--- title: "Haier vs Midea: Which is searched more in New Zealand?" description: "Is Haier or Midea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deep freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-deep-freezer-brands/compare/haier-vs-midea" publisher: "Brandwave" --- # Haier vs Midea: Which is searched more in New Zealand? Is Haier or Midea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deep freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Haier and Midea - **Competitive set**: Deep freezer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Haier Share of Search**: 43% - **Midea Share of Search**: 31.8% ## Is Haier or Midea more popular in search? - In September 2026, Haier had more branded searches than Midea among deep freezer brands in New Zealand. Haier had about 2,510 branded searches, while Midea had 1,860. Haier made up 43% of all deep freezer brand searches we track, and Midea accounted for 31.8%. - The lead changed hands 2 times in the 12 months ending September 2026: Midea took it in November 2025, Haier took it in December 2025. - Across the 12 months ending September 2026, Haier’s share of searches among deep freezer brands in New Zealand moved from 43.7% to 43%, and its estimated monthly branded searches moved from 3K to 2.5K. - Across the 12 months ending September 2026, Midea’s share of searches among deep freezer brands in New Zealand moved from 30.4% to 31.8%, and its estimated monthly branded searches moved from 2.1K to 1.9K. ## Top deep freezer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Haier appeared in all five answers. Midea was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Haier was listed before Midea in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Westinghouse | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Haier | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Midea | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Hisense | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about deep freezer brands - Asked ChatGPT "Which deep freezer brand should I buy in New Zealand?": 1. Westinghouse, 2. Haier, 3. Hisense - Asked ChatGPT "What are the best deep freezer brands in New Zealand?": 1. Haier, 2. Westinghouse, 3. Hisense, 4. Midea - Asked ChatGPT "What's the best deep freezer brand in New Zealand for bulk frozen food?": 1. Westinghouse, 2. Haier - Searched Google, AI Overview "deep freezer nz": 1. Midea, 2. Haier, 3. Hisense, 4. Westinghouse - Searched Google, AI Overview "chest freezer nz": 1. Midea, 2. Westinghouse, 3. Haier, 4. Hisense Not named in any answer: Samsung. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand deep freezer brands in September 2026? - In September 2026, Midea gained share of searches among deep freezer brands in New Zealand, from 29.4% to 31.8%. - In September 2026, Haier lost share of searches among deep freezer brands in New Zealand, from 46.3% to 43%. ## Month by month | Month | Haier estimated searches | Haier Share of Search | Haier rank | Midea estimated searches | Midea Share of Search | Midea rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3K | 43.7% | 1 | 2.1K | 30.4% | 2 | | Nov 2025 | 3.2K | 37.1% | 2 | 3.3K | 37.7% | 1 | | Dec 2025 | 2.8K | 36% | 1 | 2.8K | 35.6% | 2 | | Jan 2026 | 3.3K | 42% | 1 | 2.5K | 31.6% | 2 | | Feb 2026 | 2.6K | 43.8% | 1 | 2K | 33% | 2 | | Mar 2026 | 2.8K | 41.1% | 1 | 2.2K | 32% | 2 | | Apr 2026 | 3.2K | 42.6% | 1 | 2.2K | 28.9% | 2 | | May 2026 | 3.1K | 44.3% | 1 | 2.2K | 30.8% | 2 | | Jun 2026 | 3.2K | 43.2% | 1 | 2.2K | 29.7% | 2 | | Jul 2026 | 3.2K | 39.7% | 1 | 2.8K | 34.5% | 2 | | Aug 2026 | 3K | 46.3% | 1 | 1.9K | 29.4% | 2 | | Sep 2026 | 2.5K | 43% | 1 | 1.9K | 31.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Haier’s and Midea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Haier**: Measured on the search terms “haier”, “haier ac”, “haier freezer”, “haier hwt60fvw2” and “haier upright freezer”, summed into one figure. - **Midea**: Measured on the search terms “ac midea” and “midea”, summed into one figure. - [Haier profile](/demand/nz/brands/haier) - [Midea profile](/demand/nz/brands/midea) - [All deep freezer brands in New Zealand](/demand/nz/categories/nz-deep-freezer-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Haier or Midea more popular in search? In September 2026, Haier had more branded searches than Midea among deep freezer brands in New Zealand. Haier had about 2,510 branded searches, while Midea had 1,860. Haier made up 43% of all deep freezer brand searches we track, and Midea accounted for 31.8%. ## Cite this page Brandwave. "Haier vs Midea: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-deep-freezer-brands/compare/haier-vs-midea This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-deep-freezer-brands/compare/haier-vs-midea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.