---
title: "Deo stick brands in New Zealand: Which are searched most?"
description: "Compare the deo stick brands people buy. Share of Search among Dove, Nivea, Old Spice and Mitchum, the deo stick brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-deo-stick-brands"
publisher: "Brandwave"
---

# Deo stick brands in New Zealand: Which are searched most?

Compare the deo stick brands people buy. Share of Search among Dove, Nivea, Old Spice and Mitchum, the deo stick brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Deo stick brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Dove, 45.5%

## Which brand is most popular in search among deo stick brands in New Zealand?

- In September 2026, Dove was the most searched among deo stick brands in New Zealand, with an estimated 8.6K branded searches, 45.5% of all searches for the four we track.
- Nivea is in 2nd place, 8.3 percentage points behind at 37.2%.
- Across the 12 months ending September 2026, Dove’s share of searches among deo stick brands in New Zealand decreased from 46.1% to 45.5%.
- Across the 12 months ending September 2026, Nivea’s share of searches among deo stick brands in New Zealand decreased from 38.9% to 37.2%.
- Across the 12 months ending September 2026, Old Spice’s share of searches among deo stick brands in New Zealand increased from 9.8% to 11.6%.
- Across the 12 months ending September 2026, Mitchum’s share of searches among deo stick brands in New Zealand increased from 5.2% to 5.7%.
- Across the 12 months ending September 2026, Dove’s share of searches among deo stick brands in New Zealand peaked at 46.1% in October 2025 and was lowest at 38.9% in May 2026.
- Across the 12 months ending September 2026, Nivea’s share of searches among deo stick brands in New Zealand peaked at 41.8% in May 2026 and was lowest at 37.2% in September 2026.
- Across the 12 months ending September 2026, Old Spice’s share of searches among deo stick brands in New Zealand peaked at 14.4% in December 2025 and was lowest at 9.8% in October 2025.
- Across the 12 months ending September 2026, Mitchum’s share of searches among deo stick brands in New Zealand peaked at 7.3% in January 2026 and was lowest at 5% in July 2026.

## Top deo stick brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Dove and Mitchum were mentioned most often, in three of the five answers. Mitchum was recommended most often, coming first in three out of four answers that gave a list. Dove was second, and Nivea was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Mitchum | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Dove | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Nivea | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Old Spice | 4th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about deo stick brands

- Asked ChatGPT "Which deo stick brand should I buy in New Zealand?": 1. Mitchum, 2. Dove, 3. Nivea
- Asked ChatGPT "What are the best deo stick brands in New Zealand?": 1. Mitchum, 2. Nivea
- Asked ChatGPT "What's the best deo stick brand in New Zealand for daily use?": 1. Mitchum, 2. Dove
- Searched Google, AI Overview "deodorant stick nz": 1. Dove, 2. Old Spice
- Searched Google, AI Overview "sensitive skin deodorant stick": named none of the brands we track

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Dove vs Nivea: compare search popularity](/demand/nz/compare/dove-vs-nivea): 45.5% against 37.2% Share of Search.
- [Dove vs Old Spice: compare search popularity](/demand/nz/compare/dove-vs-old-spice): 45.5% against 11.6% Share of Search.
- [Dove vs Mitchum: compare search popularity](/demand/nz/compare/dove-vs-mitchum): 45.5% against 5.7% Share of Search.
- [Nivea vs Old Spice: compare search popularity](/demand/nz/compare/nivea-vs-old-spice): 37.2% against 11.6% Share of Search.
- [Nivea vs Mitchum: compare search popularity](/demand/nz/compare/mitchum-vs-nivea): 37.2% against 5.7% Share of Search.
- [Old Spice vs Mitchum: compare search popularity](/demand/nz/compare/mitchum-vs-old-spice): 11.6% against 5.7% Share of Search.

