---
title: "Deal and voucher sites in New Zealand: Which brands are most popular in search?"
description: "Compare the daily deal and voucher sites New Zealanders buy discounted experiences from. Share of Search among GrabOne, Bookme, CheapieDeals, Treatme and Groupon, the deal and voucher sites Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-deal-and-voucher-sites"
publisher: "Brandwave"
---

# Deal and voucher sites in New Zealand: Which brands are most popular in search?

Compare the daily deal and voucher sites New Zealanders buy discounted experiences from. Share of Search among GrabOne, Bookme, CheapieDeals, Treatme and Groupon, the deal and voucher sites Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Deal and voucher sites
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: GrabOne, 52.3%

## Which brand is most popular in search among deal and voucher sites in New Zealand?

- In August 2026, GrabOne was the most searched among deal and voucher sites in New Zealand, with an estimated 50.6K branded searches and 52.3% estimated Share of Search within this set.
- Bookme is in 2nd place, 17.9 percentage points behind at 34.4% Share of Search.
- Across the 11 months ending August 2026, GrabOne’s estimated Share of Search among deal and voucher sites in New Zealand decreased from 61% to 52.3%.
- Across the 11 months ending August 2026, Bookme’s estimated Share of Search among deal and voucher sites in New Zealand increased from 27.5% to 34.4%.
- Across the 11 months ending August 2026, CheapieDeals’ estimated Share of Search among deal and voucher sites in New Zealand increased from 7.7% to 9.6%.
- Across the 11 months ending August 2026, GrabOne’s estimated Share of Search among deal and voucher sites in New Zealand peaked at 61% in October 2025 and was lowest at 22.5% in January 2026.
- Across the 11 months ending August 2026, Bookme’s estimated Share of Search among deal and voucher sites in New Zealand peaked at 63.8% in January 2026 and was lowest at 27.5% in October 2025.
- Across the 11 months ending August 2026, CheapieDeals’ estimated Share of Search among deal and voucher sites in New Zealand peaked at 17.3% in November 2025 and was lowest at 7.7% in October 2025.
- Across the 11 months ending August 2026, Treatme’s estimated Share of Search among deal and voucher sites in New Zealand peaked at 2.8% in February 2026 and was lowest at 1.6% in July 2026.
- Across the 11 months ending August 2026, Groupon’s estimated Share of Search among deal and voucher sites in New Zealand peaked at 3.2% in November 2025 and was lowest at 1.5% in April 2026.
- Across the 11 months ending August 2026, Treatme and Groupon held steady: their estimated Share of Search among deal and voucher sites in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [GrabOne vs Bookme: compare search popularity](/demand/nz/compare/bookme-vs-grabone): 52.3% against 34.4% Share of Search.
- [GrabOne vs CheapieDeals: compare search popularity](/demand/nz/compare/cheapiedeals-vs-grabone): 52.3% against 9.6% Share of Search.
- [Bookme vs CheapieDeals: compare search popularity](/demand/nz/compare/bookme-vs-cheapiedeals): 34.4% against 9.6% Share of Search.

