---
title: "Deodorant brands in New Zealand: Which brands are most popular in search?"
description: "Compare the deodorant brands New Zealanders buy. Share of Search among Dove, Nivea, Rexona, Old Spice, Lynx and Native, the deodorant brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-deodorant-brands"
publisher: "Brandwave"
---

# Deodorant brands in New Zealand: Which brands are most popular in search?

Compare the deodorant brands New Zealanders buy. Share of Search among Dove, Nivea, Rexona, Old Spice, Lynx and Native, the deodorant brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Deodorant brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Dove, 40.5%

## Which brand is most popular in search among deodorant brands in New Zealand?

- In August 2026, Dove was the most searched among deodorant brands in New Zealand, with an estimated 11.5K branded searches and 40.5% estimated Share of Search within this set.
- Nivea is in 2nd place, 6.7 percentage points behind at 33.8% Share of Search.
- Across the 11 months ending August 2026, Nivea’s estimated Share of Search among deodorant brands in New Zealand decreased from 35.4% to 33.8%.
- Across the 11 months ending August 2026, Old Spice’s estimated Share of Search among deodorant brands in New Zealand increased from 7.5% to 9.4%.
- Across the 11 months ending August 2026, Dove’s estimated Share of Search among deodorant brands in New Zealand peaked at 43.9% in June 2026 and was lowest at 34% in December 2025.
- Across the 11 months ending August 2026, Nivea’s estimated Share of Search among deodorant brands in New Zealand peaked at 38.2% in November 2025 and was lowest at 31.6% in June 2026.
- Across the 11 months ending August 2026, Rexona’s estimated Share of Search among deodorant brands in New Zealand peaked at 11.7% in January 2026 and was lowest at 9.8% in May 2026.
- Across the 11 months ending August 2026, Old Spice’s estimated Share of Search among deodorant brands in New Zealand peaked at 10.3% in December 2025 and was lowest at 7.3% in March 2026.
- Across the 11 months ending August 2026, Lynx’s estimated Share of Search among deodorant brands in New Zealand peaked at 7.1% in December 2025 and was lowest at 3.8% in July 2026.
- Across the 11 months ending August 2026, Native’s estimated Share of Search among deodorant brands in New Zealand peaked at 1.9% in April 2026 and was lowest at 0.64% in December 2025.
- Across the 11 months ending August 2026, Dove, Rexona, Lynx and Native held steady: their estimated Share of Search among deodorant brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Dove vs Nivea: compare search popularity](/demand/nz/compare/dove-vs-nivea): 40.5% against 33.8% Share of Search.
- [Dove vs Rexona: compare search popularity](/demand/nz/compare/dove-vs-rexona): 40.5% against 10.7% Share of Search.
- [Dove vs Old Spice: compare search popularity](/demand/nz/compare/dove-vs-old-spice): 40.5% against 9.4% Share of Search.
- [Dove vs Lynx: compare search popularity](/demand/nz/compare/dove-vs-lynx): 40.5% against 4.4% Share of Search.
- [Nivea vs Rexona: compare search popularity](/demand/nz/compare/nivea-vs-rexona): 33.8% against 10.7% Share of Search.
- [Nivea vs Old Spice: compare search popularity](/demand/nz/compare/nivea-vs-old-spice): 33.8% against 9.4% Share of Search.
- [Nivea vs Lynx: compare search popularity](/demand/nz/compare/lynx-vs-nivea): 33.8% against 4.4% Share of Search.
- [Rexona vs Old Spice: compare search popularity](/demand/nz/compare/old-spice-vs-rexona): 10.7% against 9.4% Share of Search.
- [Rexona vs Lynx: compare search popularity](/demand/nz/compare/lynx-vs-rexona): 10.7% against 4.4% Share of Search.
- [Old Spice vs Lynx: compare search popularity](/demand/nz/compare/lynx-vs-old-spice): 9.4% against 4.4% Share of Search.