## How did search popularity change for New Zealand deo stick brands in September 2026?

- In September 2026, Dove gained share of searches among deo stick brands in New Zealand, from 42.5% to 45.5%.
- In September 2026, Old Spice lost share of searches among deo stick brands in New Zealand, from 13.6% to 11.6%.
- In September 2026, Mitchum lost share of searches among deo stick brands in New Zealand, from 6.3% to 5.7%.
- Nivea’s share of searches among deo stick brands in New Zealand has lost ground for 3 months in a row, from 40.3% to 37.2% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dove | 45.5% | 8.6K | +17.9% | Unilever |
| 2 | Nivea | 37.2% | 7K | +9.1% | Nivea |
| 3 | Old Spice | 11.6% | 2.2K | -6.4% | Procter & Gamble |
| 4 | Mitchum | 5.7% | 1.1K | 0.0% | Mitchum |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dove | 6.7K | 46.1% | 1 |
| Oct 2025 | Nivea | 5.7K | 38.9% | 2 |
| Oct 2025 | Old Spice | 1.4K | 9.8% | 3 |
| Oct 2025 | Mitchum | 760 | 5.2% | 4 |
| Nov 2025 | Dove | 6.2K | 43.7% | 1 |
| Nov 2025 | Nivea | 5.4K | 37.9% | 2 |
| Nov 2025 | Old Spice | 1.7K | 12% | 3 |
| Nov 2025 | Mitchum | 930 | 6.5% | 4 |
| Dec 2025 | Dove | 5.5K | 40.2% | 1 |
| Dec 2025 | Nivea | 5.5K | 40% | 2 |
| Dec 2025 | Old Spice | 2K | 14.4% | 3 |
| Dec 2025 | Mitchum | 730 | 5.3% | 4 |
| Jan 2026 | Dove | 5.4K | 42.5% | 1 |
| Jan 2026 | Nivea | 5K | 39.5% | 2 |
| Jan 2026 | Old Spice | 1.4K | 10.7% | 3 |
| Jan 2026 | Mitchum | 930 | 7.3% | 4 |
| Feb 2026 | Dove | 5K | 43.1% | 1 |
| Feb 2026 | Nivea | 4.6K | 40% | 2 |
| Feb 2026 | Old Spice | 1.2K | 10.6% | 3 |
| Feb 2026 | Mitchum | 730 | 6.3% | 4 |
| Mar 2026 | Dove | 5.6K | 44.3% | 1 |
| Mar 2026 | Nivea | 5.1K | 40.3% | 2 |
| Mar 2026 | Old Spice | 1.3K | 10.3% | 3 |
| Mar 2026 | Mitchum | 650 | 5.1% | 4 |
| Apr 2026 | Dove | 5.2K | 42% | 1 |
| Apr 2026 | Nivea | 4.9K | 40% | 2 |
| Apr 2026 | Old Spice | 1.4K | 11.7% | 3 |
| Apr 2026 | Mitchum | 760 | 6.2% | 4 |
| May 2026 | Nivea | 5.5K | 41.8% | 1 |
| May 2026 | Dove | 5.1K | 38.9% | 2 |
| May 2026 | Old Spice | 1.7K | 12.8% | 3 |
| May 2026 | Mitchum | 850 | 6.5% | 4 |
| Jun 2026 | Dove | 5.8K | 41.5% | 1 |
| Jun 2026 | Nivea | 5.7K | 40.3% | 2 |
| Jun 2026 | Old Spice | 1.8K | 12.7% | 3 |
| Jun 2026 | Mitchum | 760 | 5.4% | 4 |
| Jul 2026 | Dove | 6.8K | 45.1% | 1 |
| Jul 2026 | Nivea | 5.7K | 38% | 2 |
| Jul 2026 | Old Spice | 1.8K | 11.9% | 3 |
| Jul 2026 | Mitchum | 760 | 5% | 4 |
| Aug 2026 | Dove | 7.3K | 42.5% | 1 |
| Aug 2026 | Nivea | 6.5K | 37.5% | 2 |
| Aug 2026 | Old Spice | 2.3K | 13.6% | 3 |
| Aug 2026 | Mitchum | 1.1K | 6.3% | 4 |
| Sep 2026 | Dove | 8.6K | 45.5% | 1 |
| Sep 2026 | Nivea | 7K | 37.2% | 2 |
| Sep 2026 | Old Spice | 2.2K | 11.6% | 3 |
| Sep 2026 | Mitchum | 1.1K | 5.7% | 4 |

## What is being compared

- **Dove**: Measured on the search terms “deo stick dove”, “dove body lotion”, “dove body scrub”, “dove body wash”, “dove clinical protection”, “dove deo”, “dove deo spray”, “dove intensive repair”, “dove rollon”, “dove scrub”, “dove tanning lotion” and “dove vanilla”, summed into one figure.
- **Mitchum**: Measured on the search terms “mitchum” and “mitchum deodorant”, summed into one figure.
- **Nivea**: Measured on the search terms “nivea”, “nivea balm lip”, “nivea body lotion”, “nivea creme”, “nivea deo”, “nivea facial wash”, “nivea lotion”, “nivea moisturiser” and “nivea soft”, summed into one figure.
- **Old Spice**: Measured on the search terms “old spice”, “old spice aftershave”, “old spice cologne”, “old spice deo”, “old spice fiji”, “old spice original”, “old spice perfume”, “old spice swagger” and “oldspice”, summed into one figure.

- [Dove](/demand/nz/brands/dove)
- [Mitchum](/demand/nz/brands/mitchum)
- [Nivea](/demand/nz/brands/nivea)
- [Old Spice](/demand/nz/brands/old-spice)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among deo stick brands in New Zealand?

In September 2026, Dove was the most searched among deo stick brands in New Zealand, with an estimated 8.6K branded searches, 45.5% of all searches for the four we track.

## Cite this page

Brandwave. "Deo stick brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-deo-stick-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-deo-stick-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.