetaphil cream”, “cetaphil cream lotion”, “cetaphil face moisturizer”, “cetaphil face wash”, “cetaphil face wash cleanser”, “cetaphil facial cleanser”, “cetaphil gentle cleanser face wash”, “cetaphil gentle face cleanser”, “cetaphil gentle skin cleanser”, “cetaphil hydrating cream”, “cetaphil lotion”, “cetaphil moisturizer”, “cetaphil near me”, “cetaphil nz”, “cetaphil oily cleanser”, “cetaphil online”, “cetaphil sensitive skin”, “cetaphil serum”, “cetaphil skincare”, “cetaphil sun cream”, “cetaphil sunscreen”, “cetaphil sunscreen cream” and “cetaphil wash”, summed into one figure.
- **Eucerin**: Measured on the search terms “aquaphor and eucerin”, “eczema relief cream eucerin”, “eucerin”, “eucerin aquaphor lip repair”, “eucerin cleanser”, “eucerin cream”, “eucerin cream eczema”, “eucerin eczema relief cream body wash”, “eucerin eye cream”, “eucerin moisturiser”, “eucerin near me”, “eucerin nz”, “eucerin online”, “eucerin roughness relief cream”, “eucerin sensitive skin”, “eucerin urea repair” and “spf eucerin”, summed into one figure.
- **La Roche-Posay**: Measured on the search terms “la roche posay”, “la roche posay anthelios”, “la roche posay anthelios spf”, “la roche posay b5”, “la roche posay cicaplast”, “la roche posay cicaplast baume b5”, “la roche posay cicaplast baume b5+”, “la roche posay cleanser”, “la roche posay cream”, “la roche posay effaclar”, “la roche posay facewash”, “la roche posay gentle cleanser”, “la roche posay gentle hydrating cleanser”, “la roche posay hyalu b5 serum”, “la roche posay moisturiser”, “la roche posay moisturizer”, “la roche posay near me”, “la roche posay nz”, “la roche posay online”, “la roche posay retinol b3 serum”, “la roche posay sensitive skin”, “la roche posay serum”, “la roche posay skincare”, “la roche posay spf”, “la roche posay sunblock”, “la roche posay sunscreen”, “la roche posay tinted spf”, “la roche posay tinted sunscreen”, “la roche posay toleriane”, “la roche posay toleriane hydrating cleanser”, “la roche posay toleriane hydrating gentle cleanser”, “larocheposay cream”, “larocheposay spf” and “larocheposay sunblock”, summed into one figure.
- **QV Skincare**: Measured on the search terms “qv cream”, “qv moisturiser”, “qv skincare” and “qv wash”, summed into one figure.

- [Avène](/demand/nz/brands/avene)
- [CeraVe](/demand/nz/brands/cerave)
- [Cetaphil](/demand/nz/brands/cetaphil)
- [Eucerin](/demand/nz/brands/eucerin)
- [La Roche-Posay](/demand/nz/brands/la-roche-posay)
- [QV Skincare](/demand/nz/brands/qv-skincare)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pharmacy skincare brands in New Zealand?

In August 2026, CeraVe was the most searched among pharmacy skincare brands in New Zealand, with an estimated 42.5K branded searches and 37.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Pharmacy skincare brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-dermatologist-skincare-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dermatologist-skincare-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.