--- title: "Farmers vs The Warehouse: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Farmers or The Warehouse? Compare estimated monthly branded-search demand and Share of Search inside the Department stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-department-stores/compare/farmers-vs-the-warehouse" publisher: "Brandwave" --- # Farmers vs The Warehouse: Which is more popular by branded search in New Zealand? Which is more popular in search, Farmers or The Warehouse? Compare estimated monthly branded-search demand and Share of Search inside the Department stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Farmers and The Warehouse - **Competitive set**: Department stores - **Market**: New Zealand - **Month measured**: Aug 2026 - **Farmers Share of Search**: 27.4% - **The Warehouse Share of Search**: 18.8% ## Which is more popular in search, Farmers or The Warehouse? - In August 2026, Farmers had more branded searches than The Warehouse among department stores in New Zealand. Farmers was estimated to have 588K branded searches compared to The Warehouse’s 403K, and held a 27.4% Share of Search versus The Warehouse’s 18.8%. - The lead changed hands 2 times in the 11 months ending August 2026: The Warehouse took it in January 2026, Farmers took it in March 2026. - Across the 11 months ending August 2026, Farmers’ estimated Share of Search among department stores in New Zealand moved from 24.7% to 27.4%, and its estimated monthly branded searches moved from 567K to 588K. - Across the 11 months ending August 2026, The Warehouse’s estimated Share of Search among department stores in New Zealand moved from 20.5% to 18.8%, and its estimated monthly branded searches moved from 473K to 403K. ## How did search popularity change for New Zealand department stores in August 2026? - In August 2026, Farmers gained estimated Share of Search among department stores in New Zealand, from 24.4% to 27.4%. - In August 2026, The Warehouse lost estimated Share of Search among department stores in New Zealand, from 19.5% to 18.8%. ## Month by month | Month | Farmers estimated searches | Farmers Share of Search | Farmers rank | The Warehouse estimated searches | The Warehouse Share of Search | The Warehouse rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 567K | 24.7% | 2 | 473K | 20.5% | 3 | | Nov 2025 | 715K | 25.3% | 2 | 597K | 21.1% | 3 | | Dec 2025 | 754K | 24.5% | 2 | 739K | 24% | 3 | | Jan 2026 | 437K | 19% | 3 | 577K | 25.1% | 2 | | Feb 2026 | 435K | 22% | 3 | 478K | 24.2% | 2 | | Mar 2026 | 503K | 22.9% | 2 | 480K | 21.8% | 3 | | Apr 2026 | 533K | 23% | 2 | 482K | 20.7% | 3 | | May 2026 | 616K | 28% | 2 | 471K | 21.4% | 3 | | Jun 2026 | 503K | 24.6% | 2 | 404K | 19.8% | 3 | | Jul 2026 | 506K | 24.4% | 2 | 404K | 19.5% | 3 | | Aug 2026 | 588K | 27.4% | 2 | 403K | 18.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Farmers’ and The Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Farmers**: Measured on the search terms “calvin klein underwear farmers”, “Farmers”, “farmers bedding”, “farmers bonds underwear”, “farmers calvin klein”, “farmers calvin klein underwear”, “farmers clothing”, “farmers co nz”, “farmers fayreform bras”, “farmers finance”, “farmers home decor”, “farmers homeware”, “farmers near me”, “farmers nz”, “farmers online”, “farmers store”, “farmers toy store”, “farmers toys” and “fayreform bras farmers”, summed into one figure. - **The Warehouse**: Measured on the search terms “chromecast the warehouse”, “rug the warehouse”, “The Warehouse”, “the warehouse app”, “the warehouse bbq”, “the warehouse bedding”, “the warehouse cell phones”, “the warehouse chocolates”, “the warehouse clothing”, “the warehouse cushion”, “the warehouse easter eggs”, “the warehouse easter hours”, “the warehouse fans”, “the warehouse foam mattress”, “the warehouse home decor”, “the warehouse homeware”, “the warehouse lego”, “the warehouse mattress”, “the warehouse near me”, “the warehouse new zealand”, “the warehouse nz”, “the warehouse online”, “the warehouse petone lower hutt”, “the warehouse phones”, “the warehouse pool”, “the warehouse pot”, “the warehouse sheets”, “the warehouse store”, “the warehouse the base”, “the warehouse toys”, “the warehouse washing machine”, “thewarehouse co nz”, “thewarehouse nz”, “thewarehouse online” and “thewarehouse toys”, summed into one figure. - [Farmers profile](/demand/nz/brands/farmers) - [The Warehouse profile](/demand/nz/brands/the-warehouse) - [All department stores in New Zealand](/demand/nz/categories/nz-department-stores): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Farmers or The Warehouse? In August 2026, Farmers had more branded searches than The Warehouse among department stores in New Zealand. Farmers was estimated to have 588K branded searches compared to The Warehouse’s 403K, and held a 27.4% Share of Search versus The Warehouse’s 18.8%. ## Cite this page Brandwave. "Farmers vs The Warehouse: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-department-stores/compare/farmers-vs-the-warehouse This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-department-stores/compare/farmers-vs-the-warehouse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.