---
title: "Denim brands in New Zealand: Which brands are most popular in search?"
description: "Compare the jeans and denim brands New Zealanders buy. Share of Search among Levi's, Abrand, Wrangler and Neuw, the denim brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-denim-brands"
publisher: "Brandwave"
---

# Denim brands in New Zealand: Which brands are most popular in search?

Compare the jeans and denim brands New Zealanders buy. Share of Search among Levi's, Abrand, Wrangler and Neuw, the denim brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Denim brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Levi's, 69.8%

## Which brand is most popular in search among denim brands in New Zealand?

- In August 2026, Levi's was the most searched among denim brands in New Zealand, with an estimated 19.5K branded searches and 69.8% estimated Share of Search within this set.
- Abrand is in 2nd place, 55.6 percentage points behind at 14.2% Share of Search.
- Across the 11 months ending August 2026, Abrand’s estimated Share of Search among denim brands in New Zealand increased from 13.7% to 14.2%.
- Across the 11 months ending August 2026, Wrangler’s estimated Share of Search among denim brands in New Zealand decreased from 12.3% to 11.2%.
- Across the 11 months ending August 2026, Levi's’ estimated Share of Search among denim brands in New Zealand peaked at 71.4% in December 2025 and was lowest at 64.9% in July 2026.
- Across the 11 months ending August 2026, Abrand’s estimated Share of Search among denim brands in New Zealand peaked at 15.7% in July 2026 and was lowest at 13.6% in May 2026.
- Across the 11 months ending August 2026, Wrangler’s estimated Share of Search among denim brands in New Zealand peaked at 13.9% in July 2026 and was lowest at 7.9% in March 2026.
- Across the 11 months ending August 2026, Neuw’s estimated Share of Search among denim brands in New Zealand peaked at 6.1% in March 2026 and was lowest at 3.8% in December 2025.
- Across the 11 months ending August 2026, Levi's and Neuw held steady: their estimated Share of Search among denim brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Levi's vs Abrand: compare search popularity](/demand/nz/compare/abrand-vs-levis): 69.8% against 14.2% Share of Search.
- [Levi's vs Wrangler: compare search popularity](/demand/nz/compare/levis-vs-wrangler): 69.8% against 11.2% Share of Search.
- [Levi's vs Neuw: compare search popularity](/demand/nz/compare/levis-vs-neuw): 69.8% against 4.7% Share of Search.
- [Abrand vs Wrangler: compare search popularity](/demand/nz/compare/abrand-vs-wrangler): 14.2% against 11.2% Share of Search.
- [Abrand vs Neuw: compare search popularity](/demand/nz/compare/abrand-vs-neuw): 14.2% against 4.7% Share of Search.
- [Wrangler vs Neuw: compare search popularity](/demand/nz/compare/neuw-vs-wrangler): 11.2% against 4.7% Share of Search.