## How did search popularity change for New Zealand deal and voucher sites in August 2026?

- In August 2026, CheapieDeals gained estimated Share of Search among deal and voucher sites in New Zealand, from 8.4% to 9.6%.
- In August 2026, GrabOne lost estimated Share of Search among deal and voucher sites in New Zealand, from 53.1% to 52.3%.
- In August 2026, Bookme lost estimated Share of Search among deal and voucher sites in New Zealand, from 35.1% to 34.4%.
- In August 2026, Treatme rose from 5th to 4th among deal and voucher sites in New Zealand.
- In August 2026, Groupon fell from 4th to 5th among deal and voucher sites in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | GrabOne | 52.3% | 50.6K | -18.0% | GrabOne |
| 2 | Bookme | 34.4% | 33.3K | -18.6% | Bookme |
| 3 | CheapieDeals | 9.6% | 9.3K | -5.1% | CheapieDeals |
| 4 | Treatme | 1.9% | 1.8K | -1.6% | Treatme |
| 5 | Groupon | 1.8% | 1.7K | -16.5% | Groupon |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | GrabOne | 90K | 61% | 1 |
| Oct 2025 | Bookme | 40.6K | 27.5% | 2 |
| Oct 2025 | CheapieDeals | 11.4K | 7.7% | 3 |
| Oct 2025 | Treatme | 2.8K | 1.9% | 4 |
| Oct 2025 | Groupon | 2.7K | 1.8% | 5 |
| Nov 2025 | Bookme | 34.7K | 42.1% | 1 |
| Nov 2025 | GrabOne | 28.5K | 34.6% | 2 |
| Nov 2025 | CheapieDeals | 14.2K | 17.3% | 3 |
| Nov 2025 | Groupon | 2.7K | 3.2% | 4 |
| Nov 2025 | Treatme | 2.3K | 2.7% | 5 |
| Dec 2025 | Bookme | 50.2K | 52.4% | 1 |
| Dec 2025 | GrabOne | 27.9K | 29.2% | 2 |
| Dec 2025 | CheapieDeals | 12.3K | 12.8% | 3 |
| Dec 2025 | Groupon | 3K | 3.1% | 4 |
| Dec 2025 | Treatme | 2.4K | 2.5% | 5 |
| Jan 2026 | Bookme | 69.2K | 63.8% | 1 |
| Jan 2026 | GrabOne | 24.3K | 22.5% | 2 |
| Jan 2026 | CheapieDeals | 9.5K | 8.7% | 3 |
| Jan 2026 | Groupon | 3K | 2.7% | 4 |
| Jan 2026 | Treatme | 2.4K | 2.2% | 5 |
| Feb 2026 | Bookme | 39.6K | 57.2% | 1 |
| Feb 2026 | GrabOne | 16.3K | 23.5% | 2 |
| Feb 2026 | CheapieDeals | 9.4K | 13.5% | 3 |
| Feb 2026 | Groupon | 2K | 2.9% | 4 |
| Feb 2026 | Treatme | 2K | 2.8% | 5 |
| Mar 2026 | GrabOne | 54.9K | 51.1% | 1 |
| Mar 2026 | Bookme | 38.6K | 36% | 2 |
| Mar 2026 | CheapieDeals | 10K | 9.3% | 3 |
| Mar 2026 | Treatme | 2.3K | 2.1% | 4 |
| Mar 2026 | Groupon | 1.7K | 1.6% | 5 |
| Apr 2026 | GrabOne | 52.8K | 46.7% | 1 |
| Apr 2026 | Bookme | 47.2K | 41.8% | 2 |
| Apr 2026 | CheapieDeals | 9.3K | 8.3% | 3 |
| Apr 2026 | Treatme | 1.9K | 1.7% | 4 |
| Apr 2026 | Groupon | 1.7K | 1.5% | 5 |
| May 2026 | GrabOne | 50.7K | 48.1% | 1 |
| May 2026 | Bookme | 39.5K | 37.5% | 2 |
| May 2026 | CheapieDeals | 11.3K | 10.7% | 3 |
| May 2026 | Treatme | 2.2K | 2.1% | 4 |
| May 2026 | Groupon | 1.7K | 1.6% | 5 |
| Jun 2026 | GrabOne | 50.6K | 52% | 1 |
| Jun 2026 | Bookme | 33.3K | 34.2% | 2 |
| Jun 2026 | CheapieDeals | 9.8K | 10.1% | 3 |
| Jun 2026 | Treatme | 2.2K | 2.2% | 4 |
| Jun 2026 | Groupon | 1.5K | 1.6% | 5 |
| Jul 2026 | GrabOne | 61.8K | 53.1% | 1 |
| Jul 2026 | Bookme | 40.9K | 35.1% | 2 |
| Jul 2026 | CheapieDeals | 9.8K | 8.4% | 3 |
| Jul 2026 | Groupon | 2.1K | 1.8% | 4 |
| Jul 2026 | Treatme | 1.9K | 1.6% | 5 |
| Aug 2026 | GrabOne | 50.6K | 52.3% | 1 |
| Aug 2026 | Bookme | 33.3K | 34.4% | 2 |
| Aug 2026 | CheapieDeals | 9.3K | 9.6% | 3 |
| Aug 2026 | Treatme | 1.8K | 1.9% | 4 |
| Aug 2026 | Groupon | 1.7K | 1.8% | 5 |
| Sep 2026 | Bookme | — | — | — |
| Sep 2026 | CheapieDeals | — | — | — |
| Sep 2026 | GrabOne | — | — | — |
| Sep 2026 | Groupon | — | — | — |
| Sep 2026 | Treatme | — | — | — |

## What is being compared

- **Bookme**: Measured on the search terms “bookme”, “bookme accommodation”, “bookme butterfly creek”, “bookme co nz”, “bookme crystal mountain”, “bookme deals”, “bookme discount”, “bookme doubtful sound”, “bookme gift voucher”, “bookme ice skating”, “bookme mt cook”, “bookme near me”, “bookme nz”, “bookme online”, “bookme skydive”, “bookme voucher”, “butterfly creek bookme”, “snowplanet bookme” and “wai o tapu bookme”, summed into one figure.
- **CheapieDeals**: Measured on the search terms “cheapies nz”, “choice cheapies nz” and “choicecheapies”, summed into one figure.
- **GrabOne**: Measured on the search terms “butterfly creek grabone”, “cordis grabone”, “grabone”, “grabone air nz”, “grabone co nz”, “grabone deals”, “grabone dockside”, “grabone ltd”, “grabone near me”, “grabone nz” and “grabone voucher”, summed into one figure.
- **Groupon**: Measured on the search terms “groupon”, “groupon com”, “groupon couple massage”, “groupon deals”, “groupon discount”, “groupon massage deals”, “groupon near me”, “groupon nz” and “groupon vouchers”, summed into one figure.
- **Treatme**: Measured on the search terms “treatme”, “treatme co nz”, “treatme deals”, “treatme near me”, “treatme nz” and “treatme vouchers”, summed into one figure.

- [Bookme](/demand/nz/brands/bookme)
- [CheapieDeals](/demand/nz/brands/cheapiedeals)
- [GrabOne](/demand/nz/brands/grabone)
- [Groupon](/demand/nz/brands/groupon)
- [Treatme](/demand/nz/brands/treatme)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among deal and voucher sites in New Zealand?

In August 2026, GrabOne was the most searched among deal and voucher sites in New Zealand, with an estimated 50.6K branded searches and 52.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Deal and voucher sites in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-deal-and-voucher-sites

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-deal-and-voucher-sites. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.