## How did search popularity change for New Zealand deodorant brands in August 2026?

- In August 2026, Nivea gained estimated Share of Search among deodorant brands in New Zealand, from 31.9% to 33.8%.
- In August 2026, Old Spice gained estimated Share of Search among deodorant brands in New Zealand, from 8.2% to 9.4%.
- In August 2026, Lynx gained estimated Share of Search among deodorant brands in New Zealand, from 3.8% to 4.4%.
- In August 2026, Dove lost estimated Share of Search among deodorant brands in New Zealand, from 43.6% to 40.5%.
- In August 2026, Native lost estimated Share of Search among deodorant brands in New Zealand, from 1.6% to 1.1%.
- Estimated monthly branded searches for Rexona in New Zealand rose 23.6% over 11 measured months, from 2.5K to 3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dove | 40.5% | 11.5K | +0.1% | Unilever |
| 2 | Nivea | 33.8% | 9.6K | +14.3% | Nivea |
| 3 | Rexona | 10.7% | 3K | +7.0% | Unilever |
| 4 | Old Spice | 9.4% | 2.7K | +24.2% | Procter & Gamble |
| 5 | Lynx | 4.4% | 1.3K | +23.8% | Unilever |
| 6 | Native | 1.1% | 310 | -27.9% | Procter & Gamble |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dove | 9.6K | 41% | 1 |
| Oct 2025 | Nivea | 8.3K | 35.4% | 2 |
| Oct 2025 | Rexona | 2.5K | 10.5% | 3 |
| Oct 2025 | Old Spice | 1.8K | 7.5% | 4 |
| Oct 2025 | Lynx | 1.1K | 4.7% | 5 |
| Oct 2025 | Native | 220 | 0.94% | 6 |
| Nov 2025 | Nivea | 9.4K | 38.2% | 1 |
| Nov 2025 | Dove | 9K | 36.5% | 2 |
| Nov 2025 | Rexona | 2.7K | 11% | 3 |
| Nov 2025 | Old Spice | 2.1K | 8.5% | 4 |
| Nov 2025 | Lynx | 1.3K | 5.2% | 5 |
| Nov 2025 | Native | 180 | 0.73% | 6 |
| Dec 2025 | Nivea | 9K | 38% | 1 |
| Dec 2025 | Dove | 8K | 34% | 2 |
| Dec 2025 | Old Spice | 2.4K | 10.3% | 3 |
| Dec 2025 | Rexona | 2.4K | 10% | 4 |
| Dec 2025 | Lynx | 1.7K | 7.1% | 5 |
| Dec 2025 | Native | 150 | 0.64% | 6 |
| Jan 2026 | Nivea | 8.3K | 37.7% | 1 |
| Jan 2026 | Dove | 8.2K | 37.5% | 2 |
| Jan 2026 | Rexona | 2.6K | 11.7% | 3 |
| Jan 2026 | Old Spice | 1.6K | 7.5% | 4 |
| Jan 2026 | Lynx | 980 | 4.5% | 5 |
| Jan 2026 | Native | 250 | 1.1% | 6 |
| Feb 2026 | Dove | 8.1K | 40.3% | 1 |
| Feb 2026 | Nivea | 6.9K | 34.3% | 2 |
| Feb 2026 | Rexona | 2.4K | 11.7% | 3 |
| Feb 2026 | Old Spice | 1.5K | 7.3% | 4 |
| Feb 2026 | Lynx | 940 | 4.7% | 5 |
| Feb 2026 | Native | 350 | 1.7% | 6 |
| Mar 2026 | Dove | 9.1K | 40.6% | 1 |
| Mar 2026 | Nivea | 7.6K | 34.1% | 2 |
| Mar 2026 | Rexona | 2.5K | 11.2% | 3 |
| Mar 2026 | Old Spice | 1.6K | 7.3% | 4 |
| Mar 2026 | Lynx | 1.1K | 5.1% | 5 |
| Mar 2026 | Native | 380 | 1.7% | 6 |
| Apr 2026 | Dove | 8.6K | 41.2% | 1 |
| Apr 2026 | Nivea | 7.1K | 34% | 2 |
| Apr 2026 | Rexona | 2.1K | 10.1% | 3 |
| Apr 2026 | Old Spice | 1.7K | 8.2% | 4 |
| Apr 2026 | Lynx | 960 | 4.6% | 5 |
| Apr 2026 | Native | 400 | 1.9% | 6 |
| May 2026 | Dove | 10.3K | 42.4% | 1 |
| May 2026 | Nivea | 8K | 33% | 2 |
| May 2026 | Rexona | 2.4K | 9.8% | 3 |
| May 2026 | Old Spice | 2.1K | 8.5% | 4 |
| May 2026 | Lynx | 1.1K | 4.4% | 5 |
| May 2026 | Native | 460 | 1.9% | 6 |
| Jun 2026 | Dove | 11.4K | 43.9% | 1 |
| Jun 2026 | Nivea | 8.2K | 31.6% | 2 |
| Jun 2026 | Rexona | 2.6K | 10.2% | 3 |
| Jun 2026 | Old Spice | 2.1K | 8.3% | 4 |
| Jun 2026 | Lynx | 1.2K | 4.8% | 5 |
| Jun 2026 | Native | 300 | 1.2% | 6 |
| Jul 2026 | Dove | 11.5K | 43.6% | 1 |
| Jul 2026 | Nivea | 8.4K | 31.9% | 2 |
| Jul 2026 | Rexona | 2.8K | 10.8% | 3 |
| Jul 2026 | Old Spice | 2.1K | 8.2% | 4 |
| Jul 2026 | Lynx | 1K | 3.8% | 5 |
| Jul 2026 | Native | 430 | 1.6% | 6 |
| Aug 2026 | Dove | 11.5K | 40.5% | 1 |
| Aug 2026 | Nivea | 9.6K | 33.8% | 2 |
| Aug 2026 | Rexona | 3K | 10.7% | 3 |
| Aug 2026 | Old Spice | 2.7K | 9.4% | 4 |
| Aug 2026 | Lynx | 1.3K | 4.4% | 5 |
| Aug 2026 | Native | 310 | 1.1% | 6 |
| Sep 2026 | Dove | — | — | — |
| Sep 2026 | Lynx | — | — | — |
| Sep 2026 | Native | — | — | — |
| Sep 2026 | Nivea | — | — | — |
| Sep 2026 | Old Spice | — | — | — |
| Sep 2026 | Rexona | — | — | — |

