---
title: "Dental practice management software in New Zealand: Which brands are most popular in search?"
description: "Compare dental practice management systems available to New Zealand dental clinics. Share of Search among Dentally, EXACT, Open Dental and Dental4Windows, the dental practice management software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-dental-practice-management-software"
publisher: "Brandwave"
---

# Dental practice management software in New Zealand: Which brands are most popular in search?

Compare dental practice management systems available to New Zealand dental clinics. Share of Search among Dentally, EXACT, Open Dental and Dental4Windows, the dental practice management software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dental practice management software
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Dentally, 73.1%

## Which brand is most popular in search among dental practice management software in New Zealand?

- In August 2026, Dentally was the most searched among dental practice management software in New Zealand, with an estimated 380 branded searches and 73.1% estimated Share of Search within this set.
- EXACT is in 2nd place, 55.8 percentage points behind at 17.3% Share of Search.
- Across the 11 months ending August 2026, Dentally’s estimated Share of Search among dental practice management software in New Zealand increased from 50% to 73.1%.
- Across the 11 months ending August 2026, EXACT’s estimated Share of Search among dental practice management software in New Zealand decreased from 30% to 17.3%.
- Across the 11 months ending August 2026, Open Dental’s estimated Share of Search among dental practice management software in New Zealand decreased from 15% to 7.7%.
- Across the 11 months ending August 2026, Dental4Windows’ estimated Share of Search among dental practice management software in New Zealand decreased from 5% to 1.9%.
- Across the 11 months ending August 2026, Dentally’s estimated Share of Search among dental practice management software in New Zealand peaked at 73.1% in August 2026 and was lowest at 34.5% in February 2026.
- Across the 11 months ending August 2026, EXACT’s estimated Share of Search among dental practice management software in New Zealand peaked at 48.3% in February 2026 and was lowest at 17.3% in August 2026.
- Across the 11 months ending August 2026, Open Dental’s estimated Share of Search among dental practice management software in New Zealand peaked at 25% in December 2025 and was lowest at 7.7% in August 2026.

## Compare search popularity between leading brands

- [Dentally vs EXACT: compare search popularity](/demand/nz/compare/dentally-vs-exact): 73.1% against 17.3% Share of Search.
- [Dentally vs Open Dental: compare search popularity](/demand/nz/compare/dentally-vs-open-dental): 73.1% against 7.7% Share of Search.
- [EXACT vs Open Dental: compare search popularity](/demand/nz/compare/exact-vs-open-dental): 17.3% against 7.7% Share of Search.

