---
title: "Deep freezer brands in New Zealand: Which are searched most?"
description: "Compare the deep freezer brands people buy. Share of Search among Haier, Midea, Hisense, Samsung and Westinghouse, the deep freezer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-deep-freezer-brands"
publisher: "Brandwave"
---

# Deep freezer brands in New Zealand: Which are searched most?

Compare the deep freezer brands people buy. Share of Search among Haier, Midea, Hisense, Samsung and Westinghouse, the deep freezer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Deep freezer brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Haier, 43%

## Which brand is most popular in search among deep freezer brands in New Zealand?

- In September 2026, Haier was the most searched among deep freezer brands in New Zealand, with an estimated 2.5K branded searches, 43% of all searches for the five we track.
- Midea is in 2nd place, 11.1 percentage points behind at 31.8%.
- Across the 12 months ending September 2026, Haier’s share of searches among deep freezer brands in New Zealand decreased from 43.7% to 43%.
- Across the 12 months ending September 2026, Midea’s share of searches among deep freezer brands in New Zealand increased from 30.4% to 31.8%.
- Across the 12 months ending September 2026, Hisense’s share of searches among deep freezer brands in New Zealand decreased from 19.3% to 17.8%.
- Across the 12 months ending September 2026, Samsung’s share of searches among deep freezer brands in New Zealand increased from 5.6% to 6.7%.
- Across the 12 months ending September 2026, Haier’s share of searches among deep freezer brands in New Zealand peaked at 46.3% in August 2026 and was lowest at 36% in December 2025.
- Across the 12 months ending September 2026, Midea’s share of searches among deep freezer brands in New Zealand peaked at 37.7% in November 2025 and was lowest at 28.9% in April 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among deep freezer brands in New Zealand peaked at 22.4% in April 2026 and was lowest at 16.1% in August 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among deep freezer brands in New Zealand peaked at 7.4% in August 2026 and was lowest at 4.3% in June 2026.
- Across the 12 months ending September 2026, Westinghouse held steady: its share of searches among deep freezer brands in New Zealand moved less than 0.5 percentage points.

## Top deep freezer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Haier and Westinghouse appeared every time. Westinghouse was recommended most often, coming first in two out of five answers. Haier was second, and Midea was third. Samsung, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Westinghouse | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Haier | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Midea | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Hisense | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about deep freezer brands

- Asked ChatGPT "Which deep freezer brand should I buy in New Zealand?": 1. Westinghouse, 2. Haier, 3. Hisense
- Asked ChatGPT "What are the best deep freezer brands in New Zealand?": 1. Haier, 2. Westinghouse, 3. Hisense, 4. Midea
- Asked ChatGPT "What's the best deep freezer brand in New Zealand for bulk frozen food?": 1. Westinghouse, 2. Haier
- Searched Google, AI Overview "deep freezer nz": 1. Midea, 2. Haier, 3. Hisense, 4. Westinghouse
- Searched Google, AI Overview "chest freezer nz": 1. Midea, 2. Westinghouse, 3. Haier, 4. Hisense

Not named in any answer: Samsung.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Haier vs Midea: compare search popularity](/demand/nz/compare/haier-vs-midea): 43% against 31.8% Share of Search.
- [Haier vs Hisense: compare search popularity](/demand/nz/compare/haier-vs-hisense): 43% against 17.8% Share of Search.
- [Haier vs Samsung: compare search popularity](/demand/nz/compare/haier-vs-samsung): 43% against 6.7% Share of Search.
- [Midea vs Hisense: compare search popularity](/demand/nz/compare/hisense-vs-midea): 31.8% against 17.8% Share of Search.
- [Midea vs Samsung: compare search popularity](/demand/nz/compare/midea-vs-samsung): 31.8% against 6.7% Share of Search.
- [Hisense vs Samsung: compare search popularity](/demand/nz/compare/hisense-vs-samsung): 17.8% against 6.7% Share of Search.

