---
title: "Dental clinic networks in New Zealand: Which brands are most popular in search?"
description: "Compare Dental clinic networks in New Zealand by measured brand search demand. Share of Search among Lumino The Dentists, Smile Dental, The Tooth Company, Team Dental and Dental Planet, the dental clinic networks Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-dental-clinic-networks"
publisher: "Brandwave"
---

# Dental clinic networks in New Zealand: Which brands are most popular in search?

Compare Dental clinic networks in New Zealand by measured brand search demand. Share of Search among Lumino The Dentists, Smile Dental, The Tooth Company, Team Dental and Dental Planet, the dental clinic networks Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dental clinic networks
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Lumino The Dentists, 76.1%

## Which brand is most popular in search among dental clinic networks in New Zealand?

- In August 2026, Lumino The Dentists was the most searched among dental clinic networks in New Zealand, with an estimated 44K branded searches and 76.1% estimated Share of Search within this set.
- Smile Dental is in 2nd place, 62 percentage points behind at 14% Share of Search.
- Across the 11 months ending August 2026, Team Dental’s estimated Share of Search among dental clinic networks in New Zealand increased from 2.5% to 3.4%.
- Across the 11 months ending August 2026, Lumino The Dentists’ estimated Share of Search among dental clinic networks in New Zealand peaked at 78.3% in February 2026 and was lowest at 74.7% in December 2025.
- Across the 11 months ending August 2026, Smile Dental’s estimated Share of Search among dental clinic networks in New Zealand peaked at 14.6% in December 2025 and was lowest at 12.2% in February 2026.
- Across the 11 months ending August 2026, The Tooth Company’s estimated Share of Search among dental clinic networks in New Zealand peaked at 6.2% in December 2025 and was lowest at 4.7% in June 2026.
- Across the 11 months ending August 2026, Lumino The Dentists, Smile Dental, The Tooth Company and Dental Planet held steady: their estimated Share of Search among dental clinic networks in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Lumino The Dentists vs Smile Dental: compare search popularity](/demand/nz/compare/lumino-the-dentists-vs-smile-dental): 76.1% against 14% Share of Search.
- [Lumino The Dentists vs The Tooth Company: compare search popularity](/demand/nz/compare/lumino-the-dentists-vs-the-tooth-company): 76.1% against 5.3% Share of Search.
- [Lumino The Dentists vs Team Dental: compare search popularity](/demand/nz/compare/lumino-the-dentists-vs-team-dental): 76.1% against 3.4% Share of Search.
- [Smile Dental vs The Tooth Company: compare search popularity](/demand/nz/compare/smile-dental-vs-the-tooth-company): 14% against 5.3% Share of Search.
- [Smile Dental vs Team Dental: compare search popularity](/demand/nz/compare/smile-dental-vs-team-dental): 14% against 3.4% Share of Search.
- [The Tooth Company vs Team Dental: compare search popularity](/demand/nz/compare/team-dental-vs-the-tooth-company): 5.3% against 3.4% Share of Search.