## How did search popularity change for New Zealand dental practice management software in August 2026?

- In August 2026, Dentally gained estimated Share of Search among dental practice management software in New Zealand, from 67.5% to 73.1%.
- In August 2026, EXACT lost estimated Share of Search among dental practice management software in New Zealand, from 20% to 17.3%.
- In August 2026, Open Dental lost estimated Share of Search among dental practice management software in New Zealand, from 10% to 7.7%.
- In August 2026, Dental4Windows lost estimated Share of Search among dental practice management software in New Zealand, from 2.5% to 1.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dentally | 73.1% | 380 | +40.7% | Henry Schein One |
| 2 | EXACT | 17.3% | 90 | +12.5% | Henry Schein One |
| 3 | Open Dental | 7.7% | 40 | 0.0% | Open Dental |
| 4 | Dental4Windows | 1.9% | 10 | 0.0% | Centaur Software |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dentally | 100 | 50% | 1 |
| Oct 2025 | EXACT | 60 | 30% | 2 |
| Oct 2025 | Open Dental | 30 | 15% | 3 |
| Oct 2025 | Dental4Windows | 10 | 5% | 4 |
| Nov 2025 | Dentally | 100 | 45.5% | 1 |
| Nov 2025 | EXACT | 70 | 31.8% | 2 |
| Nov 2025 | Open Dental | 40 | 18.2% | 3 |
| Nov 2025 | Dental4Windows | 10 | 4.5% | 4 |
| Dec 2025 | Dentally | 90 | 37.5% | 1 |
| Dec 2025 | EXACT | 80 | 33.3% | 2 |
| Dec 2025 | Open Dental | 60 | 25% | 3 |
| Dec 2025 | Dental4Windows | 10 | 4.2% | 4 |
| Jan 2026 | Dentally | 80 | 40% | 1 |
| Jan 2026 | EXACT | 80 | 40% | 2 |
| Jan 2026 | Open Dental | 30 | 15% | 3 |
| Jan 2026 | Dental4Windows | 10 | 5% | 4 |
| Feb 2026 | EXACT | 140 | 48.3% | 1 |
| Feb 2026 | Dentally | 100 | 34.5% | 2 |
| Feb 2026 | Open Dental | 40 | 13.8% | 3 |
| Feb 2026 | Dental4Windows | 10 | 3.4% | 4 |
| Mar 2026 | Dentally | 180 | 50% | 1 |
| Mar 2026 | EXACT | 140 | 38.9% | 2 |
| Mar 2026 | Open Dental | 30 | 8.3% | 3 |
| Mar 2026 | Dental4Windows | 10 | 2.8% | 4 |
| Apr 2026 | EXACT | 130 | 46.4% | 1 |
| Apr 2026 | Dentally | 110 | 39.3% | 2 |
| Apr 2026 | Open Dental | 30 | 10.7% | 3 |
| Apr 2026 | Dental4Windows | 10 | 3.6% | 4 |
| May 2026 | Dentally | 150 | 51.7% | 1 |
| May 2026 | EXACT | 100 | 34.5% | 2 |
| May 2026 | Open Dental | 30 | 10.3% | 3 |
| May 2026 | Dental4Windows | 10 | 3.4% | 4 |
| Jun 2026 | Dentally | 190 | 47.5% | 1 |
| Jun 2026 | EXACT | 150 | 37.5% | 2 |
| Jun 2026 | Open Dental | 50 | 12.5% | 3 |
| Jun 2026 | Dental4Windows | 10 | 2.5% | 4 |
| Jul 2026 | Dentally | 270 | 67.5% | 1 |
| Jul 2026 | EXACT | 80 | 20% | 2 |
| Jul 2026 | Open Dental | 40 | 10% | 3 |
| Jul 2026 | Dental4Windows | 10 | 2.5% | 4 |
| Aug 2026 | Dentally | 380 | 73.1% | 1 |
| Aug 2026 | EXACT | 90 | 17.3% | 2 |
| Aug 2026 | Open Dental | 40 | 7.7% | 3 |
| Aug 2026 | Dental4Windows | 10 | 1.9% | 4 |
| Sep 2026 | Dental4Windows | — | — | — |
| Sep 2026 | Dentally | — | — | — |
| Sep 2026 | EXACT | — | — | — |
| Sep 2026 | Open Dental | — | — | — |

## What is being compared

- **Dental4Windows**: Measured on the search terms “dental 4 windows” and “dental4windows”, summed into one figure.
- **Dentally**: Measured on the search terms “dentally”, “dentally com”, “dentally dental software” and “dentally nz”, summed into one figure.
- **EXACT**: Measured on the search terms “exact dental software”, “exact dental software demo”, “exact dental software download”, “exact dental software price”, “exact practice management”, “exact professional dental software” and “soe exact dental software”, summed into one figure.
- **Open Dental**: Measured on the search terms “eclipboard open dental”, “open dental practice management software”, “open dental pricing”, “open dental program”, “open dental software cost”, “open dental software reviews”, “opendental” and “opendental com”, summed into one figure.

- [Dental4Windows](/demand/nz/brands/dental4windows)
- [Dentally](/demand/nz/brands/dentally)
- [EXACT](/demand/nz/brands/exact)
- [Open Dental](/demand/nz/brands/open-dental)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dental practice management software in New Zealand?

In August 2026, Dentally was the most searched among dental practice management software in New Zealand, with an estimated 380 branded searches and 73.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Dental practice management software in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-dental-practice-management-software

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dental-practice-management-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.