## How did search popularity change for New Zealand denim brands in August 2026?

- In August 2026, Levi's gained estimated Share of Search among denim brands in New Zealand, from 64.9% to 69.8%.
- In August 2026, Wrangler lost estimated Share of Search among denim brands in New Zealand, from 13.9% to 11.2%.
- In August 2026, Abrand lost estimated Share of Search among denim brands in New Zealand, from 15.7% to 14.2%.
- In August 2026, Neuw lost estimated Share of Search among denim brands in New Zealand, from 5.6% to 4.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Levi's | 69.8% | 19.5K | +21.4% | Levi's |
| 2 | Abrand | 14.2% | 4K | +2.3% | Abrand |
| 3 | Wrangler | 11.2% | 3.1K | -8.5% | Wrangler |
| 4 | Neuw | 4.7% | 1.3K | -5.8% | Neuw |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Levi's | 13.3K | 69.4% | 1 |
| Oct 2025 | Abrand | 2.6K | 13.7% | 2 |
| Oct 2025 | Wrangler | 2.4K | 12.3% | 3 |
| Oct 2025 | Neuw | 890 | 4.6% | 4 |
| Nov 2025 | Levi's | 13.9K | 70.8% | 1 |
| Nov 2025 | Abrand | 2.9K | 14.6% | 2 |
| Nov 2025 | Wrangler | 2K | 10.2% | 3 |
| Nov 2025 | Neuw | 860 | 4.4% | 4 |
| Dec 2025 | Levi's | 13K | 71.4% | 1 |
| Dec 2025 | Abrand | 2.6K | 14.2% | 2 |
| Dec 2025 | Wrangler | 1.9K | 10.6% | 3 |
| Dec 2025 | Neuw | 690 | 3.8% | 4 |
| Jan 2026 | Levi's | 11.9K | 68.7% | 1 |
| Jan 2026 | Abrand | 2.5K | 14.8% | 2 |
| Jan 2026 | Wrangler | 2.1K | 12.3% | 3 |
| Jan 2026 | Neuw | 740 | 4.3% | 4 |
| Feb 2026 | Levi's | 11.1K | 67.2% | 1 |
| Feb 2026 | Abrand | 2.4K | 14.7% | 2 |
| Feb 2026 | Wrangler | 2.1K | 12.7% | 3 |
| Feb 2026 | Neuw | 890 | 5.4% | 4 |
| Mar 2026 | Levi's | 15.9K | 71.2% | 1 |
| Mar 2026 | Abrand | 3.3K | 14.8% | 2 |
| Mar 2026 | Wrangler | 1.8K | 7.9% | 3 |
| Mar 2026 | Neuw | 1.4K | 6.1% | 4 |
| Apr 2026 | Levi's | 17.8K | 69.3% | 1 |
| Apr 2026 | Abrand | 4K | 15.6% | 2 |
| Apr 2026 | Wrangler | 2.4K | 9.2% | 3 |
| Apr 2026 | Neuw | 1.5K | 5.9% | 4 |
| May 2026 | Levi's | 18.6K | 67.9% | 1 |
| May 2026 | Abrand | 3.7K | 13.6% | 2 |
| May 2026 | Wrangler | 3.5K | 12.8% | 3 |
| May 2026 | Neuw | 1.6K | 5.7% | 4 |
| Jun 2026 | Levi's | 17.5K | 67.9% | 1 |
| Jun 2026 | Abrand | 3.7K | 14.3% | 2 |
| Jun 2026 | Wrangler | 3.4K | 13.1% | 3 |
| Jun 2026 | Neuw | 1.2K | 4.7% | 4 |
| Jul 2026 | Levi's | 16.1K | 64.9% | 1 |
| Jul 2026 | Abrand | 3.9K | 15.7% | 2 |
| Jul 2026 | Wrangler | 3.4K | 13.9% | 3 |
| Jul 2026 | Neuw | 1.4K | 5.6% | 4 |
| Aug 2026 | Levi's | 19.5K | 69.8% | 1 |
| Aug 2026 | Abrand | 4K | 14.2% | 2 |
| Aug 2026 | Wrangler | 3.1K | 11.2% | 3 |
| Aug 2026 | Neuw | 1.3K | 4.7% | 4 |
| Sep 2026 | Abrand | — | — | — |
| Sep 2026 | Levi's | — | — | — |
| Sep 2026 | Neuw | — | — | — |
| Sep 2026 | Wrangler | — | — | — |

## What is being compared

- **Abrand**: Measured on the search terms “abrand”, “abrand 94 high and wide”, “abrand 94 high slim”, “abrand carrie jeans”, “abrand carrie shorts”, “abrand denim”, “abrand denim shorts”, “abrand high and wide”, “abrand jeans”, “abrand low and wide”, “abrand low rise jeans”, “abrand near me”, “abrand nz”, “abrand online”, “abrand shorts”, “abrand venice shorts”, “abrand venice straight jeans” and “abrandjeans com”, summed into one figure.
- **Levi's**: Measured on the search terms “512 levis”, “levi com”, “levi's”, “levi's denim”, “levi's jeans”, “levis”, “levis 501”, “levis 501 90s”, “levis 501 women”, “levis 502”, “levis 505”, “levis 511”, “levis 514”, “levis 516”, “levis 517”, “levis 541”, “levis 550”, “levis 555”, “levis 94 baggy”, “levis denim”, “levis jeans”, “levis near me”, “levis nz”, “levis online”, “levis outlets”, “levis ribcage” and “levis strauss & co”, summed into one figure.
- **Neuw**: Measured on the search terms “neuw”, “neuw denim”, “neuw jeans”, “neuw near me”, “neuw nico straight jeans”, “neuw nz”, “neuw online” and “neuwdenim com”, summed into one figure.
- **Wrangler**: Measured on the search terms “wrangler 13mwz”, “wrangler cargo jeans”, “wrangler com”, “wrangler cowboy cut jeans”, “wrangler denim”, “wrangler jeans”, “wrangler jeans for men”, “wrangler jeans for women”, “wrangler near me”, “wrangler new zealand”, “wrangler nz” and “wrangler online”, summed into one figure.

- [Abrand](/demand/nz/brands/abrand)
- [Levi's](/demand/nz/brands/levis)
- [Neuw](/demand/nz/brands/neuw)
- [Wrangler](/demand/nz/brands/wrangler)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among denim brands in New Zealand?

In August 2026, Levi's was the most searched among denim brands in New Zealand, with an estimated 19.5K branded searches and 69.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Denim brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-denim-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-denim-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.