## How did search popularity change for New Zealand dental clinic networks in August 2026?

- Estimated monthly branded searches for Team Dental in New Zealand rose 40.4% over 11 measured months, from 1.4K to 2K in August 2026.
- Estimated monthly branded searches for Dental Planet in New Zealand fell 19.3% over 11 measured months, from 830 to 670 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lumino The Dentists | 76.1% | 44K | +3.6% | Lumino The Dentists |
| 2 | Smile Dental | 14% | 8.1K | +2.3% | Smile Dental |
| 3 | The Tooth Company | 5.3% | 3.1K | +6.6% | The Tooth Company |
| 4 | Team Dental | 3.4% | 2K | +17.2% | Team Dental |
| 5 | Dental Planet | 1.2% | 670 | -18.3% | Dental Planet |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lumino The Dentists | 42.3K | 75.9% | 1 |
| Oct 2025 | Smile Dental | 8.1K | 14.5% | 2 |
| Oct 2025 | The Tooth Company | 3.1K | 5.6% | 3 |
| Oct 2025 | Team Dental | 1.4K | 2.5% | 4 |
| Oct 2025 | Dental Planet | 830 | 1.5% | 5 |
| Nov 2025 | Lumino The Dentists | 41.8K | 76.4% | 1 |
| Nov 2025 | Smile Dental | 7.8K | 14.3% | 2 |
| Nov 2025 | The Tooth Company | 3.1K | 5.6% | 3 |
| Nov 2025 | Team Dental | 1.4K | 2.5% | 4 |
| Nov 2025 | Dental Planet | 670 | 1.2% | 5 |
| Dec 2025 | Lumino The Dentists | 33.2K | 74.7% | 1 |
| Dec 2025 | Smile Dental | 6.5K | 14.6% | 2 |
| Dec 2025 | The Tooth Company | 2.7K | 6.2% | 3 |
| Dec 2025 | Team Dental | 1.4K | 3.1% | 4 |
| Dec 2025 | Dental Planet | 670 | 1.5% | 5 |
| Jan 2026 | Lumino The Dentists | 42.9K | 76.1% | 1 |
| Jan 2026 | Smile Dental | 8.1K | 14.5% | 2 |
| Jan 2026 | The Tooth Company | 3.1K | 5.5% | 3 |
| Jan 2026 | Team Dental | 1.4K | 2.5% | 4 |
| Jan 2026 | Dental Planet | 830 | 1.5% | 5 |
| Feb 2026 | Lumino The Dentists | 41.4K | 78.3% | 1 |
| Feb 2026 | Smile Dental | 6.5K | 12.2% | 2 |
| Feb 2026 | The Tooth Company | 2.9K | 5.5% | 3 |
| Feb 2026 | Team Dental | 1.4K | 2.7% | 4 |
| Feb 2026 | Dental Planet | 660 | 1.2% | 5 |
| Mar 2026 | Lumino The Dentists | 43.7K | 76.4% | 1 |
| Mar 2026 | Smile Dental | 7.9K | 13.8% | 2 |
| Mar 2026 | The Tooth Company | 3K | 5.2% | 3 |
| Mar 2026 | Team Dental | 1.8K | 3.2% | 4 |
| Mar 2026 | Dental Planet | 810 | 1.4% | 5 |
| Apr 2026 | Lumino The Dentists | 43.2K | 77.1% | 1 |
| Apr 2026 | Smile Dental | 7.7K | 13.7% | 2 |
| Apr 2026 | The Tooth Company | 2.8K | 5.1% | 3 |
| Apr 2026 | Team Dental | 1.5K | 2.7% | 4 |
| Apr 2026 | Dental Planet | 820 | 1.5% | 5 |
| May 2026 | Lumino The Dentists | 43.5K | 77% | 1 |
| May 2026 | Smile Dental | 7.6K | 13.5% | 2 |
| May 2026 | The Tooth Company | 3K | 5.2% | 3 |
| May 2026 | Team Dental | 1.6K | 2.8% | 4 |
| May 2026 | Dental Planet | 810 | 1.4% | 5 |
| Jun 2026 | Lumino The Dentists | 49.5K | 78% | 1 |
| Jun 2026 | Smile Dental | 8.1K | 12.7% | 2 |
| Jun 2026 | The Tooth Company | 3K | 4.7% | 3 |
| Jun 2026 | Team Dental | 2.1K | 3.3% | 4 |
| Jun 2026 | Dental Planet | 810 | 1.3% | 5 |
| Jul 2026 | Lumino The Dentists | 42.4K | 76.1% | 1 |
| Jul 2026 | Smile Dental | 7.9K | 14.2% | 2 |
| Jul 2026 | The Tooth Company | 2.9K | 5.1% | 3 |
| Jul 2026 | Team Dental | 1.7K | 3% | 4 |
| Jul 2026 | Dental Planet | 820 | 1.5% | 5 |
| Aug 2026 | Lumino The Dentists | 44K | 76.1% | 1 |
| Aug 2026 | Smile Dental | 8.1K | 14% | 2 |
| Aug 2026 | The Tooth Company | 3.1K | 5.3% | 3 |
| Aug 2026 | Team Dental | 2K | 3.4% | 4 |
| Aug 2026 | Dental Planet | 670 | 1.2% | 5 |
| Sep 2026 | Dental Planet | — | — | — |
| Sep 2026 | Lumino The Dentists | — | — | — |
| Sep 2026 | Smile Dental | — | — | — |
| Sep 2026 | Team Dental | — | — | — |
| Sep 2026 | The Tooth Company | — | — | — |