## What is being compared

- **Dove**: Measured on the search terms “body wash dove men”, “body wash dove sensitive skin”, “deo stick dove”, “dove antibacterial soap”, “dove antiperspirant”, “dove body lotion”, “dove body scrub”, “dove body spray”, “dove body wash”, “dove clinical protection”, “dove com”, “dove deep moisture body wash”, “dove deo”, “dove deo spray”, “dove exfoliating body scrub”, “dove hand wash”, “dove intensive repair”, “dove men deo”, “dove near me”, “dove nz”, “dove rollon”, “dove scrub”, “dove sensitive soap”, “dove shower gel”, “dove soap”, “dove tanning lotion”, “dove triple moisturising body wash” and “dove vanilla”, summed into one figure.
- **Lynx**: Measured on the search terms “deodorant lynx africa”, “lynx africa body spray”, “lynx antiperspirant”, “lynx body spray” and “lynx deodorant”, summed into one figure.
- **Native**: Measured on the search terms “native aluminum free deodorant”, “native body spray” and “native deodorant”, summed into one figure.
- **Nivea**: Measured on the search terms “nivea”, “nivea balm lip”, “nivea body lotion”, “nivea body spray”, “nivea co nz”, “nivea cream”, “nivea creme”, “nivea deo”, “nivea facial cream”, “nivea facial wash”, “nivea lotion”, “nivea men deodorant”, “nivea moisturiser”, “nivea near me”, “nivea nz”, “nivea online”, “nivea soft”, “nivea spf”, “nivea sun” and “nivea sunblock”, summed into one figure.
- **Old Spice**: Measured on the search terms “head and shoulders old spice”, “old spice”, “old spice aftershave”, “old spice antiperspirant”, “old spice cologne”, “old spice deo”, “old spice deo stick”, “old spice fiji”, “old spice near me”, “old spice nz”, “old spice online”, “old spice original”, “old spice perfume”, “old spice swagger”, “oldspice”, “oldspice antiperspirant” and “oldspice com”, summed into one figure.
- **Rexona**: Measured on the search terms “deo rexona men”, “rexona”, “rexona body spray”, “rexona clinical protection”, “rexona clinical protection nz”, “rexona com”, “rexona deo roll”, “rexona deo spray”, “rexona deodorant”, “rexona men”, “rexona near me”, “rexona nz” and “rexona rollon”, summed into one figure.

- [Dove](/demand/nz/brands/dove)
- [Lynx](/demand/nz/brands/lynx)
- [Native](/demand/nz/brands/native)
- [Nivea](/demand/nz/brands/nivea)
- [Old Spice](/demand/nz/brands/old-spice)
- [Rexona](/demand/nz/brands/rexona)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among deodorant brands in New Zealand?

In August 2026, Dove was the most searched among deodorant brands in New Zealand, with an estimated 11.5K branded searches and 40.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Deodorant brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-deodorant-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-deodorant-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.