## How did search popularity change for New Zealand deep freezer brands in September 2026?

- In September 2026, Midea gained share of searches among deep freezer brands in New Zealand, from 29.4% to 31.8%.
- In September 2026, Hisense gained share of searches among deep freezer brands in New Zealand, from 16.1% to 17.8%.
- In September 2026, Haier lost share of searches among deep freezer brands in New Zealand, from 46.3% to 43%.
- In September 2026, Samsung lost share of searches among deep freezer brands in New Zealand, from 7.4% to 6.7%.
- Estimated monthly branded searches for Westinghouse in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Haier | 43% | 2.5K | -16.9% | Haier |
| 2 | Midea | 31.8% | 1.9K | -3.1% | Midea |
| 3 | Hisense | 17.8% | 1K | -1.0% | Hisense |
| 4 | Samsung | 6.7% | 390 | -18.8% | Samsung |
| 5 | Westinghouse | 0.68% | 40 | -20.0% | Electrolux Group |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Haier | 3K | 43.7% | 1 |
| Oct 2025 | Midea | 2.1K | 30.4% | 2 |
| Oct 2025 | Hisense | 1.3K | 19.3% | 3 |
| Oct 2025 | Samsung | 390 | 5.6% | 4 |
| Oct 2025 | Westinghouse | 70 | 1% | 5 |
| Nov 2025 | Midea | 3.3K | 37.7% | 1 |
| Nov 2025 | Haier | 3.2K | 37.1% | 2 |
| Nov 2025 | Hisense | 1.6K | 18.9% | 3 |
| Nov 2025 | Samsung | 480 | 5.5% | 4 |
| Nov 2025 | Westinghouse | 70 | 0.8% | 5 |
| Dec 2025 | Haier | 2.8K | 36% | 1 |
| Dec 2025 | Midea | 2.8K | 35.6% | 2 |
| Dec 2025 | Hisense | 1.7K | 21.4% | 3 |
| Dec 2025 | Samsung | 480 | 6.1% | 4 |
| Dec 2025 | Westinghouse | 70 | 0.9% | 5 |
| Jan 2026 | Haier | 3.3K | 42% | 1 |
| Jan 2026 | Midea | 2.5K | 31.6% | 2 |
| Jan 2026 | Hisense | 1.6K | 20.9% | 3 |
| Jan 2026 | Samsung | 390 | 4.9% | 4 |
| Jan 2026 | Westinghouse | 50 | 0.63% | 5 |
| Feb 2026 | Haier | 2.6K | 43.8% | 1 |
| Feb 2026 | Midea | 2K | 33% | 2 |
| Feb 2026 | Hisense | 1K | 17.1% | 3 |
| Feb 2026 | Samsung | 320 | 5.3% | 4 |
| Feb 2026 | Westinghouse | 50 | 0.83% | 5 |
| Mar 2026 | Haier | 2.8K | 41.1% | 1 |
| Mar 2026 | Midea | 2.2K | 32% | 2 |
| Mar 2026 | Hisense | 1.4K | 20% | 3 |
| Mar 2026 | Samsung | 390 | 5.8% | 4 |
| Mar 2026 | Westinghouse | 70 | 1% | 5 |
| Apr 2026 | Haier | 3.2K | 42.6% | 1 |
| Apr 2026 | Midea | 2.2K | 28.9% | 2 |
| Apr 2026 | Hisense | 1.7K | 22.4% | 3 |
| Apr 2026 | Samsung | 390 | 5.2% | 4 |
| Apr 2026 | Westinghouse | 70 | 0.94% | 5 |
| May 2026 | Haier | 3.1K | 44.3% | 1 |
| May 2026 | Midea | 2.2K | 30.8% | 2 |
| May 2026 | Hisense | 1.3K | 19.1% | 3 |
| May 2026 | Samsung | 320 | 4.6% | 4 |
| May 2026 | Westinghouse | 90 | 1.3% | 5 |
| Jun 2026 | Haier | 3.2K | 43.2% | 1 |
| Jun 2026 | Midea | 2.2K | 29.7% | 2 |
| Jun 2026 | Hisense | 1.6K | 21.9% | 3 |
| Jun 2026 | Samsung | 320 | 4.3% | 4 |
| Jun 2026 | Westinghouse | 70 | 0.94% | 5 |
| Jul 2026 | Haier | 3.2K | 39.7% | 1 |
| Jul 2026 | Midea | 2.8K | 34.5% | 2 |
| Jul 2026 | Hisense | 1.6K | 20.3% | 3 |
| Jul 2026 | Samsung | 390 | 4.8% | 4 |
| Jul 2026 | Westinghouse | 50 | 0.62% | 5 |
| Aug 2026 | Haier | 3K | 46.3% | 1 |
| Aug 2026 | Midea | 1.9K | 29.4% | 2 |
| Aug 2026 | Hisense | 1.1K | 16.1% | 3 |
| Aug 2026 | Samsung | 480 | 7.4% | 4 |
| Aug 2026 | Westinghouse | 50 | 0.77% | 5 |
| Sep 2026 | Haier | 2.5K | 43% | 1 |
| Sep 2026 | Midea | 1.9K | 31.8% | 2 |
| Sep 2026 | Hisense | 1K | 17.8% | 3 |
| Sep 2026 | Samsung | 390 | 6.7% | 4 |
| Sep 2026 | Westinghouse | 40 | 0.68% | 5 |

## What is being compared

- **Haier**: Measured on the search terms “haier”, “haier ac”, “haier freezer”, “haier hwt60fvw2” and “haier upright freezer”, summed into one figure.
- **Hisense**: Measured on the search terms “hisense” and “hisense brand”, summed into one figure.
- **Midea**: Measured on the search terms “ac midea” and “midea”, summed into one figure.
- **Samsung**: Measured on the search term “samsung odyssey”.
- **Westinghouse**: Measured on the search term “westinghouse freezer”.

- [Haier](/demand/nz/brands/haier)
- [Hisense](/demand/nz/brands/hisense)
- [Midea](/demand/nz/brands/midea)
- [Samsung](/demand/nz/brands/samsung)
- [Westinghouse](/demand/nz/brands/westinghouse)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among deep freezer brands in New Zealand?

In September 2026, Haier was the most searched among deep freezer brands in New Zealand, with an estimated 2.5K branded searches, 43% of all searches for the five we track.

## Cite this page

Brandwave. "Deep freezer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-deep-freezer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-deep-freezer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.