## What is being compared

- **Dental Planet**: Measured on the search terms “dental planet”, “dental planet clinic”, “dental planet dentist”, “dental planet near me”, “dental planet nz”, “dentalplanet” and “the dental planet”, summed into one figure.
- **Lumino The Dentists**: Measured on the search terms “bethlehem lumino”, “botany lumino”, “chartwell lumino”, “coastlands lumino”, “glenfield dental north shore lumino the dentists”, “glenfield lumino”, “harris dental lumino”, “kidz teeth meadowbank lumino the dentists”, “knox dental lumino”, “knox lumino”, “lumino”, “lumino 5 cross roads”, “lumino auckland cbd”, “lumino auckland city”, “lumino bank st whangarei”, “lumino bealey”, “lumino bealey ave”, “lumino blenheim nz”, “lumino broadway”, “lumino broadway palmerston north”, “lumino cbd auckland”, “lumino central”, “lumino central auckland”, “lumino chartwell”, “lumino chch”, “lumino check up price”, “lumino city centre”, “lumino city dental”, “lumino co”, “lumino co nz”, “lumino coastlands”, “lumino como street”, “lumino costs”, “lumino courtenay”, “lumino courtenay dental”, “lumino courtenay place”, “lumino deals”, “lumino dent street”, “lumino dental”, “lumino dental care”, “lumino dental hygienist cost”, “lumino dental implants”, “lumino dental miramar”, “lumino dental new zealand”, “lumino dental nz”, “lumino dental on the shore”, “lumino dental plan”, “lumino dental plan price”, “lumino dental practice”, “lumino dental rangiora”, “lumino dental shirley”, “lumino dentist 5 cross roads”, “lumino dentist auckland cbd”, “lumino dentist auckland central”, “lumino dentist bealey ave”, “lumino dentist bethlehem”, “lumino dentist botany”, “lumino dentist cbd”, “lumino dentist chch”, “lumino dentist cost”, “lumino dentist courtenay place”, “lumino dentist dannevirke”, “lumino dentist everglade”, “lumino dentist five cross roads”, “lumino dentist garden place”, “lumino dentist kaitaia”, “lumino dentist karori”, “lumino dentist locations”, “lumino dentist lower hutt”, “lumino dentist manukau”, “lumino dentist masterton”, “lumino dentist milton”, “lumino dentist near me”, “lumino dentist north avon”, “lumino dentist otaki”, “lumino dentist palmerston north”, “lumino dentist panama street”, “lumino dentist paraparaumu”, “lumino dentist pitt street”, “lumino dentist porirua”, “lumino dentist price list”, “lumino dentist prices”, “lumino dentist southern cross discount”, “lumino dentist teeth whitening”, “lumino dentist three kings”, “lumino dentist upper hutt”, “lumino dentist waiuku”, “lumino dentist wanaka nz”, “lumino dentist whangarei”, “lumino dentists auckland”, “lumino everglade”, “lumino five cross roads”, “lumino garden place”, “lumino gore dental”, “lumino harris dental”, “lumino hygienist”, “lumino hygienist cost”, “lumino implants”, “lumino incity dental”, “lumino karori”, “lumino knox”, “lumino lower hutt”, “lumino lower hutt dentist”, “lumino manawatu dental lumino the dentists”, “lumino manukau”, “lumino masterton”, “lumino medford house”, “lumino merivale”, “lumino milton”, “lumino murray orr”, “lumino near me”, “lumino nelson prosthodontics”, “lumino new lynn”, “lumino new patient deal”, “lumino new zealand”, “lumino north avon”, “lumino nz”, “lumino oamaru”, “lumino ormiston dental”, “lumino otaki”, “lumino palmerston north”, “lumino paraparaumu”, “lumino pearl dental”, “lumino pitt street”, “lumino porirua”, “lumino price list”, “lumino prices”, “lumino proudmouth”, “lumino queens drive”, “lumino queenstown”, “lumino