--- title: "Dove vs Old Spice: Which is searched more in New Zealand?" description: "Is Dove or Old Spice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deo stick brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-deo-stick-brands/compare/dove-vs-old-spice" publisher: "Brandwave" --- # Dove vs Old Spice: Which is searched more in New Zealand? Is Dove or Old Spice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deo stick brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dove and Old Spice - **Competitive set**: Deo stick brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dove Share of Search**: 45.5% - **Old Spice Share of Search**: 11.6% ## Is Dove or Old Spice more popular in search? - In September 2026, Dove had more branded searches than Old Spice among deo stick brands in New Zealand. Dove had about 8,630 branded searches, while Old Spice had 2,190. Dove made up 45.5% of all deo stick brand searches we track, and Old Spice accounted for 11.6%. - Dove was ahead of Old Spice in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dove’s share of searches among deo stick brands in New Zealand moved from 46.1% to 45.5%, and its estimated monthly branded searches moved from 6.7K to 8.6K. - Across the 12 months ending September 2026, Old Spice’s share of searches among deo stick brands in New Zealand moved from 9.8% to 11.6%, and its estimated monthly branded searches moved from 1.4K to 2.2K. ## Top deo stick brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dove was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Old Spice was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dove was listed before Old Spice in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mitchum | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Dove | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Nivea | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Old Spice | 4th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about deo stick brands - Asked ChatGPT "Which deo stick brand should I buy in New Zealand?": 1. Mitchum, 2. Dove, 3. Nivea - Asked ChatGPT "What are the best deo stick brands in New Zealand?": 1. Mitchum, 2. Nivea - Asked ChatGPT "What's the best deo stick brand in New Zealand for daily use?": 1. Mitchum, 2. Dove - Searched Google, AI Overview "deodorant stick nz": 1. Dove, 2. Old Spice - Searched Google, AI Overview "sensitive skin deodorant stick": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand deo stick brands in September 2026? - In September 2026, Dove gained share of searches among deo stick brands in New Zealand, from 42.5% to 45.5%. - In September 2026, Old Spice lost share of searches among deo stick brands in New Zealand, from 13.6% to 11.6%. ## Month by month | Month | Dove estimated searches | Dove Share of Search | Dove rank | Old Spice estimated searches | Old Spice Share of Search | Old Spice rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.7K | 46.1% | 1 | 1.4K | 9.8% | 3 | | Nov 2025 | 6.2K | 43.7% | 1 | 1.7K | 12% | 3 | | Dec 2025 | 5.5K | 40.2% | 1 | 2K | 14.4% | 3 | | Jan 2026 | 5.4K | 42.5% | 1 | 1.4K | 10.7% | 3 | | Feb 2026 | 5K | 43.1% | 1 | 1.2K | 10.6% | 3 | | Mar 2026 | 5.6K | 44.3% | 1 | 1.3K | 10.3% | 3 | | Apr 2026 | 5.2K | 42% | 1 | 1.4K | 11.7% | 3 | | May 2026 | 5.1K | 38.9% | 2 | 1.7K | 12.8% | 3 | | Jun 2026 | 5.8K | 41.5% | 1 | 1.8K | 12.7% | 3 | | Jul 2026 | 6.8K | 45.1% | 1 | 1.8K | 11.9% | 3 | | Aug 2026 | 7.3K | 42.5% | 1 | 2.3K | 13.6% | 3 | | Sep 2026 | 8.6K | 45.5% | 1 | 2.2K | 11.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Dove’s and Old Spice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dove**: Measured on the search terms “deo stick dove”, “dove body lotion”, “dove body scrub”, “dove body wash”, “dove clinical protection”, “dove deo”, “dove deo spray”, “dove intensive repair”, “dove rollon”, “dove scrub”, “dove tanning lotion” and “dove vanilla”, summed into one figure. - **Old Spice**: Measured on the search terms “old spice”, “old spice aftershave”, “old spice cologne”, “old spice deo”, “old spice fiji”, “old spice original”, “old spice perfume”, “old spice swagger” and “oldspice”, summed into one figure. - [Dove profile](/demand/nz/brands/dove) - [Old Spice profile](/demand/nz/brands/old-spice) - [All deo stick brands in New Zealand](/demand/nz/categories/nz-deo-stick-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dove or Old Spice more popular in search? In September 2026, Dove had more branded searches than Old Spice among deo stick brands in New Zealand. Dove had about 8,630 branded searches, while Old Spice had 2,190. Dove made up 45.5% of all deo stick brand searches we track, and Old Spice accounted for 11.6%. ## Cite this page Brandwave. "Dove vs Old Spice: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-deo-stick-brands/compare/dove-vs-old-spice This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-deo-stick-brands/compare/dove-vs-old-spice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.