--- title: "Demolition hammer brands in New Zealand: Which are searched most?" description: "Compare the demolition hammer brands people buy. Share of Search among Makita, DeWalt and Bosch, the demolition hammer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-demolition-hammer-brands" publisher: "Brandwave" --- # Demolition hammer brands in New Zealand: Which are searched most? Compare the demolition hammer brands people buy. Share of Search among Makita, DeWalt and Bosch, the demolition hammer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Demolition hammer brands - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Makita, 64.5% ## Which brand is most popular in search among demolition hammer brands in New Zealand? - In September 2026, Makita was the most searched among demolition hammer brands in New Zealand, with an estimated 9.1K branded searches, 64.5% of all searches for the three we track. - DeWalt is in 2nd place, 29.1 percentage points behind at 35.4%. - Across the 12 months ending September 2026, Makita’s share of searches among demolition hammer brands in New Zealand peaked at 64.5% in September 2026 and was lowest at 55.8% in November 2025. - Across the 12 months ending September 2026, DeWalt’s share of searches among demolition hammer brands in New Zealand peaked at 44.1% in November 2025 and was lowest at 35.4% in September 2026. - Across the 12 months ending September 2026, Makita, DeWalt and Bosch held steady: their share of searches among demolition hammer brands in New Zealand each moved less than 0.5 percentage points. ## Top demolition hammer brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita appeared every time. Makita was recommended most often, coming first in two out of three answers that gave a list. Bosch was second, and DeWalt was third. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bosch | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | DeWalt | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about demolition hammer brands - Asked ChatGPT "Which demolition hammer brand should I buy in New Zealand?": 1. Makita, 2. Bosch, 3. DeWalt - Asked ChatGPT "What are the best demolition hammer brands in New Zealand?": 1. Makita, 2. Bosch, 3. DeWalt - Asked ChatGPT "What's the best demolition hammer brand in New Zealand for heavy concrete work?": 1. Bosch, 2. Makita - Searched Google, AI Overview "best demolition hammer": 1. Makita - Searched Google, AI Overview "concrete breaker tool": 1. Makita Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 64.5% against 35.4% Share of Search. ## How did search popularity change for New Zealand demolition hammer brands in September 2026? - In September 2026, Makita gained share of searches among demolition hammer brands in New Zealand, from 60.3% to 64.5%. - In September 2026, DeWalt lost share of searches among demolition hammer brands in New Zealand, from 39.6% to 35.4%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Makita | 64.5% | 9.1K | +19.7% | Makita | | 2 | DeWalt | 35.4% | 5K | 0.0% | DeWalt | | 3 | Bosch | 0.07% | 10 | 0.0% | Bosch | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Makita | 7.6K | 64.4% | 1 | | Oct 2025 | DeWalt | 4.2K | 35.5% | 2 | | Oct 2025 | Bosch | 10 | 0.08% | 3 | | Nov 2025 | Makita | 7.6K | 55.8% | 1 | | Nov 2025 | DeWalt | 6K | 44.1% | 2 | | Nov 2025 | Bosch | 10 | 0.07% | 3 | | Dec 2025 | Makita | 7.6K | 63.7% | 1 | | Dec 2025 | DeWalt | 4.3K | 36.2% | 2 | | Dec 2025 | Bosch | 10 | 0.08% | 3 | | Jan 2026 | Makita | 7.5K | 64% | 1 | | Jan 2026 | DeWalt | 4.2K | 35.9% | 2 | | Jan 2026 | Bosch | 10 | 0.09% | 3 | | Feb 2026 | Makita | 7.5K | 63.3% | 1 | | Feb 2026 | DeWalt | 4.3K | 36.5% | 2 | | Feb 2026 | Bosch | 20 | 0.17% | 3 | | Mar 2026 | Makita | 7.5K | 62.4% | 1 | | Mar 2026 | DeWalt | 4.5K | 37.4% | 2 | | Mar 2026 | Bosch | 30 | 0.25% | 3 | | Apr 2026 | Makita | 7.5K | 63.9% | 1 | | Apr 2026 | DeWalt | 4.2K | 35.8% | 2 | | Apr 2026 | Bosch | 30 | 0.26% | 3 | | May 2026 | Makita | 7.6K | 63.7% | 1 | | May 2026 | DeWalt | 4.3K | 36.2% | 2 | | May 2026 | Bosch | 20 | 0.17% | 3 | | Jun 2026 | Makita | 7.6K | 58.9% | 1 | | Jun 2026 | DeWalt | 5.3K | 40.9% | 2 | | Jun 2026 | Bosch | 20 | 0.16% | 3 | | Jul 2026 | Makita | 7.5K | 63.3% | 1 | | Jul 2026 | DeWalt | 4.3K | 36.6% | 2 | | Jul 2026 | Bosch | 10 | 0.08% | 3 | | Aug 2026 | Makita | 7.6K | 60.3% | 1 | | Aug 2026 | DeWalt | 5K | 39.6% | 2 | | Aug 2026 | Bosch | 10 | 0.08% | 3 | | Sep 2026 | Makita | 9.1K | 64.5% | 1 | | Sep 2026 | DeWalt | 5K | 35.4% | 2 | | Sep 2026 | Bosch | 10 | 0.07% | 3 | ## What is being compared - **Bosch**: Measured on the search term “bosch demolition hammer”. - **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure. - **Makita**: Measured on the search terms “makita” and “makita tool”, summed into one figure. - [Bosch](/demand/nz/brands/bosch) - [DeWalt](/demand/nz/brands/dewalt) - [Makita](/demand/nz/brands/makita) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among demolition hammer brands in New Zealand? In September 2026, Makita was the most searched among demolition hammer brands in New Zealand, with an estimated 9.1K branded searches, 64.5% of all searches for the three we track. ## Cite this page Brandwave. "Demolition hammer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-demolition-hammer-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-demolition-hammer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.