--- title: "Hisense vs Midea: Which is searched more in New Zealand?" description: "Is Hisense or Midea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deep freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-deep-freezer-brands/compare/hisense-vs-midea" publisher: "Brandwave" --- # Hisense vs Midea: Which is searched more in New Zealand? Is Hisense or Midea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deep freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hisense and Midea - **Competitive set**: Deep freezer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hisense Share of Search**: 17.8% - **Midea Share of Search**: 31.8% ## Is Hisense or Midea more popular in search? - In September 2026, Midea had more branded searches than Hisense among deep freezer brands in New Zealand. Midea had about 1,860 branded searches, while Hisense had 1,040. Midea made up 31.8% of all deep freezer brand searches we track, and Hisense accounted for 17.8%. - Midea was ahead of Hisense in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hisense’s share of searches among deep freezer brands in New Zealand moved from 19.3% to 17.8%, and its estimated monthly branded searches moved from 1.3K to 1K. - Across the 12 months ending September 2026, Midea’s share of searches among deep freezer brands in New Zealand moved from 30.4% to 31.8%, and its estimated monthly branded searches moved from 2.1K to 1.9K. ## Top deep freezer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hisense was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Midea was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Hisense and Midea were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Westinghouse | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Haier | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Midea | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Hisense | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about deep freezer brands - Asked ChatGPT "Which deep freezer brand should I buy in New Zealand?": 1. Westinghouse, 2. Haier, 3. Hisense - Asked ChatGPT "What are the best deep freezer brands in New Zealand?": 1. Haier, 2. Westinghouse, 3. Hisense, 4. Midea - Asked ChatGPT "What's the best deep freezer brand in New Zealand for bulk frozen food?": 1. Westinghouse, 2. Haier - Searched Google, AI Overview "deep freezer nz": 1. Midea, 2. Haier, 3. Hisense, 4. Westinghouse - Searched Google, AI Overview "chest freezer nz": 1. Midea, 2. Westinghouse, 3. Haier, 4. Hisense Not named in any answer: Samsung. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand deep freezer brands in September 2026? - In September 2026, Midea gained share of searches among deep freezer brands in New Zealand, from 29.4% to 31.8%. - In September 2026, Hisense gained share of searches among deep freezer brands in New Zealand, from 16.1% to 17.8%. ## Month by month | Month | Hisense estimated searches | Hisense Share of Search | Hisense rank | Midea estimated searches | Midea Share of Search | Midea rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 19.3% | 3 | 2.1K | 30.4% | 2 | | Nov 2025 | 1.6K | 18.9% | 3 | 3.3K | 37.7% | 1 | | Dec 2025 | 1.7K | 21.4% | 3 | 2.8K | 35.6% | 2 | | Jan 2026 | 1.6K | 20.9% | 3 | 2.5K | 31.6% | 2 | | Feb 2026 | 1K | 17.1% | 3 | 2K | 33% | 2 | | Mar 2026 | 1.4K | 20% | 3 | 2.2K | 32% | 2 | | Apr 2026 | 1.7K | 22.4% | 3 | 2.2K | 28.9% | 2 | | May 2026 | 1.3K | 19.1% | 3 | 2.2K | 30.8% | 2 | | Jun 2026 | 1.6K | 21.9% | 3 | 2.2K | 29.7% | 2 | | Jul 2026 | 1.6K | 20.3% | 3 | 2.8K | 34.5% | 2 | | Aug 2026 | 1.1K | 16.1% | 3 | 1.9K | 29.4% | 2 | | Sep 2026 | 1K | 17.8% | 3 | 1.9K | 31.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Hisense’s and Midea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hisense**: Measured on the search terms “hisense” and “hisense brand”, summed into one figure. - **Midea**: Measured on the search terms “ac midea” and “midea”, summed into one figure. - [Hisense profile](/demand/nz/brands/hisense) - [Midea profile](/demand/nz/brands/midea) - [All deep freezer brands in New Zealand](/demand/nz/categories/nz-deep-freezer-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hisense or Midea more popular in search? In September 2026, Midea had more branded searches than Hisense among deep freezer brands in New Zealand. Midea had about 1,860 branded searches, while Hisense had 1,040. Midea made up 31.8% of all deep freezer brand searches we track, and Hisense accounted for 17.8%. ## Cite this page Brandwave. "Hisense vs Midea: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-deep-freezer-brands/compare/hisense-vs-midea This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-deep-freezer-brands/compare/hisense-vs-midea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.