rangiora”, “lumino redwoods”, “lumino rotorua”, “lumino rototuna”, “lumino sanctuary botany”, “lumino sanctuary dental”, “lumino silverstream dental”, “lumino smiles”, “lumino southern cross”, “lumino symes de silva”, “lumino takapuna”, “lumino tauranga”, “lumino te puke”, “lumino teeth”, “lumino teeth whitening”, “lumino teeth whitening cost”, “lumino teeth whitening price”, “lumino the dentist botany”, “lumino the dentist mt eden”, “lumino the dentist new plymouth”, “lumino the dentist ponsonby”, “lumino the dentist prices”, “lumino the dentist red beach”, “lumino the dentist rotorua”, “lumino the dentist tauranga”, “lumino the dentists”, “lumino the dentists bank street whangarei whangarei”, “lumino the dentists new zealand”, “lumino the dentists teeth whitening”, “lumino the dentists wellington”, “lumino the terrace”, “lumino upper hutt”, “lumino viva dental”, “lumino wairakei”, “lumino wairau park”, “lumino wairau park nz”, “lumino waiuku”, “lumino wanaka”, “lumino wanganui”, “lumino wellington”, “lumino whanganui”, “lumino whangarei”, “lumino white smile”, “lumino whitianga”, “lumino.co.nz”, “mt eden dentist lumino”, “north avon lumino”, “ormiston lumino”, “ponsonby lumino”, “remuera lumino”, “shirley lumino”, “southern cross lumino”, “teeth whitening lumino”, “wairau lumino”, “www lumino” and “www lumino co nz”, summed into one figure.
- **Smile Dental**: Measured on the search terms “dentist smile dental”, “manukau smile dental”, “smile dental”, “smile dental albany”, “smile dental care”, “smile dental care near me”, “smile dental clinic”, “smile dental clinic near me”, “smile dental clinic price list”, “smile dental dentist”, “smile dental east tamaki”, “smile dental manukau”, “smile dental mt eden”, “smile dental near me”, “smile dental new zealand”, “smile dental nz”, “smile dental palmerston north”, “smile dental price list”, “smile dental services”, “smile dental sylvia park”, “smile dental teeth whitening”, “smiledental”, “smiledental co nz”, “smiledental.co.nz” and “the smile dental clinic”, summed into one figure.
- **Team Dental**: Measured on the search terms “team dental katikati”, “team dental near me”, “team dental riccarton”, “team dental thames” and “the team dental”, summed into one figure.
- **The Tooth Company**: Measured on the search terms “the tooth company”, “the tooth company auckland”, “the tooth company britomart”, “the tooth company eastridge”, “the tooth company near me”, “the tooth company nz”, “the tooth company prices”, “the tooth company reviews”, “the tooth company smales”, “the tooth company smales farm”, “thetoothcompany”, “thetoothcompany co nz” and “thetoothcompany.co.nz”, summed into one figure.

- [Dental Planet](/demand/nz/brands/dental-planet)
- [Lumino The Dentists](/demand/nz/brands/lumino-the-dentists)
- [Smile Dental](/demand/nz/brands/smile-dental)
- [Team Dental](/demand/nz/brands/team-dental)
- [The Tooth Company](/demand/nz/brands/the-tooth-company)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dental clinic networks in New Zealand?

In August 2026, Lumino The Dentists was the most searched among dental clinic networks in New Zealand, with an estimated 44K branded searches and 76.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Dental clinic networks in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-dental-clinic-networks

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dental-clinic-networks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.