--- title: "Lee vs Wrangler: Which is searched more in New Zealand?" description: "Is Lee or Wrangler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Denim brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-denim-brands/compare/lee-jeans-vs-wrangler" publisher: "Brandwave" --- # Lee vs Wrangler: Which is searched more in New Zealand? Is Lee or Wrangler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Denim brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lee and Wrangler - **Competitive set**: Denim brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Lee Share of Search**: 2.3% - **Wrangler Share of Search**: 5.1% ## Is Lee or Wrangler more popular in search? - In September 2026, Wrangler had more branded searches than Lee among denim brands in New Zealand. Wrangler had about 690 branded searches, while Lee had 320. Wrangler made up 5.1% of all denim brand searches we track, and Lee accounted for 2.3%. - Wrangler was ahead of Lee in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lee’s share of searches among denim brands in New Zealand moved from 3.3% to 2.3%, and its estimated monthly branded searches moved from 390 to 320. - Across the 12 months ending September 2026, Wrangler’s share of searches among denim brands in New Zealand moved from 4.8% to 5.1%, and its estimated monthly branded searches moved from 570 to 690. ## Top denim brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lee and Wrangler were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lee was listed before Wrangler in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Levi's | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Neuw | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Lee | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nudie Jeans | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Glassons | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Wrangler | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Ksubi | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Abrand | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about denim brands - Asked ChatGPT "Which denim brand should I buy in New Zealand?": 1. Levi's, 2. Neuw, 3. Nudie Jeans, 4. Lee, 5. Wrangler - Asked ChatGPT "What are the best denim brands in New Zealand?": 1. Neuw, 2. Nudie Jeans, 3. Levi's, 4. Ksubi, 5. Glassons - Asked ChatGPT "What's the best denim brand in New Zealand for everyday jeans?": 1. Levi's, 2. Neuw, 3. Lee, 4. Wrangler - Searched Google, AI Overview "jeans nz": 1. Glassons, 2. Levi's, 3. Lee, 4. Wrangler, 5. Neuw - Searched Google, AI Overview "premium denim brands": named none of the brands we track Not named in any answer: Abrand. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand denim brands in September 2026? - In September 2026, Wrangler lost share of searches among denim brands in New Zealand, from 6.4% to 5.1%. - Estimated monthly branded searches for Lee in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026. ## Month by month | Month | Lee estimated searches | Lee Share of Search | Lee rank | Wrangler estimated searches | Wrangler Share of Search | Wrangler rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 3.3% | 8 | 570 | 4.8% | 7 | | Nov 2025 | 390 | 3.2% | 8 | 570 | 4.6% | 7 | | Dec 2025 | 260 | 2.4% | 8 | 480 | 4.5% | 7 | | Jan 2026 | 320 | 2.9% | 8 | 640 | 5.8% | 7 | | Feb 2026 | 390 | 3.7% | 8 | 570 | 5.4% | 7 | | Mar 2026 | 390 | 2.7% | 8 | 550 | 3.8% | 7 | | Apr 2026 | 390 | 2.6% | 8 | 810 | 5.4% | 7 | | May 2026 | 480 | 3% | 8 | 1.3K | 7.9% | 7 | | Jun 2026 | 480 | 2.9% | 8 | 910 | 5.6% | 7 | | Jul 2026 | 480 | 3.1% | 8 | 1.1K | 7.1% | 7 | | Aug 2026 | 480 | 2.6% | 8 | 1.2K | 6.4% | 7 | | Sep 2026 | 320 | 2.3% | 8 | 690 | 5.1% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Lee’s and Wrangler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lee**: Measured on the search term “lee jeans”. - **Wrangler**: Measured on the search terms “wrangler 13mwz”, “wrangler cargo jeans”, “wrangler denim” and “wrangler jeans”, summed into one figure. - [Lee profile](/demand/nz/brands/lee-jeans) - [Wrangler profile](/demand/nz/brands/wrangler) - [All denim brands in New Zealand](/demand/nz/categories/nz-denim-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lee or Wrangler more popular in search? In September 2026, Wrangler had more branded searches than Lee among denim brands in New Zealand. Wrangler had about 690 branded searches, while Lee had 320. Wrangler made up 5.1% of all denim brand searches we track, and Lee accounted for 2.3%. ## Cite this page Brandwave. "Lee vs Wrangler: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-denim-brands/compare/lee-jeans-vs-wrangler This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-denim-brands/compare/lee-jeans-vs-wrangler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.